Tag Archives: digital media buying

Datonics Partners with MediaMath
Ad & Media Strategies
February 8, 2013 posted by Otilia Otlacan

Datonics Partners with MediaMath

Datonics data available within MediaMath’s TerminalOne platform New York, NY — Online data company Datonics (www.Datonics.com) has partnered with leading digital media-buying platform and services company MediaMath (http://www.mediamath.com) to integrate…

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me
Ad & Media Strategies
December 12, 2012 posted by Otilia Otlacan

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me

MediaMath, the leading global digital media-buying platform, announced it has acquired mobile and video in-game ad platform Tap.Me. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.

David Carlick Joins NetSeer Board of Directors
Ad & Media Strategies
September 28, 2012 posted by Otilia Otlacan

David Carlick Joins NetSeer Board of Directors

NetSeer today announced that David Carlick, Chairman at ReachLocal (NASDAQ:RLOC), has joined its Board of Directors. NetSeer’s patented concept matching technology suite is rapidly advancing the way digital media is bought. By mapping the concepts that matter most to brand marketers, NetSeer aggregates relevant display, mobile, and video inventory to create a premium content channel without sacrificing scale.

MediaMath and PubliGroupe Partner to Bring Programmatic Media Buying to German Market
Ad & Media Strategies
April 11, 2012 posted by Otilia Otlacan

MediaMath and PubliGroupe Partner to Bring Programmatic Media Buying to German Market

MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland. The partners have formed a new dedicated company in Berlin, Spree7 GmbH, to serve the markets of Germany, Switzerland and Austria. Spree7 will offer a state-of-the-art media buying platform and services to advertisers and agencies based on MediaMath technology. The unit will launch its operations by mid-April.