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Tumri Joins the Network Advertising Initiative to Support Responsibility in Online Advertising


Ad Operations OnlineTumri Leads the Way as the First Dynamic Display Advertising Vendor to Become Member of Top Privacy Coalition

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic display advertising category to gain membership to the NAI, joining other advertising industry leaders including Google, Yahoo! and Microsoft. The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards for online advertising.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Internet Strategy, TumriComments (5)

Tumri Wins Stevie Award in 7th Annual American Business Awards


Ad Operations OnlineOnline Advertising Innovator Honored with “Computer Hardware Campaign of the Year” Award for Outstanding Work with Hewlett Packard Holiday Campaign

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company has been awarded the prestigious Stevie Award for the “Computer Hardware Campaign of the Year” for its work on Hewlett Packard’s 2008 Holiday Campaign. Tumri joins other advertising category winners including, Century 21®, E*TRADE FINANCIAL and Nike, Inc., on the esteemed list of winners of the 2009 American Business Awards.
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Tumri Secures Over $15 Million in New Financing


Ad Operations OnlineTime Warner and Silicon Valley Bank Join Impressive Investor Syndicate to Help Fuel Tumri’s Growth and Extend Leadership in the Dynamic Display Advertising Space

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has added over $15 million in new capital. The capital investment includes over $10 million in equity from Time Warner Investments and existing investors Accel Partners, Shasta Ventures and Tenaya Capital, as well as $5 million in debt commitment from Silicon Valley Bank.
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Yahoo! Enables Marketers to Deliver Smarter Ads on the Web and on Mobile Phones


Ad Operations OnlineLeading Ad Technology Providers + Yahoo!’s Reach and Targeting = Greater ROI

SUNNYVALE, Calif. – Yahoo! announced two display advertising solutions for marketers as part of a new partner program designed to significantly improve campaign performance by marrying Yahoo!’s massive reach and targeting capabilities with leading third-party advertising technologies. By bringing together Yahoo!’s knowledge and understanding of its audience with third-party Smart Ad technologies from Teracent and Tumri, Yahoo! believes it’s offering an open and unmatched solution for reaching consumers with customized messages.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Online Advertising Challenges, ROI Measurement, User Privacy, YahooComments (0)

Tumri Adds Former Platform-A Executive Michael Peralta to Growing Management Team


Ad Operations OnlineGlobal sales and marketing leader brings extensive track record for success to Tumri as Chief Revenue Officer

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff McCombs as chief financial officer, Peralta joins Tumri’s management team from Platform-A, where he served as Senior Vice President, North America and Global Accounts and was responsible for over $1 billion in revenue. As CRO of Tumri, Michael is responsible for managing all sales and marketing functions, including customer experience, business development and global expansion efforts. He will divide his time between corporate headquarters Mountain View, New York and international efforts.
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Former Yahoo! Executive Jeff McCombs Joins Tumri


Ad Operations OnlineSeasoned Finance and Operations Professional Brings Corporate, Private Equity and Emerging Tech Expertise to Fast-Growing Online Advertising Company

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced the hire of Jeff McCombs as chief financial officer. McCombs joins Tumri after serving as Senior Vice President of Business Operations at Yahoo! Inc. As CFO of Tumri, Jeff is responsible for managing all financial activities, including financial planning and analysis, accounting, investor relations and corporate development. He is also responsible for overseeing business development, human resources and legal.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Digital Marketing, Internet Marketing Services, Internet Strategy, Marketing Strategy, TumriComments (0)

MySpace Launches ‘MySpace MyAds’ Platform Democratizing Online Advertising


New Ad Platform Powered by MySpace’s HyperTargeting Technology Now Available for Small Businesses, Individuals, Entrepreneurs, and Politicians

‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem

LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.
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