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Carat Adds Award-Winning Digital Media Veteran Sankar Patel to West Coast Team

Carat Adds Award-Winning Digital Media Veteran Sankar Patel to West Coast Team

Patel Named Digital Media Director in San Francisco, Brings Leading Industry Experience to Bear for Carat Clients SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. [...]

July 19th, 2010 | Posted in Ad Groups & Agencies,Aegis Group,Internet Marketing Services,Media Buying,Media Planning,Online Media | Read More »

Digital Media Dominates As Publications Negotiate Advertising Slump

Digital Media Dominates As Publications Negotiate Advertising Slump

New International Study by Oriella PR Network Finds Journalists Generally Happy with Their Jobs and Positive about the Impact of Digital Media on News-Gathering, Despite Uncertainty around “Offline” Media Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments

July 13th, 2010 | Posted in Digital Marketing,Internet Marketing Services,Internet Strategy,Marketing Strategy,Media Buying,Media Planning,Online Media | Read More »

Former AOL Executive Joins Local.com

IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced the appointment of Rajan Mohan as general manager of the company’s Owned & Operated business unit. “Raj brings valuable leadership and strategic industry experience, which will be important as we develop our content-rich vertical categories within our owned and operated sites,” [...]

May 5th, 2010 | Posted in Ad Groups & Agencies,Digital Marketing,Internet Strategy,Online Media | Read More »

Lisa Choi Owens named SVP of Digital Media for Scripps Networks

Leader in lifestyle media and digital content will continue to expand and enhance online and mobile presence KNOXVILLE, Tenn. – Scripps Networks named Lisa Choi Owens to Senior Vice President, Digital Media, taking on the strategic leadership and operational oversight of the Scripps’ digital group encompassing category leading websites – including FoodNetwork.com, HGTV.com and TravelChannel.com [...]

March 26th, 2010 | Posted in Digital Marketing,Internet Marketing Services,Online Media | Read More »

Reality Digital Shines the Spotlight on Online Video

Customizable Video Management Platform Enables Businesses to Socialize Digital Media in One Easy Step SAN FRANCISCO – Reality Digital, Inc., a proven leader of digital media solutions for global brands and their agencies, today announced Reality Digital Spotlight™, a new white-label online video management and distribution platform. Spotlight extends digital media publishing to businesses and [...]

November 4th, 2009 | Posted in Ad Operations,Ads by Creative,Digital Marketing,Internet Strategy,Video Ads,Video Platforms | Read More »

People Prefer It. Businesses Depend On It. What’s Next For Print Media?

Two out of Three Americans Prefer Print Media In Spite of the Benefits of the Digital Revolution NEW YORK – According to new research, digital media is no substitute for traditional printed media. A recent survey conducted by Harris Interactive® on behalf of Earthtone suggests that most people choose how they consume media based on [...]

November 3rd, 2009 | Posted in Advertising Reports and Studies,Digital Intelligence,Digital Marketing,Internet Marketing Services,Internet Strategy,Online Media | Read More »

Ad Operations Online Launches “Back to Work” Recruiting Campaign, Helps Recruiters and Agencies Find Fresh Talent in Digital Media

DUBLIN, IE – AdOperationsOnline.com (http://www.adoperationsonline.com), the Ad Operations and Online Advertising portal managed by RightFit Media, has launched an US-focused promotional campaign around its targeted job board for digital media professionals. The campaign, titled “Back to Work“, is aimed at recruiting and HR professionals who, after a long and slow summer, are starting to look [...]

September 10th, 2009 | Posted in Ad & Media Strategies,Ad Groups & Agencies,Ad Networks and Platforms,Ad Operations,Internet Marketing Services,Online Media | Read More »

Immedium Reinvents Display Advertising with Live Banners that Update

BANGKOK – Studio Magenta has announced the introduction of Immedium, a platform for creating and managing live banner ads – rich media Internet advertising with dynamically changing content. Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the [...]

March 12th, 2009 | Posted in Ad & Media Strategies,Ad Operations,Ad Products,Ads by Creative,Internet Marketing Services,Rich Media Ads | Read More »

the Rubicon Project’s Q4 Market Report Finds Opportunity Amidst Recession Woes

Bucking the Trend: CPMsStay Flat While Revenue Rises IAB Summit LOS ANGELES – the Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q4 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website [...]

March 3rd, 2009 | Posted in Ad & Media Strategies,Ad Metrics,Ad Networks and Platforms,Ad Operations,Ad Products,Ad Revenue Optimization,Ad Serving,Advertising Reports and Studies,Digital Intelligence,Rubicon Project | Read More »

Economic Downturn Will Create Opportunities for Mobile Advertising, Says Analysys Mason

Mobile World Congress 2009 BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason, the global telecoms adviser during Mobile World Congress in Barcelona. The current economic downturn is placing significant pressure on the global advertising market. Consumers will be spending more [...]

February 26th, 2009 | Posted in Ad Operations,Advertising Reports and Studies,Digital Intelligence,Digital Marketing,Marketing Strategy,Mobile Advertising | Read More »

MIVA Direct Adds Live Community Features to ALOT Following Signing of Meebo Agreement

NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the roll out of live community features across its ALOT Toolbar and Homepage products following the signing of a new agreement with Meebo, one of the Web’s fastest growing social media companies. Under [...]

February 26th, 2009 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Digital Marketing,Internet Strategy,Miva,Online Communities,Online Marketing,Social Media Advertising,Social Networks | Read More »

Ad Ops Daily Briefs: February 25 2009

- Former Yahoo Executive to Spearhead Ad Sales for ChaCha ChaCha, the fastest growing SMS mobile search service, today announced advertising veteran, Rob Wilk, will assume the role of Vice President of Advertising Sales, reporting directly to CEO Scott Jones. Rob will oversee national advertising sales from ChaCha’s new Manhattan office. Specializing in search engine [...]

February 25th, 2009 | Posted in Ad Ops: Daily Bits,Yahoo | Read More »

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