BOSTON–(BUSINESS WIRE)–According to Strategy Analytics’ Digital Media Index (DMI), revenue growth in digital media slowed to 0.8% quarter-on-quarter in Q2 2008, down from 3.3% in the previous quarter and 3.4% in the same period last year. Google, up 3.5% quarter-on-quarter, was the only one of the five largest companies in the index that went against the general trend.

On a trailing twelve months basis, Strategy Analytics’ Digital Media Index grew 5.8% in Q2 2008 to reach 153, equal to a 53% increase from the index base year, as of December 31, 2006. Three companies managed to beat the quarterly index growth: Warner Music Group’s Digital Business, up 8.5%, Google, up 8.3% and Apple iTunes, up 7.3%.
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New York (February 29, 2008) CheckM8 Inc. (pronounced “checkmate”), the largest independent ad technology provider for publishers, announced it has released a new version of its Rich Media Manager (RMM) platform for publishers. CheckM8’s RMM is an advanced rich media system that enables online publishers to produce their own sophisticated rich media formats in-house, without relying on third party vendors.

With RMM, online publishers can create virtually unlimited varieties of unique ad formats to engage viewers, no longer restricting publishers to a finite set of formats that are essentially the same as what their competitors’ offer. The 3.6 version of RMM contains new features for novel format capabilities and content controls including a content analysis engine for contextual ad formats that can animate targeted words or trigger rich experiences related to keywords; dynamic control and sequence of video ad overlays on Flash and Streaming Video content players; and skinned video ad delivery to any page location. New content controls include automated pausing and hiding of increasingly popular and disruptive video players and Flash objects for full-page ad experiences such as prestitial Welcome Ads.

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