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PointRoll Reports Record Growth in Pre-Black Friday Shopping
Data from PointRoll’s ShopLocal Technology Reveals 14 Percent Increase in Offers from 2010; Includes Significant Boost in Sunday Traffic and Page Views NEW YORK — PointRoll, a Gannett Company and the leading provider of digital marketing technology, reports record growth in online shopping this year as consumers dive into Black Friday deals early. PointRoll reported [...]
Digital Marketing Sector Starts off Strong in Q1 2011; Retail & Finance Lead Growth; Demand for Facebook Ads Soars
Data Based on Efficient Frontier’s Q1 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – The first quarter of 2011 started off strong in the U.S. for digital marketing, with search engine marketing growing by 17% Year on Year (YoY) due primarily to solid increases in the retail and finance categories. Facebook advertising is also getting [...]
Epic Media Group and LucidMedia Form Strategic Partnership
Epic Selects LucidMedia to Provide Enhanced Contextual Targeting and Comprehensive and Integrated Real Time Bidding NEW YORK & RESTON, Va. – Epic Media Group (www.theepicmediagroup.com), the preeminent privately-held global digital marketing solutions company and the operator of Traffic Marketplace, announced that it has finalized a strategic technology partnership with LucidMedia (www.lucidmedia.com), a leading digital advertising [...]
IAB Creates General Counsel Office, Promotes Three Executives
Senior Appointments Underscore Association’s Growing Role in Shaping the Digital Marketplace NEW YORK – To bolster the digital marketing industry’s interests in Washington, D.C., the Interactive Advertising Bureau (IAB) announced that it had created an Office of General Counsel and promoted Mike Zaneis to Senior Vice President and General Counsel from Vice President of Public [...]
Flashtalking Introduces Web Capture Technology
Newest product offers immersive brand experience with site integration New York, N.Y. — Creative and analytics engine, Flashtalking, announced the official launch of its Web Capture technology in the US. The product takes real-time images of a site’s home page and uses them as part of an advertisement’s creative execution, providing a high-impact, large-scale interactive [...]
AdMedia Partners Advises LEVEL Studios in Acquisition by Rosetta
M&A Firm Advises Interactive, Digital Marketing and Technology Services Agency in Deal With Largest Independent Interactive Agency NEW YORK – M&A firm AdMedia Partners announced that it acted as exclusive financial advisor to LEVEL Studios, a leading digital marketing and technology services agency, in its acquisition by Rosetta, the largest independent interactive agency in the [...]
Adchemy Selects Crescendo’s App Delivery Controller to Deliver Optimized Advertising Experiences on a Massive Scale
Innovative Digital Marketing Superstar Chooses AppBeat DC for Optimal Throughput, Acceleration and Predictability MENLO PARK, Calif. – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, announced that Adchemy selected its AppBeat DC application delivery controller to scale their ad optimization platform.
24/7 Real Media Announces Executive Promotions
Jon Greenwood promoted to SVP, General Counsel; Nicolle Pangis promoted to SVP, Global Product Management NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced the promotion of two of the company’s top executives to new leadership roles. These seasoned executives will continue to enhance 24/7’s award-winning services for advertisers and [...]
Schematic Brings Future of Experiential, Digital Marketing to Cannes Lions Ad Festival With Debut of Branded Touchwall Experiences for Nokia and Dell
Powered by Windows 7, Firm’s Massive, Multi-Touch Display Also to Serve as Information Hub of Event, Delivering Instant Access to Complete Festival Program, 3D Maps and Tools to Dynamically Connect With Other Attendees CANNES, France – Schematic, a WPP company, unveiled the future of experiential, digital marketing with the debut of two, large-scale branded “Touchwall” [...]
iCrossing Implements AdSafe Brand Protection for Display Advertisers
Preventative Technology Enables Brand Safe Display Strategies for Premium Brand Advertisers New York, NY – AdSafe Media, the rating standard of online media, today announced a partnership with iCrossing (http://news.icrossing.com), a global digital marketing agency, to provide preventative brand protection for clients across all online display advertising campaigns.
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications [...]
Internet Strategist B.L. Ochman Joins Proof Digital Media as Managing Director
Will Help Agency’s Biggest Clients Integrate Social Media Into Marketing and Communications NEW YORK – Proof Digital Media, a digital marketing and communications firm, announced that it has hired Internet strategist B.L. Ochman. Ochman, who has been helping major corporations integrate social media into their marketing since 1995, is a long-time leader in the social [...]
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