Greenlight Program Ensures Exponential Spike at IAB Deadline in Late August

NEW YORK – Evidon, the leading provider of compliance services for the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced that it has served the 50 billionth impression of the Advertising Choices Icon on behalf of licensees of the Digital Advertising Alliance (DAA) and its industry self-regulatory program, The company announced that more than 80 million unique users are served ads with the Ad Choices Icon delivered by Evidon each day. The specific 50 billionth creative unit was served on the morning of Friday, July 29. Even as the program’s growth and the number of companies working with Evidon have both accelerated, the opt-out rate on impressions served by Evidon remains extremely low.

“We’ve been operating at scale for nearly a year now, so this number – which is largely comprised of brands and agencies who are just getting started – is about to get a whole lot bigger,” said Scott Meyer, Founder and CEO of Evidon. “With more than 130 brands, agencies, publishers, networks, and technology providers as clients, and with so many of them having joined our Greenlight program and having pledged to be fully compliant by the IAB deadline of August 28, we expect to see this number go through the roof by Labor Day.”

Evidon Data

Below is a snapshot of aggregate data from the more than 80 million unique users who see the icon every day, thanks to the scale of delivery provided by Evidon, which routinely exceeds 500M impressions/day and is growing:

In aggregate, there have been roughly 2.3 million interactions with Ad Choices Icon served by Evidon across more than 50 billion advertising impressions.

Evidon has handled roughly 500,000 opt out requests for these 50 billion impressions

“The industry self-regulatory program is designed to give users as much transparency as possible as simply as possible,” said Stu Ingis, Partner at Washington, DC law firm Venable, and Counsel to the DAA. “We’re watching this very closely as the program scales with specific focus on consumer awareness of and interaction with the icon.”

Research

Additionally Evidon announced that it has selected Knowledge Networks (KN), a leader in innovative online research that represents the full U.S. population, to examine consumer perceptions of the Evidon InForm experience for consumers. Multiple studies, beginning with Evidon’s own baseline research last November, (http://blog.evidon.com/tag/better-advertising/), have suggested that consumers overwhelmingly favor the new transparency that the industry self-regulatory program provides. Knowledge Networks will enhance and enlarge this research with far more granularity and depth.

About Evidon

Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate results. For more information, please visit: www.evidon.com.

NEW YORK – eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced the availability of its newest solution, Audience Targeting. This new solution leverages the company’s predictive analytics to create Custom Audiences for any advertiser who wants to reach their ideal audience across digital media channels. Media buyers are constantly challenged by the proliferation of fragmented ad targeting data options. eBureau’s Audience Targeting solution eliminates the time and cost hassles that advertisers face when attempting to build their desired audience for advertising campaigns. Rather than cobbling together disparate data elements, eBureau aggregates and analyzes massive amounts of verified consumer profile data from dozens of offline data sources—the “who” data—to define an advertiser’s ideal audience with unprecedented precision. Building a Custom Audience has helped eBureau clients reduce wasted impressions by as much as 90%.

eBureau simplifies the process of building the most precise and portable audiences, enabling clients to engage with a Custom Audience on nearly any ad network, demand side platform (DSP) or trading desk. Unlike clusters or prebuilt audiences, eBureau’s Custom Audiences are created specifically with the advertiser’s ideal customers or new prospects in mind. To build a Custom Audience, eBureau receives first-party data from the client, such as input from historical performance data, customer lists or demographic and/or psychographic criteria. Powered by its predictive analytics platform, eBureau mines massive amounts of offline data—more than 50,000 attributes per record—and determines the specific 150-200 predictive factors used to identify how well they fit the advertiser’s criteria. eBureau distills these data points into a single, easy to use 0-9 score, which becomes the custom targeting attribute that advertisers use to purchase media against their Custom Audiences and target them on a broad scale across a multitude of inventory sources at scale.

“eBureau has proven that predictive analytics is a game changer for advertisers that want to reach their ideal audience. With this new solution, we take the ultimate step in targeting, building a Custom Audience for each advertiser or campaign, based on historical performance or detailed consumer profiles,” said Jeremy Longinotti, senior vice president and general manager, Audience Targeting. “The result is a highly precise, easy-to-use audience targeting solution that ensures brand marketers are spending their budgets with increased effectiveness and efficiency.”

eBureau’s Custom Audiences are a powerful complement to other solutions that use behavioral and intent data—the “what” data—for audience targeting approaches. In addition, eBureau has partnered with BlueKai as well as directly with large publishers to make eBureau Custom Audiences available from a wide variety of inventory sources, including premium publishers, ad networks, demand-side platforms and agency trading desks.

eBureau is among the 300 companies exhibiting at the 2010 ad:tech New York Conference at the Javits Center in New York, November 3-4. Attendees can stop by booth #1944 and learn more about how eBureau’s solutions including Audience Targeting, Lead Quality Scoring and Contact Center Optimization are helping digital marketers efficiently identify high value lifetime customers and improve the profitability of their new customer acquisition efforts.

About eBureau
eBureau provides a powerful suite of predictive analytics and real-time information solutions to help consumer-facing businesses find their next customer. Supported by a robust data mining platform that aggregates massive amounts of consumer data, eBureau helps performance marketers and digital advertisers improve the profitability of their new customer acquisition efforts. Clients span numerous industries and rely on our Audience Targeting, Lead Quality Scoring, Contact Center Optimization and Risk Management solutions to make instant, data-driven business decisions and most effectively deliver relevant marketing messages. For more information, please visit http://www.ebureau.com.

Adobe MAX 2010
LOS ANGELES – At Adobe MAX, Adobe’s worldwide developer conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced it is collaborating with six leading digital advertising companies to define two new full screen ad formats for smart phones that support Adobe® Flash® Player 10.1 software and/or HTML5. As mobile advertising becomes an increasingly important medium to drive brand awareness and purchase intent, the new formats will give agencies the ability to retain control over creative design and development, while providing technical requirements to help ensure a consistent and interactive user experience.

The collaboration includes Adobe, EyeWonder, a Limelight Networks business, Greystripe, Medialets, MediaMind, PointRoll and Sprout. The companies will work to promote the ad formats across the online ad ecosystem, including agencies and trade associations, such as the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA).

Establishing a Rich Media Standard

By using a common format, agencies and publishers can increase efficiency in ad creation, trafficking, delivery and reporting. In addition, since ads authored in Adobe Flash Professional can be delivered to devices that support Flash Player 10.1 or converted for HTML5 using various automated technologies, existing production workflows are preserved, decreasing the time between ad concept and delivery. The current formats are designed to provide reach across major mobile platforms and will eventually expand to tablets and other new device classes. The new ad formats are:

FS-microsite: Rather than expanding to a static image in a full screen banner, this ad format requires interactive product details and/or lead capture be built into the full screen expansion. It lets users stay in context and not be taken to a Web-browser, delivering more information in a rich, interactive experience, which helps drive brand recognition and awareness.
FS-video: This ad format delivers re-purposed broadcast ads or other high-quality video advertising to the end user, optimizing bandwidth and allowing agencies and publishers to re-use broadcast advertising assets for mobile.
For more details, please go to: advertising.adobe.com

Extending the Digital Advertising Ecosystem

Adobe is working with six rich media advertising companies that created mobile campaigns running in the new ad formats:

EyeWonder – vip.eyewonder.com/demo/mobile/video/index.html
Greystripe – greystripe.com/adstandards
Medialets – medialets.com/blog/2010/10/25/collaborating-with-adobe
MediaMind – demo.mediamind.com/_CREATIVE/mobileDemo/Mobile_Predators.html
PointRoll – demo.pointroll.net/techops/mad/index.html
Sprout – sproutinc.com/advine-adobe-mad-ad/
Quote

John Loiacono, senior vice president and general manager, Adobe Systems

“Our work with the advertising industry will define a new model for ads units and ad measurement in a marketing world being transformed by mobile communications,” said John Loiacono, senior vice president and general manager, Digital Media Solutions, Adobe. “These new ad formats are a first step in establishing an industry example that is cross-platform and expected to become the volume standard on smart phones, reaching across the broadest number of platforms and devices worldwide.”
Helpful Links

Adobe Solutions for Advertising – http://labs.adobe.com/technologies/rmadvertising/
Adobe Creative Suite – www.adobe.com/products/creativesuite
Adobe Flash Platform – http://www.adobe.com/flashplatform/
Adobe Online Marketing Suite – http://www.omniture.com/en/products/online_marketing_suite
About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

SUNNYVALE, Calif. & NEW YORK – Yahoo! (NASDAQ: YHOO) and the Ad Council announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns.

The winning campaign, selected by a panel of digital advertising leaders, will appear on Yahoo!’s sign-in page, the entry to many of Yahoo!’s most popular services and one of the most highly trafficked advertising properties on the Web with nearly one in ten Americans visiting every day.

The second annual “Create for a Cause” contest (http://advertising.yahoo.com/cfac) will be open from October 11 to December 3, 2010, to advertising agencies looking to showcase their most creative digital campaigns for nonprofit and federal government agency clients. For the first time, all agencies are invited to submit entries, including those not affiliated directly with the Ad Council. The winning campaign will be announced January 5, 2011.

“Some of the most innovative digital campaigns being developed today are done on behalf of nonprofit organizations and causes,” said Mitch Spolan, vice president of Yahoo!’s North American field sales. “‛Create for a Cause’ offers the opportunity to build exposure for the most worthy causes in ways that can uniquely be achieved through the digital canvas.”

“Create for a Cause is a wonderful opportunity to showcase the pro bono commitment of the advertising industry and their talent in developing compelling digital creative,” said Barbara Shimaitis, senior vice president of Interactive Services at the Ad Council. “We are grateful to Yahoo! for helping spearhead this contest and donating premier placement for the winning campaign.”

The Yahoo! sign-in page ad unit, which first launched in June 2010, provides advertisers with an entire online page for highly creative campaigns that engage audiences on an emotional level. Among the advertisers that have used the Yahoo! sign-in page for campaigns are leading brands such as Chevrolet and Macy’s.

In developing submissions for “Create for a Cause,” agencies can create new campaigns, tweak existing ones, or use initiatives already in the marketplace. Agencies in the U.S. that have an existing or upcoming campaign with the Ad Council or are working with a 501(c)(3) organization or a federal government agency are eligible to enter.

Yahoo!’s social responsibility department, Yahoo! for Good, is focused on empowering people to make a positive impact by leveraging Yahoo!’s audience, products and employees. Their efforts are closely aligned to Yahoo!’s business, so any cause-related effort is also benefiting its business.

A committee of well-known advertising figures — including Peggy Conlon, president and CEO of the Ad Council; Rob Rasmussen, chief creative officer at Tribal DDB; Nick Parish, North American editor of Contagious Magazine; Ze Frank, digital philosopher — will judge the campaigns and choose the one they feel has the greatest creative impact.

In 2009, the first year of the contest, the winning “Create for a Cause” campaign was the U.S. Army’s High School Dropout Prevention program, known as “Boost Up,” developed by Publicis New York. The campaign was awarded $750,000 in Yahoo! Mail ad inventory and earned the distinction as the first to run in the Yahoo! Mail “tandem” ad unit.

About the Ad Council:

The Ad Council is a private, nonprofit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action, and saving lives.

About Yahoo!:

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com)

Redwood City, CA – Turn Inc., the smart platform for digital advertising, today unveiled visually intuitive bid forecasting and audience extension tools that empower agencies and brands to make fully-informed media planning and buying decisions across real-time ad exchanges. Media planners can immediately see how targeting and bid price choices affect audience size, available impressions, and daily spend before ever purchasing the first impression. Additionally, as planners hone detailed targeting criteria, the size of an audience can shrink to the point of limited effectiveness. With one click, Turn’s audience extension multiplies audience reach by layering Turn data with third-party data providers to paint a rich picture of “look alike” segments that achieve the scale needed for successful campaigns.

We can finally test various buying strategies against our audiences prior to going live with any campaign. –Keith Pieper, Director of R&D at Cadreon The new paradigm includes a shift from buying placement on websites to buying audiences in real time as agencies seek to reduce media waste and boost campaign performance.
“We believe that in order to make online advertising more effective and efficient, we need to be buying audiences rather than inventory,” said Quentin George, Chief Digital Officer of Mediabrands. “Turn is an important technology and platform partner for us that enables real-time decision making, valuation, optimization and campaign transparency. They play a crucial role in the solution set that we are building for our agencies and advertisers.”

Turn’s bid forecasting and audience extension places the power of “what if” in the hands of media planners. Planners can now clearly see audience reach, optimum frequency, and bid estimates on inventory across every real-time ad exchange. From a single screen, planners can define inventory sources, targeting criteria, and pricing models, while audience estimates are graphed visually in real-time using various metrics. Estimates are based on a sliding window of blended benchmark data maintained within the Turn platform.

“Fully-informed planning and buying decisions put agencies and brands in a better position to boost performance and improve overall ROI,” said Bill Demas, CEO at Turn, Inc. “These insights are delivered when planners need them the most – before the campaign begins, leading to significantly improved efficiencies.”

Turn is NAI certified and an active member in The Centre for Information Policy Leadership.

To learn more about Turn, visit www.turn.com.

About Turn Inc.
Turn empowers the world’s best advertising agencies and brands to deliver the most effective data-driven digital advertising. Our focus is to build intimacy between premium brands and their targeted audience. Turn’s real-time media planning, buying and optimization platform delivers custom audiences at scale with unmatched performance and actionable analytics, across the highest-quality inventory available. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit www.turn.com.

NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR  Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications will allow advertisers and ad networks to begin offering a clickable icon in or near online ads that directs users to additional information about online behavioral advertising and choices about such ads.

The icon-based approach to enhanced consumer notice was outlined in the Self-Regulatory Principles for Online Behavioral Advertising, which were released in July 2009 by a coalition of associations—American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB) and the Council for Better Business Bureaus (BBB).

“Transparency and notice are critical to creating a safe and enjoyable consumer experience,” said Mike Zaneis, Vice President, Public Policy of the IAB. “These specifications will allow third-party ad servers to seamlessly integrate the icon so that consumers have access to more information when they are being served an ad based on their interests and behaviors.”

The CLEAR Ad Notice Technical Specifications detail how third-party media companies, such as advertising networks, can provide enhanced notice to consumers through an industry-standard set of metadata tags that are delivered along with behaviorally targeted advertisements.

Those metadata tags include information on which organization(s) served the ad, where to find their advertising policies and how to opt-out of such targeting in the future.

“The metadata infrastructure proposed in this specification provides a sound technical foundation for informative notice about behavioral advertising, while giving publishers, advertisers and ad networks the flexibility to adopt innovative approaches to consumer disclosure,” said Charles Curran, Executive Director of the NAI. “We look forward to working with the IAB and other leading industry associations to support implementation of enhanced notice to consumers.”

The CLEAR Ad Notice Technical Specifications were developed to:

Meet the third-party requirements set forth in July 2009 as part of the Self-Regulatory Principles for Online Behavioral Advertising released in July 2009 by the cross-industry Self-Regulatory Program for Online Behavioral Advertising Working Group
Provide enough flexibility for future expansion as the online advertising industry matures
Be open such that publishers, browser developers, tool developers or any other party can easily take advantage of the information presented to the user and find new ways to communicate this information.
The CLEAR Ad Notice Technical Specifications can be found at: www.iab.net/clear.

It is important to note that these technical specifications are intended for third-party media companies. There are separate requirements set forth in the Self-Regulatory Principles concerning first-party notice on publishers’ own websites, such as an independent link in the footer of a web page (e.g. “About Our Ads”). Publishers should refer to the Principles document for specific first-party guidance.

To view that document, please go to www.iab.net/behavioral-advertisingprinciples.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About the NAI:

The NAI (Network Advertising Initiative) is a coalition of more than 40 leading online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices and standards, and which includes all ten of the largest online advertising networks in the United States. Its initiatives are piloted by a cooperative of the most significant online advertising companies including Akamai, AOL Advertising, Microsoft, Google, Yahoo!, AlmondNet, AudienceScience, BlueKai, Media6degrees, SpecificMEDIA and 24/7 Real Media. As increasingly sophisticated online advertising technologies evolve, the NAI works to enhance consumer confidence through effective self-regulatory practices and user choice. To learn more, visit www.networkadvertising.org.

NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time digital ad performance data.

As part of Solbright’s ongoing strategy to deliver overall visibility into clients’ digital advertising operations, PubMatic will integrate its direct and secondary ad sales and performance data into Solbright’s digital ad management solution. Joint customers will be able to review the information via a direct feed on a single user interface, with access to impressions, CPM rates and reporting information they can use to maximize their ad campaigns and deliver the best ROI.

“PubMatic’s optimization technology integrated with Solbright’s solution provides users with a critical tool for enhancing the effectiveness of their ad inventory as part of a complete ad operations management solution,” said Rajeev Goel, co-founder and CEO, PubMatic. “We believe in an open ecosystem that allows publishers to utilize the systems they have as well as new systems. Companies using Solbright are looking for a combined offering that provides them with the best of both worlds: the most advanced optimization tools for non-guaranteed inventory, with information from these tools delivered via the comprehensive ad operations management solution they use every day.”

Ad operations have become extremely complex as the demand for performance, transparency and real-time analytics has increased. In order to derive the most value from vast amounts of digital ad inventory, publishers require real-time insight into ad price prediction, quality control, reporting and analytics. To do this, publishers rely on both primary and secondary channels to deliver deeper, more accurate visibility into the effectiveness and ROI of online campaigns.

“Our partnership with PubMatic represents a significant step toward the integration of our Solbright solution with other leading digital advertising technologies on the market,” said Thomas Pace, CEO, Solbright. “This step will simplify the management of digital advertising for premium publishers by providing a single Solbright interface into critical third party systems, thereby empowering them to take complete control of their ad operations and make timely decisions that will grow their businesses.”

The Solbright solution leveraging PubMatic data is available immediately.

About PubMatic:

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

PubMatic has seven offices around the world in the US, Europe, and Asia.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, ATT, IAC, and the majority of the comScore Top 10. http://www.PubMatic.com

About Solbright

Solbright delivers solutions that drive the business of digital advertising. The company provides the tools to help more than 4,000 leading Web sites manage the entire spectrum of their online advertising operations, from proposals and insertion orders to real-time inventory management, ad trafficking, billing and reporting. Solbright delivers a simplified – not simplistic – solution to their most daunting business challenges, enabling them to take control of their digital advertising revenue and build a proven, results-oriented plan for the future. More information is available at www.solbright.com.

SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced the winners of this year’s SIGMA awards. The winners were announced at INFLECTIONPoint 2010, Covario’s annual customer conference that takes place each year in San Diego, California.

The SIGMA awards recognize advertisers, agencies and partners that have achieved unique business advantage through their use of digital marketing and the Covario interactive marketing analytics solutions.

This year’s award recipients are:

Apollo Group – Best Use of SEO Technology Award

Cabela’s – Best Use of SEO in Business Award

Intel – Best Strategic Use of Search Award

Yahoo! – Best Paid Search (PPC) Program Award

The SIGMA awards were introduced this year to highlight innovation and excellence in digital advertising, as well as to draw attention to the use of advanced analytics to drive performance, increase operational efficiencies, and ensure accountability across large-scale digital advertising programs.

Russ Mann, chief executive officer at Covario, presented the Sigma Awards. The awards were received by David Roth, Director of SEM at Yahoo!, Corey Carrillo, Intel Global Media – Worldwide Search and Online Promotions Manager, Shelley Wingard, Sr., Internet Marketing Manager at Cabela’s, and Steven Ganczaruk, SEM Marketing at Apollo Group.

“Our SIGMA awards recognize advertisers that are pushing the boundaries of innovation in interactive marketing that drive results, while leveraging Covario’s Marketing Action Platform,” explained Russ Mann, chief executive officer of Covario. “These advertisers experienced significant improvements in performance with their global digital advertising programs by using technology and analytics.”

About Covario, Inc.

Covario, Inc. is the leader in SEM and SEO software and services for the Fortune 500. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising, organic search engine optimization (SEO), and display advertising. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit http://www.covario.com.

SAN DIEGO – Covario, Inc., the leader in search engine optimization (SEO) and search engine marketing (SEM) software and services for Fortune 500 companies, announced the program and keynote speakers for INFLECTIONPoint 2010, the company’s invitation-only customer conference. The two-day conference begins Wednesday, February 3, 2010 in San Diego.

INFLECTIONPoint 2010 will bring together senior executives in search and digital marketing to discuss critical business and industry issues, as well as new opportunities and challenges facing large advertisers today and in the future. A myriad of industry experts, keynote guest speakers and interactive panelists in marketing roles with top Fortune 500 companies will share their digital advertising best practices.

Shar VanBoskirk, VP and Principal Analyst at Forrester Research, will deliver the first keynote address. Shar is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, she has been instrumental in the development of many of the company’s interactive marketing program evaluation methodologies, training courses, and marketing planning tools. Shar’s research focuses on overall interactive marketing strategies, crafting efficient and effective interactive programs, organizing for interactive marketing, and integrating interactive channels into the rest of the marketing mix.

On Thursday morning at 9:30am, Penny Baldwin, SVP of Integrated Marketing at Yahoo!, will deliver the conference’s second day keynote address. Penny is a 20-year veteran of global brand strategy development and execution across all internal and market-facing touch points. Most recently, she served as Managing Partner of Young & Rubicam Brands, Y&R Advertising and Wunderman Direct Marketing. As agency leader and manager, Penny was responsible for leading the efforts of large global teams across industries. Her experiences span technology, retail, packaged goods, finance, travel, gaming, wireless communications, entertainment, healthcare and sports marketing.

In addition, there will be a series of moderated panel discussions and backstage showcases with senior marketers from large brand advertisers. The panelists and backstage showcases’ presenters will include executives from Adobe, Apollo Group, Autodesk, Cabela’s, Cisco, IBM, Intel, Lenovo, Microsoft, Sony Pictures, T-Mobile and Yahoo!.

Furthermore, Covario will showcase its new product, a solution for display advertising that provides comprehensive reporting in a simple and scalable way. In addition, Covario’s executive team will talk about its recent acquisition of Netconcepts. The former Netconcepts had great success with many large consumer brand retailers and etailers through the management of natural search engine rankings using its GravityStream technology software solution.

“We are very excited to host INFLECTIONPoint for our valued business partners. This event allows our clients to showcase successes they have achieved and challenges they have overcome in search and online marketing,” says Russ Mann, CEO of Covario. “With our recent Netconcepts’ acquisition and the launch of Display Ad Insight, Covario is now poised to offer our business partners a complete set of search and online marketing and analytic solutions, which will showcase their brands and products online and via mobile in the most effective, scalable ways.”

To learn more about INFLECTIONPoint 2010, Covario’s invitation-only conference, please visit http://www.covario.com/inflectionpoint. If you would like to request an invitation to this exclusive event, please contact marketing@covario.com.

About Covario, Inc.

Covario, Inc. is the leader in SEM and SEO software and services. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising and organic search engine optimization (SEO). Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit http://www.covario.com.

NEW YORK – Millward Brown’s Dynamic Logic announced the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and shopper insights. The solution is part of the DLConnects™ family of solutions and enables CPG and Retail marketers to answer the essential questions surrounding campaign effectiveness: “how did my online ad campaign impact consumer perceptions of my brand?” and “did it help drive sales?” The solution is built on the foundation of Dynamic Logic’s AdIndex®, the leading source for measuring the brand impact of digital advertising.

“As digital becomes a bigger piece of the marketing mix, we continue to develop innovations that bring together the best of the online and offline worlds,” said Mary Ann Packo, CEO of Millward Brown North America. “IRI’s consumer and shopper knowledge is a great complement to our expertise in building brands, and together we can provide insights that help move our clients’ businesses forward in the digital world.”

”Partnerships like the one that we are announcing today with Dynamic Logic enable marketers to quantify the offline sales impact of their digital media campaigns,” said Robert (Bob) I. Tomei, President of Consumer and Shopper Insights, IRI. “IRI’s rich purchase data and consumer insights combined with Dynamic Logic’s unique ability to measure the brand impact of digital advertising deliver an extremely powerful approach to fully understand the return on investment of their online media programs.”

“AdIndex Connects with IRI” integrates Dynamic Logic’s proprietary technology for determining exposure to digital advertising with IRI’s ever expanding view of the consumer and shopper (via its Consumer Network panels) which provides key purchasing, demographic, attitudinal and usage information. In addition to in-depth branding measures and short-term sales impact, the solution also assesses how effective a campaign is at reaching specific behavioral targets such as high-volume shoppers in a brand’s category or frequent shoppers of a competitor’s brand.

Case in point: In a recent study for a consumer packaged goods company, attitudinal data showed online advertising had positive results on brand metrics but did not significantly impact the number of individuals intending to purchase. Further investigation of IRI’s Consumer Network purchase data revealed that exposure to the ad campaign did result in incremental sales although not among new buyers. Rather, exposure to the online ad campaign drove existing buyers to make additional purchasing trips thereby increasing sales. Building on this story, Dynamic Logic then investigated the specific creative executions that proved to be more effective at driving purchase intent among existing buyers and made recommendations on how to enhance the campaign to resonate with non-buyers.

“While the industry has made great progress in moving ‘beyond the click’ in terms of measurement, the reality is that many marketers still evaluate their campaigns based on ad interaction metrics alone,” says Ken Mallon, SVP Custom Solutions of Dynamic Logic. “Dynamic Logic continues to believe that, in order to be considered effective, advertising placed on any media must either change people’s perceptions or increase sales. Partnering with IRI allows us to enhance our DLConnects ad effectiveness offering in a very tangible way and to continue to help clients maximize ROI.”

About Dynamic Logic

Dynamic Logic (www.dynamiclogic.com) is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. As a Millward Brown company, Dynamic Logic offers advertisers, agencies and publishers the unique combination of world-class expertise on brand building and media coupled with normative insights from its database of thousands of digital campaigns, the largest in the industry. Founded in 1999, Dynamic Logic pioneered online branding measurement and has grown with the digital age, developing innovations across 27 digital platforms and establishing specialty practices in cross-media, social media, mobile, gaming and custom solutions.

About Information Resources, Inc.

IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.

REDMOND, Wash. and RESTON, Va. —  For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore, Inc.  Through an innovative methodology developed by the two companies, advertisers will get an inside look at the degree to which in-game ads motivate gamers to visit Web sites, conduct brand-related search queries and engage in other online actions, something that previously had gone un-measured.

“We know from 80-plus independently verified post-campaign studies that in-game advertising increases brand engagement,” said JJ Richards, general manager of Massive Inc., the creator of a leading network for dynamic video game advertising. “But what we didn’t know was the correlation between in-game ads and consumer action.  Through this partnership with comScore, we will also now be able to measure those consumer actions that result from in-game ads.  We think this has the potential to literally ‘change the game’ for both advertisers and publishers who want to improve the effectiveness of their in-game ad efforts.”

Ad Effx Action Lift for Gaming matches in-game console ad serving data from Massive with comScore’s third-party, post-campaign panel data to track and measure in-game advertising effectiveness. By combining Microsoft’s proprietary, non-personally identifying Anonymous ID data, which is common across Xbox LIVE and Microsoft Web properties (known as Windows Live IDs), with user data from comScore’s panel of two million Internet users worldwide, comScore can determine if panelists who saw in-game advertising subsequently visited a brand’s Web site, searched brand-related terms or engaged in other online behaviors important to advertisers.

The methodology is similar to the ad tracking and measurement standards currently accepted for other forms of digital advertising, and maintains strict consumer privacy and anonymity in the process.

Preliminary research conducted by comScore using the new methodology on a number of recent Massive in-game campaigns showed that people exposed to in-game ads demonstrated the following online behaviors when compared to a control group of people who were not exposed to the ads:
·                     280 percent increase in visits to a TV channel’s Web site;
·                     125 percent increase in search queries for a movie rental brand and 57 percent spike in visits to its Web site; and
·                     17 percent increase in visits to entertainment sites after seeing ads for a particular movie.

“We believe Ad Effx Action Lift for Gaming puts in-game advertising campaign measurement on a level playing field with comparable digital media,” said Mike Hurt, senior vice president, comScore. “With this kind of methodology, we are addressing the need for better standards of ad effectiveness measurement across all forms of digital media. Advertisers can now track post-campaign online activity, including direct Web site visits, search queries, and other consumer behaviors among people who have been exposed to in-game ads.”

comScore and Massive have submitted this new methodology to the Advertising Research Foundation for validation.

The announcement coincides with the second annual Microsoft Advertising Gaming Upfront event in New York City — the only event of its kind that showcases new video game titles from leading game publishers to that allow enable advertisers to connect and engage audiences on the Massive in-game advertising network.
About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as Facebook, WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, to ensure the delivery of digital advertising inventory across channels, and bring better accountability and scalability to integrated campaigns.

“As the industry matures, our clients’ digital initiatives are becoming more complex and multi-platform. By partnering with Eyeblaster, we feel we are better able to provide our clients with seamless, verifiable reporting for the customized, integrated digital solutions provided through Lifeline,” said Lowell Simpson, Sr. Partner, Media Systems and Technology. “We feel Eyeblaster shares our commitment for innovation and accountability, which allows us to better deliver the efficient and accurate reporting that our clients demand.”

According to a recent study from Eyeblaster and TNS on the state of digital advertising, nearly 12% of media and advertising agency executives already compare cross channel performance data, while about 50% of marketers cite that they’d like to do it more often, but rarely do because of related complexities in the process as well as a general lack of confidence in the numbers and metrics.

“Technology can play a much more substantial role in addressing today’s advertising challenges,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “We are excited to be working with Mediacom on improving cross-channel communication and meeting the growing demand for better ROI.”

The research conducted around the state of digital shows that marketers expect total digital marketing spending to grow by 30% in the next two years with a third of the market experiencing growth over 50%.

For more information, visit www.mediacom.com or www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s leading Media Communication Specialists, with U.S. billings exceeding $7.5B (RECMA, projected 2008). Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers –at the core of our business leads to optimum business results. Our capabilities and expertise span a variety of disciplines, including: Media Strategy and Planning, Media Buying, Consumer Insights and Analytics, Business Science, MediaCom ESP (Entertainment, Sports, Partnerships), Branded Entertainment, Retail, Direct Marketing and MediaCom Multicultural. In addition, MediaCom Interaction – the digital power behind MediaCom – is positioned to help our clients successfully compete in a digitally-driven world. Our diverse client portfolio includes Allergan, Audi, ConAgra Foods, Dell (in conjunction with WPP), Diageo, Glaceau, GlaxoSmithKline, Hasbro, JetBlue, LVMH, Michelin, Nokia, Royal Dutch Shell, Royal Bank of Scotland, Staples, Volkswagen of America, Warner Bros. and Warner Bros. Home Video, among other notable marketers.

MediaCom is wholly owned by WPP and part of WPP’s GroupM, the world’s largest and leading full-service media investment management group. For further information, visit www.mediacom.com.

ACTON, Mass. & PLANO, Texas – SeaChange International (NASDAQ: SEAC), the leading provider of video-on-demand (VOD), digital advertising and IPTV software, systems and services, and BIAP, a leading supplier of EBIF technology and products, including the EBIF Platform, AdWidgets™ and TVWidgets™, are pushing to bring to reality the wide deployment of interactive TV ads with the successful interoperability of their advertising systems. Using the SCTE 130 standard for addressable advertising, SeaChange’s Spot 5.0 ad management system is interfacing directly with BIAP’s AdAim Targeting Engine to ensure that cable set-top boxes tune to appropriate advertisements based upon predetermined demographic, geographic and other targeting information.

The interoperability of the SeaChange and BIAP systems gives cable operators an immediately deployable platform to build new business and generate revenues around targeted advertising. SeaChange’s Spot system is already one of the most widely deployed advertising platforms in the world, while BIAP’s AdAim Targeting Engine leverages ETV/EBIF standards that enable ad targeting using existing set-top boxes.

“SeaChange is aggressively working to help get cable operators up and running with advanced advertising by employing industry standards such as SCTE 130 and EBIF,” said Alan Hoff, vice president of product marketing, SeaChange. “Our work with BIAP is yet another example of SeaChange’s strong commitment building advertising platforms with which operators can make available to advertisers levels of targeting and reporting that have not yet been seen in linear television.”

“We are extremely excited to be in a partnership and working with SeaChange,” said Aaron Ye, BIAP CTO. “This partnership provides a solution to cable operators that enables them to leverage their existing infrastructure and proven technologies to bring more and more EBIF products – such as targeted and addressable advertising applications – into a growing number of cable homes. We, like SeaChange, believe in the power of open standards such as EBIF and SCTE-130, which will ultimately accelerate the deployment of these products and services.”

Deployed around the world, SeaChange AdPulse On Demand delivers revenues with on-the-fly, real-time insertion of ads anywhere within on-demand program streams, including on-demand video games and DVDs, taking full advantage of SCTE 35 descriptors. Making ads independent of the content in which they run allows each to be trafficked separately, at long last reducing lead times for ad copy and enabling ad rotation, targeting and message refresh throughout a campaign.

Available and deployed to many markets in the US since 2003, BIAP provides the cable industry with three turn-key products that allows them to quickly capitalize on EBIF and advanced Advertising. These include an EBIF Platform for Cisco/SA, Motorola and tru2way set-top boxes, Ad Widgets which is an EBIF and SCTE 130 standards-based end-to-end interactive advertising system, from campaign management to delivery to viewer measurement and TV Widgets which consists over 500 individual ETV application widgets such as news, weather, sports, my eBay, local search, and fantasy sports.

The companies’ advertising experts will be available to discuss new product advancements during the The Cable Show, April 1-3 in Washington, D.C. at SeaChange booth 825 and BIAP’s booth in the CableNET showcase.

About BIAP

BIAP (Broadband Interactive Applications) supplies the cable industry with an EBIF Platform for Cisco, Motorola and tru2way set-top boxes, AdWidgets, and TVWidgets. BIAP’s products have been in markets since 2003 and are currently available on 24 million set top boxes principally. BIAP has received numerous patents for its technology and many Emmy nominations for its interactive television applications. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia.

About SeaChange

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of business and product management success to Ringleader Digital, which includes focused expertise in wireless and digital advertising. She has held a series of senior management positions for companies including Operative Media, Inc. and Lucent Technologies, Inc., where she directed innovation and managed growth while holding varied roles in product marketing, business development and global operations.

At Ringleader Digital, Walkden will be responsible for setting product strategy, defining major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Rachel’s appointment brings us a skill set that allows us to scale our business for a growth rate at the next order of magnitude,” said Bob Walczak, CEO of Ringleader Digital. “She is the perfect addition to capitalize on the growing demand for our next-generation mobile advertising network and cutting-edge targeting technologies that help to increase campaign ROI.”

Ringleader Digital provides third-party ad-serving, agency integration with Dart and Atlas, and Media Stamp technology – the industry’s first server-side technology that provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience. Ringleader Digital is leading the industry in mobile media technologies, which is a key reason why Rachel Walkden has joined the company to head up product management.

“I’m excited to join a dynamic, fast-growing company that has separated itself from traditional mobile advertising companies,” said Rachel Walkden, Senior Vice President of Product Management and Operations, Ringleader Digital. “Ringleader Digital is on the cutting-edge of mobile advertising strategies and technologies, and I look forward to supporting the company’s next phase of growth.”

Prior to joining Ringleader Digital, Walkden was the Vice President of Global Operations at Operative Media, Inc., where she ran the company’s managed services and ad-serving businesses. Walkden’s team completed several tens of thousands of transactions monthly, leading to the serving of several billion impressions for over 200 media clients. She was also responsible for managing the largest client account, created key performance indicators to produce the actionable data that led to positive results, and conducted business and process reviews for large multi-media clients producing recommendations that were adopted to a high degree.

Prior to Operative Media, Inc. Walkden was responsible for all service provider business development and operations at ReefEdge Inc. Walkden has also held executive positions at Lucent Technologies, Inc. where she was responsible for business development, marketing, strategy, sales support and product management within the wireless, new ventures and sales divisions.

Walkden received an MBA at INSEAD University in France. She also received her BSc. 1st Class Honors Degree from Brunel University, and was awarded the university prize.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads live, without the need for complex change procedures.

With Smart Versioning, any aspect of new or existing ads can be easily modified, including images, text, video assets, sounds, fonts and languages. Advertisers and agencies can positively impact ROI of direct response campaigns by creating ad versions that improve performance with better optimization.

“We are always looking for ways to boost the relevancy of our campaigns, and Smart Versioning makes that possible,” said Chris Kerrigan, vice president of marketing at ReelzChannel. “The ability to quickly produce multiple creative versions and make changes on the fly drives better results and saves us time and money, improving our ROI.”

Smart Versioning is an effective solution for any campaign that benefits from multiple variations, including global, pan-regional and seasonal campaigns, as well as behavioral, contextual and geo-targeted campaigns.

“Now more then ever, advertisers are focused on squeezing every ounce of performance out of their ad spends,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Smart Versioning offers the means to maximize budgets and obtain the absolute best performance through improved relevancy, without incurring costs or delays.”

Currently in beta, Smart Versioning joins Eyeblaster’s set of advertising tools designed to increase effectiveness and provide seamless campaign management across digital channels.

For more information, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social data, announced that it will host the first summit on social web participation for pharmaceutical brands, on Wednesday, February 11 in New York City. This unique industry event will gather together leading experts to discuss ways that pharmaceutical brands can take advantage of new online marketing techniques and involvement in social media to reach consumers while maintaining accountability. The summit will be lead by crayon president and chief interruptor, Joseph Jaffe.

Together, an accomplished group of experts in digital advertising, pharmaceutical marketing, law and online publishing will work to define how to best use the social and static Web to promote pharmaceutical brands.

“There are several open questions around the specific hurdles for pharmaceutical companies marketing and advertising online and operating within the social web today. There is no “side” of the equation that has the background and expertise to develop answers to these challenges on its own,” said Scott Hoffman, CMO for Lotame. “As a partner to brands, agencies and publishers, we had the opportunity to gather some of the smartest people in their respective fields to address these issues and are hopeful the outcome will benefit many in the market. This is an exciting time in digital advertising, and pharmaceutical companies should be able to participate with full confidence.”

The Summit is designed to answer three pressing issues facing those looking at digital advertising of pharmaceuticals:

* The burgeoning size of the marketing opportunity
* The obstacles to success for implementing a compelling, effective and responsible digital ad campaign
* Strategies for addressing the obstacles and removing the barriers to maximizing brand involvement in online marketing and social media

“The tools available to marketers are shifting – becoming more precise and more flexible on a near daily basis. In an industry with heavy regulation involved, there can be a tendency to wait for technology and strategies to mature before adding them to the mix,” said Jaffe. “This is a very good time to stop and evaluate the current opportunities and how they specifically apply to this challenge. I expect us all to learn and produce valuable insights for the industry at large.”

“Our clients in this industry understand the value of marketing through the increasingly social Web, but we need to account for very important concerns around privacy and safety,” said Eric Porres, COO of Underscore Marketing, and panelist. “Lotame is to be commended for proactively engaging the marketing community a priori of their go-to-market solution for this category. Too often in this space we see companies develop solutions first and ask marketers questions later.”

About Lotame

Lotame provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.

About Underscore Marketing LLC

Founded in 2002, Underscore Marketing is a specialized digital marketing firm that helps our clients get digital marketing right. Our core services provide consulting on media and technology, and help clients develop, focus and deploy online strategies that fit within their overall marketing efforts. For many clients, digital marketing is a puzzle, and we help them solve it. Underscore is located in New York City and has a satellite office in Krakow, Poland.

About crayon

Founded by author and thought leader, Joseph Jaffe, crayon (www.crayonville.com) is a strategic consultancy that helps brands deliver positive impact and change by joining the conversation. crayon focuses on helping its clients identify, evaluate, implement, activate and measure a bold mix of alternatives to traditional marketing, advertising and public relations using the power of community, dialogue and partnership.

NEW YORK – Ai Media Group, the innovative search marketing firm based in New York, announces the addition of its new CEO, Andy Fenster. Mr. Fenster’s experience in the marketing and advertising industry includes his previous employment as Vice President and Controller of Big Flower Holdings, a $2.5 billion dollar advertising and marketing services company based in New York.

Mr. Fenster also spent 12 years at The New York Times Company serving in executive financial positions, including Corporate Executive Director and Assistant Corporate Controller. He also formerly served as a Senior Manager at Deloitte & Touche. He received an MBA from Rutgers and a BA from Hamilton College.

“We are thrilled that Andy has joined us to help meet the increased demand for the proven solutions that Ai Media Group provides to agencies and clients,” says Sergio Alvarez, Chief Operating Officer of Ai Media Group. “Andy will bring his in-depth knowledge and experience in finance and accounting to our organization and greatly assist in building strategic relationships as we continue to move forward.”

“I am looking forward to working with the team at Ai and adding my skills in the financial arena to our formidable team. As we enter 2009, Ai is well positioned to generate continued growth and offer better advertising solutions, despite a challenging economic environment,” said Mr. Fenster.

This recent growth can be traced in part to Ai Media Group’s cutting-edge search engine marketing services, which have been advanced by its strong working relationship with Google. Google offers a specialized team to support Ai Media Group accounts and enhances Ai Media Group’s unique proprietary platform.

About Ai Media Group:

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and to act as consultants in order to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.

Tremor Media’s Acudeo technology is a patent-pending video solution that provides publishers and advertisers with a platform to monetize streaming video and maximize ROI. Rather than build an ad server in-house, Tremor has elected to leverage ADTECH’s best of breed solution for campaign scheduling and delivery, and has integrated ADTECH with Acudeo. ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.

“By selecting ADTECH, Tremor Media will leverage an integrated solution that simplifies the management and control of video advertising in a variety of formats,” said Dirk Freytag, CEO of ADTECH. “Tremor Media has a history of working with advertisers across multiple advertising categories, and ADTECH’s technology will increase Tremor Media’s ability to achieve higher click-through rates, more efficient delivery, and increase overall ROI for video advertising as it becomes a more dominant, effective form of reaching consumers.”

“ADTECH’s ad serving capabilities provide us with a reliable back-end solution for delivering the wide array of ad formats offered by Tremor Media,” said Andrew Reis, Chief Operating Officer, Tremor Media. “We are pleased to take advantage of ADTECH’s scalable solutions and advanced feature set.”

Since January 2008, 170 new ad networks, publishers and agencies worldwide have opted to use Platform-A’s ADTECH for digital ad serving, including major companies such as U.S. media giants Gannett and .Fox Networks, German Interactive Media, as well as Aftonbladet and Nettavisen. In late 2007, Platform-A was established by combining AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to make it easier for marketers to build their audiences, drive scale and achieve growth in a fragmented market.

To date, Platform-A has fully integrated its sales forces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches that include Spot Marketplace, which enables advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like BSKY, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A and is Platform-A’s ad serving platform for reserved ad placements. Visit www.adtech.com for more information.

About Tremor Media

Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,400 top-tier publisher sites with more than 135 million unique visitors per month.

Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business.

The Weather Network & MétéoMédia will utilize ADTECH’s display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform.  The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*.  Under the partnership, ADTECH’s flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network’s online network.

“The partnership with The Weather Network & MétéoMédia is an important milestone for ADTECH in terms of establishing our technology with one of the most popular media brands in Canada,” said Dirk Freytag, CEO of ADTECH.  “ADTECH’s full-service ad management capabilities and scalable technology will enable The Weather Network & MétéoMédia to control their digital advertising business by offering an integrated suite of applications, including display, mobile and video formats.”

“After looking at the various ad serving options in the marketplace, ADTECH’s HeliosIQ stood out with its vast array of campaign management capabilities” said Robert Crawford, Director of Sales, Interactive Services for The Weather Network. “Helios IQ provides enhanced ad serving functionality to our web, desktop and mobile properties which enables us to serve our clients better.”

The Weather Network & MétéoMédia is one of the most popular media brands in Canada, with weather forecasts and reports on a full range of media platforms, including TV, web, desktop and mobile.

New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers.

Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside other channels.

The solution adds simplicity, accountability and reliability to mobile advertising, and removes barriers to adoption for agencies by providing them with tools widely used already in online channels. With the new solution, MediaCom is able to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization.

“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, Director of Digital at MediaCom. “Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”

“Mobile technology is the optimal medium to keep up with today’s digital consumers and, for the industry to move on to the next level, agencies have to embrace more efficient ways of buying mobile media,” said Tom Henriksson, head of Nokia Interactive Advertising. “We’re excited that the Nokia Media Network is the first network to be part of this ground breaking project.”

According to Sam Taylor Head of Advertising and Sponsorship at T-Mobile, “As a mobile brand it is only natural that we harness mobile advertising for our marketing needs. It’s great to see MediaCom using the highest level of technology available in the sector to make it happen for us.”

Channel Connect for Mobile, currently in beta testing, joins Channel Connect for Search and Channel Connect for In-stream in Eyeblaster’s growing arsenal of agency focused tools to integrate digital channels.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$17 billion and 111 offices in 86 countries around the globe. Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: Beyond Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, one of the world’s largest marketing communications companies, and is a part of Group M, WPP’s media agency group which is the largest worldwide. For further information, visit www.mediacom.com

2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers.

Eyeblaster’s new online ad offering will encourage advertisers who are traditionally confined to television to spread their TV ad budgets towards online video. This will increase the reach and lifespan of TVCs, without necessitating a costly reformatting process for advertisers to transfer them into a workable online video ad format.

Eyeblaster Director of Operations APAC, Mick O’Brien says, “Eyeblaster TV allows the advertiser to better amortise the cost of building the TVC by allowing the commercial to translate easily into an online format. This positively impacts the advertiser’s bottom line and engages with consumers through a type of advertising that they are already familiar with. Eyeblaster TV extends the reach of an advertisers’ TVC to connect with consumers who are online and provides advertisers with metrics about their target market and the effectiveness of the ad campaigns in reaching that market.

“We have seen a surge of interest in this product since it went to market 6 weeks ago. Traditional TVC advertisers such as Coca-Cola, Mercedes and ING have embraced Eyeblaster TV because it simply makes sense to take an ad already running on TV and run it online as well. It’s a cost effective seamless process that gets their product out to more consumers.”

The Eyeblaster TV video unit will appear at the top right of a user’s monitor running 30 or 60-second TV commercials. Eyeblaster TV is particularly attractive for ad campaigns that consumers are accustomed to viewing on television in longer time frames, such as movie trailers. The online format can take this interaction one step further by engaging the consumer using interactive features such as clicking on the ad to view in full screen High Definition, collecting data capture, or pulling in dynamic content from the advertiser’s website allowing the user to immediately receive more information about the product and indicate purchase intent.

For businesses wanting to tap into the burgeoning online ad market, Eyeblaster TV allows them to increase the usability of their TVC’s, which are costly to generate, through a literally ‘cut and paste’ process. This seamless transition means that there is no longer a need to shoot video specifically for online ads because Eyeblaster TV extends the reach of an advertisers existing creative – translating into savings along the bottom line.

Advertisers using Eyeblaster TV include Visa Entertainment for the James Bond Quantum of Solace trailer through Sensis, MCN and Fairfax.

Managing Director of Fairfax Digital – Media, Pippa Leary says, “FDTV, which uses Eyeblaster’s new TV ad format, allows our advertisers to access the 14 million-strong monthly unique browsers on the Fairfax Digital network by targeted demographic.

“Encouraged by technology innovations like FDTV and the growing consumption rates of online video in Australia, we are seeing more categories, including FMCG, move their brand advertising online. Marketers are harnessing the incremental reach garnered through a predominantly light commercial TV viewing audience on our network.

FDTV allows advertisers to develop new creative video advertising formats for online audiences, combining the strength of video commercials with a rich media ad unit to a focused demographic, as well as extending the life and reach of their TVCs using existing creative.”

To see all Eyeblaster TV previews visit http://tinyurl.com/6zj4ox

About Eyeblaster Australia
Eyeblaster is the global leader in integrated digital marketing services and was the first company to bring third party video advertising technology to the Australian and New Zealand markets. Eyeblaster Australia services a range of marketing and online advertising agencies on behalf of numerous blue chip clients including Optimedia for 20th Century Fox, The Media Store for Toyota-Lexus, Initiative Media for Revlon, and Carat for Adidas. Eyeblaster’s impressive client list is a reflection of the personalised easy to use service as well as its innovative and ground breaking approach to digital technology.

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Fifteen companies demonstrated interoperability among their products based on Society of Cable Telecommunications Engineers (SCTE) 130 standards for advanced digital advertising. This is the first time for multi-company testing held around these standards, and is also an early integration of the SCTE 130 standards with CableLabs ETV/EBIF standards for interactive television and advertising.

“We greatly appreciate the strong support and efforts by companies in this interop as well as others who are working hard to comply with our common standards,” said Paul Woidke, Senior Vice President and General Manager, Advanced Advertising for OpenTV, and Chairman of DVS/Working Group 5, the SCTE committee that is working on addressable advertising. “This is an important step in validating key technologies that will enable new forms of advertising,” added Don Dulchinos, Senior Vice President, Advanced Platforms at CableLabs.

The participating companies were ARRIS, BIAP, BlackArrow, Concurrent Computer Corporation, Ensequence, Front Porch, INVIDI, Microsoft Advertising, Motorola, OpenTV, Sigma Systems, TANDBERG Television, Part of the Ericsson Group, This Technology, UniSoft Corporation and Visible World.

The vendors’ products included advertisement campaign managers, advertising decision servers, and information systems that support subscribers, organize content, and define advertising placement opportunities. By coming together, the vendors were able to demonstrate critical components in an end-to-end process demonstrating how an advertisement can be selected, dynamically inserted into a programming stream and delivered to a digital television customer. The customer responses can then be aggregated (no personally identifiable information is exposed) and shared with either the cable operator or the advertiser.

It is the intent of CableLabs to use this interoperability event as a starting point for future activities into 2009. Vendors who have a competency in digital ad insertion, placement or management should contact Phil Bender, Senior Manager of Vendor Relations at CableLabs to participate. Using SCTE 130 as a framework, CableLabs and participating vendors plan to make further technological advances in this field and hold future interoperability events. Additional parts of the standard are nearing completion.

The week culminated with vendor demonstrations which were observed by cable operators, programming providers and ad agencies.

CableLabs’ interoperability events provide vendors with an informal, laboratory setting in which they gain the opportunity to test their latest products within CableLabs’ headends and testing environment, determine compliance with CableLabs’ specifications and the ability of their products to interoperate with other devices in an end-to-end system. CableLabs uses these events as an opportunity to improve and validate its test environment and procedures. There is no charge to participate in an OpenCable™ interoperability event.

Founded in 1988 by members of the cable television industry, Cable Television Laboratories is a non-profit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. Cable operators from around the world are members. CableLabs maintains web sites at www.cablelabs.com; www.packetcable.com; www.cablemodem.com; www.cablenet.org; and www.opencable.com.

New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites.

The Tomb Raider: Underworld takeover uses an ad unit to re-skin web pages within IGN’s network by combining full page high-definition video with interactivity. Creative features include Lara Croft rappelling across homepages, sending content crashing and bringing the “Underworld” experience directly to online users with full page HD video.

“JVST developed an innovative and strategic campaign for the next generation of the Tomb Raider franchise, and needed partners with both creative sensibilities and the technical expertise to help us deliver,” said James Song, Executive Creative Director and Partner at JVST. “We selected Eyeblaster and IGN based on their understanding of our objectives and ability to think outside the box. Metrics for this campaign have already exceeded industry standards.”

“We are proud to work closely with JVST and Eyeblaster to create this unique execution and expose our millions of users to the Lara Croft brand in a new way,” said Charlie Barrett, SVP of Sales for IGN. “As the Web’s leading entertainment and videogame destination, IGN is always striving to not only deliver leading content to gamers, but also to create the Web’s most engaging marketing solutions for brand advertisers.”

JVST is using Eyeblaster’s Ad Campaign Manager (ACM) to serve and measure the campaign throughout its lifetime, and to carefully monitor the campaign as it rolls out additional ads with the IGN Network.

“Collaboration, partnership and change continue to be the driving forces within digital marketing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “As breakthrough creative emerges, better products and enhanced technology will raise the bar online, affecting all players within digital advertising.”

The Tomb Raider: Underworldtm campaign kicked off the HD video takeovers this week on IGN.com and will run until the end of December. To view the campaign visit, http://xbox360.ign.com/?special=tombraider or http://creativezone.eyeblaster.com for other homepage takeovers.

About Eyeblaster: In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

About IGN Entertainment: IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 30 million unique users worldwide in the month of July 2008, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of videogame-related properties (IGN.com, GreenPixels, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is one of the Web’s leading videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

About JVST: JVST Inc. is a full–service advertising and design agency based in San Francisco specializing in innovation and high-impact creative work tailored to inject brands into the cultural currents. JVST prides itself on being media and technologically ambidextrous, culturally edified and out to shape what’s next.

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a digital advertising and media company, announced that it has entered into a credit facility for up to $10 million provided by Bridge Bank N.A., a subsidiary of Bridge Capital Holdings (NASDAQ: BBNK). America’s Growth Capital (AGC), a leading investment bank serving emerging growth companies, acted as financial advisor and sole placement agent for MIVA.

The line of credit is expected to support the growth of MIVA’s expanding ALOT toolbar and homepage brand, the roll-out of the company’s new MIVA Media ad platform, as well as providing working capital for general corporate purposes. Availability under the line of credit is determinable by a number of factors. At September 30, 2008, MIVA would have been eligible to draw down approximately $6.5 million under this line of credit.

“I believe this credit line will provide the company liquidity at this pivotal time in our growth and development,” said Peter Corrao, MIVA’s President and CEO, “I believe it represents an important step in our efforts to expand our ALOT toolbar and homepage brand, as well as support the roll-out of our new MIVA Media ad platform, which we launched in beta earlier this month.”

“MIVA is executing well on its transition plan and has a broad range of growth initiatives in place across both its Direct and Media divisions,” commented Paul Gibson, Senior Vice President of Bridge Bank’s Eastern Region Technology Banking Division. “Their technology and management team make MIVA an ideal addition to Bridge Bank’s growing portfolio of East Coast technology clients.”

About Bridge Bank, N.A. and Bridge Capital Holdings

Bridge Bank, N.A. is Silicon Valley’s full-service professional business bank. The bank is dedicated to meeting the financial needs of small, middle-market, and emerging technology businesses. It provides a comprehensive package of business banking solutions delivered through experienced, professional bankers. Bridge Bank is a unit of Bridge Capital Holdings, which holds a Global Select listing on The NASDAQ Stock Market under the trading symbol “BBNK.” Visit Bridge Bank at www.bridgebank.com.

About America’s Growth Capital, LLC

America’s Growth Capital is a national, emerging growth focused investment bank. The firm’s 82 transactions in just 5 years have ranged in size from $5 million to $1 billion and have included buyouts, buy-side and sell-side advisory assignments, PIPEs, IPOs, Follow-ons, private placements and fairness opinions. With offices in Boston and Silicon Valley, the firm is solely focused on discovering and working with exciting high growth companies which they hope will be potential acquisition or investment opportunities. For more information on AGC, visit www.americasgc.com.

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA – News) is a digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and in Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate”, “plan,” “will,” “intend,” “believe” or “expect’” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) cash requirements, (2) our ability to successfully execute upon our corporate strategies, (3) our ability to develop and successfully market new products and services, (4) the potential acceptance of new products in the market, and (5) our compliance with loan covenants. Additional key risks are described in MIVA’s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation.

Agencies and campaigns receiving this year’s top honors include:

North America People’s Choice
HP TouchSmart by Goodby Silverstein & Partners

International People’s Choice
Springfield by OnTwice Interactive (Spain)

North America Judge’s Choice
San Diego Zoo by M&C Saatchi LA

International Judge’s Choice:
Non-stop Fernando by Lean Mean Fighting Machine (UK)

North America Cross Channel Effectiveness Award:
The CW Network, by OMD LA

Using search vs. display, CW’s online campaign used cross channel integration to drive awareness and increase viewership for both Beverly Hills 90210 and America’s Next Top Model. Results from both search and display were analyzed together, showing that the cross channel impact for CW’s campaigns achieved the highest amount of conversions.

International Cross Channel Effectiveness Award:
Nike Football, by AKQA (London)

As part of a multi-faceted and global campaign, AKQA delivered one of the largest video widget campaigns ever attempted, which ran across more than ten countries to raise the profile of the Nike Football web site. Leveraging the European Soccer Championship, AKQA designed the Nike widget to showcase video of well known sporting and media celebrities to deliver Nike branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“We’re thrilled to have HP TouchSmart’s campaign recognized,” said Mike Geiger, Chief Digital Officer at Goodby Silverstein & Partners. “It’s an example of technology, creativity and strategy coming together in a campaign to leverage a brand online and positively effect conversion in multiple channels.”

For more information on Eyeblaster, visit: http://eyeblaster.com

About the Eyeblaster Awards

Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. For more information on this year’s Eyeblaster awards, visit:

http://beta.eyeblaster.com/awards/2008/

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

NEW YORK – The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and advertising agencies within the digital marketing ecosystem. The announcements were made at the IAB’s annual Ad Operations Summit in New York City, where leaders in advertising operations and account management at media companies and advertising agencies convened to share a 360 degree view of key supply chain areas in interactive marketing.

The following solutions were announced:

* E- Business Interactive Standards, a beta release of an XML-based solution for automating the transfer of business order information between advertising agencies and media companies. Beta testing partners will be implementing and refining this solution throughout 2009. www.iab.net/ebiz
* Interactive Advertising Workflow Best Practices, a document that provides comprehensive process recommendations to agencies and publishers for improved communications and efficient operations throughout the entire lifecycle of an advertising campaign. The document’s best practices focus on how to improve the management of advertising accounts by decreasing discrepancies, campaign set-up errors and billing cycles between advertising agencies and publishers. www.iab.net/workflow
* Digital Video Ad Serving Template (VAST), an XML-based solution designed to standardize communication between digital video players and servers. VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags. www.iab.net/vast
* Ad Load Performance Best Practices, a document that details how agencies and publishers should develop and serve digital advertising campaigns to reduce load time for ads and improve their performance. www.iab.net/adload
* Best Practices for Rich Media Ads in Asynchronous Ad Environments, a solution that establishes a standard set of rich media implementation rules for rich media ad vendors, creative development teams, and publishers when serving ads into dynamic environments. www.iab.net/ajaxrichmedia

“These initiatives will revolutionize our industry by improving efficiencies in the interactive business—which means growth for publishers, for agencies and for marketers who will now reach their customers even more effectively,” said Randall Rothenberg, President and CEO of the IAB.

Jeremy Fain, vice president of the IAB, said: “It is time to begin the critical work of adopting these standards and practices across the digital ecosystem and I encourage all stakeholders in the industry to take the necessary steps toward implementation so we can accelerate our trajectory of growth as an industry.”

“For our industry to increase revenues, we have to find efficiencies that help us maximize technology and reduce costs,” said Dan Murphy, senior vice president of Research, Univision Online. “By adopting these standards we have the opportunity to make the necessary improvements that will transform the industry into a truly scalable and integrated advertising marketplace.”

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

FEED documents the results of a 2008 survey that Razorfish conducted of more than 1,000 connected consumers (a coveted group who spend money online and have access to broadband). According to the Razorfish Digital Consumer Behavior Study, connected consumers are adopting social media and web 2.0 technologies with startling regularity.

“Connected consumers embrace social media, are actively building and refining their own trusted personal networks and are rapidly dabbling with emerging communication offerings like Twitter”, said Garrick Schmitt, Razorfish Group Vice President of Experience Planning and FEED editor. We find that consumers are more open to advertising as part of their everyday experience than commonly assumed.

The Consumer Behavior Study also contains tips for marketers on the eve of a challenging holiday season, such as the importance of personalization and loyalty programs. Key findings:

> Razorfish reports that 65 percent of connected consumers say that retail loyalty programs highly influence purchasing decisions. According to Razorfish, loyalty services like Amazon’ss Prime’s8482; or Best Buy’ss Reward Zone’s174; are essential for retailers to succeed in a competitive digital environment.

> Websites that give personalized recommendations strongly influence connected consumers. Of the total surveyed, 65 percent said that they have made a repeat purchase on a site that issued an automated recommendation based on their previous purchase.

FEED also contains several essays, such as Mad Widgetry, and Life After the iPhone, which examine the impact of web 2.0 and social media on consumer behavior across the digital world, as well as implications for marketers. Schmitt noted that 60 percent of consumers use widgets on websites, and nearly half watch videos on their mobile devices.

The uptake of widgets, mobile devices and social media tells us that marketers need to design experiences for consumers across a world of fragmented digital media, he said.

FEED is the second annual report of its kind. Razorfish publishes FEED to help marketers design better consumer experiences by offering insight into how consumers interact with digital media.

About Razorfish

Razorfish (www.razorfish.com), formerly Avenue A Razorfish, is one of the largest interactive marketing and technology companies in the world, and is also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing’s8482;, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Levi’ss, McDonald’ss and Starwood Hotels. Visit http://www.razorfish.com for more information.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital’s Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008.

Fueled by this funding, AdMob will make significant strategic investments to increase the company’s clear lead in mobile advertising, including:

- Accelerating the growth of worldwide operations by hiring local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa and Japan
- Deepening the investment in the company’s mobile technology platform, including its targeting, optimization and ad serving algorithm
- Expanding the breadth of offerings for both publishers and advertisers
- Increasing leadership position in the U.S. by growing AdMob’s sales and business development teams

“Today AdMob reaches more consumers on their mobile phones through our publisher network than any of the major Internet portals or search services, and this is just the beginning,” said Omar Hamoui, Founder and CEO, AdMob. “We chose to raise this new round of funding to continue to grow both the mobile advertising market and AdMob’s clear advantage in it by investing in the technology, operations and team that have set the bar for the mobile industry.”

AdMob also announced its publisher network now includes more than 6,000 partners worldwide, giving it an unmatched scale. New publishers in 2008 include MySpace and MovieTickets.com.

“AdMob has surpassed the largest names in digital advertising to become the world’s biggest mobile ad network in just two short years,” said Jim Goetz, Partner, Sequoia Capital. “AdMob has tapped into the exploding market of publishers creating great mobile content for consumers and the advertisers eager to interact with those engaged users. AdMob is well capitalized and has achieved cash flow positive results, giving them a unique opportunity in this difficult economic climate to aggressively capture market share. They have some of the same qualities that we saw in Google, Yahoo!, YouTube and Apple, including their exceptional team and powerful technology platform.”

AdMob also continues to see a steep increase in the number of brand and performance advertisers running campaigns on its network, with especially strong demand for iPhone inventory. In September 2008, AdMob ran more than 25 campaigns for brand advertisers including CoverGirl, Toshiba, and Comedy Central.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.5 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

About Sequoia Capital

Sequoia Capital provides startup venture capital for very smart people who want to turn ideas into companies. As the “Entrepreneurs Behind the Entrepreneurs,” Sequoia Capital’s Partners have worked with innovators such as Steve Jobs of Apple Computer, Larry Ellison of Oracle, Bob Swanson of Linear Technology, Sandy Lerner and Len Bozack of Cisco Systems, Dan Warmenhoven of Network Appliance, Jerry Yang and David Filo of Yahoo!, Jen-Hsun Huang of NVIDIA, Michael Marks of Flextronics, Larry Page and Sergey Brin of Google, Chad Hurley and Steve Chen of YouTube, Steve Goldman and Sujal Patel of Isilon Systems and Dominic Orr and Keerti Melkote of Aruba Networks. To learn more about Sequoia Capital visit www.sequoiacap.com.

ACTON, Mass. & LONDON – Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg’s, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three month trial will take place across north London from this week.

The ad insertion technology, SeaChange’s AdPulse On Demand system (Nasdaq: SEAC), inserts ads before and after on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time of day or region. Virgin Media’s trial will match ads to program genres, test a range of ad lengths, including single 30 second pre-rolls, consecutive pre-rolls and end rolls, and update campaigns weekly. The number of ads will be capped and there will be a limit on the volume of programs that will have ads placed around them.

Virgin Media is also working with On Demand Group (ODG) for content aggregation and both Rentrak Corporation and ODG to measure content performance throughout the trial and better understand the impact of on demand advertising on viewer behaviour.

Mark Schweitzer, chief commercial officer at Virgin Media said: “Virgin Media has pioneered on-demand TV in the U.K. and we continue to innovate with new content, interactivity and functionality. As consumer usage of on-demand continues to build, this trial will help us explore the best ways to reach a large and growing audience with engaging and relevant advertising.”

Simon McGrath, chief marketing officer, SeaChange said: “We expect this groundbreaking effort will provide the overwhelming evidence that programmers, operators, agencies and leading brand advertisers have long anticipated about the remarkable revenue-generating value of on-demand advertising.”

Virgin Media is the U.K.’s leading on-demand TV service with 4600 hours of content. 50 percent of Virgin Media’s 3.5 million TV customers watch on-demand regularly and access to this service is provided for free*, regardless of what TV package they subscribe to. Usage continues to grow with 45 million views in August, up from 34 million views in January. This is an increase of 33 percent in less than a year and takes total views of on-demand content to 314 million this year.

ids and Channel 4 Agency Sales are managing the advertising space for the trial with advertisers including: Kellogg’s, Lurpak, O2, John Frieda, COI Army, Alberto, General Motors, Royal Mail, Littlewoods, Bodyform, John Lewis and Anchor.

About Virgin Media

Virgin Media is an innovative and pioneering UK entertainment and communications business. As the UK’s first quad-play of TV, broadband, phone and mobile, plus the most advanced TV on demand service, all delivered through its unique fibre-optic cable network, consumers can get everything they need from one company. Virgin Media launched the UK’s first high definition TV service, is the only TV platform to carry BBC iPlayer, and offers a high-specification, HD-ready V+ personal video recorder. Virgin Media is one of the UK’s largest residential broadband providers, the largest virtual mobile network operator and the second-largest provider of pay TV and home phone.

Virgin Media owns two content businesses – Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels – Virgin1, Living, Living 2, Bravo, Bravo 2, Challenge and Trouble – and is a 50% partner in UKTV which consists of nine channels including Dave, G.O.L.D, Watch and UKTV History. Sit-up runs retail TV channels bid tv, price-drop tv and speed auction tv.

Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more visit www.virginmedia.com/presscentre.

*Customers have to pay to view movies and depending on what package they are on, may have to pay for music videos and long-running series.

About SeaChange and ODG

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. www.schange.com.

On Demand Group (ODG) is a wholly-owned subsidiary of SeaChange specializing in the development and management of transactional television services. ODG provides customers such as Virgin Media, Kabel Deutschland, Unity Media, Telekom Austria and others with end-to-end content solutions, combining services management and technology with speed to market.

SeaChange AdPulse On Demand delivers revenues with on-the-fly, real time insertion of pre- and post-roll ads into on-demand program streams, including on-demand video games and DVDs. Making ads independent of the shows in which they run allows each to be trafficked separately, at long last reducing lead times for ad copy and enabling ad rotation, targeting and message refresh throughout a campaign. AdPulse further elevates targeting capabilities through insertion of ads into internal program breaks within on-demand streams.

New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4.

“Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them to unleash their creative potential and change the rules of engagement.”

“Improved collaboration and production capabilities are essential to giving agencies the ability to work seamlessly with each counterpart and focus on what matters most,” said Alison Hamon, Vice President and Creative Director for Liquid Advertising, Inc. “The integration of Eyeblaster tools and Adobe’s new CS4 truly empower the creative process, and will make it easier to execute robust digital campaigns.”

As today’s digital landscape evolves, products like Creative Suite 4 and Eyeblaster’s suite of tools and services enable creative professionals to dream big and harness every aspect of their digital campaigns for seamless integration across platforms, maximum reach and enhanced interactivity.

For more information about Eyeblaster or their products visit the official website at www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A and Razorfish are excellent choices as standalone brands, the Razorfish name enjoys stronger brand equity around the world.’

The Avenue A | Razorfish name was the result of a 2004 merger between Avenue A, one of the first companies to plan and buy digital media, and Razorfish, one of the first companies to counsel clients on digital marketing strategy, creative, and web design.

‘As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,’ Kokich said. ‘Nevertheless, we are making it easier to do business with us by using a single name–Razorfish.’

Since the merger, the company has grown from 800 people in 11 U.S. offices to more than 2,200 people in 20 offices across the United States, Australia, China, France, Germany, Japan and the United Kingdom. Razorfish is one of the largest interactive marketing companies in the world, and also one of the largest buyers of digital advertising space and paid search.

‘Today, a global network of Razorfish professionals, from New York to Beijing, helps our clients build stronger brands for the digital world, whether we’re launching a media campaign for Best Buy, designing websites for the likes of The Financial Times, Hindustan Times and The New York Times, or helping Levi’s use social media to engage brand advocates,’ Chief Strategy Officer Jeff Lanctot said.

The agency’s offices are adopting the Razorfish name as follows (effective immediately unless otherwise noted):

All U.S. offices use the Razorfish brand name.
Amnesia Group in Australia is Amnesia Razorfish.
Avenue A | Razorfish London will become Razorfish London early next year.
Dentsu | Avenue A | Razorfish in Japan will become Dentsu Razorfish early next year.
Duke in France is Duke, a Razorfish company.
e-Crusade in greater China (Beijing, Shanghai and Hong Kong) will become Razorfish early next year.
Neue Digitale in Germany is Neue Digitale/Razorfish.

Additionally, Razorfish has launched a new all-Flash website, www.razorfish.com, with abundant content for everyone–from job seekers, journalists and peers, to clients and prospects.

The site embodies the core attributes of global, social, simple and experimental – providing easy access to:
A visually-rich portfolio of 45 case studies categorized by industry
Razorfish special reports, including the DOR, in PDF & audio format
50 white papers (‘Insights’) filtered by topic
Client summit video highlights
Links to company blogs & newsletters, as well as the company’s Facebook page
Landing pages for each service offering with helpful links
Careers Center
Partners form to qualify publishers & vendors
Events calendar

About Razorfish
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, Coors Brewing Company, Levi’s, McDonald’s and Starwood Hotels. Visit www.razorfish.com for more information.

Growth and improved monetization of the ALOT toolbar brand continues

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a digital advertising and media company, today provided an update on the strategic initiatives across its MIVA Media and MIVA Direct divisions.

“We believe it is critical in the current uncertain economic climate, that we provide our investors, customers and other key stakeholders with a clear understanding of MIVA’s progress,” said Peter Corrao, MIVA’s President and Chief Executive Officer. “Despite the challenging market conditions, we believe we are making substantial progress with our strategic initiatives. Our new MIVA Media Technology platform has begun beta-testing ahead of schedule and we are continuing to experience growth and improved monetization with our ALOT toolbar brand.”

“We are deeply committed to and believe that our strategic plan for a return to profitability is on the right course. At the same time, MIVA continues to maintain dialogues with interested third parties and our Board remains committed to evaluating and considering strategic alternatives and participating in third-party discussions to maximize shareholder value.”

New MIVA Media ad platform

Beta testing of MIVA’s new ad platform commenced ahead of schedule in the US on October 1, 2008. The migration of US advertisers and publishers onto this new ad platform is expected to continue over the next six months. MIVA’s new ad platform is being designed to replace the company’s legacy Pay-Per-Click technology and enable the company to increase revenue by better serving its advertiser and publisher base. In addition to the expected benefits for advertisers and publishers, the new technology platform is also intended to deliver cost savings across MIVA’s US and EU operations.

Continued roll-out of the ALOT toolbar brand

MIVA continues to focus on transitioning from its legacy toolbar brand to the ALOT brand. On September 30, 2008, MIVA had an active ALOT toolbar user base of 3.2 million, a 13% increase over the 2.9 million active users at the end of Q2 2008. Users of MIVA’s legacy toolbar decreased as expected over the same period, from 3.3 million at the end of Q2 2008 to 2.3 million at the end of Q3 2008. ALOT toolbars are continuing to significantly out-monetize MIVA’s legacy toolbar brand, with revenue per thousand live users through ALOT 67% higher than MIVA’s legacy brand1.

EU restructuring program

MIVA’s EU restructuring program announced on August 21, 2008 remains on plan to deliver positive adjusted EBITDA in Q4 2008 excluding restructuring costs. This is a significant turnaround for a division that had adjusted EBITDA losses of approximately $3.6 million in the first half of 2008, and GAAP net losses in the first half of 2008 of approximately $4.5 million2.

“MIVA plans to continue to provide periodic updates to ensure that key stakeholders are informed during this period of uncertainty in the global stock markets,” concluded Corrao.

The investment bank Petsky Prunier LLP is acting as financial advisors and Baker & McKenzie LLP is acting as legal advisors to MIVA in all M&A activity.

1 Source: Internal statistics, September 30, 2008

2 MIVA Media E.U. GAAP net loss and Adjusted EBITDA figures for the first half of 2008 exclude the allocation of corporate expense from MIVA, Inc. and discontinued operations (Italy).

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media.

“Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important insights about the interaction of our search and display ads,” says Harry Case, Director of Media Analytics and Technology at Mindshare. “In the end, it provided us with a more comprehensive overview of user behavior.”

In extensive beta testing with leading brands worldwide, Channel Connect for Search demonstrated a substantial lift in search keyword performance by display advertising. It also showed the contribution of different publishers to cross channel conversions. Channel Connect for Search offers advertisers the flexibility to integrate any search marketing tool, revealing important information about the user’s path to conversion and the consumer experience.

“Last click, single channel methodologies are a misrepresentation of the consumer experience,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “The need for better touch points between various digital elements makes Channel Connect for Search a vital solution for marketers.”

About Channel Connect for Search

Channel Connect for Search produces a clear picture for advertisers, agencies and brands that show how one channel affects another. The path to conversion analysis takes into account all publishers in the user’s path, looking way beyond the last click and allowing marketers to diagnose how different digital channels influence each other. Channel Connect for Search supports the existing SEM tools and native search engines, proving to be easily adoptable for customers using different vendors and quick and simple to use.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

New York, New York (October 7, 2008) – Roll out the orange carpet, the 7th Annual Eyeblaster Awards are back. Cast your vote for this year’s People’s Choice Award for the Best Digital Advertising Campaign. Winners will be announced in New York City on Wednesday, November 5th at the Eyeblaster Awards bash, the most prestigious and longest running celebration of digital excellence in advertising. New to this year’s roster will be the first award given for the best cross-channel campaign – the campaign that exemplifies excellence across multiple digital channels.

Drumroll, please…this year’s line-up for People’s Choice Awards includes:

North American Nominees:

HP Touchsmart, Goodby Silverstein & Partners
Buckleys, Saatchi
British Columbia Dairy, Tribal DDB, Vancouver
San Diego Zoo, M&C Saatchi LA
Sheraton, AvenueA Razorfish

International Nominees:

Non-Stop Fernando, Lean Mean Fighting Machine
Mini R55 Launch, Glue London
Springfield, OnTwice Interactive
Texas Poker, Ogilvy & Mather
Cacique, Doubleyou ES

All members of the advertising and digital industry are invited to cast their vote at: http://beta.eyeblaster.com/awards/2008/index.asp?id=nominees. Voting ends October 17.

“Interactive has become a necessary component of overall advertising strategy across categories,” said Vice President, Creative Director Miguel Gonzalez, of Draftfcb (Chicago). “Digital work is more compelling and more original than ever, and this year’s Eyeblaster Award nominees reflect that new dynamic.”

This year’s panel of judges includes Miguel Gonzalez along with Ashley Ringrose, Soap Creative, Co-founder, Patou Nuytemans, EAME Digital Director, Ogilvy Group UK, John Morton, Creative Director, Principal, jmx2, Daniele Fiandaca, CEO (Europe), Profero & Founder Creative Social and Steve Rappaport, Director of Knowledge Solutions at the ARF and author of the Online Advertising Playbook.

About the Eyeblaster Awards
Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. The Eyeblaster Awards bash will kick off on Wednesday, November 5 at Arena in New York City and feature guest comedian Andrew Kennedy from Comedy Central.

Fore more information on this year’s Eyeblaster Awards, visit: http://beta.eyeblaster.com/awards/2008/

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:

Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s network, will provide greater transparency for marketers on a real-time basis to maximize the efficiency of their campaigns. BidPlace will launch in the first half of 2009. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

“BidPlace unleashes the industry’s most powerful advertising technologies and puts them in the hands of advertisers,” said Lynda Clarizio, President of Platform-A. “This is the next step in Platform-A’s efforts to provide marketers a unified solution for brand advertising at scale and performance advertising across multiple media. BidPlace gives advertisers what they’ve been asking for — a more accessible and transparent approach and an ability to adjust the dials to get the best results.”

BidPlace will allow advertisers to submit bids for CPM, CPC and CPA advertising on AOL, on select partner sites and on Platform-A’s third-party network, which combined reaches 90% of the online audience, according to the August 2008 comScore Media Metrix report.

BidPlace’s automated interface will let advertisers create and manage their campaigns, define budgets, pricing, targeting and the frequency of their ad placements. Advertisers will receive detailed reporting on campaign and creative performance.

BidPlace will utilize a new, upgraded version of Platform-A’s award winning AdLearn technology, which includes cutting-edge optimization and targeting technologies.

When fully launched, the benefits of BidPlace will include:

* Pricing – Change bids at any time;
* Creative Gallery – Manage creatives in a central repository for easy access;
* Price Volume Analysis – Get forecasts for expected volume at different price points and targeting options;
* Budget Allocation – Maintain complete control over how budgets are allocated across campaigns;
* Campaign Management Controls – Ability to have full control over campaign delivery;
* Reporting – View detailed reporting on campaign and creative performance.

BidPlace extends Platform-A’s aggressive product launch efforts. In recent months, Platform-A has launched: Spot Marketplace, which lets advertisers buy non-reserved site or content-specific media across Platform-A; Behavioral Targeting across Platform-A; an iPhone ad optimization solution that detects and delivers optimized ads on iPhones browsing the Web; an affiliate marketing solution that links Platform-A’s buy.at affiliate network to the widget-based marketing tools of Goowy Media. BidPlace complements PubAccess, the self-service interface Platform-A launched in April that lets publisher sites monetize their inventory through Platform-A’s third-party network.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Seattle September 22, 2008 – Avenue A | Razorfish, one of the largest interactive marketing companies in the world, today named Jeff Lanctot as the agency’s new chief strategy officer. Lanctot is also named for the second time in the 2nd annual MediaWeek 50, a list of the country’s top media executives that was published today.

Lanctot joined media-buying concern Avenue A in 1999, five years before the merger with Razorfish. He most recently served as SVP, global media. He replaces Darin Brown, who moved in June from the CSO position to president of Avenue A | Razorfish Europe.

Lanctot will work closely with CEO Clark Kokich to develop the company’s capabilities in the United States and abroad, build processes and teams to bring those capabilities to market, and oversee partnership and investment strategy.

“In his nine years at Avenue A | Razorfish, Jeff has proven himself as a leader who has the vision and intellect needed for this key position,” said Clark Kokich, CEO of Avenue A | Razorfish. “As one of the industry’s foremost experts on critical media and marketing issues, he is ready to take the company to the next level globally.”

In addition, Lanctot will remain the senior editor of the Avenue A | Razorfish Digital Outlook Report, a highly anticipated annual report on trends in digital spending and consumer behavior. He will also continue to share thought leadership through his blog at jefflanctot.com.

Lanctot is also listed in today’s MEDIAWEEK 50, the 2nd annual list of top media innovators who, according to the magazine, drive revenue, establish standards, create new models and generate buzz. Honorees were chosen by industry experts who compiled and evaluated information on each executive’s management duties, ad sales data and overall impact on the industry.

About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Visit http://www.avenuea-razorfish.com for more information.

NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an independently operated unit within AOL’s Platform-A digital advertising business.

React2Media will utilize ADTECH’s HeliosIQ solution to provide ad-serving for its network of more than 150 exclusive Web sites, including the QuikZilla search portal and CookingTown.com. The React2Media migration follows ADTECH’s major ad-serving deal with Gannett Co., Inc., which includes all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets and USATODAY.com – one of the most popular national news sites on the Web. The deal marked ADTECH’s U.S. debut as Platform-A’s ad-serving unit.

“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH’s robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”

“After reviewing all of the current ad servers in the marketplace, selecting ADTECH was an easy decision because of their distinctive array of mobile and display ad-serving capabilities,” said Alex Shaller, CEO of React2Media. “Based upon our business model and ADTECH’s ability to integrate our technologies, this was the best solution to service both publishers and advertisers alike.”

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad-serving business; Third Screen Media, a mobile ad-serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, HeliosIQ ad-serving platform, enables Web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. HeliosIQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com. Visit www.adtechus.com for more information.

About React2Media

React2Media is one of the leading independent full service online advertising networks. Offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers alike, they have successfully eliminated the challenges faced in the current ad network landscape. With a company built on integrity, honesty and most importantly RESULTS, React2Media is focused on ensuring every ad impression is monetized in the most efficient manner possible yielding the highest effective CPM for their publishers as well as the greatest ROI possible for their advertisers. This is accomplished by in-house proprietary technologies, the most sophisticated Web 2.0 optimization tools with full visibility and disclosure offered to customers.

New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the style of well-known PSA campaigns, warning advertisers of the “dangers of unsupervised media.” The campaign promises to give marketers the tools to get more deeply involved with their digital campaigns, “change the rules of engagement“ and make their media dollars work harder.

“Responsible cross-channel marketing begins with people who understand its true potential,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “Eyeblaster’s newly launched ad campaign is designed to encourage marketers to think beyond the click and inspire the online industry to take control and get more involved in their campaign’s life-cycle.”

With so many ways to express a brand’s attributes online, from static banners to full-motion video to mash-ups, search and widgets, today’s campaigns are “not necessarily bad, just misunderstood.” Eyeblaster’s “PSA” campaign asks a series of pointed questions designed to help marketers identity a troubled media mix:

- Is your media running with the wrong crowd?
- When was the last time you and your digital campaign truly connected?
- Search and display not getting along?

Supporting copy warns readers of “…keywords hanging around search engines waiting for some action” and offers to “help digital media be so much more.”

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,500 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

Learn more at http://www.eyeblaster.com.

New York, NY September 17, 2008 — Avenue A | Razorfish, one of the largest interactive marketing firms in the world, has announced that it will sponsor Advertising Week V, North America’s largest and most prestigious annual gathering of industry decision-makers, which takes places in New York on September 22-26 and also speak on September 23 at MIXX Conference and Expo, the official interactive event of the Week.

Social Advertising at MIXX Conference & Expo
Terri Walter, vice president of emerging media at Avenue A | Razorfish, will take a hard look at social advertising during her panel discussion at the MIXX Conference on September 23. Walter will move past the buzz surrounding sites such as Facebook and Twitter and answer the question that really matters to marketers: Is social advertising producing results?

The MIXX panel details are as follows:
Social Advertising – Does it work?
Tuesday, September 23, 2008
Crowne Plaza Hotel, New York
1:30-2:15 pm ET
Workshop 5
Room 404, 4th floor

Avenue A | Razorfish and Levi’s Named Finalist in the MIXX Awards: Awards Gala Is September 23
Avenue A | Razorfish is being recognized for its innovative work in the design and development of a widget for the 23/501 Levi Strauss & Co® campaign. The campaign was chosen as a finalist for the MIXX Awards category “Widget Marketing.”

The nominated widget featured one-click scrolling through a gallery of 23/501 product shots, a countdown icon that marked time until the products were available for purchase and store location information. It also incorporated a soundtrack of popular hip-hop tracks from Sony’s Jive Records, chosen specifically to appeal to the 23/501 target demographic. All Gold, Silver and Bronze winners will be announced during Advertising Week at the MIXX Awards Gala on September 23.

Adverting Week’s Futures Program
Avenue A | Razorfish is participating in this year’s Advertising Futures Program, designed to connect the ad industry to high school students with an interest in marketing, advertising and graphic design.

Since 2004, Futures has been a staple of Advertising Week as a way for the industry to give back to the community and also show its commitment to fostering talent and diversity. Avenue A | Razorfish and its team of students from In-Tech Academy in New York, along with the 19 other agency-student teams, is tasked with creating a print ad for “Boost Up,” a public-service campaign that seeks to change the perception of dropping out of school by chronicling a student’s fight to graduate.

The students will present the ad to a live audience and a panel of judges during Advertising Week, where a winning team will be selected. The winning ad will run in The New York Times and be turned into a Flash presentation that will go live on AOL.

About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital ad space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Visit www.avenuea-razorfish.com for more information.

New York, NY – September 15, 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe. Since January 2008, more than 150 new ad networks, publishers and agencies worldwide have opted to use ADTECH’s seamless ad serving solution, including major players such as German Interactive Media, U.S. media giants Gannett and Fox Networks, as well as Aftonbladet and Nettavisen from Scandinavia. ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

ADTECH was founded in 1998 in Frankfurt on Main, Germany with the goal of providing Web publishers with the best tools and technologies to manage and monetize their advertising inventory. ADTECH’s HeliosIQ flexible ad serving solution allows ad networks and publishers to extract maximum value for their advertising inventory. According to AGOF (quarterly independent survey for Germany www.agof.de ), ADTECH holds second position in the number of impressions served amongst German ad serving providers. Since 2006, ADTECH has grown into new markets and is presently on all five continents.

Dirk Freytag, CEO of ADTECH, commented that the company continues to be strategically on track as it marks this important milestone. “We have made considerable progress this year winning business and signing up new customers with our industry-leading response times and our simple integration solution into our client’s existing technologies. Delivery volumes have exceeded even our most optimistic expectations. We laid the foundation for this success early on. Our decision to invest in our infrastructure with new computing centres, more ad servers and enhanced line capacities was the right one.” He added: “Even at 100 billion impressions supplied each month, we still have considerable scope for growth.”

“This growth was only possible with our dedicated team,” continued Freytag. “From implementing our technology with new customers to providing development work, the ADTECH team always put our customers first and focuses on offering personal support services to deliver the best results. This personal attention to detail has allowed us to earn new business and, in some cases, new business from other providers.”

NEW YORK – AOL announced the launch of the mobile industry’s most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the Web. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

When an iPhone user is browsing sites within the Third Screen Media mobile network, the Advertising.com web network, or any of AOL’s leading media properties, Third Screen Media’s targeting technology will serve an ad specifically optimized for viewing on an iPhone. In addition to optimizing ads for the iPhone, Third Screen Media can redirect iPhone users to special versions of marketers’ sites that are optimized for the iPhone experience.

As part of Platform-A, Third Screen Media is the only mobile network that also has access to a Web display network reaching 90% of the Internet audience, making it the only organization that can offer such a complete solution. And by combining the reach of the Third Screen Media mobile network with its industry-leading Web network, Platform-A can deliver up to 75 million ads to iPhones every month.

“Today’s launch is a perfect example of how Platform-A’s unmatched reach, solutions and technologies can benefit advertisers trying to reach consumers in the most compelling way,” said Lynda Clarizio, President of Platform-A. “We can not only help advertisers effectively reach iPhone users on WAP pages and Web pages, but we can also deliver banners optimized for display on the iPhone.”

Platform-A’s iPhone optimization technology follows the release of its third-party ad-serving solution that allows mobile publishers to access multiple networks. The solution also features an inventory partitioning tool that allows publishers to assign specific percentages of their inventory to be allocated based on any combination of ad network, subject area, location and more.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About Third Screen Media

Third Screen Media is Platform-A’s mobile ad-serving platform and network that enables advertising on mobile devices. Its mobile solutions link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 100 premium publishers representing 200+ sites. Customers and partners, including many of the world’s largest marketers, agencies and media companies, rely on Third Screen Media’s products and services to manage and optimize their mobile advertising campaigns.

NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated.

“In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”

Incoming Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.

“The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”

“Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”

About Ai Media Group:

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns.

Nielsen Norman Group recognizes Eyeblaster’s dedication to agency professionals, designing an application that puts users in control and in a position to maximize advertising campaigns quickly and easily. Campaign Monitor takes the art of campaign management to a new level, giving users complete awareness of a digital campaign’s performance, helping them to make decisions and communicate insights when it counts.

“The company’s focus is empowering media buyers including media agencies, creative agencies and advertisers to plan, create, serve, manage and measure online campaigns,” said Nielsen Norman Group. “Eyeblaster aims to provide advanced management tools, and Campaign Monitor does just that.”

Eyeblaster’s Campaign Monitor includes a visual dashboard with graphical gauges that display real-time data for key performance indicators such as setup and approval status, under-delivery and over-delivery and performance metrics including Interaction Rate, CTR and ROI.

“To be recognized by Nielsen Norman Group as one of the top user interfaces of 2008 exemplifies our commitment to our agency customers and our goal to provide solutions for holistic campaign management that delivers true transparency, relevance and ROI,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “We understand the importance of connecting with our clients and we’re thrilled to receive this honor.”

By providing a consolidated, bird’s-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.

For more information on Campaign Monitor, visit http://www.eyeblaster.com/products/campaign_monitor.asp

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center.

Analog Analytics’ proprietary technology allows companies to capture new registrations for lead generation with names, mobile numbers and location. In addition, the company’s technology tracks banner ad to retail conversions with its analytics engine and real time demographic profiling, offering advertisers unique insight into their customer base. The Super Banner ad to call center feature allows businesses to connect with a highly motivated customer and close a sale immediately.

The Super Banner Ads are delivered to the web by Analog Analytics’ Dynamic Coupon Ad Server (DCAS). This is a software platform for digital advertisers designed to deliver millions of “Super Banner Ads” and their associated coupons as a function of the conversion rate. The DCAS software modifies the frequency and the value of an advertiser’s coupon offering in real time. Depending on the conversion rate and the Return on Ad Spend (ROAS) requirements, the software will dynamically increase or decrease the value of the offering for each coupon.

Similar to paid search optimization tools, the software enables advertisers to set limits and goals for their coupon campaigns and enable the software platform to optimize the value within the online media spend for the specific goal within a defined time period.

For example, a flower company might decide to run 1 million banner impressions the day before Mother’s Day with a coupon offering free delivery. However, if conversions are running poorly or not hitting the desired ROAS goal, the software platform can automatically create a new associated coupon that might offer free shipping, and $10.00 off for all orders placed before midnight.

“We are combining the best of rich interactive and direct response marketing with E-coupons,” explains Analog Analytics CEO Ken Kalb. “Our Super Banner ads allow retailers and ad agencies to provide convenient and easy-to-redeem mobile e-coupons or a fast connection to a call center where businesses can make a sale instantly. The banner ad over time has lost much of its effectiveness, but the new Super Banner ad makes for a whole new advertising experience. This is a rich new source of quality leads.”

Recent marketing studies have confirmed that with the economic downturn, more companies are continuing their online campaigns as well as shifting dollars from offline programs to the interactive space. According to the 2008 Promo Interactive Marketing survey, even in a tough economy, interactive marketing remains a valuable way to reach out to customers in a measurable way. And online coupons are of increasing interest to consumers.

Consumers will find several benefits to clicking on the Super Banner ads:

* Instant connections to call centers allow for immediate redemption of E-coupons
* E-coupons on mobile handsets are fast, easy-to-use anytime and anywhere
* Mobile E-coupons enable multiple purchases and facilitate loyalty reward programs
* Shopping experience with on E-coupon is streamlined and efficient
* Mobile E-coupons “live” on the mobile handset, and don’t get lost or mangled and are inherently green.

About Analog Analytics

Analog Analytics is a digital advertising company specializing in integrating and optimizing interactive advertising and direct response marketing. The company, based in San Diego, California provides advertisers, agencies, publishers and advertising networks with its proprietary and patent pending technology to increase the performance and return on interactive advertising spend.

In June 2008, the Advertising.com display network reached 167.7 million unique visitors in the U.S., or 88.3% of the total domestic online audience. This reach surpasses all other online ad networks, according to comScore. Platform-A as a whole, which includes Advertising.com’s third-party network as well as AOL’s owned-and-operated network, ranked number one in the Media Metrix Ad Focus ranking, reaching 170.3 million unique visitors in the U.S., or 89.7% of the U.S. online audience.

“With its extensive reach and advanced targeting and performance tools, Advertising.com is a critical pillar of Platform-A,” said Lynda Clarizio, President of Platform-A. “Our ability to reach nine out of ten Internet users and then use our technology to target our audience in virtually infinite ways is one of our most powerful assets as a digital advertising company.”

AOL launched Platform-A in 2007, merging six complementary advertising companies, including Advertising.com, to create the industry’s largest and most sophisticated digital advertising platform.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Founded in 1998, Portfolio provides complete digital services including website development, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization. Portfolio’s client roster includes a number of prominent Korean and international brands such as Microsoft Korea, Prudential, Marriott International, Nissan Korea, Estée Lauder, Woonjgin Group, Epson, Choongwae Pharmaceutical Corp, Yuhan Kimberly and Nongsim Kellogg. Heewoon Park, founder and CEO of Portfolio, will remain at the head of the agency.

The acquisition of Portfolio is in line with Publicis Groupe’s strategy of targeted acquisitions aimed at expanding its leadership in digital communications and high growth markets. Digital advertising in Korea is a thriving market. According to ZenithOptimedia, internet adspend grew nearly 40% in 2007 to take a 13.7% share of total adspend of nearly USD 10 billion. By the end of 2007, there were 14.8 million broadband subscribers – representing 78% of Korean households. Publicis Groupe is already present in Korea through its major brands Publicis (Publicis Welcomm and Publicis Dialog), Leo Burnett, Publicis Events Worldwide (Emotion), Saatchi & Saatchi and Starcom MediaVest Group (SC Seoul).

Martin Reidy, CEO of Publicis Modem, stated, “Asia is a critical market for Publicis Modem and a key part of our global expansion. We were committed to finding a group with the passion, creative innovation and technical acumen synonymous with the Publicis Modem brand.

The team at Portfolio fit the bill exactly. With the explosive growth in the region, this acquisition is an incredible opportunity for everyone involved.” Arlene Ang, Regional Managing Director of Publicis Modem, added, “The acquisition of Portfolio gives Publicis Modem access to the Korean market, one of the world’s fastestgrowing markets in digital advertising and communications. It also complements our successful start up of network offices in Hong Kong, Beijing, Taiwan, New Delhi, Kuala Lumpur and Singapore.

Portfolio is arguably Korea’s best agency specialized in webPage based communication, and we are thrilled to bring Heewon Park and his talented teams on board.”

Heewoon Park, CEO of Portfolio, commented, “Joining Publicis Groupe gives us the international scale we’ve been looking for in order to best meet our clients’ needs in this increasingly globalized world. Right from the beginning, we felt a very powerful fit with Publicis Modem. This is exciting news for everyone at Portfolio, and we look forward to benefiting from the added expertise, further scale, and global reach associated with this digital powerhouse.”

About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web Site: www.publicisgroupe.com

About Publicis Modem
Publicis Modem is a global digital agency network that works with world-class companies in more than 40 countries and has over 1,000 digital employees. Publicis Modem offers a range of integrated marketing services, including strategy and planning; award winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing; and technology enablement. Publicis Modem is part of the Publicis Worldwide network and a member of the Paris-based Publicis Groupe.
Web Site : www.publicismodem.com

About Portfolio
Founded in 1998, Portfolio employs 70 professionals and the agency is known as one of the leading integrated web communications agencies in South Korea. Portfolio is specialized in website building, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization. Clients include Microsoft Korea, Prudential, Marriott International, Nissan Korea, Estée Lauder, Woonjgin Group, Epson, Phoongwae Pharmaceutical Corp, Yuhan Kimberly and Nongsim Kellogg. Headquartered in Seoul, Portfolio is led by Heewon Park, who is also the president of Korea Digital Agency Industrial Association.
Web Site : www.portfolioad.com

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced it has hired Sonjoy Ganguly as Vice President of Product Management. Ganguly brings 15 years of product management experience to Ringleader. His directives will include setting product strategy, defining the roadmap of major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Mobile is at the forefront of digital advertising – it is the only medium where relevant ads can be positioned in front of consumers wherever the consumer is. And, we’re now seeing significant media spend shift to the emerging mobile market,” said Mr. Ganguly. “Ringleader Digital is the industry’s most viable player due in large part to its groundbreaking technology approach to the mobile ad space. As we move the company forward, we will play a major role in shaping the industry’s future success.”

Ringleader Digital’s open, third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. Recent announcements consist of deals with major brands like IAC Advertising Solutions and innovative mobile application companies like HopStop, with more deals in negotiations. The company’s unique abilities to target campaigns by device functionality as well as to provide common reporting that maps through DoubleClick and Atlas ad management systems are only two of many reasons for Ringleader’s strengthening popularity. Digital advertising benefits are vast, requiring the right sophisticated solution to roll out strong go-to-market product strategies.

“The timing is absolutely right to augment our team with Sonjoy,” said Bob Walczak, CEO of Ringleader Digital. “We’ve experienced considerable and steady growth since our re-launch earlier this year. It’s time to take advantage of that momentum; to define next steps that will continue realizing our digital advertising platform’s potential. Having Sonjoy’s expertise as part of the leadership staff is invaluable to meeting these objectives.”

Prior to Ringleader, Mr. Ganguly was Director of Product Management for DoubleClick’s Rich Media product line, functioning as the general manager for the multi-million dollar global business unit. Before that, he was at TheLadders.com, an online job board for professionals, where he was hired to develop the product development department, implementing standards and procedures using software development lifecycle methodologies. Mr. Ganguly also held product director responsibilities at Donovan Data Systems, the leading global data service provider to the advertising industry, where he was responsible for numerous global product launches. He holds a BS in Management, Industrial & Labor Relations and International Business from New York University’s Stern School of Business.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com – one of the most popular national news sites on the Web – and many targeted media properties, such as Gannett’s network of moms sites. Since late 2007, ADTECH, has built data centers in Virginia and California to serve U.S. customers.

“This agreement is a significant milestone for ADTECH in terms of establishing our technology in the United States,” said Dirk Freytag, CEO of ADTECH. “We’ve been working extremely hard over the past year to solidify our infrastructure in order to fully support U.S. customers. The opportunity to showcase our capabilities with a top media company like Gannett makes all that work worthwhile.”

“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer. “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns. Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.”

“Our partnership with Gannett is a testament to ADTECH’s tireless efforts to establish itself as a digital ad serving leader in the United States, and a reflection of Platform-A’s commitment to be the solution of choice for publishers looking to maximize online ad revenues,” said Lynda Clarizio, President of Platform-A. “Our goal is to provide Web publishers with the best tools and technologies to manage and monetize their advertising inventory, and we’re thrilled that Gannett has selected ADTECH as its ad serving partner in the United States.”

Gannett reaches more than 25 million monthly unique visitors, as measured by Nielsen//NetRatings. Helios IQ, will deliver more than five billion monthly ad impressions monthly across Gannett’s online network.

While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for online marketing to influence back-to-school revenue, the survey reveals. Eighty-three percent of all back-to-school consumers indicate that they’re somewhat likely to seek information on promotions they see online. The survey also shows that women are typically the primary decision-makers for back-to-school purchases.

“While back-to-school buying remains primarily an offline activity, the survey reveals plenty of opportunity for online marketing to influence back-to-school purchases,” said Stuart Rodnick, Senior Director of the ADlytics group. “As an example, the usefulness of weekly circulars can be extended online where they can be viewed any day of the week and targeted to in-market back-to-school shoppers.”

Nearly 40% of consumers who buy early are likely to purchase electronic items vs. later shoppers (17%). This suggests that advertisers may want to promote laptops, cell phones and other electronics during the earlier summer months. Advertisers can also use online targeting as a way to reach these consumers during these early summer months.

With the majority of back-to-school purchases overall taking place in August, retailers can start to accelerate spending and increase store traffic earlier in the summer by highlighting promotional specials during mid-summer, similar to the way Black Friday and Cyber Monday accelerate holiday shopping spend.

Platform-A’s ADlytics group collaborated with OTX, a top-25 global consumer research and consulting firm, to conduct the survey. OTX gathered data from a sample of 1,000 families with school-aged children (age 6-17). Interviews were collected April 10 – 14 to assess how and when they will make back-to-school purchases this year. Platform-A’s ADlytics Group provides thought leadership that helps advertisers drive revenue through fact-based insights, strategy expertise and innovative research projects that measure the effect of online advertising to online and offline results.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui.

About OTX
OTX is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today – products that work to uncover deeper and more profound consumer insight. Today the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia, China, and Mexico.