The TV ad sales office of Ad Systems Communications Inc. continues to grow its TV ad revenue with fortune 500 Companies. This month the company’s TV ad sales team added Lexus to its regional advertiser roster now for the fourth quarter of 2010 and are poised for 2011. The company hopes to bring them into all new and future systems as deployed. With the continued and projected expansion of new ad insertion cable TV systems being deployed nationally Lexus and other fortune 500 advertisers add an important ad revenue segment.

“Lexus like other national companies, needs new TV market advertising and we are a perfect fit for these targeted expanded new markets. The Company is bringing new advertising eyeballs to solid anchor advertisers,” stated J. Michael Heil C.E.O.

About Ad Systems Communications, Inc.

Ad Systems Communications, Inc. is a digital media and video communications services Company which provides quality advertising inventory for all the major cable TV networks such as ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT by deploying its patent pending insertion and streaming media technology into the cable, satellite and IP television markets. The company derives revenue from this inventory by selling it to advertisers to insert both long and short form video commercials into highly targeted markets.

For more information, visit: http://www.adsystemscatv.com/.

“This market segment of mostly business travelers and high-end wage earners is a difficult-to-reach niche ad group. We have them captured so to speak, each watching TV an average of three to four hours a day. There has never been a better opportunity to generate revenue from a previously un-tapped advertising demographic,” states J. Michael Heil, CEO of Ad Systems Communications, Inc.

About Web TV-Guide

Web TV-Guide is an Internet data-retrieving server that downloads channel content and aligns data to any specific channel lineup. Web TV-Guide allows satellite, cable, and private television distribution services the ability to run streaming video or commercial content from a file format. This greatly enhances the TV audience’s viewing experience and allows Ad Systems to provide highly targeted advertising spots to national and regional advertisers.

About Ad Systems Communications, Inc.

Ad Systems Communications, Inc. is a digital media and video communications services Company which provides quality advertising inventory for all the major cable TV networks such as ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT by deploying its patent-pending insertion and streaming media technology into the cable, satellite and IP television markets. The company derives revenue from this inventory by selling it to advertisers to insert both long- and short-form video commercials into highly targeted markets.

For more information, visit: http://www.adsystemscatv.com/.

“This agreement comes as an opportunity to kick off ADSY’s revenue expansion plan in the Kentucky and Ohio market. This contract initially adds fourteen new systems and zip codes. It brings to Ad Systems needed additional subscribers in the Lexington, Kentucky DMA and enables the company to continue building the local and regional ad Revenue as well as National,” stated Tony Lenzi, VP Ad Sales

J. Michael Heil C.E.O. stated, “The Midwest Market is critical to our future revenue growth because we are heavily vested with existing systems. We have just completed the first two systems from Crystal Broadband adding to an already existing base in Kentucky. The revenue for the company is dependent on the number of Cable TV subscribers, and this expansion adds a significant number.”

Ad Systems Communications, Inc. is a digital media and video communications services Company which provides quality advertising inventory for all the major cable TV networks such as ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT by deploying its patent pending insertion and streaming media technology into the cable, satellite and IP television markets. The company derives revenue from this inventory by selling it to advertisers to insert both long and short form video commercials into highly targeted markets.

For more information, visit: http://www.adsystemscatv.com/.

SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. Mr. Patel will be responsible for the direction of the digital media and integrated media programming for existing clients and will be a vital part of creating strategies for new clients.

“Throughout his career, Sankar has developed exciting, highly-integrated and effective programs that consistently represent the best of innovation in emerging media,” said Susan Taylor, Managing Director, West Coast at Carat. “We look forward to working with Sankar to drive digital media programs for our clients to new levels of creativity and impact.”

Previous to joining Carat, Patel created and managed communications plans for prestigious and innovative consumer brands including MINI USA, YouTube, Priceline.com and Columbia Sportswear Corporation. He brings an in-depth understanding of digital and emerging media, and proven experience taking a strategic and integrated approach to connections planning for his clients. His media agnostic approach to communications strategies, including broadcast, OOH, print, online and nontraditional formats, has brought together the online and offline worlds to great advantage for his clients.

“Sankar has honed his digital skills with top-tier consumer brands and is for us a deep, strategic asset,” said Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. “We provide our clients with digitally-centric integrated media planning and his experience is a perfect fit. The Carat team and our clients will benefit immediately from his addition.”

Patel commented, “The agency’s commitment to always staying digitally ahead of the curve and creating truly consumer-centric campaigns drew me to them. Carat is taking a leadership position in emerging media and I’m excited to be a part of it.”

Patel and his teams have been the recipients of numerous awards such as JDPowers Catalyst award for Most Innovate Automotive Campaign and Creative Media Awards for Most Creative Media Plan by Media Post. His previous agency experience includes Grey Worldwide and Universal McCann.

About Carat

Carat, an Aegis Media Group company, is a global independent media communications network, with over 100 offices in over 80 countries. Carat provides a full range of services including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. For more information, visit the company’s website at www.carat.com.

Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments

SAN FRANCISCO – Journalists today have greater demands than ever on their time; have less scope to research stories; and work in an environment of continued uncertainty, according to a study published today by the Oriella PR Network. For all these challenges, however, the third annual Digital Journalism Study finds journalists positive about the impacts of digital and social media on their reporting, and overall job satisfaction remains overwhelmingly high.

The study polled 774 journalists in 21 countries, including the U.S., the U.K., Brazil and Germany, and found that:

- Nearly half of the respondents (46 percent) to this year’s study said they are expected to produce more content than before
- One in three (30 percent) are working longer hours
- However, nearly half (46 percent) said their work has improved as a result of digital and social media – an increase from 39 percent in 2009
- Just 17 percent said their job satisfaction had declined as a result

At the same time, the study uncovered growing uncertainty over the future of ‘offline’ media, such as print, TV and radio, including:

- Forty percent of the respondents expect advertising revenues to fall by more than a tenth
- Over half of the respondents expressed the belief that their publications’ current offline formats may fold at some point in the future (2009 figure: 32 percent)
- However, 40 percent – and more than half of those polled in the U.S., the U.K., Spain, Brazil and Eastern Europe – believed that the transition to new media would create new opportunities.

In response, growing numbers of publications are researching, or have implemented paid-content strategies. Nearly one respondent in four (22 percent) said their publication is researching or has launched smart phone apps in order to deliver paid-content to mobile users and 16 percent are researching paid-content for iPads and e-readers. Twenty-five percent said their publication is considering flat-rate subscriptions and nearly a third (30 percent) only offer online content to existing print subscribers.

The study also demonstrates the extent to which digital and social media – i.e. blogs, Twitter and audio/visual content – have embedded themselves in newsrooms. Fewer than 15 percent of the journalists surveyed said their publications support no social or digital media at all – down from nearly a quarter two years ago. Meanwhile, adoption of blogs and Twitter has continued to grow, with 47 percent saying their publications have journalist-authored blogs, and 40 percent saying their publications use Twitter.

Shannon Latta, co-head of the Oriella PR Network and partner at Horn Group, said: “Our third annual study shows how widely digital and social media have embedded themselves into media organisations. While there is still a lot of experimentation going on, it is clear that publications see the greatest opportunities in their digital operations – not just in terms of offering new platforms for publishing content, but also in terms of making that content pay.”

“As these changes play out in newsrooms, communicators should expect journalists to become more demanding: their content needs to be high quality to attract the revenues media bosses expect. Brand communicators must make sure their public relations is coordinated across both social and conventional media, and addresses the basic requirements of news-gathering: strong news hooks, timely and compelling comment, and excellent, relevant visuals.”

About the 2010 Digital Journalism Study

The third annual Oriella Digital Journalism Study was compiled in May and June 2010, using an online survey of 774 journalists from broadcast, national, regional and trade media across Belgium, Brazil, Eastern Europe, Germany, Italy, Spain, Sweden, the Netherlands, The U.K. and The U.S. This year includes journalists from Brazil, Eastern Europe and the U.S. for the first time. The full report can be downloaded from: www.orielladigitaljournalism.com (registration required).

About the Oriella PR Network

The Oriella PR Network is an alliance of 17 communications agencies in 20 countries around the world. Our partnership of independent agencies was built upon a set of global best practices and close working relationships not offered by others of its kind. The network was founded by Brands2Life and Horn Group with the support of agencies around the world with whom they have worked successfully on client projects – in some cases for many years. Oriella partners exist in major and secondary markets throughout The Americas, Europe and Asia/Pacific.

For further information:

Website: www.oriellaprnetwork.com

Blog: www.oriellaprnetwork.com/blog

Twitter: twitter.com/oriellanetwork

“Raj brings valuable leadership and strategic industry experience, which will be important as we develop our content-rich vertical categories within our owned and operated sites,” said Bruce Crair, Local.com president and COO. “We are excited to have him join the Local.com team and look forward to his contributions to the company and our future growth.”

Mohan will report to Crair and be responsible for developing all Local.com owned and operated web properties, the flagship of which is www.local.com. One of the company’s stated goals is to drive more organic traffic to Local.com and future sites via content-rich verticals that appeal to the company’s target demographic and enable consumers to find and interact with local businesses more efficiently.

“I am pleased to be joining the Local.com team,” said Mohan. “It is an exciting time for the company and I look forward to leveraging my knowledge and experience to develop and grow Local.com’s owned and operated business.”

Mohan brings more than 13 years of digital media experience and was most recently director, web search and local, for AOL Europe. Based in London, he was responsible for revenue, product development and delivery, marketing, design, and forecasting and reporting of the company’s European Web and local search businesses, which served over 10 million consumers each month.

Mohan previously held various strategic roles at AOL, including director, strategy, standards and content acquisition, with responsibility for operations strategy, content procurement, and standards across AOL’s primary European markets. Prior to AOL, Mohan served as principal consultant for Hughes Network Systems, where he provided strategic advisory and program management services for Hughes’ clients worldwide. Mohan holds a master’s degree in business administration from George Washington University, a master’s degree in information systems from George Mason University and a bachelor’s of technology degree in computer engineering from Govt. Model Engineering College and the Cochin University of Science and Technology.

About Local.com®

Local.com Corporation (NASDAQ:LOCM) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 800 partner sites. Over 50,000 small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.

KNOXVILLE, Tenn. – Scripps Networks named Lisa Choi Owens to Senior Vice President, Digital Media, taking on the strategic leadership and operational oversight of the Scripps’ digital group encompassing category leading websites – including FoodNetwork.com, HGTV.com and TravelChannel.com – and other digital initiatives such as social and mobile.

“We are a recognized leader in the digital space with the best websites and the best digital content in the food, home and travel categories,” said John Lansing, president of Scripps Networks, “so it should come as no surprise that we found the person to best continue our leadership growth right here at Scripps. Lisa’s extensive knowledge of both the cable business and digital media, accentuated with in-depth knowledge of our company, strong strategic skills and smart forward thinking, makes her uniquely positioned to take our digital business to the next level.”

More than 20 million web users visit the suite of Scripps Networks websites monthly. In this new role, Owens will be responsible for the operations and growth of all the Scripps Networks websites – including HGTV.com, FoodNetwork.com, TravelChannel.com, DIYnetwork.com, GACTV.com, Recipezaar.com, Food2.com, HGTVPro.com and FrontDoor.com. She will set the company’s strategic framework regarding digital platforms, as well as manage major policies, operating procedures and financial goals in that area. Owens will also continue Scripps expansion and innovation in the areas of social media, mobile content and video-on-demand offerings.

Owens has guided non-linear distribution partnerships at Scripps Networks since 2008. Prior to joining Scripps, she held positions with FUSE Networks, Aether Systems and TheKnot.com. She has been recognized by CableFAX as one of the “Most Influential Minorities in Cable” and by NAMIC as a “Next Generation Leader.”

Owens will remain based in New York and will report directly to Lansing. She will join the SNI Management Committee and assist in shaping the company’s digital strategy, priorities and overall goals.

About Scripps Networks

Scripps Networks is the dominant media and marketing company in the home, food and travel & entertainment categories, developing content for television and the Internet, where on-air programming complements an array of broadband video, social media and e-commerce components on companion websites that attract more than 20 million unique visitors each month. Scripps Networks comprises lifestyle television brands HGTV, DIY Network, Food Network, Travel Channel, Fine Living Network (FLN), and country music network Great American Country (GAC). Scripps will extend its category dominance by rebranding FLN as the Cooking Channel in 2010.

SAN FRANCISCO – Reality Digital, Inc., a proven leader of digital media solutions for global brands and their agencies, today announced Reality Digital Spotlight™, a new white-label online video management and distribution platform. Spotlight extends digital media publishing to businesses and allows organizations to manage, publish, distribute and monetize their library of professional and user-generated video assets. Highly scalable and stable, Spotlight also offers a comprehensive feature set that enables the ability to publish and deliver high quality video to any website in less than 15 minutes. Businesses with a wide range of digital media management needs can use Spotlight to help socialize their digital content, build viral buzz and create an engaged online community around their brand.

Spotlight is a SaaS-based platform that eliminates the need for technical or video expertise that is traditionally required to deploy video management and makes it easy for businesses to:

• Maintain a social network for video or channel campaigns, via built-in comments, ratings and social distribution links;
• Develop new revenue models and generate incremental revenue on their library of professional content via video advertising;
• Distribute videos in playlists or through a brand’s library of content;
• Accept user generated content from users through an upload API;
• Configure the media player designs and user interface to a business’s brand specifications;
• Analyze their video and playlist performance to gather feedback on content programming and ensure maximum relevance to their customers; and
• Obtain affordable, unlimited access to all features, regardless of how much or how little is streamed.

“The flexibility and range of functionality the Spotlight platform elevates our efforts to develop new, targeted online communities to a new level,” said Dan Werner, executive producer, MacNeil/Lehrer Production’s the.News. “Spotlight is a powerful and fully contained video-accessing solution that is in sync with the content needs of our audience.”

Spotlight supports the rigorous needs of businesses, including broadcasters, media and entertainment organizations, sports entities, publishers and brands that rely on video distribution as a core component of their day-to-day operations. These businesses can now enjoy the ease-of use and worry-free maintenance provided by Spotlight’s fully hosted platform.

Socializing video distribution

Unique to the online video platform market, Spotlight provides built-in socialization tools to execute viral campaigns and build communities around a brand’s digital media library, directly in the player. As video distribution becomes more commoditized, Spotlight’s key differentiator is its social approach to video distribution, which allows businesses to glean greater insights into the impact of their video assets through the ability to pull content and comments back and get feedback from various communities.

Out-of-the box, Spotlight is designed to empower businesses to socialize their media assets and allows businesses to:

• Create a micro-community around content: Spotlight’s social features empower users to add comments and ratings to distributed content while allowing them to share content across communities; and
• Utilize a feedback mechanism which allows companies to publish the content across different destinations but provides a centralized location for administrators to see and evaluate that content’s feedback.

“Our expertise in media management stems from the hundreds of social media initiatives we have deployed for some of the world’s most recognized brands. This experience has helped us develop a keen understanding of what it takes to ensure a successful project. Our customers often want a single vendor that can provide a ‘one-stop shop’ for all their video management and community needs,” said Cynthia Francis, CEO and co-founder of Reality Digital. “We developed Spotlight to compliment our current social media product line so that our customers could easily manage, distribute and socialize their video content from one vendor, while making their brand more relevant and interactive to their consumers.”

Availability:

Reality Digital Spotlight is available to all current and new customers in October 2009. Pricing is based on usage and consists of a monthly platform fee that includes storage and a bandwidth delivery fee. Those interested can visit http://spotlight.realitydigital.com or call 415 644 4600 and sign up for a free 30-day unlimited access trial account.

About Reality Digital Inc.

Reality Digital, Inc. is a provider of enterprise-scale, white-label digital media solutions. The company’s comprehensive family of products and strategic services enable global brands and agencies to socialize digital content and deliver more relevant and engaging community experiences to their customers. Reality Digital provides the building blocks needed for companies to manage, publish, distribute and monetize rich media on the web. Since 2003, the company has leveraged its core expertise in digital video to help leading global brands in media, entertainment, sports, travel and retail to drive brand recognition and deeper community involvement through social media.

Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com.

NEW YORK – According to new research, digital media is no substitute for traditional printed media. A recent survey conducted by Harris Interactive® on behalf of Earthtone suggests that most people choose how they consume media based on personal preferences.

Research shows that the majority of U.S. adults think that printed media is easier to read than the digital equivalent. Interestingly, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen, suggesting that we make an instinctive association between things we can touch and feel and things that are ‘real’.

At the same time, many adults also showed a preference for the immediacy that digital media offers. We value the real time information from around the world, the ability to find the music we love in seconds, and the low cost of web-based communications.

“You can exchange a dozen emails in the time it takes to find a stamp for your snail mail, but a handwritten birthday card in your mailbox somehow means more than an identically worded email in your inbox,” says Nader Alaghband, founder and CEO, Earthtone. “Simply put, we choose new, digital media where it adds value and we opt for traditional media when that’s what’s best for us.”

The Paperless Office

Predicting a paperless future has been de rigeur for decades, but the Earthtone survey shows that most employed adults (58 percent) think that the paperless office is unlikely to become a reality any time soon.

People’s preference for print offers one explanation for this widespread skepticism. Nearly two out of three (64 percent) workers prefer ink on paper to a computer screen when it comes to reading. Interestingly, even workers in technology and telecommunications companies agreed that reading in print was easier than reading online, with 70 percent preferring paper, as compared to 57 percent of adults employed in the banking, finance, and insurance industries.1

However, employee preference may not be the primary reason why nearly six out of ten don’t envision working in a paperless office in the next five years. In fact, businesses depend on print because some compliance rules require them to retain records in hardcopy. As a result, print will continue to be a mission critical business function until regulators decide to accept digital record-keeping.

What’s Next for Hardcopy?

While a challenging economic climate may have eroded most consumers’ commitment to the environment, with two in three U.S. adults (67 percent) agreeing that they care more about saving money than “being green,” companies’ commitment to the environment remains strong, with only 11 percent of employed adults reporting that their company is now less likely to choose “green” products if it means spending more money. An often-overlooked opportunity for these businesses lies in changing workers’ printing habits. For many small businesses, outsourced printing is a cost-efficient way to be green.

In addition to investing in print hardware that rarely operates at capacity, otherwise cost-conscious businesses regularly find themselves paying more than they have to for ink, paper, and other consumables. The cost of maintaining extensive in-house print capacity is compounded by gratuitous usage. Each printed page costs only a few pennies and employees are very unlikely to consider the aggregate cost of unnecessary printing to the business they work for.

In fact, according to the survey, nearly four out of five workers whose company outsources at least some of their printing (79 percent) said that they do so at least once a year. Because printing out-of-house bears a more obvious – albeit lower – cost, it is rare to find people using a print shop unnecessarily.

In addition to cutting costs and minimizing waste, printing through the cloud makes it easier for environmentally-responsible businesses to reduce their carbon footprint. By using Earthtone – a service that offers free carbon offsets on every print job – businesses and users can find, compare and choose one of a growing number of greener suppliers for their outsourced printing needs.

Additional findings from the survey include the following:

• 68 percent of employed adults feel more comfortable when they have something on paper than on screen.
• 64 percent of employed adults say reading in print is easier than reading on screen.
• One fourth of employed adults (26 percent) report that their company outsources its printing at least once a year, and one fifth (19 percent) say their employer orders prints online at least once yearly.
• Less than half of employed adults (42 percent) think the paperless office will become a reality at the companies they work for in the next five years.

The survey covered a range of topics, including:

• Corporate and personal attitudes toward green procurement.
• Online shopping trends amongst businesses.
• Preferred media amongst consumers.

Survey Methodology

The survey was conducted online by Harris Interactive on behalf of Earthtone between July 14 and July 16, 2009 among 2,265 U.S. adults ages 18+. Data were weighted to be representative of the U.S. adult population. Complete methodology – including weighting variables and subgroup sample sizes – are available upon request.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information about Harris Interactive please visit http://www.harrisinteractive.com.

About Earthtone

Earthtone is the first comparison site for printing. Our vendor-neutral marketplace helps small businesses cut printing costs by making it easy to compare quotes, services, reviews and environmental credentials from hundreds of independent print shops across the US. As a gateway to a large and rapidly growing network of printing locations, we offer users choice-rich on-demand printing, wherever they are, whenever they need. For more information about Earthtone, please visit: www.earthtone.net.

1 Data based on small sample sizes (n=78 adults employed in technology or telecommunications, n=73 adults employed in banking, finance, or insurance) – results should be interpreted as directional in nature.

The campaign, titled “Back to Work“, is aimed at recruiting and HR professionals who, after a long and slow summer, are starting to look for fresh talent in areas such as Online Advertising, Online Marketing, Advertising Operations, Media Management, Digital Media.

“Back to Work” leverages the highly targeted user base of AdOperationsOnline.com and its network of sites in order to provide recruiters with quality candidates at the lowest possible costs.

From September 9th until October 15th 2009, all recruiters using “back2work” discount code when booking a job listing through AdOperationsOnline.com’s job board will be able to avail of a 25% discount, gaining access to:

- the whole user base and visitors of the AdOperationsOnline.com network (the http://www.AdOperationsOnline.com portal, the job board at http://Jobs.AdOperationsOnline.com, the social network at http://www.AdOpsClub.com);

- additional coverage through AdOperationsOnline.com’s social media channels such as Twitter (@adoperations, with over 7,400 followers) and FaceBook;

- ultimately, the whole Simply Hired network of over 80 million job seekers.

A quick refresher on how the AdOperationsOnline.com job board works:

- all job listings are valid for 30 days from the day of purchase;

- current price per 30 days listing is $49 – use the “back2work” code for a 25% discount;

- once the job listing is created, recruiters will be able to receive candidates applications, monitor the listing’s performance, and edit the listing at any time. To create a job listing, go to http://jobs.adoperationsonline.com/a/jbb/post-job .

Further discounts are available for agencies and employers who wish to advertise 5 job openings or more. To avail of these discounts, or to request a custom offer, please use the contact form at http://www.adoperationsonline.com/contact-adoperationsonlinecom/ .

About AdOperationsOnline.com
AdOperationsOnline.com (http://www.AdOperationsOnline.com) is the online home for Ad Operations professionals worldwide. With daily news, insights, comments, how-to’s and other resources, it has quickly established itself as a reference point for Online Advertising and Digital Media matters. The extended AdOperationsOnline.com network covers a social network (http://www.AdOpsClub.com), a job board (http://Jobs.AdOperationsOnline.com) and a premium advertising industry directory (http://www.AdFocusmedia.com).

About RightFit Media
RightFit Media (http://www.RightFitMedia.com) is a digital media consulting agency, specialized in Online Marketing & Advertising, with focus in Ad Operations, Site Monetization and Strategic Online Marketing Planning. Established in 2008 and based in Dublin, RightFit Media works with a wide variety of clients – online businesses of all sizes – to help them visualize and achieve their full online revenue potential. RightFit Media publishes www.AdOperationsOnline.com , the Ad Operations and Online Advertising portal.

Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the ability to edit and update the content of banner ads on the fly, without the need for technical skills. The technology paves the way for a host of new advertising applications that exploit the powerful animation and multimedia capabilities of authoring tools such as Adobe® Flash® with dynamic content that reflects the marketing opportunities of the moment.

“The response we’ve received from everyone that has seen Immedium is outstanding,” said Dennis Cookson, managing director of Studio Magenta, a visual communications firm established in 2003 to serve clients in Asia and around the world. “When they see how easily and quickly they can update the content of rich media ads they begin to imagine campaigns that were previously unthinkable.”

Immedium supports both manual updating of banner ad content using nothing more than a standard browser, and automated updating whereby ads are linked to an online database or RSS feed. “Distributing a banner ad with content driven by your database is the ultimate marketing tool,” said Cookson. “It’s maintenance-free, it’s always up to date, and it can run indefinitely, promoting any profile of your inventory.”

Examples of applications for Immedium include the promotion of last-minute flight bookings, hotel rooms, and other perishable products, advertisement of job vacancies, properties for sale, financial rates & offers, event countdowns, concert booking availability, online betting, and sports results. The platform includes metrics for measurement of ad & campaign performance, and being UnicodeTM compliant, supports ads in any language.

For information on using or licensing Immedium, visit www.immedium.net.

About Studio Magenta

Studio Magenta is a privately held Thai company serving a global market with customers in Asia, USA, and Europe. Providing advertising and marketing services for both print & digital media, Studio Magenta combines visual communications with innovative design and software skills to build new brands and help grow existing businesses.

Note: Adobe and Flash are registered trademarks of Adobe Systems Incorporated in the United States and other countries.

LOS ANGELES – the Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q4 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape.

“The end of 2008 demonstrated, stronger than ever, the need for innovation in Internet advertising. The industry’s long and short-term survival depends on adapting and integrating digital solutions, especially ad strategies,” said Frank Addante, CEO and Founder. “Amidst the screaming headlines of a crashing ad industry, report after report talked of digital media being the one bright spot. We experienced 30% revenue growth in Q4 across our entire publisher base, the majority of the revenue was derived from the Internet’s largest publishers including media and entertainment. There is enormous opportunity ahead for this industry for those who choose to take it and innovate.”

The company, which is optimizing ads for mid-large publishing customers at the current pace of 25 billion per month, based its analysis for the Q4 Report on the 44 billion impressions served (up about 60 percent from Q3) for the Web’s top publishers across 300 ad networks. Q4 Market Report highlights include:

A changing industry

* Despite the overall job slowdown in the advertising industry, the online sector was the one bright spot. Driven by growth at Internet media companies and web-search portals, in December employment reached its highest level since 2002.
* All told, VC firms and private companies invested $134 million in ad network-related deals in Q4, up nearly 18 percent from the previous quarter.
* CPMs remained flat vs. Q3, down less than 3 percent from Q3 rates (these rates were up nearly 38 percent over Q2); and though they fell by almost 40 percent in some verticals, they jumped by more than 50 percent in others.

Internet dominates

* Internet overtook traditional channels for holiday shopping and as a news source as hungry readers turned to the Web for political info – one of the most notable elections in American history – to the benefit of news sites who were able to turn traffic influxes into real revenue (example within report).

News & Reference

* Average CPMs in the News & Reference vertical were up nearly 17 percent from Q3;
* Traffic to online news outlets jumped 27 percent the first week of Election day with page views doubling. Publishers equipped to deal with the traffic saw better performance;
* A Rubicon Project premium news publisher was able to capitalize on a sudden influx of traffic resulting in a 587 percent spike in ad impressions without a drop in fill rate or CPMs (graph 1).

The emerging metric to gauge growth: CPM + Total Revenue

* Traffic to the Rubicon Project’s Entertainment channel grew by more than 75 percent;
* While average CPMs trended downward in Entertainment due to a flood of inventory, publishers didn’t suffer — overall revenue rose by more than 70 percent for the channel;
* Publishers saw 1.9 times the revenue growth of Q3, for 70% revenue growth — that’s considering they had 2.4x, or 78% more, available inventory (graph 2).

To access the full Q4 Online Advertising Market Report, as well as past published reports for free, visit: http://www.rubiconproject.com/product/market-report.

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 15 billion ads each month across more than 300 top ad networks. Reaching more than 250 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Web sites who Demand More From Unsold Ad Space should visit: http://www.rubiconproject.com.

Read Frank’s blog at: http://www.FounderBlog.com/

BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason, the global telecoms adviser during Mobile World Congress in Barcelona.

The current economic downturn is placing significant pressure on the global advertising market. Consumers will be spending more time at home, and looking for free and inexpensive entertainment and information. Advertisers require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. Mobile advertising has the potential to address both of these needs effectively.

“For mobile, the downturn creates a conflicting set of pressures. On the positive side, mobile advertising will benefit indirectly from the accelerating shift of advertising spend from traditional to digital media, particularly as consumer take-up of mobile entertainment services grows in line with greater take-up of 3G,” explains Alexandra Rehak, Principal Analyst at Analysys Mason.

Analysys Mason forecasts that, by 2012, mobile advertising will account for over 4% of total advertising spend in European countries that have relatively high mobile penetration and 3G network coverage, and for as much as 2% of advertising spend in emerging Central and Eastern European economies.

“However, for most players in mobile content markets, it is unrealistic to expect significant amounts of revenue from mobile advertising in the short-to-medium term,” explains Rehak. “The current economic environment will restrict investment in new technologies and services, and limit advertisers’ appetites for untested propositions, as well as potentially constraining consumer spend on new mobile content services that could support advertising, and on higher-spec mobile devices that support richer mobile entertainment applications.”

In order to survive the difficult economic conditions, mobile operators and their advertising partners should bear in mind the following trends.

* Search advertising will become a key platform on mobile. Major online search players, such as Google and Yahoo!, are better placed to attract mobile advertising spend than new entrants or mobile-only players, at least in the short term.
* Producers of highly popular branded content will look to capitalise on brand by selling mobile advertising directly. For example, UK pay-TV provider BSkyB began offering mobile display advertisements in November 2008, served on its mobile sports and news syndicated services.
* Developing markets and 16–25 year-old users will be particularly responsive to mobile advertising. Attention has centred on targeting advertisements by subscriber interests or behaviour, but simpler targeting (by consumer age or level of market development) can be very effective as a lower-cost starting point.
* Ad-funded services and applications will be a significant growth area. As consumers tighten their budgets, ad-funded or ad-subsidised games, music, video and even messaging services on the mobile present excellent opportunities for advertisers to reach targeted audiences.

“The market will experience something of a breathing period now, as advertising buyers reconfigure advertising budgets to suit the new economic conditions, and mobile operators focus on keeping subscribers on board and happy. To the extent that mobile advertising can help facilitate this, in a manner that is both attractive and highly cost effective from the advertiser’s perspective, all parties will benefit from its growth,” explains Rehak.

For more information and analysis of the mobile advertising and mobile content markets, please visit our website at www.analysysmason.com. Relevant work includes:

* Service Provide Strategies for Mobile Advertising: Case Studies – Analysys Mason Research Report
* Consumer Content and Applications Research Programme – Analysys Mason Research Programme

Under the terms of the agreement, MIVA Direct is using Meebo’s technology to facilitate real-time social interactions between users via chat rooms that are promoted across ALOT Toolbar and ALOT Home. Meebo is serving social ads into the technology and MIVA Direct will earn a share of the revenue generated from these ad units.

In addition to the expected revenue it will generate, the functionality is also designed to extend ALOT’s mission of ‘Making the Internet Easy’ by delivering further value to the brand’s existing vertical audiences. Chris Dessi, MIVA Direct’s VP of Sales and Business Development, explains:

“Since launching ALOT we’ve been building up users across a broad range of different verticals – our ALOT Toolbar for Recipes, for example, currently has over 335,000 live users1. We believe there are significant potential benefits in offering vertically focused chat rooms that enable these like-minded users to communicate directly with each other, and believe that Meebo is a great application to help us kick-start this process.”

Added Stephanie Quay, Meebo’s Director of Business Development: “The scale and vertical focus of ALOT’s customer base makes them a great fit for Meebo. We look forward to working with them to roll out and monetize our solution.”

http://www.alot.com

http://www.miva.com

http://www.meebo.com

- Vontoo Voice Marketing Secures $2 Million in Funding Led by EDF Ventures
Vontoo, Inc., a world-class voice marketing provider, announced it received $2 million in funding; a half million dollars more than subscribed. Venture capital firm EDF Ventures led the round of funding, more than doubling their original investment.
The company’s impressive growth comes at what might seem like an unlikely time, during an economic downturn. But Vontoo is proving that when voice marketing is done properly, it can take 80-90% off a company’s traditional marketing expenditure and improve marketing results.

Event to Take Place at Hudson Theatre in NYC on March 17 from 6:00pm-9:00pm

NEWTON, Ma. & NEW YORK – VideoNuze, the leading online publication for the broadband video industry, announced that it will be hosting the “2009 Broadband Video Leadership Evening” at the historic Hudson Theater in New York City on March 17th from 6:00-9:00pm. The event coincides with surging broadband video consumption and mounting industry disruption.

Recently, ComScore reported 13% month-over-month growth to a record 14.3 billion videos viewed in December 2008. As such, VideoNuze is bringing together top digital media and online advertising executives to discuss the implications of the shifting video landscape, evaluate different monetization models and address key industry challenges.

Distinguished speakers for the panel discussion include:

* Albert Cheng, EVP, Digital Media, Disney/ABC Television Group
* Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks
* Karin Gilford, SVP, Fancast and Online Entertainment, Comcast Interactive Media
* Curt Hecht, President, VivaKi (Publicis Groupe)
* Tom Morgan, Chief Strategy Officer, Move Networks

The evening will begin with a “VideoSchmooze” networking reception from 6:00pm – 7:30pm, where attendees can meet and exchange ideas with top executives from the broadband video industry. The panel discussion will commence at 7:30pm and will be moderated by VideoNuze editor and publisher Will Richmond.

“It’s a real privilege to have these executives, who are on the front lines of driving the broadband video evolution, share their unique insights and varying perspectives on the market’s growth and future direction,” Will Richmond said. “Broadband video continues to be the most important strategic opportunity in the video landscape today. Attendees are certain to take away valuable lessons about what they can do now to benefit from broadband’s significant reach & impact.”

For more complete information about the leadership evening, please visit www.nyc.videonuze.com. To RSVP, please email Evan Goldberg at egoldberg@horngroup.com.

What: 2009 Broadband Video Leadership Evening

When: Tuesday, March 17, 2009; 6:00-9:00pm

Where: Hudson Theatre; 145 W 44th St New York, NY 10036 Get directions

About VideoNuze

VideoNuze is the leading online publication for the broadband video industry, providing analysis and news updates. Published each business day, it provides essential data and insight for the large and growing audience of broadband video executives. VideoNuze is edited and published by Will Richmond, a 20-year veteran of the cable TV, content and technology industries. www.videonuze.com.

PALO ALTO, Calif. – Accel Partners and Stanford’s MediaX announced their 15th symposium, which will feature unfiltered industry insights and offer the unique opportunity to learn and discuss the impacts of 2008′s dramatic events on the world of digital media and technology. The Symposium brings together the Stanford research community, high-technology business leaders, and entrepreneurs who are collectively driving developments in this rapidly changing arena.

The Accel symposium is geared towards entrepreneurs, academic and industrial researchers, investors and executives to learn first-hand how to be better informed about new trends in digital media, advertising, and next generation media-oriented business models. Attendees will explore the future of information technologies and services, and will gain critical direction and insight to take back to their companies and help drive their strategic and operational decisions.

Topics will include:

1. The Obama Administration Impact on Innovation Sectors

2. Digital Media Advertiser & Technology Priorities in a Downsizing World

3. Trends in Datacenter Infrastructure and Cloud Computing

4. Will the Recession Strengthen Open Source or Destroy Profitability?

5. SaaS Crossing the Chasm: Are We There Yet?

“We are very excited to be hosting our 15th Symposium,” stated Kevin Efrusy from Accel Partners. “We have great panelists and speakers this year that will explore what 2008 has meant for us and how it will impact the future of technology. It is important to learn from each other what we’ve done right and what has hindered our growth during this economic crisis.”

Symposium participants will include the following key industry figures:

Keynotes:

* John Donahoe, CEO, eBay Inc.
* Sir Martin Sorrell, Chairman and CEO, WPP

Speakers and Panelists:

* Jeremy Allaire, CEO and Founder, Brightcove, Inc.
* Adam Bain, President of Audience Network, Fox
* Jim Bankoff, CEO, SB Nation
* Matthew Barzun, National Finance Team for Barack Obama and Former Chief Strategy Officer, CNET Networks, Inc
* John Battelle, Chairman and CEO, Federated Media
* Rob Bearden, Former President, Jboss; President, Springsource
* Dave Berman, President of Worldwide Sales and Service, WebEx
* Tim Cadogan, CEO, OpenX
* Duke Chung, CEO, Parature
* Scott Dietzen, SVP of Communications and Products, Yahoo!
* Curt Hecht, President, Vivaki Nerve Center
* Chris Hughes, Facebook, and Architect of Obama’s Digital Campaign Strategies
* Bob Muglia, President Server and Tools Business, Microsoft Corp.
* Raghu Ramakrishnan, Chief Scientist for Audience and Research Fellow at Yahoo, Inc.
* Mark Read, Strategy Director, WPP
* Mike Schroepfer, VP Engineering, Facebook
* Quincy Smith, CEO, CBS Interactive
* David Thompson, CEO, Genius Inc., Former CMO, WebEx
* Jayshree Ullal, President and CEO, Arista Networks
* Zack Urlocker, VP of Products, Sun Microsystems
* Maynard Webb, CEO, LiveOps; Former COO, eBay, Inc.
* Jeff Weiner, President, LinkedIn; Former EIR, Accel Partners

The 15th Stanford Accel Symposium hosted by MediaX is a one-of-its-kind gathering place for technology experts, stakeholders, leaders, and media. The one-day conference offers insider views and industry intelligence on the changing trends and leading-edge services and experiences in technology and digital media.

What: The 15th Stanford Accel Symposium – The Delta Conference: The Impact of 2008′s Dramatic Events on the World of Digital Media and Technology

Where: Arrillaga Alumni Center at Stanford University, Palo Alto, CA

When: February 25, 2009, 7:30 am to 3:45 pm

A full agenda can be accessed by visiting: http://www.accel.com/symposium/index.html

To register for the event please visit: http://www.acteva.com/booking.cfm?bevaID=171594&CFID=14396248&CFTOKEN=74742849.

About MediaX

In a world where industry increasingly seeks inspiration from sources outside its own corporate walls, and modern research universities move toward the integration across disciplines of ideas borne out of basic research that have true impact in the world, MediaX embodies a new model to facilitate these activities.

MediaX builds bridges among the best faculty and student scholars at Stanford and thought leaders from influential companies to address questions of real importance within both academia and industry. Our activities are driven by a steadfast belief in the inspiration that emerges at the intersection of industry need and academic research; at the intersection of various disciplines addressing the same question; and at the intersection of people and technology.

Fundamental to our vision is the belief that we serve two customers: industry partners that affiliate with our program, and the research community within Stanford University. MediaX puts in place the building blocks that make these interactions work and make possible new models of innovation.

About Accel Partners

Founded in 1983, Accel Partners has a long history of excellence and innovation in the venture capital business and is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, London, UK, and Bangalore, India as well as in China via the IDG-Accel Partnership.

With over $4 billion under management, Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories include Actuate, Acopia, Agile Software, Alfresco, AMCC, Arrowpoint, BBN, Brightcove, ComScore, Etsy, Facebook, Foundry Networks, GlamMedia, Imperva, Infinera, Interwoven, JBoss, Kayak, Macromedia, Maven Networks, metroPCS, Polycom/PictureTel, Portal Software, QlikTech, Rapt, Real Networks, Redback Networks, Riverbed, UUNet, Veritas, Walmart.com, Webroot, Wily Technology, XenSource and Zimbra. For more information, visit the Accel Partners web site at www.accel.com.

As a research scientist and cultural anthropologist, Ito primarily focuses on how children and young adults use communications technologies to establish and build relationships. She has studied a wide range of new media practices, from the production, distribution and marketing practices of children’s software to the cultural effects of online gaming, social communities and other forms of digital media.

Ito has worked on a variety of research projects, including the recently completed study titled Kids’ Informal Learning with Digital Media, a three-year project examining how new media and digital technologies change the way children learn, play, socialize and participate in everyday life. She also coordinated 24/7: A DIY (do-it-yourself) Video Summit, an Internet video event that taught amateur video makers about digital and online video production and Internet distribution.

As an author, Ito co-edited Personal, Portable, Pedestrian: Mobile Phones in Japanese Life and co-wrote Networked Publics, a study of how social networking technologies transform the way people interact in day-to-day situations. She holds two doctorates from Stanford University in education and anthropology, and is currently a research scientist at the Institute for Multimedia Literacy (University of Southern California). Prior to this position, Ito worked for the Institute for Research and Learning, Xerox PARC, Tokyo University, the National Institute for Educational Research in Japan and Apple Computer.

The Technology Luncheon will also feature the presentation of the prestigious NAB Engineering Achievement Awards. Since 1959, the awards have honored individuals who have made outstanding achievements and contributions in the broadcast engineering profession.

About the 2009 NAB Show

The NAB Show will take place April 18 – 23, 2009 in Las Vegas (exhibits open April 20). It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) of Wachovia Corporation in July of 2007, will provide strategic leadership and support for Burst’s global business objectives.

“Jim Garrity has a longstanding reputation as a dynamic leader who has played a key role in elevating the brands of Fortune 50 companies,” said Jarvis Coffin, president and chief executive officer for Burst Media. “His vast experience and proven success in marketing both services and technology will be a tremendous asset to Burst.”

During his decade long tenure as CMO of Wachovia, Garrity played an instrumental role in transforming the brand (Wachovia) into a national financial services powerhouse. He also developed a highly regarded marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions. Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced more innovative products.

“Today more than ever, companies rely on Burst’s unparalleled targeting capabilities to reach deeper and engage more with their audiences,” said Jim Garrity. “I look forward to supporting the company as it continues to deliver consistent, bankable results for web publishers, advertisers, and media professionals around the world.”

He also served as a member of the board of directors for the Association of National Advertisers (ANA) from 1995-2007 and as Chairman in 1998. Garrity founded the ANA’s New Technologies Committee in 1995 and chaired the committee until 2007. From 1996-2007 he was a member of the board of directors for the AdCouncil.

Garrity is a co-founder of Bellwether Digital Bridge, LLC, a consulting firm which helps advertisers, agencies, and digital media companies bridge the gap between traditional and digital media with integrated marketing campaigns. Additionally, he sits on the Board of Advisors to two technology companies, Yap (Charlotte, NC) and Visual IQ (Waltham, MA).

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 Executives to Watch in Digital Entertainment.” The annual list recognizes 25 of the most innovative, creative and forward-thinking executives in the digital media and entertainment industry.

Honorees are selected by the editorial and executive team at Digital Media Wire and represent companies that are shaping the industry. A highly regarded expert on the future of television, interactive TV and online advertising, Mr. Chandratillake is well-qualified to receive the honor.

Recipients will be honored at a reception at the 2nd Annual Digital Media Insider at CES 2009. In addition, all honorees will be featured in the January 9th issue of Daily Variety and the January 12th issue of Variety’s Video Business magazine. This year’s list of recipients also includes executives from MySpace, MTV Networks, Facebook, Paypal, and Pandora.

“It’s a great honor to be recognized as one of Digital Media Wire’s ‘25 Executives to Watch’,” said Suranga Chandratillake, founder and CEO, blinkx. “blinkx has released a number of innovative products this year, including blinkx Beat and blinkx BBTV, our Broadband television offering. We are delighted to be recognized for our thought-leadership in the industry, and to be included among the other visionaries in this group.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops without having a browser window open.

Through the new product, users can choose from a range of different ALOT widgets that they can customize and then add to their desktops. These widgets include an online radio player, news headlines, weather and celebrity gossip. It is intended that with future releases of the product, users will be able to access any widget from MIVA Direct’s rapidly expanding online widget portfolio, ALOT Buttons.

The ALOT brand was launched by MIVA Direct in Q4 2007 and is designed to ‘Make the Internet Easy’ by aggregating ‘best of the web’ content within widgets that can be displayed across toolbars, homepages and now desktops. ALOT’s toolbar and homepage products come pre-configured across 40 different categories, enabling MIVA Direct to build up niche vertical audiences. The ALOT music and recipe toolbars, for example, currently have over 900,000 and 500,000 users respectively.

“Our objective with ALOT is to create an integrated widget platform that users can interact with across a variety of different touch points,” commented Peter Corrao, MIVA’s President and CEO. “We believe that adding increased integration through the launch of products like ALOT Desktop not only enhances user experience, but also provides a valuable platform for brand and direct response advertisers to reach potential customers.”

The beta release of ALOT Desktop follows the October launch of MIVA Direct’s new, fully customizable toolbar and homepage products, ALOT Toolbar and ALOT Home. Together, ALOT’s toolbar and homepage products generate over 110 million searches each month1.

According to an October 2008 report from Razorfish, 55% of “connected consumers” — people with broadband who use social networks and digital media — use widgets on their desktops with some frequency, and 62% use them on personalized homepages and social networking sites.

http://www.alot.com

www.alot.com/desktop/

http://www.miva.com

About MIVA Direct, Inc.

MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct’s millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

SAN MATEO, Calif. – Teracent Corporation, the leading Dynamic Ad Platform, announced Chip Hall as its Senior Vice President of Sales & Marketing. Mr. Hall had previously been with Yahoo! Inc. in various executive roles, including managing the company’s Global Strategic Partnerships team. His experience includes co-founding Release Software, the first Internet software distribution company, in 1995 after successfully promoting early Internet companies such as Yahoo! and Verisign as a public relations executive. Mr. Hall also sold dynamic e-commerce systems to the Fortune 500 while at Organic Online and later ran Fluid Inc. as Chief Executive Officer.

“Chip was a thought leader for the Yahoo! sales organization, especially in his early vision of marrying dynamic marketing messages to specific audiences,” said Wenda Harris Millard, Co-CEO of Martha Stewart OmniMedia Inc. and former Chief Sales Officer at Yahoo!. “His experience helping Fortune 500 companies understand the idea of dynamically managing their marketing programs is hard to match in the industry. Chip is a great hire for Teracent because he is an expert in the emerging area of dynamic ads and takes the kind of customer-centric approach that creates success.”

Mr. Hall Joins a veteran Teracent team whose backgrounds include Inktomi, Yahoo!, Advertising.com, Efficient Frontier, Oracle, and Novell.

“I am very excited to have Chip join the team because of his deep domain knowledge from years of experience evangelizing the concepts behind dynamic ad optimization,” said Vikas Jha, Teracent founder & CEO. “As one of the early employees at Inktomi, I can appreciate how important the right hires are for a young company, and Chip’s unique mix of entrepreneurial skills are a perfect fit for Teracent’s next phase of growth.”

Mr. Hall has brought on media veteran Christine Neubert as the company’s sales account director. Ms. Neubert has 10 years of digital media experience, including positions at DoubleClick, Viacom, CMP and TheDeal.com.

About Teracent Corporation

Based in San Mateo, CA and founded in 2006, Teracent defines the new standard of display advertising by offering leading marketers the ability to dynamically manage their brand and product/service offers to any customer on a personalized basis. Teracent is funded by New Enterprise Associates (NEA).

Given the global recession, lots of things won’t happen in 2009, of course. So ABI Research’s analysts focused on several of the company’s core areas of expertise, including mobile marketing and mobile banking, near-field communication, digital media, IPTV, transportation, navigation and location based services, mobile phones and mobile telecoms, intellectual property, Wi-Fi, WiMAX and other networks, with a special look at Asia.

Any contrarian look at what won’t happen naturally sheds light on what might. While many markets are undeniably in turmoil, there are opportunities as well as challenges, and surprising bright spots amid the gloom.

Will mobile marketing hit the big time? No; but the mobile Internet is powering ahead and creating a foundation for the future.

Will IPTV replace traditional broadcast TV? Absolutely not. But some markets are robust and some providers are prospering.

Will the “location industry” get lost? No: in fact 2009’s climate may have a bracing effect in the longer term.

With its mix of expert opinion, informed assessments, and wry humor, “What’s Not Going to Happen in 2009″ makes for a lively and informative read.

To download the white paper in Adobe PDF format, go to www.abiresearch.com and click on the “What Isn’t Going to Happen in 2009” ad button.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

New York, NY – November 21, 2008 – As part of its continuing effort to engage in public policy related to digital media, the Online Publishers Association (OPA) today announced it has added the position of Vice President of Government Affairs and hired Michael Drobac. Drobac spent years working on Capitol Hill and most recently was Director of Government Affairs for IAC. 

The OPA, which represents the world’s leading providers of high quality, premium online content, is committed to being active in policy debates on behalf of its member companies. As digital media has become a vital part of the lives of consumers, policy makers have taken an increasing role in examining the industry. While welcoming the important role of Congress, the FCC and other regulators, the OPA has sought to ensure these groups understand the industry’s economic fundamentals, its efforts at self-regulation and the important services it provides to consumers.

“Michael will play a critical role in making certain the voice of quality online publishers is heard on Capitol Hill and throughout Washington,” said OPA President Pam Horan. “Having both worked in the internet industry and served high profile members of Congress, Michael brings a perfect blend of experience for leading our public affairs efforts.”

Since 2006, Drobac has served as the Director of Government Affairs for IAC/Interactive Corp. He began his public policy work as a legislative aide in the office of Senator Gordon Smith (R-OR), and went on to serve Senator Kay Bailey Hutchinson (R-TX) and Senator Norm Coleman (R-MN). Drobac is a graduate of Stanford University, the University of Oregon School of Law and received his Masters of Law from the London School of Economics. Most recently, Drobac served as a volunteer on the presidential campaign of Senator Barack Obama (D-IL).

Horan continued, “By following the debates in Washington and working closely with policy makers, we can help ensure the best interests of both consumers and publishers are served. It’s particularly important that legislators and regulators fully understand the essential role of digital media in providing consumers with vital information, unique services and engaging entertainment.”

About the OPA

Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 149.3 million visitors, or 79% percent of the total U.S. Internet audience (Source: comScore Media Metrix, August 2008 combined home/work/university data). For more information, go to www.online-publishers.org.

NEW YORK – AOL’s Platform-A  announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% — than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.

Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android™-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the exciting new phone over the campaign’s 48-hour run.

“The innovation behind the T-Mobile Billion Block clearly demonstrates the value marketers place on the combination of reach, impact and innovation that only Platform-A can offer,” said Lynda Clarizio, President of Platform-A. “It also spotlights the role online media will play in the upcoming buying season, with strategic marketers like T-Mobile relying on the near-universal reach of Platform-A to connect with United States consumers in an effective, efficient and engaging way.”

“The T-Mobile G1 offers a rich, accessible mobile Web experience for the masses, so we want to drive that message to the broadest range of U.S. consumers possible,” said Brett Dennis, director, branded entertainment and media management, T-Mobile USA. “The groundbreaking experience of the T-Mobile G1 is really what motivated us to pursue this exceptional online advertising program.”

Late last year, Platform-A was established by merging AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to help marketers harness digital media to build brands and enhance online performance.

To date, Platform-A has fully integrated its salesforces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches including Spot Marketplace, enabling advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of the third quarter of 2008, 127 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — more than 32 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. For more information, please visit www.t-mobile.com. T-Mobile and the magenta color are federally registered trademarks of Deutsche Telekom AG.

“Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and mobile technologies aimed at the Facebook generation,” said Drew Ianni, chairman of programming for ad:tech North America. “It was a truly remarkable turnout, which confirms our belief that ad:tech is the must-attend event for marketers looking for insights into what is next and new in their field.”

This year’s ad:tech New York drew its standard large crowd of marketing and advertising professionals, just shy of last year’s record-breaking 10,000 attendees, who were eager to gain practical and actionable insights for navigating today’s challenging marketing and advertising landscape. The conference — gathered under the larger theme of how digital is changing ALL media — explored key themes of media convergence, provided new findings on measurement and presented a variety of advice, case studies and insights to provide marketers with the tools for fully engaging consumers at all levels of media interactivity.

Led by keynote addresses from influential industry leaders including CNN/U.S. President Jonathan Klein and Ogilvy & Mather Worldwide Chairman and CEO Shelly Lazarus, the conference also unveiled an outlook of continued industry growth and opportunity, even while acknowledging the leaner times ahead. In his keynote address, Geoffrey Ramsey, CEO of eMarketer projected that while traditional media may shrink in the midst of the global economic downturn, online ad spending is likely to grow by 14.5% in 2009.

Another highly anticipated session was the ad:tech Power Panel titled “The Future of Measurement—How Do We Define the New Media Currency.” Featuring for the first time together executives from Quantcast, Nielsen Online, Hitwise, comScore and Microsoft’s Analytics and Atlas Institute, the panel examined the lessons learned so far in measurement, in an effort to elevate the discussion and explore the future possibilities in an ever-changing media landscape. As audience preferences for media consumption change, marketers have a need for more sophisticated metrics and measurement techniques for digital media.

The diverse slate of panel and breakout sessions covered emerging areas for opportunity, such as advertising through widgets and mobile marketing, and debated recent trends. For instance in the session titled “Will the Long-Tail Go Bankrupt?,” panelists questioned whether the popular long-tail marketing concept is a viable money-making model, in light of current economic conditions. The two-day ad:tech exhibition featured more than 300 exhibitors representing the full spectrum of the digital marketing marketplace. Akamai, comScore, Friendster, eMarketer and Rextopia joined the line-up again, as well as industry heavyweights Yahoo! and Google.

“We received great feedback from our attendees and exhibitors, who were pleasantly surprised at the huge turnout again at this year’s event,” said Don Knox, ad:tech Global VP. “We are encouraged by this response and excited to continue developing ad:tech events that provide value for an industry so full of exploration, innovation and opportunity.”

The next national ad:tech event takes place in San Francisco from April 21-23, 2009 at the Moscone Center West.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a digital advertising and media company, announced that it has entered into a credit facility for up to $10 million provided by Bridge Bank N.A., a subsidiary of Bridge Capital Holdings (NASDAQ: BBNK). America’s Growth Capital (AGC), a leading investment bank serving emerging growth companies, acted as financial advisor and sole placement agent for MIVA.

The line of credit is expected to support the growth of MIVA’s expanding ALOT toolbar and homepage brand, the roll-out of the company’s new MIVA Media ad platform, as well as providing working capital for general corporate purposes. Availability under the line of credit is determinable by a number of factors. At September 30, 2008, MIVA would have been eligible to draw down approximately $6.5 million under this line of credit.

“I believe this credit line will provide the company liquidity at this pivotal time in our growth and development,” said Peter Corrao, MIVA’s President and CEO, “I believe it represents an important step in our efforts to expand our ALOT toolbar and homepage brand, as well as support the roll-out of our new MIVA Media ad platform, which we launched in beta earlier this month.”

“MIVA is executing well on its transition plan and has a broad range of growth initiatives in place across both its Direct and Media divisions,” commented Paul Gibson, Senior Vice President of Bridge Bank’s Eastern Region Technology Banking Division. “Their technology and management team make MIVA an ideal addition to Bridge Bank’s growing portfolio of East Coast technology clients.”

About Bridge Bank, N.A. and Bridge Capital Holdings

Bridge Bank, N.A. is Silicon Valley’s full-service professional business bank. The bank is dedicated to meeting the financial needs of small, middle-market, and emerging technology businesses. It provides a comprehensive package of business banking solutions delivered through experienced, professional bankers. Bridge Bank is a unit of Bridge Capital Holdings, which holds a Global Select listing on The NASDAQ Stock Market under the trading symbol “BBNK.” Visit Bridge Bank at www.bridgebank.com.

About America’s Growth Capital, LLC

America’s Growth Capital is a national, emerging growth focused investment bank. The firm’s 82 transactions in just 5 years have ranged in size from $5 million to $1 billion and have included buyouts, buy-side and sell-side advisory assignments, PIPEs, IPOs, Follow-ons, private placements and fairness opinions. With offices in Boston and Silicon Valley, the firm is solely focused on discovering and working with exciting high growth companies which they hope will be potential acquisition or investment opportunities. For more information on AGC, visit www.americasgc.com.

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA – News) is a digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and in Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate”, “plan,” “will,” “intend,” “believe” or “expect’” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) cash requirements, (2) our ability to successfully execute upon our corporate strategies, (3) our ability to develop and successfully market new products and services, (4) the potential acceptance of new products in the market, and (5) our compliance with loan covenants. Additional key risks are described in MIVA’s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

- Interactive Ads
- Interactive Campaigns
- Optimization/Search Strategy
- Web Sites.

The award winners will be honored at the 12th annual evening award ceremony, scheduled to take place at the 2009 ad:tech San Francisco exposition.

Don Knox, ad:tech Global VP states, “The ad:tech awards are acknowledged throughout the industry as a preeminent source for recognizing the best of today’s digital marketers. In light our industries fast pace, we’ve streamlined the 2009 awards categories to better reflect the core creative currently being produced.”

An elite panel of judges will select the Limelight Award winners for each category within each Group. The 2009 Awards Program consists of the following groups and categories:

Group: Interactive Ads
Best Online Display Ad for Business-to-Business
Best Online Display Ad for Business-to-Consumer
Best New and Emerging Media Ad

Group: Interactive Campaigns
Best Branding Campaign
Best Performance Marketing Campaign
Best Business-to-Business Campaign
Best Business-to-Consumer Campaign
Best Integrated Campaign
Best Mobile Campaign
Best Social Media Marketing Campaign & Word of Mouth Marketing Campaign

Group: Optimization/Search Strategy
Best Campaign Optimization
Best Search Marketing Strategy/Campaign

Group: Web Sites
Best Business-to-Business Marketing Web Site
Best Business-to-Consumer Marketing Web Site
Best Micro Site
Best User Defined Experience

Additionally, award winners will also be selected for the People’s Choice Award, voted by the public, and for the Industry Achievement Awards.

“The quality of the submissions for the 2008 ad:tech awards was incredible. It was great to see such unique work being done in the digital media. If interactive has been in the shadow of broadcast in the past, this year’s submissions proved that this is no longer the case. I can’t wait to see what is in store for 2009,” states Awards Executive Panel member, Ron Belanger, VP of Agency Relations Yahoo! Search Marketing.

To submit creative to this awards program, please visit:

http://www.ad-tech.com/awards/

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

Topics covered in the white paper include:

- The relationships between metadata and advertising performance, both for in-stream video and on-page banner advertising;

- The ability of metadata to multiply the amount of information in a video search index;

- How the challenging problems of content navigation and discovery can be solved by better application of metadata;

- A comparison of human-authored, scene-based metadata versus automated approaches;

- Specific examples of premium metadata driving superior results.

If you would like to download a copy of the white paper, please visit:

www.gotuit.com/about/pdf/CurrencyOfInternetVideo.pdf

About Gotuit

Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company’s patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.

For more info

Gotuit – www.gotuit.com
Analyzes Video Metadata’s Impact on Advertising, Video Search, Presentation, and Content Monetization

FEED documents the results of a 2008 survey that Razorfish conducted of more than 1,000 connected consumers (a coveted group who spend money online and have access to broadband). According to the Razorfish Digital Consumer Behavior Study, connected consumers are adopting social media and web 2.0 technologies with startling regularity.

“Connected consumers embrace social media, are actively building and refining their own trusted personal networks and are rapidly dabbling with emerging communication offerings like Twitter”, said Garrick Schmitt, Razorfish Group Vice President of Experience Planning and FEED editor. We find that consumers are more open to advertising as part of their everyday experience than commonly assumed.

The Consumer Behavior Study also contains tips for marketers on the eve of a challenging holiday season, such as the importance of personalization and loyalty programs. Key findings:

> Razorfish reports that 65 percent of connected consumers say that retail loyalty programs highly influence purchasing decisions. According to Razorfish, loyalty services like Amazon’ss Prime’s8482; or Best Buy’ss Reward Zone’s174; are essential for retailers to succeed in a competitive digital environment.

> Websites that give personalized recommendations strongly influence connected consumers. Of the total surveyed, 65 percent said that they have made a repeat purchase on a site that issued an automated recommendation based on their previous purchase.

FEED also contains several essays, such as Mad Widgetry, and Life After the iPhone, which examine the impact of web 2.0 and social media on consumer behavior across the digital world, as well as implications for marketers. Schmitt noted that 60 percent of consumers use widgets on websites, and nearly half watch videos on their mobile devices.

The uptake of widgets, mobile devices and social media tells us that marketers need to design experiences for consumers across a world of fragmented digital media, he said.

FEED is the second annual report of its kind. Razorfish publishes FEED to help marketers design better consumer experiences by offering insight into how consumers interact with digital media.

About Razorfish

Razorfish (www.razorfish.com), formerly Avenue A Razorfish, is one of the largest interactive marketing and technology companies in the world, and is also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing’s8482;, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Levi’ss, McDonald’ss and Starwood Hotels. Visit http://www.razorfish.com for more information.

- Cision Streamlines Media-Monitoring Operations
Cision is concentrating its Swedish operations for digital media monitoring to Stockholm. Some time ago, the company chose a strategic direction involving increased digitalization of deliveries to customers. It is important to maximize customer benefit, but also to improve Cision’s profitability.  These operations are now conducted in two Swedish locations: Östersund and Stockholm. The operations in Östersund will be moved to Stockholm, where they will be handled by existing employees. At the same time, the company is notifying about 50 employees in Östersund of termination of employment, and the reason for the termination is a shortage of work.

‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A and Razorfish are excellent choices as standalone brands, the Razorfish name enjoys stronger brand equity around the world.’

The Avenue A | Razorfish name was the result of a 2004 merger between Avenue A, one of the first companies to plan and buy digital media, and Razorfish, one of the first companies to counsel clients on digital marketing strategy, creative, and web design.

‘As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,’ Kokich said. ‘Nevertheless, we are making it easier to do business with us by using a single name–Razorfish.’

Since the merger, the company has grown from 800 people in 11 U.S. offices to more than 2,200 people in 20 offices across the United States, Australia, China, France, Germany, Japan and the United Kingdom. Razorfish is one of the largest interactive marketing companies in the world, and also one of the largest buyers of digital advertising space and paid search.

‘Today, a global network of Razorfish professionals, from New York to Beijing, helps our clients build stronger brands for the digital world, whether we’re launching a media campaign for Best Buy, designing websites for the likes of The Financial Times, Hindustan Times and The New York Times, or helping Levi’s use social media to engage brand advocates,’ Chief Strategy Officer Jeff Lanctot said.

The agency’s offices are adopting the Razorfish name as follows (effective immediately unless otherwise noted):

All U.S. offices use the Razorfish brand name.
Amnesia Group in Australia is Amnesia Razorfish.
Avenue A | Razorfish London will become Razorfish London early next year.
Dentsu | Avenue A | Razorfish in Japan will become Dentsu Razorfish early next year.
Duke in France is Duke, a Razorfish company.
e-Crusade in greater China (Beijing, Shanghai and Hong Kong) will become Razorfish early next year.
Neue Digitale in Germany is Neue Digitale/Razorfish.

Additionally, Razorfish has launched a new all-Flash website, www.razorfish.com, with abundant content for everyone–from job seekers, journalists and peers, to clients and prospects.

The site embodies the core attributes of global, social, simple and experimental – providing easy access to:
A visually-rich portfolio of 45 case studies categorized by industry
Razorfish special reports, including the DOR, in PDF & audio format
50 white papers (‘Insights’) filtered by topic
Client summit video highlights
Links to company blogs & newsletters, as well as the company’s Facebook page
Landing pages for each service offering with helpful links
Careers Center
Partners form to qualify publishers & vendors
Events calendar

About Razorfish
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, Coors Brewing Company, Levi’s, McDonald’s and Starwood Hotels. Visit www.razorfish.com for more information.

SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using Akamai’s Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for video player applications that support a wide range of advertising technologies.

By integrating Akamai’s Media Framework with BlackArrow, premium content owners and publishers can adopt turnkey video player solutions to better maximize the return from their digital video content. This reduces the complexity of developing ad-supported video players, speeds deployments and stimulates new advertising revenue opportunities.

“It’s critical that we make it easier to integrate and deploy advertising solutions, given the escalating demand to monetize video content. BlackArrow’s support for the Akamai Media Framework and participation in the Open Video Player initiative addresses this demand,” said Tim Napoleon, chief strategist for digital media, Akamai. “Together, we can enable content providers to more easily develop and deliver ad-supported broadband video content.”

BlackArrow’s multiplatform ad-management system enables video content providers and distributors to optimize and enhance their ad-supported video programming and ad-sales opportunities. Using the BlackArrow system, they can now offer their advertisers new ad types, sponsorship packages and campaigns that combine ad units in unique ways to boost brand and product awareness — generating added value for content providers and advertisers alike.

“The BlackArrow and Akamai systems work together to provide an optimal platform from which to monetize premium content, and reflects BlackArrow’s support for open standards,” said Chris Hock, senior vice president, product management, BlackArrow. “We’ve built an extensive network of broadband ecosystem partners, and our integration with Akamai furthers our goals of reducing the complexity of integrating multiple systems, while ensuring seamless deployments of the BlackArrow ad-management system.”

Built from the ground up for video, the BlackArrow system helps content providers and distributors solve the challenges created by today’s fragmented audiences who increasingly view video programming distributed over broadband, video on demand and other platforms outside of linear television.

The BlackArrow system dynamically contracts, targets, traffics and reports on advertising inventory to maximize revenues from ad-supported video programming. Because the BlackArrow system works across any combination of ad types, ad-sales models, distribution or syndication strategies, BlackArrow’s clients can more effectively generate new revenue streams from ad-supported video, while preserving critical relationships with their advertisers.

The BlackArrow Connector for the Open Video Player Initiative is available now, at www.openvideoplayer.com, in the Connectors tab within the Download folder.

About BlackArrow, Inc.

BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc.

Growth and improved monetization of the ALOT toolbar brand continues

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a digital advertising and media company, today provided an update on the strategic initiatives across its MIVA Media and MIVA Direct divisions.

“We believe it is critical in the current uncertain economic climate, that we provide our investors, customers and other key stakeholders with a clear understanding of MIVA’s progress,” said Peter Corrao, MIVA’s President and Chief Executive Officer. “Despite the challenging market conditions, we believe we are making substantial progress with our strategic initiatives. Our new MIVA Media Technology platform has begun beta-testing ahead of schedule and we are continuing to experience growth and improved monetization with our ALOT toolbar brand.”

“We are deeply committed to and believe that our strategic plan for a return to profitability is on the right course. At the same time, MIVA continues to maintain dialogues with interested third parties and our Board remains committed to evaluating and considering strategic alternatives and participating in third-party discussions to maximize shareholder value.”

New MIVA Media ad platform

Beta testing of MIVA’s new ad platform commenced ahead of schedule in the US on October 1, 2008. The migration of US advertisers and publishers onto this new ad platform is expected to continue over the next six months. MIVA’s new ad platform is being designed to replace the company’s legacy Pay-Per-Click technology and enable the company to increase revenue by better serving its advertiser and publisher base. In addition to the expected benefits for advertisers and publishers, the new technology platform is also intended to deliver cost savings across MIVA’s US and EU operations.

Continued roll-out of the ALOT toolbar brand

MIVA continues to focus on transitioning from its legacy toolbar brand to the ALOT brand. On September 30, 2008, MIVA had an active ALOT toolbar user base of 3.2 million, a 13% increase over the 2.9 million active users at the end of Q2 2008. Users of MIVA’s legacy toolbar decreased as expected over the same period, from 3.3 million at the end of Q2 2008 to 2.3 million at the end of Q3 2008. ALOT toolbars are continuing to significantly out-monetize MIVA’s legacy toolbar brand, with revenue per thousand live users through ALOT 67% higher than MIVA’s legacy brand1.

EU restructuring program

MIVA’s EU restructuring program announced on August 21, 2008 remains on plan to deliver positive adjusted EBITDA in Q4 2008 excluding restructuring costs. This is a significant turnaround for a division that had adjusted EBITDA losses of approximately $3.6 million in the first half of 2008, and GAAP net losses in the first half of 2008 of approximately $4.5 million2.

“MIVA plans to continue to provide periodic updates to ensure that key stakeholders are informed during this period of uncertainty in the global stock markets,” concluded Corrao.

The investment bank Petsky Prunier LLP is acting as financial advisors and Baker & McKenzie LLP is acting as legal advisors to MIVA in all M&A activity.

1 Source: Internal statistics, September 30, 2008

2 MIVA Media E.U. GAAP net loss and Adjusted EBITDA figures for the first half of 2008 exclude the allocation of corporate expense from MIVA, Inc. and discontinued operations (Italy).

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

CAMBRIDGE, Mass., October 14, 2008-Brightcove Inc. today announced the general availability of the Brightcove 3 online video platform, which transforms the way video is published and consumed on the Web. Built from the ground up, the new platform empowers website producers to be successful in the era of pervasive video.

“Video has gone from being a consumer-driven entertainment experience on the Web to being a basic feature of any professional website across all media and corporate sectors,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “While online video is becoming ubiquitous, one size does not fit all. Built as an extensible SaaS application, Brightcove 3 provides tremendous flexibility to online publishers to meet the needs of the full spectrum of different end-user scenarios.”

Today, online media businesses and marketers need to do more than just put video on websites. Organizations need scale, efficiency, reach and audience engagement to operate successful online video initiatives. To address this, Brightcove 3 has four major new areas of functionality that provide tremendous flexibility to online publishers:

* Workflow – New media management and publishing tools that can be used by everyone from small businesses to the largest media companies in the world to vastly accelerate the publishing workflow
* Player Framework – Breakthrough new way to create and publish Flash-based online video players that are easily customized and tailored to the needs of a website and brand and are further extended through third party technology and services
* Media APIs – Rich suite of APIs that enable a new contextual publishing model, allowing producers to tightly integrate video with other editorial content and social media for improved SEO and increased viewer engagement and ad inventory
* Dynamic Delivery – Powerful new way of dynamically adjusting the bit rate of the video streams to ensure the highest quality video given the user’s bandwidth conditions

Brightcove 3 is an open platform designed to ease integration with third-party Web technologies. The company plans to fuel further innovation in online video and rich media publishing through its fast-growing ecosystem of development partners and services. These companies add to the flexibility of Brightcove 3 by giving customers more ways to address their unique challenges and needs.

Brightcove 3 has enabled Showtime Networks to launch ad-supported video clips as well as offer full-screen, broadcast-quality access to its award-winning programming on Sho.com.

“We were one of the earliest users of Brightcove 3, as we are constantly looking to evolve our online video offerings to create the best user experience possible,” said Rob Hayes, senior vice president and general manager of Showtime Digital Media. “We immediately recognized the value of infusing video throughout all the components of our website to help improve SEO and increase viewer engagement. This strategy has paid off, with a 200 percent growth in page views within two months of launching and continued strong results.”

Lifetime Networks was another early Brightcove 3 beta customer and has seen solid results since rolling out the new platform in June.

“Since launching phase one of our video platform with Brightcove 3, our video streams have increased 158 percent,” said Evan Silverman, senior vice president, digital media, at Lifetime Networks. “The new platform makes our video content more visible to search engines and we are looking forward to phase two of the project and leveraging more of Brightcove 3′s APIs to continue to grow our online video business.”

FEARnet, a Video on Demand service owned by Comcast, uses Brightcove 3 to publish clips and feature-length movies on its website.

“Brightcove provides an exceptional platform for FEARnet.com to maximize the user experience and provide our extensive community of fans with the highest broadcast quality video available online,” said FEARnet president Diane Robina. “With this recent partnership, Brightcove further enables us to offer a scalable, flexible and commercial grade video platform to increase our engagement with consumers.”

Canoe Inc., which is owned by Quebecor Media, is launching a new video initiative across many of its online properties, including its Internet television portal, Canoe.TV.

“We truly believe we chose the best technology partner to support our online video needs,” said Dominique-Sebastien Forest, general manager, digital media and e-commerce at Canoe. “Brightcove 3 is simply in a different class from other platforms when it comes to user experience, ad formats and search engine optimization.”

Rainbow Media is leveraging Brightcove 3 to extend its online video capabilities across its wide range of network websites.

“We’re always looking for ways to enhance the online user experience and are excited by the Brightcove 3 platform, particularly the Dynamic Delivery capabilities which support our ability to provide broadcast-quality online video across all of our websites,” said Rainbow Media’s Michael Cagnazzi, VP, Product Development, Digital Media.

Sun Microsystems has also tapped Brightcove’s platform to provide Sun’s corporate website producers with full access to the Brightcove online video platform for managing video content, publishing video players and accessing reports on viewing behavior.

“Using the network to market and to bring a richer content experience to our customers and communities is what we strive to do. We are continually looking for new and better ways to build our community interactions and to enhance the online experience of our developers, customers, partners, students and employees. Sun uses online video extensively for product education, corporate communications, and product launches through Channel Sun, our newly launched multimedia online experience,” said Ingrid Van Den Hoogen, senior vice president, Brand, Global Communications and Integrated Marketing, Sun Microsystems. “Brightcove 3 has enabled Sun to bring new video content to market quickly, while also giving all of our audiences a framework to extend the video experience with other website applications that help us build community and drive traffic.”

Brightcove 3 will be offered in three different pricing and packaging options: Basic, Pro and Enterprise to meet the online video publishing and distribution needs of any size organization or business strategy. For more information, visit http://www.brightcove.com.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

NEW YORK, October 7, 2008 – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2 percent increase over the first half of 2007. The second quarter of ’08 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter.

Search and Display-related advertising continue to set records. Search revenues totaled almost $5.1 billion for the first six months of 2008, up 24 percent from the $4.1 billion for the same period in 2007. Display-related advertising totaled close to $3.8 billion for first six months of 2008, compared to the $3.2 billion reported for the same period in 2007, showing about a 19% increase. Display-related advertising includes Display Banner ads, Rich Media, Digital Video, and Sponsorship.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media,” said Randall Rothenberg, president and CEO of the IAB. “The essentially flat performance we see quarter to quarter reflects in part cyclical advertising trends. Compared to the trajectory in other media and in the general economy, interactive has outperformed because it delivers a level of accountability unmatched by any other advertising medium.”

“Due to the unique efficiency and effectiveness of targeted and measurable campaigns, Internet advertising has shown strong growth in the first six months of 2008, compared to the same time period last year. This growth has come in spite of an environment that has put significant pressure on the advertising industry in general.” said David Silverman, partner, Entertainment, Media & Communications Practice, PricewaterhouseCoopers.

The following data highlights key first six-month revenue data breakouts; dollar figures are rounded. ($ millions if not indicated):

Advertising Formats: Search and Display-related ads continue to be leading formats.

Industry Concentration: Percentages of revenues by the top 10, top 25 and top 50 have remained consistent.

Pricing Models: Performance deals continue to be the leading pricing models, followed closely by CPM deals.

Conducted by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue Report was launched in 1996 by the IAB, and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues with the data compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, ad networks, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

A copy of the full report is available at: http://www.iab.net/media/file/IAB_PWC_2008_6m.pdf

About PricewaterhouseCoopers:
PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 154,000 people in 153 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

© 2008 PricewaterhouseCoopers LLP. All rights reserved. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – Yahoo! (Nasdaq:YHOO) announced the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the continued evolution of digital media and online advertising.

Yahoo! has created many partnerships over the past eighteen months that are reflective of the paradigm shift toward openness occurring across the online media landscape. Multi-year partnerships with premium publishers, the Newspaper Consortium, as well as the Yahoo!-Google services agreement all are part of Yahoo!’s more open approach.

“As Yahoo! partners with publishers to extend the reach of our network, we have formed the Digital Advisory Council to identify innovative ways to improve advertiser performance, particularly in anticipation of the rollout of Yahoo’s new advertising management platform in the coming months,” said Hilary Schneider, executive vice president, Yahoo! U.S.

The Council will serve as a vehicle for soliciting feedback and will supplement Yahoo!’s daily conversations with advertisers. Active discussion with key customers is an important pillar in making Yahoo! a partner of choice, particularly during a time when competition for ad dollars is as robust as ever. Yahoo!’s Digital Advisory Council will first meet in the fourth quarter of this year.

“Opening up Yahoo! is a key part of our strategy, and we want to help advertisers understand how they can benefit from this approach,” Schneider added. “At the same time, there has been confusion and misinformation surrounding Yahoo!’s agreement with Google, which represents another key milestone in opening up our network. As questions emerge about how Yahoo! will implement this agreement, the Advisory Council will provide a forum for us to engage in a dialogue with key customers on those issues.”

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

SEATTLE & NEW YORK – Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast’s online advertising opportunities, including placement of online video ads in standard display ad areas on Comcast.net, a top U.S. Website and the portal for more than 14.6 million High-Speed Internet subscribers, or Vehix.com, a leading automotive portal owned by Comcast.

Comcast Spotlight’s ad sales professionals will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets.

Until recently, online video advertising has been focused mostly on monetizing content for the benefit of larger advertisers with pre- or post-roll ad creative. Now, Comcast Spotlight can leverage Mixpo’s platform to monetize and expand online display ad inventory for small and mid-sized advertisers. The local online video market is growing rapidly: The Kelsey Group’s U.S. Local Video Forecast (2007-2012), projects that local online video ad revenues will increase to US$1.5 billion by the end of 2012—representing 11.6% of their online budgets.

“We look forward to working with Mixpo and offering the SMB market more effective and efficient marketing solutions in online video advertising with accountability and tracking,” said Tom Straszewski, Comcast Spotlight’s Senior Director of Online Sales. “We are experts in tailoring advertising to our clients’ unique marketing needs, and this demonstrates our commitment to meeting these needs in the expanding digital media landscape.”

“We are very excited to be working with Comcast Spotlight to bring the power of online video advertising to local advertisers and leveraging their extensive online reach,” said Anupam Gupta, Mixpo President and CEO.

The recently-launched Mixpo platform consists of five integrated components, including:

* The VideoAd, a dynamic video advertising player that will play in 300×250 standard IAB units on Comcast properties and delivers high-quality video AND direct response lead generation capability.
* The Studio, where companies can easily create high-quality VideoAds from existing video, photo, and audio files, from a broad range of stock media options;
* Ad Rotation, which allows companies to test and compare different versions of a VideoAd for effectiveness;
* The Dashboard, where clients measure how a VideoAd is performing by tracking the number of impressions and views, play-through and conversion, viewers’ geographic locations, and referring sites;
* Automatically generated landing pages for each VideoAd, providing the search terms and other meta data to maximize exposure to more than 100 video sites powered by a range of search engines, including Google, Yahoo, and Blinkx.

About Mixpo

Mixpo is an online video advertising company dedicated to providing the local small and medium-size business (SMB) market with technology-based products that are both easy to use and effective in driving results. Through its pioneering online video advertising platform, Mixpo enables local publishers, interactive directories and local search marketing companies to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients. The company’s turnkey Mixpo-To-Go channel program gives partners the flexibility to private-label the Mixpo platform, and easily integrate it into their advertising portfolios. For more information visit: http://www.mixpo.com.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Investor AllStars is considered one of Europe’s most prestigious venture capital awards events and has been called the ‘Oscars of the European venture capital community’. The awards ceremony is attended by more than 600 investment professionals from across Europe, including leading private equity houses such as Balderton Capital, Index Ventures, Accel, Advent Ventures, Atlas Venture, Amadeus Capital,
Wellington, and Credit Agricole.

Adconion was nominated for the award for having successfully secured $80 million (£40.9 million) Series C funding in February 2008, in what was the largest venture capital investment in digital media in European history. The funding was led by Index Ventures, which won the award for Venture Capital Fund of the Year in both 2007 and 2008.

The category is voted on by industry peers, with the award going to the nominee that completed the most exciting venture capital deal in Europe in the past 12 months. Adconion beat eight entries – ranging from a Swedish semiconductor manufacturer to a digital communications company – to secure the award.

Tyler Moebius, CEO Adconion, said, “We are really honoured to have received this prestigious award. Index Ventures and Wellington Partners made European history with their investment in Adconion – and we’re delighted to see them being recognised by the investment community for this support.” Dominique Vidal from Index Ventures, who also sits on the Adconion board, said, “We believe that Adconion has the expertise and cutting edge technology needed to become a market leader in one of technology’s hottest growth sectors. The Investor AllStars award demonstrates that this belief is shared by Europe’s wider private equity and venture capital community.”

Frank Boehnke of Wellington Partners added, “Adconion has done a truly fantastic job of building a world-class online audience network. We’re proud to be a part of what is one of the most exciting growth stories in online marketing.”

New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the style of well-known PSA campaigns, warning advertisers of the “dangers of unsupervised media.” The campaign promises to give marketers the tools to get more deeply involved with their digital campaigns, “change the rules of engagement“ and make their media dollars work harder.

“Responsible cross-channel marketing begins with people who understand its true potential,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “Eyeblaster’s newly launched ad campaign is designed to encourage marketers to think beyond the click and inspire the online industry to take control and get more involved in their campaign’s life-cycle.”

With so many ways to express a brand’s attributes online, from static banners to full-motion video to mash-ups, search and widgets, today’s campaigns are “not necessarily bad, just misunderstood.” Eyeblaster’s “PSA” campaign asks a series of pointed questions designed to help marketers identity a troubled media mix:

- Is your media running with the wrong crowd?
- When was the last time you and your digital campaign truly connected?
- Search and display not getting along?

Supporting copy warns readers of “…keywords hanging around search engines waiting for some action” and offers to “help digital media be so much more.”

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,500 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

Learn more at http://www.eyeblaster.com.

- Operative Appoints Executive Vice President
Mike Hard will join the company to serve as executive vice president of sales and marketing. In his new role, Hard will oversee global sales and marketing, consulting services, account management and overall revenue development in addition to his executive responsibilities as part of the company’s management team. A veteran of almost two decades in digital media and software sales and a former member of the IAB’s Executive Committee, Hard joined Operative from Microsoft, where he was responsible for running its U.S. Digital Advertising Sales.

BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from an advertiser’s own Web domain on Web sites participating in Google’s new content network. DirectServe enables advertisers to create a direct relationship with consumers visiting Web sites on the Google content network by targeting them with the right message at the right time, within the context of their relationship.

A June 2008 study from WPP’s GroupM shows digital media’s share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago. Digital media will remain the main source of growth as ad spending in traditional media declines. As this shift continues, marketers will seek more effective ways to target new and known customers.

“Google’s certification of DirectServe is further testament to the adoption of TruEffect’s model, which enables marketers to spend their ad dollars more efficiently and helps increase ROI,” said Ron Hill, president and CEO, TruEffect. “With DirectServe, TruEffect puts advertisers in control of their own interactive campaign data. Simultaneously, we’re ensuring consumers that information is being shared solely with brands they know and trust.”

DirectServe’s approach to effective message targeting allows advertisers to distinguish between consumers with whom they have a relationship from consumers who are new to them. By seamlessly integrating with their existing data model, advertisers are able to address consumers directly and develop a dialog based on the nature of their relationship. More information about DirectServe is available at http://www.trueffect.com/products/DirectServe.aspx.

ABOUT TRUEFFECT

TruEffect, a provider of next-generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a global digital media company, today announced the signing of a two year, €960,000 (approximately $1.4mm) Pay-Per-Click agreement with leading Nordic search and directory company, Eniro. The new agreement renews an agreement originally signed between the two companies in 2005.

Under the terms of the new agreement, it is expected that Eniro will continue to utilize MIVA’s technology platform in the Nordic region to offer an Eniro branded Pay-Per-Click product to advertisers looking to reach targeted online audiences and publishers looking to generate Pay-Per-Click revenue from their web properties.

“I believe that combining MIVA’s technology with Eniro’s brand equity, local sales force and industry leading suite of online properties provides Scandinavian advertisers and publishers with a best-of-breed Pay-Per-Click solution,” commented Sloan Gaon, SVP, Global Strategy / Corporate Development, MIVA.

Added Christer Pettersson, Online Manager, Eniro:

“We are continuing to focus on accelerating our online growth by both increasing the value of our own web properties and building out our third party Pay-Per-Click network. We believe that leveraging MIVA’s proven expertise in online advertising helps us meet this objective and in turn maximize our online ad revenues.”

Eniro’s Pay-Per-Click network includes the company’s own web properties as well as a portfolio of third party web publishers. The new agreement will cover the Nordic region, where Sweden at the moment is the prime market.

www.miva.com

www.eniro.com

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated.

“In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”

Incoming Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.

“The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”

“Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”

About Ai Media Group:

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.

Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against Getty Images’ multimedia, and will share resulting advertising revenue with Getty Images.

“We’re delighted to partner with Getty Images, a company that is considered the gold standard in its industry,” said Suranga Chandratillake, founder and CEO, blinkx. “Our viewers will enjoy Getty’s diverse range of high quality content. In addition, with Election Day approaching in the States, our American audiences will particularly appreciate Getty’s up-to-the-minute Democratic and Republican National Convention feeds on blinkx.com.”

“We believe our assets deserve wide exposure, and we’re always looking for innovative ways to make our digital content easily accessible,” said Josh Rucci, senior director of multimedia sales, Getty Images. “We’re pleased to partner with blinkx, whose technology enables us to expand our reach further than ever before.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

NEW YORK–(BUSINESS WIRE)–MIVA, Inc., (NASDAQ:MIVA), a digital media company, today announced the commencement of a restructuring program across its MIVA Media E.U. operations. The restructuring, which is due to be completed in Q4 2008, is expected to result in consolidation of the MIVA Media E.U. operations through the closure of several existing offices and a reduction in the company’s European workforce.

Under the restructuring, MIVA Media E.U. is expected to reach Adjusted EBITDA profitability in the fourth quarter of 2008. This follows Adjusted EBITDA losses in the E.U. of approximately $3.6 million in the first half of 2008, and GAAP net losses in the E.U. in the first half of 2008 of approximately $4.5 million1. It is expected that the restructuring expense will result in one-time charges in Q3 2008 of up to approximately $4 million.

“We believe that this restructuring will enable us to continue to serve our advertisers and publishers across Europe, but on a profitable basis,” commented Peter Corrao, President and Chief Executive Officer, MIVA, Inc. “We further believe that our U.S. and consolidated E.U. Media businesses should benefit from the new MIVA Media technology platform expected in the fourth quarter.”

The restructuring is subject to regulatory requirements in the individual European territories. MIVA, Inc. currently has European offices in the U.K., France, Germany and Spain.

www.miva.com

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is an integrated digital media and advertising company, which has two specific focuses: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

On a trailing twelve months basis, Strategy Analytics’ Digital Media Index grew 5.8% in Q2 2008 to reach 153, equal to a 53% increase from the index base year, as of December 31, 2006. Three companies managed to beat the quarterly index growth: Warner Music Group’s Digital Business, up 8.5%, Google, up 8.3% and Apple iTunes, up 7.3%.

“The global digital media economy continues to expand quickly with an annual growth rate of 31%,” said Martin Olausson, Director of Digital Media Research at Strategy Analytics, “but we are now seeing a considerable slowdown in quarter-on-quarter growth across the board.”

“It seems that not even an emerging sector such as digital media is immune to the global economic downturn,“ added David Mercer, Vice President and Principal Analyst at Strategy Analytics. “Companies relying solely on digital revenues for growth may struggle in the second half of 2008, as consumers and advertisers alike tighten budgets.”

Other findings from Strategy Analytics’ Digital Media Index (GDMI) Q2 2008 include:

* Fox Interactive Media (FIM) was the fastest growing digital media company on an annual basis in the index with an impressive 55.6% growth in the last 12 months;
* Apple iTunes was down 7.0% quarter-on-quarter. However this decline is consistent with seasonality for iTunes, and is in line with a 6.9% drop in the same period the previous year.

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. www.strategyanalytics.com

NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the United States. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.

As a leader in the out-of-home (OOH) digital media market, the TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to complete its vision to provide an integrated network that goes beyond jukeboxes, creating a go-to entertainment and advertising center that provides music, games, advertising, interactivity and social networking.

“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around. The opportunities to target audiences and provide a new fresh mix of content are unlimited.”

The Barfly in-bar media platform, which has successfully operated in approximately 150 bars in select metropolitan markets for the past year, was built as a fully legal way to create a brand conversation at the point of sale with bar patrons between the ages of 21-34, a demographic that has become increasingly media sensitive and tech savvy. Its content is a balanced mix of interactive entertainment and marketing messages from its partners.

“Joining TouchTunes will help us leverage our combined creativity and capabilities to quickly expand with target audiences and in key growth markets,” said Bob Weinschenk, CEO and president of Barfly. “The acquisition brings great value to both companies. TouchTunes and Barfly are mutually interested in helping brands to interact with consumers inside of bars in unique and fun ways that deliver real business results.”

Barfly has signed exclusive advertising and content development deals with leaders in the beer, wine and spirits industry, including Anheuser-Bush, Diageo and Skyy. The company works closely with advertisers to develop relevant messages and content that promotes key consumer brands in a highly contextual and targeted manner, unlike traditional signage and in-bar promotional materials. The content is shown via wrap-around graphics on televisions in bars. Barfly augments its ad line-up with information about the host bars’ events and specials, trivia contests and other interactive entertainment.

TouchTunes’ new alignment will further advertising partners’ opportunity to rapidly increase their reach and connect with key audiences in new and entertaining ways. Now, marketers with the world’s leading brands will be able to reach consumers effectively at the point of purchase and within the right environment. Additionally, Barfly also will allow TouchTunes to work more closely with its operator and distributor partners – in a new and innovative way – and will bring TouchTunes fresh opportunities for growth.

Barfly Networks currently has about 30 employees and is headquartered in Austin, Texas. The company will continue to be run by its current management team and will retain the Barfly name. The complete terms of the deal, effective immediately, were not released.

About TouchTunes Corporation

TouchTunes Music Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 35,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing over 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.

A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, Quebec, Canada, and Lake Zurich, IL.

About Barfly Interactive Networks

Barfly Networks is the leading “In-Bar Media” network – a new, disruptive technology that facilitates marketing of beer and spirits brands or products through the digital delivery of dynamic, interactive and customized content. Barfly is positioned to deliver top brand content with support from highly respected and known beer and spirits brands. Importantly, Barfly is 100 percent compliant with state liquor laws.

ad:tech, a unit of dmg world media, was selected from among more than 100 tradeshow producers for successfully using digital media and the Web to build relationships with its communities beyond the traditional event. The judging committee, which included digital media executives and tradeshow veterans, cited ad:tech’s “exceptional exhibitor and sponsor video testimonials from the show floor” featured on the ad:tech homepage, according to Mary Beth Rebedeau, executive director of SISO. The judges also said that the ad:tech Web site “was loaded with information and was user-friendly.”

“This honor from our peers in the tradeshow industry reinforces our efforts to engage with a new generation of marketing executives,” said Don Knox, VP, ad:tech exhibitions. “ad:tech is dedicated to connecting all sides of the brand marketing landscape and providing them with innovative strategies, tools and techniques to succeed in a dynamic, digital world.” SISO, JEGI and Tradeshow Week created the Tradeshow Web Site Awards to encourage the event industry to expand the use of digital media technologies to build community and extend relationships with their audiences beyond the events.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 35 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com