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IAB Internet Advertising Revenue Report Shows First Half of ’08 Up 15.2% From Same Period ’07

Otilia Otlacan | October 9, 2008 | 0 Comments

Second Quarter ’08 Increases 12.8% from Same Period in ’07 NEW YORK, October 7, 2008 – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 [...]

IAB Announces 55 MIXX Awards Winners across 18 Categories

Otilia Otlacan | September 30, 2008 | 0 Comments

NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first [...]

MIXX 2008 Attracts Influential Lineup of Speakers, to Explore Transformation of the Media Industry

Otilia Otlacan | August 22, 2008 | 1 Comment

Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of “Invention & Reinvention” as Key to Harnessing the Digital Revolution NEW YORK – The Interactive Advertising Bureau (IAB) today announced the full lineup of participants in this year’s MIXX (Marketing and Interactive Excellence) Conference [...]

Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

Otilia Otlacan | August 19, 2008 | 2 Comments

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment

Otilia Otlacan | August 1, 2008 | 1 Comment

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers – I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due [...]

Visible Measures Unveils New Solution for Measuring the Effectiveness of Internet Video Advertising Campaigns

Otilia Otlacan | June 16, 2008 | 0 Comments

BOSTON, June 16 /PRNewswire/ — Visible Measures, the independent third-party measurement firm for Internet video publishers and advertisers, today announced the availability of VisibleCampaign(TM), a solution that measures the true viral reach and audience engagement of Internet video advertising campaigns. VisibleCampaign helps advertisers and their agencies understand the effectiveness of in-market campaigns and make better [...]

Mixx Awards 2008 Open for Entries

Otilia Otlacan | June 6, 2008 | 1 Comment

New York, New York(June 2, 2008)—With a transformation in judging procedures it labeled “unprecedented,” the Interactive Advertising Bureau (IAB) today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital advertising campaigns now will be evaluated by senior executives from agencies, publishers, and marketing [...]

EyeWonder to Provide Rich Media Ads Across the Google Content Network

Otilia Otlacan | May 19, 2008 | 0 Comments

Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content Network ATLANTA – May 19, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced it is one of the rich media providers now officially [...]

Eyeblaster first to be accredited by MRC for compliance with three IAB ad measurement guidelines

Otilia Otlacan | April 16, 2008 | 0 Comments

New York, New York (April 15, 2008)— Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau’s (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ad serving: • [...]

Tremor Media Launches Acudeo – the Next Generation Online Video Monetization Platform

Otilia Otlacan | April 15, 2008 | 0 Comments

New York – April 15, 2008 – Tremor Media (www.tremormedia.com), the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization Platform. Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility [...]