Remember all the Yume – comScore drama going on in regard to YuMe’s ranking in the ad networks top? It all seems to have been resolved for YuMe and they’re now right back at number 8. Still, some thorny questions are left unanswered.

Quite a quick investigation and resolution from comScore… but let’s have a recap into the whole story:

- a relatively obscure video network, YuMe, found itself ranked #8 in June’s Ad Focus rankings, with a reported audience of 134 million unique visitors and 71% reach among U.S. Internet users – all this as a result of their recent deal with Microsoft to monetize their remnant video inventory; Read the full story

The folks at YuMe cheered on July 21st, when they issued a press release in regard to their big jump in comScore’s top 10 online ad networks. Now, their enthusiasm seems to have turned in anger, since comScore decided to amend the report without even having notified YuMe.

What is the story, anyway?

Back in July 21st, comScore reported that YuMe had over 134 million unique visitors in June – this figure made YuMe the 8th largest ad network overall, and undoubtedly the largest video ad network.

Here’s what the original comScore Media Metrix report for June 2008 stated:
Read the full story