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IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]
IAB Announces Annual Sales and Service Excellence Award Winners
Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. [...]
IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment
“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]
MTV Networks Partners with Panache to Develop and Insert In-Video Advertising Across its Top Web Properties
LOS ANGELES – MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, announced a partnership to deploy Panache’s platform across MTVN’s Web sites. The move will significantly enhance MTVN’s ability to create innovative, engaging and measurable online video ads across sites including MTV.com, [...]
Ad Council to Utilize Backchannelmedia TV-to-Internet Click Through
Interactive broadcast TV technology to be utilized in Obesity Prevention, Inspiring Innovation, Adoption and Autism Awareness PSA campaigns BOSTON – Backchannelmedia announced that The Advertising Council is now utilizing Backchannelmedia’s TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues addressed by the organization’s public service campaigns. The Ad Council [...]
Denny Wilkinson Appointed Chief Operating Officer at MirriAd
NEW YORK – MirriAd Limited, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new [...]
Leading Technology Companies Team Up to Demo Cutting-Edge Advanced Advertising Solution
ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part [...]
E! Gets “Embed” with MirriAd
NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will [...]
RGB Networks and TANDBERG Television Enable Telecom Carriers to Seamlessly Insert Local Ads into High Definition MPEG-4 AVC Video Programs
Partner Companies Demonstrate Integrated Solution at TelcoTV 2008 TelcoTV 2008 ANAHEIM, Calif. – At the TelcoTV 2008 conference, RGB Networks, the leader in network video processing, and TANDBERG Television, part of the Ericsson Group (NASDAQ: ERIC), are demonstrating their advanced integrated ad insertion solution for telecom carriers, which enables them to earn additional advertising revenue [...]
IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth
Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK – The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and [...]
BlackArrow to Support IAB’s Digital Video Ad Serving Template (VAST)
NEW YORK – October 30, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, will support the Interactive Advertising Bureau’s (IAB) “Digital Video Ad Serving Template” (VAST), an XML-based solution released earlier today that is designed to standardize communication between video players and ad servers. BlackArrow’s video advertising system helps video [...]
BlackArrow Integrates Ad Management System with the Akamai Media Framework
Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development [...]
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