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Digital Marketing Sector Starts off Strong in Q1 2011; Retail & Finance Lead Growth; Demand for Facebook Ads Soars
Data Based on Efficient Frontier’s Q1 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – The first quarter of 2011 started off strong in the U.S. for digital marketing, with search engine marketing growing by 17% Year on Year (YoY) due primarily to solid increases in the retail and finance categories. Facebook advertising is also getting [...]
Announcing [x+1] Origin, a Major Advancement in Digital Marketing
Fully Integrated, Next-Gen Solution Combines Cross-Channel Targeting, Analytics/Reporting and Data Management Capabilities NexTargeting Summit 2011 NEW YORK – Online targeting leader [x+1], www.xplusone.com, announced [x+1] Origin, a transformative solution for integrating digital marketing activities across consumer touchpoints. [x+1] Origin is the next evolution of the company’s Digital Marketing Hub.
comScore to Acquire Certifica
comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America; Acquisition to Significantly Expand comScore’s Footprint in Latin America RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced entry into a definitive agreement for the acquisition of Certifica, a leader [...]
Gotuit Announces Integration with DoubleClick, Enabling Superior Content Monetization and Targeted Advertising for Broadband Video Publishers
WOBURN, Mass. – Gotuit, a leading provider of video optimization technologies, announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services. This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments. “Our [...]
Collective Media Works with DoubleClick Seeking to Optimize Rich Media Campaign Performance Beyond the Click
Optimization Not Just for Direct Marketers Anymore NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking [...]
DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media
I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]
DoubleClick Unveils New Proposal Exchange Platform
MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital marketing technology and services, today unveiled a new electronic proposal exchange platform for its publisher and agency customers. The new integration automates the media request for proposal (RFP) process via seamless [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2008 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
Google Closes Acquisition of DoubleClick
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies. Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick [...]
DoubleClick Unveils Plans for New Publisher Solution
Solution will give Publishers New Ways to Expand Inventory, Extend Reach and Grow Revenue NEW YORK – March 5, 2008 – As new Web sites continue to emerge at a rapid pace, publishers are faced with fragmentation of audience and traffic. To meet this need, DoubleClick, a premier provider of digital marketing technology and services, [...]
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