Turn Platform v2.1 provides actionable bid & audience insights in real time. Redwood City, CA – Turn Inc., the smart platform for digital advertising, today unveiled visually intuitive bid forecasting and audience extension tools that empower agencies and brands to make fully-informed media planning and buying decisions across real-time ad exchanges. Media planners can immediately [...]
Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications [...]
Industry Pioneers Join to Improve Visibility and Management Reporting for Ad Operations NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time [...]
Apollo Group, Cabela’s , Intel and Yahoo Honored for Excellence and Contributions to the Future of Digital Advertising SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced the winners of this year’s SIGMA awards. The winners were announced at INFLECTIONPoint 2010, Covario’s annual customer conference [...]
Discussing Interactive Marketing Strategies and The Future of Digital Advertising; Fortune 500 Industry Experts to Share Search and Online Marketing Strategies that Drive Results SAN DIEGO – Covario, Inc., the leader in search engine optimization (SEO) and search engine marketing (SEM) software and services for Fortune 500 companies, announced the program and keynote speakers for [...]
Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data NEW YORK – Millward Brown’s Dynamic Logic announced the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and shopper insights. The solution is part of the DLConnects™ family [...]
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly [...]
Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, [...]
Common SCTE 130 Interface Enables Cable Television Operators to Deliver Enhanced Advertisements on Linear TV Channels NCTA’s The Cable Show 2009 ACTON, Mass. & PLANO, Texas – SeaChange International (NASDAQ: SEAC), the leading provider of video-on-demand (VOD), digital advertising and IPTV software, systems and services, and BIAP, a leading supplier of EBIF technology and products, [...]
20-Year Industry Veteran Brings Proven Expertise in Wireless and Digital Advertising Markets to Drive Continued Ringleader Digital Growth NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of [...]
Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads [...]
Joseph Jaffe, author of “Join the Conversation” and “Life After the 30 Second Spot” keynotes to leaders in digital advertising and marketing pharmaceuticals NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social data, announced that it will host the first summit on social web participation for pharmaceutical brands, on Wednesday, [...]
