In addition, OpenTV announced the creation of an Analysis Partner Program, which will offer operators a solution for accurately measuring viewer behavior on the set-top box with minimal change to existing infrastructure.

Initial participants in this program include some of the leaders in audience measurement: AdsVantage, Nielsen, Rentrak Corporation, and TNS. In combining OpenTV’s middleware expertise with the data analysis capabilities of experts in the field, OpenTV is enabling operators to drive new and higher advertising revenues, monitor quality of service issues, better manage their channel line-up and subscription tiering, as well as measure usage of service offerings such as PVR, VOD or interactive applications, all while respecting viewer privacy.

“By opening up our platform and extending it to third party solutions, we are taking a major step toward enriching the television experience and creating a uniform approach to measurement,” said Tracy Geist, SVP Business Development, OpenTV. “We’re not only enabling service providers to capture relevant information — especially on viewing behavior and PVR interactions — and giving them access to crucial reporting and analysis capabilities, but we’re enabling the developer community to create exciting new applications for next generation television, to make it more personalized and meaningful.”

OpenTV’s Measurement Solution is part of OpenTV’s Core2 middleware platform and can be integrated seamlessly with any of the various supported user interfaces, which results in a streamlined offering for operators that wish to capitalize on the wealth of detailed data available through the set-top box while fully protecting viewer privacy: the solution is flexible enough to allow collected click stream data to be anonymized either by storing only rollup data, or by applying privacy filtering at the time of data send-back. It also allows network operators to secure interfaces with third-parties while retaining their own access to data, and to comply with geography-specific regulations. Benefits of the solution include:

* New advertiser-based revenues. Second-by-second audience measurement allows advertisers to see how long viewers watch ads before zapping or fast forwarding. Operators can generate new revenues from advertisers by selling ad viewership reports.
* Higher advertising revenues from low viewership channels. Channels with less than two percent viewership are typically undervalued by advertisers because of the lack of accurate reporting by traditional audience measurement techniques. More accurate audience measurement of these channels can increase their value to advertisers and therefore increase the potential of the operator to derive revenues.
* Better management of channel lineup. Detailed viewership data across channels gives network operators the tools needed to negotiate with content providers more effectively by validating the content viewing assumptions that drive pricing decisions.
* Validation of existing services and introduction of new ones. Usage data on services such as PVR and VOD can validate — or challenge — assumptions about an offering’s appeal, revealing decisions on features and functionalities that can significantly increase an operator’s return on investment. When incorporated into a new feature rollout or pilot, detailed data can shape development and better ensure success.
* Measurement of interactive applications, including the user interface. Operators can understand in detail how users interact with the “face” of their service: the user interface and other interactive content, enabling them to easily identify areas for improvement.
* Monitoring and improving of quality of service. Detailed, second-by-second information about what occurs on the set-top box enables network operators to identify systemic problems and address them proactively, increasing customer satisfaction and reducing costly service calls and customer churn.

Features of OpenTV’s Measurement Solution will be on display at IBC 2009, Hall 1 Stand C81. For more information on OpenTV’s Measurement Solution or Analysis Partner Program, please contact measurement@opentv.com.

About OpenTV

OpenTV is one of the world’s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 133 million devices around the world and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV’s campaign management solutions currently provide advertising services to more than 34 million cable subscribers across the United States representing more than 55 percent of the subscriber base of the top ten MSOs. For more information, please visit www.opentv.com.

SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, will showcase OpenTV Eclipse®, the company’s entry-level campaign management solution, at the IBC show in Amsterdam, Sept. 11-15, 2009, Hall 1, Stand C81.

Specifically designed for operators with less than 200 channels, OpenTV Eclipse® provides a campaign management solution for operators in markets such as Europe, Asia and Latin America wishing to develop their ad insertion operations. It allows service providers in those regions to maximize the value of their advertising business by streamlining the workflow of linear ad campaigns, including delivery and reporting processes. As previously announced in May 2009, OpenTV Eclipse is also part of the “Ad in a Box” solution jointly proposed by ARRIS and OpenTV which provides an end-to-end Digital Program Insertion (DPI) advertising system for the European market.

“Advertising management is becoming an increasingly vital component to the success of advertising campaigns worldwide,” said Paul Woidke, Senior Vice President and General Manager, Advanced Advertising for OpenTV. “The concepts of ad insertion and campaign management are gaining momentum in Europe and other regions, and with a proven solution like Eclipse, OpenTV can help service providers around the world grow their advertising business by making it more valuable, more efficient and easier to manage.”

Visitors to the OpenTV booth will be able to gain a better understanding of linear ad sales operations and how OpenTV Eclipse makes it easier for operators to manage their advertising insertion campaigns. By accommodating essential traffic & billing needs, OpenTV Eclipse provides the fundamental features required to quickly get an ad sales team operational. The solution delivers key features, processes and workflows for customer management, copy management, program/network management, inventory allocation, orders, schedule, verification, month-end processing, billing and reporting in order to provide a basic but solid foundation for ad insertion teams. Finally, OpenTV Eclipse is engineered to enable a smooth migration to the OpenTV EclipsePlus™ solution as the complexity and traffic volume of advertising campaigns increase.

The first international deployment of OpenTV Eclipse is expected to occur in Europe later this year.

About OpenTV

OpenTV is one of the world’s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 133 million devices around the world and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV’s campaign management solutions currently provide advertising services to more than 34 million cable subscribers across the United States representing more than 55 percent of the subscriber base of the top ten MSOs. For more information, please visit www.opentv.com.

SAN FRANCISCO & SUNNYVALE, Calif. – RGB Networks, the leader in network video processing, and OpenTV (Nasdaq:OPTV), a leading software and technology provider of advanced digital television solutions, have developed a joint demonstration that shows how cable television operators can use the companies’ advanced, standards-based advertising capabilities to generate new ad revenues from their video-on-demand (VOD) services and traditional linear programming.

Using the combined OpenTV-RGB solution – which is comprised of RGB’s Broadcast Network Processor (BNP) and OpenTV’s campaign management solution – operators can digitally overlay video, graphics or text onto ads or directly within programs. Based on the SCTE 35 and SCTE 130 standards, RGB’s overlay capability combined with OpenTV’s real-time insertion and campaign management solution gives cable operators several advanced advertising options. The first is to “localize” national ads by adding locally-relevant information. For example, individual cable systems can add in real time the addresses and other promotional information for local restaurant franchises to a single, nationally broadcast ad. Operators can also use overlays as ads themselves, which can be added to live or on-demand programming. Because these ads appear within actual programs, they cannot be skipped and do not interrupt program viewing. Additionally, overlays can be used as “triggers” for interactive or telescoping ads.

“The advertising opportunity for cable operators is already substantial, and with the new generation of advanced advertising capabilities that we’re offering with OpenTV, cable operators will have the tools they need to dramatically grow their advertising revenues,” said Jeff Tyre, Director, Product Marketing for RGB Networks. “Combining ad insertion, digital overlay and extremely high stream processing density, our Broadcast Network Processor gives cable operators unprecedented abilities to easily and continually localize ads based on location, language and other factors to generate new ad revenues.”

”We are moving beyond the traditional 30-second spot and opening up new advertising possibilities for cable operators,” said Bruce Dilger, VP R&D and Chief Architect for Advanced Advertising at OpenTV. “The combination of OpenTV’s campaign management with RGB’s overlay technology demonstrates a new breed of advertising product that is inherently addressable and audience focused. It’s exciting to apply these new, flexible standards to achieve dynamic, localized ad insertions that enhance the viewer’s experience while expanding the opportunities for advertisers.”

Local advertising is a significant business, earning U.S. cable operators more than $4.3 billion in 2008. However, the extensive post-production work traditionally required to localize ads dramatically increases costs, limiting the number of advertisers. The proven digital overlay capability of the BNP can overcome this limitation, enabling carriers to easily localize ads in real time by overlaying text, graphics and even video directly onto ads to provide locally relevant or time-sensitive information. Working as an integrated solution with the BNP, OpenTV’s campaign management solution manages and provides the real-time ad decision rules based on selected ad type against the appropriate audience addressing criteria.

About OpenTV

OpenTV is one of the world’s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 127 million devices around the world, and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV’s campaign management solutions, including Eclipse® and EclipsePlus™, currently provide advertising services to nearly 30 million cable subscribers across the United States representing more than 52 percent of the top ten MSOs’ subscriber base. For more information, please visit www.opentv.com.

About RGB Networks

RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.