Posts Tagged With: digital advertising

MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

» by Otilia Otlacan December 11th, 2008 at 11:21 am » Comments (0)

Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside ...more »

15 Firms Participate in Addressable Ads Interoperability Event Held at CableLabs

» by Otilia Otlacan November 24th, 2008 at 11:56 am » Comments (0)

LOUISVILLE, Colo. - CableLabs® hosted an Addressable Advertising Interfaces interoperability event during the week of November 10 at its laboratories here. The interoperability event is part of the technical support CableLabs is providing to enable new forms of advertising on cable networks. Fifteen companies demonstrated interoperability among their products based on Society of Cable Telecommunications Engineers (SCTE) 130 standards for advanced digital advertising. This is the first time for multi-company testing held around these standards, and is also an early integration of the SCTE 130 standards with CableLabs ETV/EBIF standards for interactive television and advertising. “We greatly appreciate the strong support and ...more »

Lara Croft Returns in First Full Page North American HD Video Takeover

» by Otilia Otlacan November 24th, 2008 at 10:00 am » Comments (0)

IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites. The Tomb Raider: Underworld takeover uses an ...more »

MIVA Obtains Credit Facility for up to $10 Million

» by Otilia Otlacan November 17th, 2008 at 9:30 am » Comments (0)

Credit Line Expected to Support Expansion of ALOT Brand and Roll-Out of New MIVA Media Ad Platform NEW YORK - MIVA, Inc., (NASDAQ:MIVA), a digital advertising and media company, announced that it has entered into a credit facility for up to $10 million provided by Bridge Bank N.A., a subsidiary of Bridge Capital Holdings (NASDAQ: BBNK). America’s Growth Capital (AGC), a leading investment bank serving emerging growth companies, acted as financial advisor and sole placement agent for MIVA. The line of credit is expected to support the growth of MIVA’s expanding ALOT toolbar and homepage brand, the roll-out of the company’s new ...more »

Best of 2008’s Digital Campaigns Announced at Eyeblaster Awards

» by Otilia Otlacan November 7th, 2008 at 11:14 am » Comments (0)

Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation. Agencies and campaigns receiving this year’s top honors include: North America People’s Choice HP TouchSmart by Goodby Silverstein & Partners International ...more »

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

» by Otilia Otlacan November 5th, 2008 at 10:50 am » Comments (0)

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and advertising agencies within the digital marketing ecosystem. The announcements were made at the IAB’s annual Ad Operations Summit in New York City, where leaders in advertising operations and account management at media companies and advertising agencies convened to share a 360 degree view of key supply ...more »

New Razorfish Research Consumers Increasingly Using Social Media to Make Buying Decisions

» by Otilia Otlacan October 29th, 2008 at 1:30 pm » Comments (0)

Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social networks, according to a report published earlier by Razorfish (www.razorfish.com), one of the industry's largest digital marketing agencies. FEED: The Razorfish Consumer Experience Report can be found at http://feed.razorfish.com. FEED documents the results of a 2008 survey that Razorfish conducted of more than 1,000 connected consumers (a coveted group who spend money online and have access to broadband). According to the Razorfish Digital Consumer Behavior Study, connected consumers are adopting social media and web 2.0 ...more »

AdMob Raises $15.7 Million in Series C Funding to Grow Worldwide Leadership in Mobile Advertising

» by Otilia Otlacan October 29th, 2008 at 9:00 am » Comments (0)

AdMob Triples Number of Ads Served in the Past Year and Expands Network to Include More Than 6,000 Publishers SAN MATEO, Calif. & LONDON - AdMob, the world's largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital’s Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008. Fueled by ...more »

First Advertising Trial Launches on Virgin Media’s On Demand TV Platform

» by Otilia Otlacan October 21st, 2008 at 9:46 am » Comments (0)

Trial Uses On-Demand and Advertising Specialist SeaChange International’s AdPulse System ACTON, Mass. & LONDON - Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg's, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three month trial will take place across north London from this week. The ad insertion technology, SeaChange’s AdPulse On Demand system (Nasdaq: SEAC), inserts ads before and after on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time ...more »

Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4

» by Otilia Otlacan October 20th, 2008 at 6:52 pm » Comments (0)

Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them ...more »