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	<title>Ad Operations Online &#187; digital media economy</title>
	<atom:link href="http://www.adoperationsonline.com/tag/digital-media-economy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>Strategy Analytics Google Bucks Downturn in Digital Media&#8217;s Slowest Ever Quarter</title>
		<link>http://www.adoperationsonline.com/2008/08/20/strategy-analytics-google-bucks-downturn-in-digital-medias-slowest-ever-quarter/</link>
		<comments>http://www.adoperationsonline.com/2008/08/20/strategy-analytics-google-bucks-downturn-in-digital-medias-slowest-ever-quarter/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 09:23:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Automotive Electronics]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[David Mercer]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital media economy]]></category>
		<category><![CDATA[Martin Olausson]]></category>
		<category><![CDATA[Strategy Analytics Inc]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Warner Music Group]]></category>
		<category><![CDATA[Wireless Intelligent Systems]]></category>
		<category><![CDATA[www.strategyanalytics.com]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=775</guid>
		<description><![CDATA[BOSTON&#8211;(BUSINESS WIRE)&#8211;According to Strategy Analytics’ Digital Media Index (DMI), revenue growth in digital media slowed to 0.8% quarter-on-quarter in Q2 2008, down from 3.3% in the previous quarter and 3.4% in the same period last year. Google, up 3.5% quarter-on-quarter, was the only one of the five largest companies in the index that went against [...]]]></description>
			<content:encoded><![CDATA[<p>BOSTON&#8211;(BUSINESS WIRE)&#8211;According to Strategy Analytics’ Digital Media Index (DMI), revenue growth in digital media slowed to 0.8% quarter-on-quarter in Q2 2008, down from 3.3% in the previous quarter and 3.4% in the same period last year. Google, up 3.5% quarter-on-quarter, was the only one of the five largest companies in the index that went against the general trend.</p>
<p>On a trailing twelve months basis, Strategy Analytics’ Digital Media Index grew 5.8% in Q2 2008 to reach 153, equal to a 53% increase from the index base year, as of December 31, 2006. Three companies managed to beat the quarterly index growth: Warner Music Group’s Digital Business, up 8.5%, Google, up 8.3% and Apple iTunes, up 7.3%.<br />
<span id="more-775"></span></p>
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<p>“The global digital media economy continues to expand quickly with an annual growth rate of 31%,” said Martin Olausson, Director of Digital Media Research at Strategy Analytics, “but we are now seeing a considerable slowdown in quarter-on-quarter growth across the board.”</p>
<p>“It seems that not even an emerging sector such as digital media is immune to the global economic downturn,“ added David Mercer, Vice President and Principal Analyst at Strategy Analytics. “Companies relying solely on digital revenues for growth may struggle in the second half of 2008, as consumers and advertisers alike tighten budgets.”</p>
<p>Other findings from Strategy Analytics’ Digital Media Index (GDMI) Q2 2008 include:</p>
<p>* Fox Interactive Media (FIM) was the fastest growing digital media company on an annual basis in the index with an impressive 55.6% growth in the last 12 months;<br />
* Apple iTunes was down 7.0% quarter-on-quarter. However this decline is consistent with seasonality for iTunes, and is in line with a 6.9% drop in the same period the previous year.</p>
<table id="t5759321_1" class="bwtablebottommargin" border="0" cellspacing="0">
<tbody>
<tr>
<td id="t5759321_1_0_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>Global Digital Media Index, Top 5 Companies (US$ Million)</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_0_7376" class="bwcellpaddingleft0 bwverticalalignbottom bwtextaligncenter bwdoublebottomborder"><strong>Q2 &#8217;07</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_0_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextaligncenter bwdoublebottomborder"><strong>2007</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_0_9358" class="bwcellpaddingleft0 bwverticalalignbottom bwtextaligncenter bwdoublebottomborder"><strong>Q1 &#8217;08</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_0_10224" class="bwcellpaddingleft0 bwverticalalignbottom bwtextaligncenter bwdoublebottomborder"><strong>Q2 &#8217;08</strong></td>
</tr>
<tr>
<td id="t5759321_1_1_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>Google</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_1_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$3,872</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_1_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$16,594</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_1_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$5,186</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_1_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$5,367</strong></td>
</tr>
<tr>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_2_6548" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder">
<p class="bwcellparagraphmargin"><em>Change %</em></p>
</td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_2_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>5.7%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_2_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>10.8%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_2_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>7.4%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_2_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>3.5%</em></td>
</tr>
<tr>
<td id="t5759321_1_3_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>Yahoo!</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_3_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$1,698</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_3_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$6,969</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_3_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$1,818</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_3_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$1,798</strong></td>
</tr>
<tr>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_4_6548" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder">
<p class="bwcellparagraphmargin"><em>Change %</em></p>
</td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_4_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>1.6%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_4_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>1.9%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_4_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-0.8%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_4_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-1.1%</em></td>
</tr>
<tr>
<td id="t5759321_1_5_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>Microsoft Online Services</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_5_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$688</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_5_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$2,845</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_5_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$843</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_5_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$838</strong></td>
</tr>
<tr>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_6_6548" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder">
<p class="bwcellparagraphmargin"><em>Change %</em></p>
</td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_6_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>10.4%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_6_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>9.1%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_6_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-2.3%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_6_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-0.6%</em></td>
</tr>
<tr>
<td id="t5759321_1_7_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>Apple &#8216;Music Related Products and Services&#8217; (iTunes)</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_7_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$608</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_7_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$2,670</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_7_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$881</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_7_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$819</strong></td>
</tr>
<tr>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_8_6548" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder">
<p class="bwcellparagraphmargin"><em>Change %</em></p>
</td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_8_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-6.9%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_8_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>7.0%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_8_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>9.0%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_8_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-7.0%</em></td>
</tr>
<tr>
<td id="t5759321_1_9_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>AOL Advertising</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_9_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$522</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_9_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$2,231</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_9_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$552</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_9_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>$530</strong></td>
</tr>
<tr>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_10_6548" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder">
<p class="bwcellparagraphmargin"><em>Change %</em></p>
</td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_10_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-4.9%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_10_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>2.5%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_10_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-11.0%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_10_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>-4.0%</em></td>
</tr>
<tr>
<td id="t5759321_1_11_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>Digital Media Index (Quarter-on-Quarter)</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_11_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>110</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_11_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>n/a</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_11_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>138</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_11_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>139</strong></td>
</tr>
<tr>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_12_6548" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder">
<p class="bwcellparagraphmargin"><em>Change %</em></p>
</td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_12_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>3.4%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_12_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>n/a</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_12_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>3.3%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_12_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>0.8%</em></td>
</tr>
<tr>
<td id="t5759321_1_13_6548" class="bwcellpaddingleft0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder" colspan="2"><strong>Digital Media Index (Trailing Twelve Months)</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_13_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>117</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_13_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>135</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_13_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>145</strong></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_13_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><strong>153</strong></td>
</tr>
<tr>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_14_6548" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignleft bwdoublebottomborder">
<p class="bwcellparagraphmargin"><em>Change %</em></p>
</td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_14_7376" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>7.6%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_14_8507" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>7.8%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_14_9358" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>6.8%</em></td>
<td class="bwdoublebottomborder"></td>
<td id="t5759321_1_14_10224" class="bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalalignbottom bwtextalignright bwdoublebottomborder"><em>5.8%</em></td>
</tr>
</tbody>
</table>
<p>About Strategy Analytics</p>
<p>Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile &amp; Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. <a rel="nofollow" href="http://www.strategyanalytics.com" target="_blank">www.strategyanalytics.com</a></p>
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		<item>
		<title>CheckM8 Releases a Richer, Rich Media Manager for Publishers</title>
		<link>http://www.adoperationsonline.com/2008/02/29/checkm8-releases-a-richer-rich-media-manager-for-publishers/</link>
		<comments>http://www.adoperationsonline.com/2008/02/29/checkm8-releases-a-richer-rich-media-manager-for-publishers/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 00:04:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[CheckM8]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[ad technology]]></category>
		<category><![CDATA[advertising infrastructure]]></category>
		<category><![CDATA[CheckM8 Inc.]]></category>
		<category><![CDATA[Dana Ghavami]]></category>
		<category><![CDATA[digital media economy]]></category>
		<category><![CDATA[direct solution]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[media advertising format]]></category>
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		<category><![CDATA[New York]]></category>
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		<category><![CDATA[online publishers]]></category>
		<category><![CDATA[party ad server]]></category>
		<category><![CDATA[plug-in solution]]></category>
		<category><![CDATA[self-service rich media management platform]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=17</guid>
		<description><![CDATA[New York (February 29, 2008) CheckM8 Inc. (pronounced “checkmate”), the largest independent ad technology provider for publishers, announced it has released a new version of its Rich Media Manager (RMM) platform for publishers. CheckM8’s RMM is an advanced rich media system that enables online publishers to produce their own sophisticated rich media formats in-house, without [...]]]></description>
			<content:encoded><![CDATA[<p>New York (February 29, 2008) CheckM8 Inc. (pronounced “checkmate”), the largest independent ad technology provider for publishers, announced it has released a new version of its Rich Media Manager (RMM) platform for publishers. CheckM8’s RMM is an advanced rich media system that enables online publishers to produce their own sophisticated rich media formats in-house, without relying on third party vendors.</p>
<p>With RMM, online publishers can create virtually unlimited varieties of unique ad formats to engage viewers, no longer restricting publishers to a finite set of formats that are essentially the same as what their competitors’ offer. The 3.6 version of RMM contains new features for novel format capabilities and content controls including a content analysis engine for contextual ad formats that can animate targeted words or trigger rich experiences related to keywords; dynamic control and sequence of video ad overlays on Flash and Streaming Video content players; and skinned video ad delivery to any page location. New content controls include automated pausing and hiding of increasingly popular and disruptive video players and Flash objects for full-page ad experiences such as prestitial Welcome Ads.</p>
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<p>Also new is an enhanced ability to produce, track, and deploy popular Expandable, Video, or Welcome ads through a ready-made library as a plug-in solution to any 3rd party ad server or direct solution via the CheckM8 AdVantage ad management platform. Publishers can ultimately create custom-designed formats with a freestyle click-and-point interface to turn any standard creative, including regular image ads and sizes, into any type of rich media advertising format.</p>
<p>“We are excited to offer the latest and greatest rich media capabilities to the world’s biggest and most respected brands with our self-service rich media management platform,” says Dana Ghavami, Chief Executive Officer of CheckM8 Inc. “Brand publishers are increasingly taking control of their online advertising revenue potential and realizing the best ad performance and rate card value are derived from rich media.”</p>
<p>CheckM8 counts big media brands as customers of its cutting-edge rich media platform, including Business Week, Time Inc., Washington Post/Newsweek Interactive. “Rich media is the best answer for leading brand publishers to maximize ad revenue and increase inventory as well as counter declining click rates in the industry,” says Mr. Ghavami. “eMarketer estimates rich media and video ad spending will exceed $6 billion to surpass display ads by 2011.”</p>
<p>CheckM8 Inc. (<a rel="nofollow" href="http://www.checkm8.com" target="_blank">www.checkm8.com</a>) is the largest independent ad technology provider for online publishers. It provides vital and innovative advertising infrastructure in the digital media economy. CheckM8 technologies enable content providers to maximize ad revenue and operational efficiency with cutting-edge ad serving, inventory management, and rich media technologies in a unified digital ad management platform. CheckM8 empowers over 100 leading publishers worldwide, including Business Week, Nielsen, Orange, Time Inc., Washington Post/Newsweek Interactive. The company is based in New York, with partner offices in Madrid, Stockholm, Tokyo and R&amp;D facilities in Tel Aviv.</p>
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