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Research and Markets: Digital Media – Advertising & Marketing Insights
DUBLIN – Research and Markets has announced the addition of the “Digital Media – Advertising & Marketing Insights” report to their offering.
eBureau Launches Audience Targeting Solution for Brand and Performance Marketers
Custom Audiences Deliver New Level of Targeting Precision to Online Display Advertising NEW YORK – eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced the availability of its newest solution, Audience Targeting. This new solution leverages the company’s predictive analytics to create Custom Audiences for any advertiser who wants to reach [...]
Ads Come Alive as Advertisers Boost Relevancy for Higher ROI
Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads [...]
MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign
Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting [...]
Eyeblaster TV Lures FMCG’s to the Web
Simplifies the Transition from TVCs to Online ads 2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers. Eyeblaster’s new online ad offering will encourage advertisers who are [...]
Lara Croft Returns in First Full Page North American HD Video Takeover
IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North [...]
Best of 2008′s Digital Campaigns Announced at Eyeblaster Awards
Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award [...]
Bluestreak Launches New Ad Serving Solution for Advertisers and Agencies
Bluestreak 5.0 Ad Server Platform Enhances Digital Campaign Performance and Insights Watertown, Mass. November 3, 2008 – Bluestreak, a marketing technology company and division of Aegis Media, today announced the availability of Bluestreak 5.0 as an enterprise-class ad serving platform specifically designed to deliver, measure, de-duplicate and report anonymous consumer-level marketing activity across multiple digital [...]
Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4
Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster [...]
Life’s Good for LG Electronics as Mindshare Connects Search & Display
New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand [...]
Rock the Vote For The 7th Annual Eyeblaster Awards
Make your vote count and help choose this year’s best digital ad campaigns New York, New York (October 7, 2008) – Roll out the orange carpet, the 7th Annual Eyeblaster Awards are back. Cast your vote for this year’s People’s Choice Award for the Best Digital Advertising Campaign. Winners will be announced in New York [...]
Eyeblaster Launches “Tough Love” Ad Campaign At OMMA Conference
Premier OMMA sponsor debuts brand campaign touting “parental involvement” with digital marketing. New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the [...]
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