MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic display advertising category to gain membership to the NAI, joining other advertising industry leaders including Google, Yahoo! and Microsoft. The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards for online advertising.

“We’re thrilled to have Tumri as a member,” said Charles Curran, executive director of the Network Advertising Initiative. “We look forward to working with Tumri to help maintain and enhance standards for responsible behavioral advertising so that everyone is better informed to make the choices that are best suited to their needs.”

The NAI works with regulatory agencies, federal and state legislators and online advertising industry leaders to build consumer awareness and establish responsible business and data management practices and standards. Working with other members of this leading education and advocacy group, Tumri will:

* Ensure consumers are provided with clear explanations about advertising data collection, data usage, and privacy options.
* Assist in the development of actionable self-regulatory standards for advertisers that establish and reward responsible marketing behavior.

“The NAI is on the forefront of these issues and we’re proud to be the first in our category to join this important coalition of industry leaders working to safeguard privacy in an intelligent and sensible way,” said Calvin Lui, president and CEO of Tumri. “Tumri has been and will always be an advocate for positive consumer experiences. Our mission is to work with our brand and media partners to deliver powerful consumer experiences with great relevancy, all while providing protection and clarity to consumers.”

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri has also been featured in The New York Times, The San Francisco Chronicle, BusinessWeek, and several other publications. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.

About the NAI

The Network Advertising Initiative’s members include significant online advertising companies such as AOL Advertising, Akamai, Microsoft’s aQuantive division, Google, Yahoo!, AlmondNet, AudienceScience, BlueKai, Media6Degrees, SpecificMEDIA, and 24/7 Real Media. For more information about the Network Advertising Initiative, visit http://www.networkadvertising.org.

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company has been awarded the prestigious Stevie Award for the “Computer Hardware Campaign of the Year” for its work on Hewlett Packard’s 2008 Holiday Campaign. Tumri joins other advertising category winners including, Century 21®, E*TRADE FINANCIAL and Nike, Inc., on the esteemed list of winners of the 2009 American Business Awards.

The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City on the evening of June 22. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network. Stevie Awards were presented in over 40 categories including Best Overall Company of the Year, Executive of the Year, and Corporate Social Responsibility Program of the Year. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration.

Tumri was selected as a winner for its work with Hewlett Packard’s 2008 Holiday Campaign, which featured several timely sales events throughout the holiday season. The campaign included different awareness messaging, select co-branding, unique promotions and varying products merchandised within the advertisements that ranged from PCs, laptops, printers, and other computer-related equipment. In total, the series of HP Holiday campaigns reached over 140 million US unique users with approximately 4,000 unique creative and messaging combinations, all while delivering ROI performance on par with search.

“It is a tremendous honor to win the ‘Computer Hardware Campaign of the Year’,” said Calvin Lui, president and CEO of Tumri. “The performance and results we have delivered with Hewlett Packard are a testament to the power of Tumri’s innovative platform and service offerings. Tumri is committed to making display relevant again by delivering the Holy Grail for marketers – the high ROI and pinpoint targeting of search, with the broad reach and branding impact of display.”

More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.

Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri has also been featured in The New York Times, The San Francisco Chronicle, BusinessWeek, and several other publications. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Supporting sponsors of The 2009 American Business Awards include High Performance Technologies Inc., John Hancock, LifeLock, RCN Corporation, Softpro, and Ultimate Software. Media sponsor is the Business TalkRadio Network. Localization partner of the 2009 Stevie Awards is Lionbridge.

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has added over $15 million in new capital. The capital investment includes over $10 million in equity from Time Warner Investments and existing investors Accel Partners, Shasta Ventures and Tenaya Capital, as well as $5 million in debt commitment from Silicon Valley Bank.

Proceeds from the investment will help the company continue to grow its leadership position and expand all areas of the business including: global service and support, sales and marketing, infrastructure development, international expansion and continued innovation of its industry-leading dynamic intelligent advertising platform.

“Tumri’s unique approach to dynamic online display advertising is a true innovation amongst the next generation of display ad platform solutions,” said Rachel Lam, senior vice president and group managing director of Time Warner Investments. “Tumri has all the ingredients to redefine the online display advertising market. With Tumri’s outstanding executive team and its proven, scalable products that perform impressively for advertisers and partners, we believe Tumri is a clear leader in this exciting space.”

Tumri’s recent C-level hires and Yahoo! Smart Ads partnership, combined with the impressive capital investment, solidifies the company’s ability to extend its leadership position. The Tumri platform is enabling global brands to marry the high reach and branding impact of display with ROI results on par with search.

“This investment signals the confidence the investment community – particularly powerful strategic media partners like Time Warner – has in our ability to continue to innovate and deliver the next generation of advertising solutions,” said Calvin Lui, president and CEO of Tumri. “Our goal remains steadfast in creating a tremendous company that delivers unparalleled performance and unmatched services to transform the online advertising ecosystem.”

As the investments arm of one of the world’s largest media and entertainment companies with an objective of expansion into key strategic markets, Time Warner’s involvement in the deal substantiates the impact Tumri has made in display advertising. The financial support from Tumri’s investors will result in improved and enhanced services and capabilities for the Tumri solution – a dynamic display advertising platform that has already drawn the attention and adoption of the world’s leading brand marketers and publishers.

The Tumri platform seamlessly deconstructs ad creatives into core sub-components (i.e. brand logo, product image, offer/price, call to action, etc.), then allows advertisers to adjust each sub-component by targeting or performance parameters. The Tumri AdPod marries advanced targeting capabilities with a dynamic, interactive presentation layer, enabling advertisers to craft highly targeted marketing messages to consumers on-the-fly.

About Time Warner Investments

The Time Warner Investments group targets non-control strategic investments that have a clear impact on Time Warner’s divisional operations and directly enhance the Company’s ability to meet specific strategic goals. Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing. For more information, please visit: www.timewarnerinvestments.com.

About Silicon Valley Bank

Silicon Valley Bank is the premier commercial bank for companies in the technology, life science, venture capital/private equity and premium wine industries. SVB provides a comprehensive suite of financing solutions, treasury management, corporate investment and international banking services to its clients worldwide. Through its focus on specialized markets and extensive knowledge of the people and business issues driving them, Silicon Valley Bank provides a level of service and partnership that measurably impacts its clients’ success. Founded in 1983 and headquartered in Santa Clara, Calif., the company serves clients around the world through 27 U.S. offices and international operations in China, India, Israel and the United Kingdom. Silicon Valley Bank is a member of global financial services firm SVB Financial Group (Nasdaq: SIVB), with SVB Analytics, SVB Capital, SVB Global and SVB Private Client Services. More information on the company can be found at www.svb.com.

Silicon Valley Bank is the California bank subsidiary and the commercial banking operation of SVB Financial Group (Nasdaq: SIVB). Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Private Client Services is a division of Silicon Valley Bank. SVB Financial Group is also a member of the Federal Reserve System.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, an American Business Awards Finalist in 2009 in the Technology Ads & Campaigns categories, a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Shasta Ventures and Tenaya Capital. To learn more about Tumri visit www.tumri.com.

SUNNYVALE, Calif. – Yahoo! announced two display advertising solutions for marketers as part of a new partner program designed to significantly improve campaign performance by marrying Yahoo!’s massive reach and targeting capabilities with leading third-party advertising technologies. By bringing together Yahoo!’s knowledge and understanding of its audience with third-party Smart Ad technologies from Teracent and Tumri, Yahoo! believes it’s offering an open and unmatched solution for reaching consumers with customized messages.

Yahoo!’s new Smart Ads program will help marketers to develop Smart Ad campaigns quickly and execute them at scale across personal computers and mobile phones in North America. Yahoo! will consider expanding the program to international markets in the future.

Smart Ad campaigns use ad-optimization technology to create a near-limitless variety of creative executions through a combination of offers, colors, images and messaging in real time. These combinations can be finely tuned to match customized messages with users, helping marketers to find the right ad for the right set of users and the right time. Testing of this initiative has already helped advertisers significantly improve campaign performance based on a variety of metrics, including click performance, conversion and overall return on investment.

For example, Yahoo! and Tumri worked with Hewlett-Packard to create a Smart Ad campaign that generated more than 20,000 unique creative experiences, reaching more than 140 million US users. This campaign documented a return on ad spend that was more than 20 times higher than their traditional display campaigns. HP has developed separate Smart Ad campaigns with Yahoo! and Teracent, also producing higher results than traditional campaigns.

“The ability to run a display advertising campaign that can match the ROI of my search marketing spend is a potentially game-changing proposition,” said Catherine Paschkewitz, director of demand generation, HP Direct. “The Smart Ad solution has enabled us to increase our ROI by reaching the right set of users with the right message.”

Smart Ads Start with Insights

Because Smart Ad campaigns are most effective when developed with rich consumer insights, Yahoo! can deliver effective campaigns that move consumers from awareness to action. Nearly 150 million people spent more than 43 billion total minutes on Yahoo! sites last month1, providing unmatched opportunities for Yahoo! to work with marketers to develop effective and customized Smart Ad campaigns.

“Other publishers will offer so-called smart ad campaigns, but if it’s not running on the Yahoo! Network, it’s not as smart as it could be,” said David Zinman, vice-president and general manager, display advertising at Yahoo!. “We’re giving marketers the opportunity to reach consumers with customized ads on the PC and mobile Internet, and given the high performance of these campaigns in initial testing, it’s as if we’ve put performance marketing on steroids.”

Mobile Smart Ads

Yahoo! will also soon offer Smart Ads technology to mobile advertisers through its partnership with Teracent. As with the PC offering, advertisers will be able to customize creative to individual users in real time. Smart Ads on mobile phones will be especially valuable to marketers, offering additional factors such as location, time of day, and even specialty attributes like local weather, to tailor messages to users on the go. Yahoo! will offer mobile Smart Ad technology at scale for marketers.

The new program will also allow Yahoo! to expand its current Smart Ad offering to advertisers across all categories. Yahoo plans to continue adding new Smart Ad program partners that will be certified by Yahoo! over time.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

Yahoo! has been an industry leader on privacy for over a decade. Yahoo! offers clear and prominent privacy notices that are accessible to consumers on every page of the Yahoo! network. In addition it provides consumers the ability to opt-out (and remain persistently opted out) of customized advertising both on our network and on our partner sites. This choice is offered through easy to find links in our Privacy Center and via the Network Advertising Initiative (NAI) website. Yahoo!’s consumer-friendly privacy policy can be accessed at http://privacy.yahoo.com where you can learn more about privacy innovations at Yahoo!.

About Teracent Corporation

Teracent offers marketers the unique prospect of providing “intelligent display advertising.” Teracent’s self-learning platform improves campaign performance over time by leveraging aggregate data to provide advertising that is most relevant to each individual consumer at each stage of the sales funnel. Teracent enables agencies and brand marketers to engage customers on an individual basis while maintaining total control and insight into their marketing investment. Quite simply, we make your media perform better. Call us or visit www.teracent.com to find out more.

About Tumri

Tumri is a leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. To learn more about Tumri visit www.tumri.com.

1 comScore MediaMetrix, US, April 2009

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff McCombs as chief financial officer, Peralta joins Tumri’s management team from Platform-A, where he served as Senior Vice President, North America and Global Accounts and was responsible for over $1 billion in revenue. As CRO of Tumri, Michael is responsible for managing all sales and marketing functions, including customer experience, business development and global expansion efforts. He will divide his time between corporate headquarters Mountain View, New York and international efforts.

“This industry is clamoring for meaningful advertising experiences that compel consumers to act and deliver tangible results for advertisers. Many brands still struggle with how to make their creatives successful in various scenarios and among different audiences. A key part of my role as chief revenue officer is to educate and inform the marketplace about Tumri’s dynamic ad optimization platform and support the company’s global expansion,” said Peralta. “Joining Tumri at this juncture is an incredible opportunity for me to be a part of the company’s transformation from breakthrough dynamic display advertising platform to global leader in online display advertising solutions. I have been fortunate to see many platforms and solutions during my career, and the Tumri solution sits in an enviable position to fundamentally transform this space and deliver unprecedented value to advertisers, publishers and consumers alike.”

“Tumri continues to build our fast-growing team of A-list talent with the hire of Michael Peralta as chief revenue officer. Michael’s long and impressive track record in digital media and proven ability to increase revenue, build client relationships and manage global sales and marketing teams will be invaluable to Tumri as we aim to establish ourselves firmly as a global advertising leader,” said Calvin Lui, president and CEO, Tumri. “Michael’s experience in managing hundreds of employees and billion dollar revenue streams, along with his recognized interactive advertising knowledge – from both a branding and performance perspective – will help lead Tumri to the next level of success.”

Prior to his recent role at Platform-A, Michael worked at Advertising.com where he led the company’s national advertiser relations and market research teams. Previously he served as Managing Director of Western Europe for Advertising.com and was responsible for the corporate performance and growth strategy for the United Kingdom, France and Spain. During his tenure, the company’s London office more than tripled the size of its staff, doubled its number of advertiser clients, and tripled its penetration within comScore Media Metrix’s top 100 publisher list. These accomplishments led Revolution Magazine to name Peralta one of the “Top 50 Most Influential Leaders in the Digital Sector.” Michael holds a BS degree in civil/environmental engineering from RPI and did graduate work in Management and Public Policy at New York University and Northwestern University.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit www.tumri.com.

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced the hire of Jeff McCombs as chief financial officer. McCombs joins Tumri after serving as Senior Vice President of Business Operations at Yahoo! Inc. As CFO of Tumri, Jeff is responsible for managing all financial activities, including financial planning and analysis, accounting, investor relations and corporate development. He is also responsible for overseeing business development, human resources and legal.

“I’m very excited to be joining Tumri due to the company’s potential to fundamentally transform online display advertising. Tumri’s ability to deliver advertising experiences that users actually engage with and find relevant is truly compelling and win-win-win for the entire ecosystem of consumers, advertisers, and publishers,” said McCombs. “Display advertising represents almost half of online advertising, and, from direct experience, there are great opportunities for innovation. Tumri is delivering a powerful solution that will make display relevant again, perhaps even more so than search.”

“Jeff brings an incredible amount of expertise to the Tumri team, both in terms of corporate strategy and finance as well as the ever evolving online marketing industry,” said Calvin Lui, president and CEO, Tumri. “Jeff’s wide spectrum of experience will be instrumental in helping guide our explosive growth and will help solidify our innovation and leadership position. We are excited that Tumri’s transformative mission is attracting this high caliber of talent.”

Jeff previously served as Senior Vice President of Business Operations at Yahoo! Inc., where he helped drive business strategy and product prioritization, manage operations and improve the company’s overall performance. Prior to this role, he served as Chief of Staff to Yahoo!’s President, Sue Decker. Before joining Yahoo!, Jeff spent over a decade in investment banking, corporate development and private equity with such firms as Credit Suisse First Boston, Lehman Brothers and Shamrock Capital, Roy Disney’s private equity firm. Jeff holds a B.A. in economics-business from the University of California, Los Angeles.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit www.tumri.com.

‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem

LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”

MySpace MyAds empowers any advertiser to build a customized, targeted, and measurable campaign in a few easy steps:

STEP 1: Visit https://advertise.myspace.com or click the “Advertise” link located at the bottom of any MySpace page

STEP 2: Create a display ad using the MySpace MyAds Builder Tool

STEP 3: Select a variable ad spend anywhere from $25 to $10,000

STEP 4: HyperTarget to customers

STEP 5: Measure ad performance with MySpace MyAds analytics reporting

MySpace’s HyperTargeting ad technology is a key component in the functionality of the MySpace MyAds platform enabling advertisers to serve their ad campaign to the right customers. HyperTargeting enables marketers to connect with specific user groups on a massive scale based on self-expressed interests available on MySpace profiles. The technology allows any MySpace MyAds user access to targeting parameters such as age, sex, and geographical location, all in combination with thousands of user interest categories including specific keywords within each category. For example, within the ‘videogame’ enthusiast category, a further targeting keyword or phrase might include ‘Call of Duty 5’ if relevant to an advertiser’s campaign.

“After spending $100 on MySpace MyAds to advertise, I got a roofing assignment valued at $30,000 all in a matter of eight days,” said Dan Davis, owner of D&D Installation, a Chicago roofing company.

Once the creative, audience and campaign length have been determined by the advertiser, the newly created ad is reviewed through MySpace’s dedicated customer support, safeguarding that the ad does not violate MySpace’s terms of service. Once approved, and depending on the timing the advertiser has chosen, the campaign can go live across the MySpace ecosystem to the audience segments that the campaign creator has chosen. Campaign set-up and results can be completed and tracked in as little as a few hours.

“With MySpace MyAds, I can bring my message to an audience that I normally wouldn’t have access to nor even know where to find,” said Blayne Weaver, an independent filmmaker. “I had previously used MySpace to promote my movie through a general film festival circuit. Now that the film has a nationwide DVD release, it was great to be able to orchestrate my own advertising aimed at the exact audience I wanted to target – people who liked watching movies.”

MySpace MyAds provides all advertisers with a suite of analytic tools and key performance indicators that accompany every campaign including the number of times their ad was shown (impressions), the number of click-throughs, and a running cost on active campaigns. Using the analytics provided by MySpace MyAds, advertisers are able to renew successful campaigns, tweak under-performing campaigns, and edit existing creative. The campaign is charged only when a user clicks on the ad (rather than when the ad is served) and is able to run an unlimited number of campaigns at any time.

MySpace recently hit an all-time high with domestic unique users and engagement in August according to comScore; seeing approximately 76 million users domestically—each averaging more than 4 hours on the site every month—and 122 million worldwide unique users. comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 15.9% of all display ads viewed in June.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.