Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders in Audience Measurement
IBC 2009
Hall 1 Stand C81
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OpenTV Opens Measurement Platform
Posted on 15 September 2009
Tags: adsvantage, analysis partner program opentv, digital television solutions, Digital TV;, interactive tv applications, measuring viewer behavior, nielsen, opentv, opentv middleware, pvr, Rentrak Corporation, tns, tracy geist, tv advertising revenue, tv channel lineup management, tv measurement platform, vod
Posted in Ad Groups & Agencies, Ad Metrics, Ad Operations, Ad Products, Ads by Creative, Audience Measurement, Online Advertising Challenges, ROI Measurement, Reporting, TV & Cable Advertising, User Privacy, Video AdsComments (1)
OpenTV’s Ad Management Technology on Display at IBC 2009
Posted on 08 September 2009
Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion Operations
IBC 2009
Stand C81
SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, will showcase OpenTV Eclipse®, the company’s entry-level campaign management solution, at the IBC show in Amsterdam, Sept. 11-15, 2009, Hall 1, Stand C81.
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Tags: ad in a box solution, advanced tv advertising, advertising management;, digital advertising solutions, digital program insertion, digital television software, digital television solutions, dpi advertising system, ibc amsterdam, linear ad campaigns, opentv, opentv eclipse, Paul Woidke;, tv advertising, tv campaign management solution
Posted in Ad Metrics, Ad Operations, Ad Products, Ad Targeting, Digital Marketing, Marketing Strategy, TV & Cable AdvertisingComments (0)
RGB Networks and OpenTV Demonstrate Advanced Advertising Capabilities for Cable Television Operators
Posted on 03 July 2009
Standards-based Approach Enables Real-time Localization of Ads Using Digital Overlays
SAN FRANCISCO & SUNNYVALE, Calif. – RGB Networks, the leader in network video processing, and OpenTV (Nasdaq:OPTV), a leading software and technology provider of advanced digital television solutions, have developed a joint demonstration that shows how cable television operators can use the companies’ advanced, standards-based advertising capabilities to generate new ad revenues from their video-on-demand (VOD) services and traditional linear programming.
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Tags: broadcast network processor, digital ad overlays, digital television solutions, opentv, RGB Networks;, tv ad insertion, tv advertising
Posted in Ad Networks and Platforms, Ad Operations, Ad Products, TV & Cable AdvertisingComments (0)
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