Will Help Agency’s Biggest Clients Integrate Social Media Into Marketing and Communications

NEW YORK – Proof Digital Media, a digital marketing and communications firm, announced that it has hired Internet strategist B.L. Ochman. Ochman, who has been helping major corporations integrate social media into their marketing since 1995, is a long-time leader in the social media space. She will report to Proof Digital CEO Jay Leveton and be tasked with helping the agency become a leading digital firm. Ochman is crowdsourcing her new title on her blog where she also explains her decision to join Proof Digital. That blog post is available here.
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ALEXANDRIA – AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has named marketing and technology industry veteran John Shomaker as chief executive officer.  Mr. Shomaker joins AdJuggler from MarketBridge, a marketing strategy consultancy and program development firm, based in Washington, DC that serves chief marketing officers in global Fortune 500 enterprises.
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Growth in Digital Marketing and Advertising Spend Expected in German Market Following Rise in GDP
Search Engine Strategies Berlin 2009

BERLIN – Incisive Media and BBP announced its latest results for the Search Engine Strategies Berlin 2009 Conference & Expo. With less than four weeks to go (SES Berlin takes place on 24th-25th November 2009 at the Crowne Plaza Berlin City Centre) organisers have seen an increase in the number of delegates attending this year’s show compared to last year’s Hamburg event. See www.searchenginestrategies.de
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Billions in corporate marketing dollars are at stake as exhibitors and exhibition managers increasingly integrate digital media to extend the reach and power of live experiences

AUBURN HILLS, Mich. & DALLAS – A comprehensive new report reveals that corporate exhibitors and exhibition management professionals are committed to integrating digital media into their exhibitions and similar event marketing programs. Adapting to the changing information consumption habits of customers and the increasing role of technology in the decision-making process, leveraging digital media is enabling the multi-billion dollar exhibition industry to reach and engage audiences more effectively than ever before.
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Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients compared with 87 in 2007, or an increase of 64%, for 1200 sites in four continents. Finally, 2008 was also a clear international success for the company, in particular in Europe, and opening up to emerging markets.

Seeking market share gains in France

This year Smart AdServer has reinforced its position as a benchmark ad server on the French market, with the signing of 26 new contracts, including Elsevier Masson, SeLogerNeuf, Reader’s Digest selection…
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Optimization Not Just for Direct Marketers Anymore

NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client.

DoubleClick’s DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.
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I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media.

The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base doesn’t seem to include any new entries about streaming Silverlight. I’ll let you enjoy the feature announcement in full, below.

MOUNTAIN VIEW, Calif. (August 05, 2008) –Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.

With this new feature of DoubleClick In-Stream, DoubleClick clients such as NBC Universal Digital Media are able to monetize video content played within the Silverlight 2 player. NBCOlympics.com, a division of NBC Universal, will be one of the first sites to open Silverlight 2 content up to advertisers with DoubleClick In-Stream. The solution carves out new video inventory across 2,500 hours of video content running as part of NBC’s Olympics coverage.
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MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital marketing technology and services, today unveiled a new electronic proposal exchange platform for its publisher and agency customers. The new integration automates the media request for proposal (RFP) process via seamless data exchange between DART®Sales Manager (DSM), an end-to-end workflow and financial management solution for publishers, and DART® for Advertisers’ (DFA) MediaVisor planning tool. Also today, DoubleClick further strengthened its integrated platform for media sellers by announcing the release of an adapter designed to allow the seamless exchange of data between DSM and Salesforce CRM, salesforce.com’s industryleading suite of CRM applications.

DoubleClick’s new proposal exchange platform is built upon application agnostic standards, which will ultimately allow for broader integration with other advertising technology solutions. The company has worked closely with the IAB in their efforts to establish a consistent standard for electronic order exchange across the online advertising industry. Establishing a common proposal exchange standard will also allow for better automation of discrepancy reconciliation – another key challenge for buyers and sellers of digital media.

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