Home » Archives for Display Ads
Tag: Display Ads
Spongecell Places No. 76 on the Inc. 500 with Three-Year Sales Growth of 3,064%
First Appearance on Inc. Magazine Annual List of America’s Fastest-Growing Private Companies NEW YORK – Inc. magazine has ranked Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, at 76th on its annual ranking of the nation’s 500 fastest-growing private companies in recognition of Spongecell’s three-year sales growth of [...]
Federated Media Publishing Acquires Foodbuzz
Combination Creates the Largest and Best Collection of Independent Food Bloggers SAN FRANCISCO – Federated Media Publishing (FM), a media company that powers the best of the independent web, announced the acquisition of Foodbuzz, the leading online food property.
Yahoo to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science
SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. [...]
Digital Throttle partners with Canned Banners to Provide Self-Service Ad Creative for Motorsports Advertisers
Ad network bundles hassle-free banner ad creation with targeted media buys SAN FRANCISCO, California — Vertical online ad network Digital Throttle launched a new service today that will allow advertisers to easily build display ads at no extra charge using the Canned Banners self-service platform. Digital Throttle, a vertical ad network built on the Adify [...]
Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher
New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]
Internet Ad Revenues at $10.9 Billion for First Half of 09
Show Slight Fall Off Year-on-Year in Tough Economy NEW YORK – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.
Continued, Rapid Growth Spurs Advertise.com to Expand Staff in Advance of New Service Offerings
Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy SHERMAN OAKS, Calif. – Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly [...]
comScore Introduces New Service in U.K. to Provide Competitive Intelligence for Online Display Advertising Campaigns
Facebook Ranks as Top Display Ad Publisher and O2 Ranks as Top Advertiser in April, According to comScore Ad Metrix LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the U.K. launch of comScore Ad Metrix, a breakthrough service in digital media campaign planning and buying that provides comprehensive [...]
TV and Magazine Ads More Effective Than Ads on Internet
NEW YORK – McPheters & Company has released results of a study conducted in co-operation with Condé Nast and CBS Vision which explored the relative effectiveness of ads on television, in magazines, and on the Internet. The study represents an unusual example of collaboration on the part of companies with competing media interests. The study [...]
Internet Advertising Revenues Surpass $23 Billion in ’08, Reaching Record High
Q4 ’08 Revenues Total $6.1 Billion; Growth Continues Despite Difficult Economy NEW YORK – Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at [...]
ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.
U.S. advertisers can now benefit from only true semantic ad network available NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and [...]
Ad Ops Daily Bits: March 19 2009
- Display Ads Do Have a Future – We Just Can’t See It Yet (Cory Treffiletti for MediaPost). Fantastic insight into where display ads are now and where they’re headed to- get the whole article here.
Keep in touch!