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Casale Media: DVA to Grow 25% Over the Next 12 Months
Survey of Advertisers and Agencies Shows Increase in Video Ad Spend in the Next Year, But More Than One Third of Advertisers Struggle with Planning, Creation and Execution NEW YORK – Casale Media Inc., a leading premium online media company, published a research brief showing that advertisers and agencies will increase spending on digital video [...]
Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital Video Advertising Spend
Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK – “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive survey examining the views of marketers and agencies, reaffirms that the shift in ad dollar allotment has solidified. The study, released by the Interactive Advertising [...]
Break Media Releases 2011 Video Advertising Study
Digital Video Advertising Spend to Grow in 2011 with More Than 70 Percent of Advertisers Planning an Increase; Marketers Cite Lack of Standardized Performance Metrics as Barrier to Further Adoption LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. [...]
IAB Releases Update to “Digital Video Ad Impression Measurement Guidelines”
Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement NEW YORK – The Interactive Advertising Bureau (IAB) announced an update to the “Digital Video Ad Impression Measurement Guidelines” that addresses an increasingly common occurrence–digital video content and ads that play automatically when a webpage loads. The first part of a broader auto-play initiative [...]
IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment
“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]
IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment
Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers – I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due [...]
Visible Measures Unveils New Solution for Measuring the Effectiveness of Internet Video Advertising Campaigns
BOSTON, June 16 /PRNewswire/ — Visible Measures, the independent third-party measurement firm for Internet video publishers and advertisers, today announced the availability of VisibleCampaign(TM), a solution that measures the true viral reach and audience engagement of Internet video advertising campaigns. VisibleCampaign helps advertisers and their agencies understand the effectiveness of in-market campaigns and make better [...]
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