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Evidon Passes 50 Billion Impressions Served, 80 Million Unique Users
Tremendous Growth of Companies utilizing the “Ad Choices” Icon via Evidon Continues as Opt-Out Rates Remain; More than 80 million US internet users served ads with Ad Choices Icon delivered by Evidon each day Greenlight Program Ensures Exponential Spike at IAB Deadline in Late August NEW YORK – Evidon, the leading provider of compliance services [...]
eBureau Launches Audience Targeting Solution for Brand and Performance Marketers
Custom Audiences Deliver New Level of Targeting Precision to Online Display Advertising NEW YORK – eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced the availability of its newest solution, Audience Targeting. This new solution leverages the company’s predictive analytics to create Custom Audiences for any advertiser who wants to reach [...]
Adobe and Interactive Marketing Industry Collaborate on New Formats for Mobile Advertising
New Collaboration Gives Brands and Agencies Creative Control and Delivery Capabilities Required for High-Impact Interactive Campaigns Adobe MAX 2010 LOS ANGELES – At Adobe MAX, Adobe’s worldwide developer conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced it is collaborating with six leading digital advertising companies to define two new full screen ad formats for smart phones that [...]
Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition
Contest to Reward the Most Creative Digital PSA Campaign SUNNYVALE, Calif. & NEW YORK – Yahoo! (NASDAQ: YHOO) and the Ad Council announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. The winning campaign, selected by a panel of digital advertising leaders, [...]
Marketers Reduce Media Waste with Fully-Informed Planning & Buying Across Real-Time Exchanges
Turn Platform v2.1 provides actionable bid & audience insights in real time. Redwood City, CA – Turn Inc., the smart platform for digital advertising, today unveiled visually intuitive bid forecasting and audience extension tools that empower agencies and brands to make fully-informed media planning and buying decisions across real-time ad exchanges. Media planners can immediately [...]
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications [...]
Solbright Integrates PubMatic Data to Simplify Digital Ad Operations for Premium Publishers
Industry Pioneers Join to Improve Visibility and Management Reporting for Ad Operations NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time [...]
Covario Recognizes Top Advertisers with SIGMA Awards, for their Innovation in Search and Digital Advertising
Apollo Group, Cabela’s , Intel and Yahoo Honored for Excellence and Contributions to the Future of Digital Advertising SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced the winners of this year’s SIGMA awards. The winners were announced at INFLECTIONPoint 2010, Covario’s annual customer conference [...]
INFLECTIONPoint Conference to Include Major Advertisers
Discussing Interactive Marketing Strategies and The Future of Digital Advertising; Fortune 500 Industry Experts to Share Search and Online Marketing Strategies that Drive Results SAN DIEGO – Covario, Inc., the leader in search engine optimization (SEO) and search engine marketing (SEM) software and services for Fortune 500 companies, announced the program and keynote speakers for [...]
Dynamic Logic Announces New Partnership with IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns
Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data NEW YORK – Millward Brown’s Dynamic Logic announced the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and shopper insights. The solution is part of the DLConnects™ family [...]
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly [...]
MediaCom Taps Eyeblaster as New Ad Serving Provider
Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, [...]
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