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Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications [...]
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Will Help Agency’s Biggest Clients Integrate Social Media Into Marketing and Communications NEW YORK – Proof Digital Media, a digital marketing and communications firm, announced that it has hired Internet strategist B.L. Ochman. Ochman, who has been helping major corporations integrate social media into their marketing since 1995, is a long-time leader in the social [...]
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ALEXANDRIA – AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has named marketing and technology industry veteran John Shomaker as chief executive officer. Mr. Shomaker joins AdJuggler from MarketBridge, a marketing strategy consultancy and program development firm, based in Washington, DC that serves chief marketing officers in global Fortune 500 [...]
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Growth in Digital Marketing and Advertising Spend Expected in German Market Following Rise in GDP Search Engine Strategies Berlin 2009 BERLIN – Incisive Media and BBP announced its latest results for the Search Engine Strategies Berlin 2009 Conference & Expo. With less than four weeks to go (SES Berlin takes place on 24th-25th November 2009 [...]
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Billions in corporate marketing dollars are at stake as exhibitors and exhibition managers increasingly integrate digital media to extend the reach and power of live experiences AUBURN HILLS, Mich. & DALLAS – A comprehensive new report reveals that corporate exhibitors and exhibition management professionals are committed to integrating digital media into their exhibitions and similar [...]
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Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients [...]
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Optimization Not Just for Direct Marketers Anymore NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking [...]
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I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]
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MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital marketing technology and services, today unveiled a new electronic proposal exchange platform for its publisher and agency customers. The new integration automates the media request for proposal (RFP) process via seamless [...]
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‘eMarketing eXcellence‘ is the book I was craving for all through my university years yet never found it. It is the training I hoped to be receive in eMarketing classes yet never got it. In a nutshell, it is the definitive reference for all students and professionals with an interest in Digital Marketing. Written in [...]
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Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
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Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2008 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
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