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Internet Ad Revenues at $10.9 Billion for First Half of 09


Show Slight Fall Off Year-on-Year in Tough Economy

NEW YORK – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.
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Posted in Ad Metrics, Ad Operations, Ads by Creative, Digital Marketing, Display Ads, IAB, Internet Marketing Services, Internet Strategy, Online Media, Reports and Studies, Rich Media Ads, Video AdsComments (1)

Continued, Rapid Growth Spurs Advertise.com to Expand Staff in Advance of New Service Offerings


Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy

SHERMAN OAKS, Calif. – Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
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Posted in Ad Networks and Platforms, Ads by Creative, Ads by Pricing, CPA, CPC, Display Ads, Events, Search Marketing (SEM), ad:techComments (0)

comScore Introduces New Service in U.K. to Provide Competitive Intelligence for Online Display Advertising Campaigns


Ad Operations OnlineFacebook Ranks as Top Display Ad Publisher and O2 Ranks as Top Advertiser in April, According to comScore Ad Metrix

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the U.K. launch of comScore Ad Metrix, a breakthrough service in digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the audiences reached. The service captures multiple varieties of display advertising, including static banners, rich media and video ads.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ads by Creative, Display Ads, Reports and Studies, comScoreComments (0)

TV and Magazine Ads More Effective Than Ads on Internet


NEW YORK – McPheters & Company has released results of a study conducted in co-operation with Condé Nast and CBS Vision which explored the relative effectiveness of ads on television, in magazines, and on the Internet. The study represents an unusual example of collaboration on the part of companies with competing media interests.

The study used McPheters & Company’s AdWorks™ methodology to provide comparable measures of ad effectiveness across multiple media, using 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes. Additionally, eye-tracking software was used to determine whether – and under what circumstances – Internet ads were actually seen by respondents. The work was conducted in CBS Vision’s state-of-the-art Television City facilities at the MGM Grand in Las Vegas.
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Posted in Ad Metrics, Ad Operations, Ads by Creative, Display Ads, Internet Marketing Services, Reports and Studies, Video AdsComments (1)

Internet Advertising Revenues Surpass $23 Billion in ‘08, Reaching Record High


Ad Operations OnlineQ4 ‘08 Revenues Total $6.1 Billion; Growth Continues Despite Difficult Economy

NEW YORK – Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of the medium’s value in reaching consumers online where they are spending more and more of their time.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Creative, Display Ads, IAB, Internet Marketing Services, Reports and Studies, Rich Media Ads, Video AdsComments (2)

ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.


U.S. advertisers can now benefit from only true semantic ad network available

NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and linguistic approach to online advertising, iSense solves the prolific problem of misplaced or out of context online display ads.

iSense Network combines ad pepper’s 10 years of ad network best practice with proprietary cutting edge technology. Underpinning iSense is a patented technology that provides real-time semantic analysis of web pages to identify their true meanings and serve relevant display ads. The result of 11 years of research and development by Professor David Crystal, one of the world’s leading linguists, iSense leverages an extensive semantic ontology in order to derive the subject matter of a page with unprecedented accuracy. Unlike other so-called semantic technologies that use a mathematical approach, iSense benefits from a deeper analysis of each and every word on a page. As a result, publishers profit from targeted ad monetization opportunities on every webpage, while advertisers benefit from more precise ad placement that eliminates wasted impressions whilst increasing contextual relevance and ROI.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Ads by Creative, Display Ads, IAB, MindShareComments (0)

Ad Ops Daily Bits: March 19 2009


- Display Ads Do Have a Future – We Just Can’t See It Yet (Cory Treffiletti for MediaPost).

Fantastic insight into where display ads are now and where they’re headed to- get the whole article here.
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Posted in Ad Ops: Daily Bits, Ads by Creative, Display AdsComments (0)

ARTISTdirect Signs With Traffic Marketplace For Exclusive Ad Representation


Distribution Arrangement Creates New Opportunities in Online Advertising for Consumer Brands and Agencies

LOS ANGELES – Traffic Marketplace, the leading independent online advertising network, announced a new strategic distribution agreement with ARTISTdirect Internet Group, Inc. (“ADIG”), making Traffic Marketplace the exclusive advertising and sponsorship sales agency for ARTISTdirect.com and the ARTISTdirect Internet Group Network.

With one of the web’s deepest and broadest catalogues of content, covering every genre of music and film, ARTISTdirect has established itself among the top online destinations for 24/7 in-depth coverage of entertainment. ARTISTdirect features one of the largest selections of free music content that ranges from over 10,000 music videos and 7 million albums, tracks and samples to millions of artist pages, as well as news that includes behind-the-scenes interviews, reviews and exclusive artist content with everyone from 50 Cent to Bruce Springsteen.
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Posted in Ad Networks and Platforms, Ad Operations, Digital Marketing, Internet Marketing Services, Internet Strategy, Online MediaComments (0)

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