Posts Tagged With: digital media channels

MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

» by Otilia Otlacan December 11th, 2008 at 11:21 am » Comments (0)

Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside ...more »

Lara Croft Returns in First Full Page North American HD Video Takeover

» by Otilia Otlacan November 24th, 2008 at 10:00 am » Comments (0)

IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites. The Tomb Raider: Underworld takeover uses an ...more »

Best of 2008’s Digital Campaigns Announced at Eyeblaster Awards

» by Otilia Otlacan November 7th, 2008 at 11:14 am » Comments (0)

Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation. Agencies and campaigns receiving this year’s top honors include: North America People’s Choice HP TouchSmart by Goodby Silverstein & Partners International ...more »

Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4

» by Otilia Otlacan October 20th, 2008 at 6:52 pm » Comments (0)

Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them ...more »

Life’s Good for LG Electronics as Mindshare Connects Search & Display

» by Otilia Otlacan October 8th, 2008 at 9:00 am » Comments (0)

New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK - Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media. “Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important ...more »

Rock the Vote For The 7th Annual Eyeblaster Awards

» by Otilia Otlacan October 7th, 2008 at 5:19 pm » Comments (0)

Make your vote count and help choose this year’s best digital ad campaigns New York, New York (October 7, 2008) – Roll out the orange carpet, the 7th Annual Eyeblaster Awards are back. Cast your vote for this year’s People’s Choice Award for the Best Digital Advertising Campaign. Winners will be announced in New York City on Wednesday, November 5th at the Eyeblaster Awards bash, the most prestigious and longest running celebration of digital excellence in advertising. New to this year’s roster will be the first award given for the best cross-channel campaign – the campaign that exemplifies excellence across multiple ...more »

Eyeblaster Launches “Tough Love” Ad Campaign At OMMA Conference

» by Otilia Otlacan September 17th, 2008 at 3:33 pm » Comments (0)

Premier OMMA sponsor debuts brand campaign touting “parental involvement” with digital marketing. New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the style of well-known PSA campaigns, warning advertisers of the “dangers of unsupervised media.” The campaign promises to give marketers the tools to get more deeply involved with their digital campaigns, “change the rules of engagement“ and make their media dollars work harder. more »

Eyeblaster Campaign Monitor Awarded Top 10 User Interfaces of 2008

» by Otilia Otlacan August 20th, 2008 at 10:16 am » Comments (2)

Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns. more »

NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good

» by Otilia Otlacan June 30th, 2008 at 11:00 am » Comments (0)

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries. As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet. “We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. ...more »