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LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)
RESTON, Va. – LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been [...]
Click Forensics Secures $6 Million in Funding to Expand Online Display Advertising Solutions
Existing Investors Austin Ventures, Sierra Ventures and Shasta Ventures Participate in Series C Round AUSTIN, Texas – Click Forensics, Inc., a leading provider of online advertising and audience verification solutions, announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The [...]
iCrossing Implements AdSafe Brand Protection for Display Advertisers
Preventative Technology Enables Brand Safe Display Strategies for Premium Brand Advertisers New York, NY – AdSafe Media, the rating standard of online media, today announced a partnership with iCrossing (http://news.icrossing.com), a global digital marketing agency, to provide preventative brand protection for clients across all online display advertising campaigns.
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.
Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search
Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness [...]
Platform-A Launching Next-Generation Advertiser Marketplace Exchange
New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s [...]
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