New York, New York -  MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior in the entertainment vertical.

The new research, which will also be presented at the iMedia Entertainment Summit, shows that Entertainment consumption continues to be one of the most popular activities on the Web. According to comScore Media Metrix, Entertainment sites reached 99% of the US population in May 2010. Visitors also displayed strong engagement with these sites, with an average Internet user frequenting the Entertainment site category 21 times during the month while spending 12 percent of their online time consuming Entertainment-related content.

An analysis of billions of impressions from MediaMind shows that a higher share of consumers spend time with entertainment ads compared to any other vertical. Of those who spend meaningful time with ads, the vast majority – 95% – completed the experience on-banner without clicking through to the advertiser site. The data further reveals that entertainment ads with video performed significantly better than those without video.

“Entertainment marketing gives consumers an immediate opportunity to keep up with pop culture,” said Gal Trifon, CEO and co-Founder at MediaMind. “As clicks become increasingly irrelevant in entertainment verticals, it’s imperative to deliver and measure a full brand experience wherever the users choose to engage with the brand.”

The research also shows the link between box office revenues and engagement with online display ads.  A statistical modeling of comScore’s AdEffx Action Lift shows that online activity is linked to offline sales and movies’ gross revenues.  “A user’s behavior is tied directly with the user experience,” said Erin Hunter, comScore Executive Vice President. “This new study provides important insights for advertisers looking to increase brand awareness and take the necessary steps to plan a smarter campaign that will result in a stronger ROI.”

For more information on MediaMind, visit http://www.MediaMind.com and comScore, visit http://www.comScore.com

About MediaMind
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance.  Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns.
The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.
Headquartered in New York, MediaMind has over 35 representation offices across all major markets worldwide.  In 2009, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide. Learn more at: http://www.MediaMind.com.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing solutions in the measurement and evaluation of online audiences, advertising effectiveness, social media, search, video, mobile, e-commerce , and a broad variety of other emerging forms of digital behavior. comScore’s capabilities are based on a global panel of approximately 2 million Internet users who have given comScore explicit permission to confidentially capture their browsing and purchase behavior. These data can also be combined with census-level Web site or telecom carrier data to provide the most comprehensive and unified measurement of digital activity. comScore’s recent acquisition of ARSgroup adds one of the industry’s most validated measurement of the persuasive power of advertising in TV and multi-media campaigns. comScore services are used by more than 1,300 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, Facebook, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!. For more information, please visit www.comScore.com

New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but lags in social networks and gaming environments.

The study also confirms that video advertising boosts engagement—doubling Dwell Time and increasing Dwell Rate by 20%. As a result, video yields double the ROI of non-video Rich Media.  Download the complete study, Online Video Advertising:  Doubles Engagement, Boosts ROI, at http://bit.ly/EB_Research_OnlineVideo.

As marketers increasingly leverage online video, this new research, analyzing billions of impressions, provides insight into what, where, when and why video advertising engages users online. An examination of users’ behavior by frequency of exposure shows that campaigns with video advertising achieve better results with fewer exposures when compared to rich media campaigns without video.  For example, users exposed to an ad with video twice achieve the same Dwell Rate of users exposed to a non-video ad three times.

“When it comes to online advertising, savvy marketers are using video to work both ends of the consumer funnel to drive results,” said Gal Trifon, CEO and Co-founder at Eyeblaster.  “Online video advertising provokes engagement and Eyeblaster’s data demonstrates that users are more compelled to play with an ad that contains video.  A blend of In-Stream, In-Banner and Floating ads allows advertisers to engage their target audience regardless of where they spend their time online.”

In the last four years, the growth of video impressions has outpaced rich media growth by 60%. Eyeblaster’s data suggests that since the beginning of 2006 to Q2 2009, video impressions have increased more than seven times in the US market and tenfold worldwide.

Key highlights from the video report include:

* In-Stream video ads have the highest proportion of ads fully played compared to any other format.
* Creative decisions play a significant role in ad performance: Rollover user-initiated video performs best followed by auto-initiated video; click user-initiated performs worst.
* Weekdays from 9 am to 5 pm is users’ preferred time to watch In-Banner and Floating video ads.
* Relatively few users un-mute video ads; auto-initiated video has the highest un-mute rate.
* An increase of video length by five seconds reduces Video Fully Played rate by 2.8%, on average.

For a complete list of video best practices and a deeper analysis of video environments and ad performance, download the complete research report here: http://bit.ly/EB_Research_OnlineVideo.

*The Dwell metric measures key interactions including time the mouse was over an ad, user-initiated video duration, user-initiated expansion duration and any other custom interaction duration. Unintentional dwell instances lasting less than one second are excluded in the calculation. Dwell Rate is the cumulative instances of where a user interacted with the ad divided by served impressions.

About Eyeblaster

In 1999, Eyeblaster was the pioneer in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management.  As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online.  The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers.

MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide.  This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics.  The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines:  ad serving, video and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide.  Learn more at: http://www.eyeblaster.com.

SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, will showcase OpenTV Eclipse®, the company’s entry-level campaign management solution, at the IBC show in Amsterdam, Sept. 11-15, 2009, Hall 1, Stand C81.

Specifically designed for operators with less than 200 channels, OpenTV Eclipse® provides a campaign management solution for operators in markets such as Europe, Asia and Latin America wishing to develop their ad insertion operations. It allows service providers in those regions to maximize the value of their advertising business by streamlining the workflow of linear ad campaigns, including delivery and reporting processes. As previously announced in May 2009, OpenTV Eclipse is also part of the “Ad in a Box” solution jointly proposed by ARRIS and OpenTV which provides an end-to-end Digital Program Insertion (DPI) advertising system for the European market.

“Advertising management is becoming an increasingly vital component to the success of advertising campaigns worldwide,” said Paul Woidke, Senior Vice President and General Manager, Advanced Advertising for OpenTV. “The concepts of ad insertion and campaign management are gaining momentum in Europe and other regions, and with a proven solution like Eclipse, OpenTV can help service providers around the world grow their advertising business by making it more valuable, more efficient and easier to manage.”

Visitors to the OpenTV booth will be able to gain a better understanding of linear ad sales operations and how OpenTV Eclipse makes it easier for operators to manage their advertising insertion campaigns. By accommodating essential traffic & billing needs, OpenTV Eclipse provides the fundamental features required to quickly get an ad sales team operational. The solution delivers key features, processes and workflows for customer management, copy management, program/network management, inventory allocation, orders, schedule, verification, month-end processing, billing and reporting in order to provide a basic but solid foundation for ad insertion teams. Finally, OpenTV Eclipse is engineered to enable a smooth migration to the OpenTV EclipsePlus™ solution as the complexity and traffic volume of advertising campaigns increase.

The first international deployment of OpenTV Eclipse is expected to occur in Europe later this year.

About OpenTV

OpenTV is one of the world’s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 133 million devices around the world and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV’s campaign management solutions currently provide advertising services to more than 34 million cable subscribers across the United States representing more than 55 percent of the subscriber base of the top ten MSOs. For more information, please visit www.opentv.com.

NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated.

“In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”

Incoming Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.

“The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”

“Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”

About Ai Media Group:

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.

August 6, 2008 – ATLANTA — EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced the launch of its AdWonder 9.3 Flash Component, the latest version of its video and rich media advertising authoring tool. AdWonder was originally introduced in November 2006 and revolutionized the creative and production process for agencies building and deploying in-page online rich media and video ad campaigns. This new 9.3 upgrade also includes authoring capabilities for EyeWonder’s next generation of interactive in-stream ad campaigns, enabling agencies and advertisers to centralize their production of the most compelling and effective in-page and in-stream rich media and video ad campaigns through one platform.

“Our AdWonder 9.3 Component marks another huge leap forward for agencies and advertisers looking to utilize industry-leading interactive features, video, and audio into the in-stream ad environment,” said Ricky McClellen, CIO of EyeWonder. “With AdWonder 9.3, advertisers can now not only repurpose their traditional TV spot into a pre-roll ad campaign, but they can now create interactive, engaging in-stream ad experiences that engage and encourage audiences to interact and spend more time with the advertiser’s brand – all with one easy-to-use authoring tool.”

AdWonder 9.3 gives agency creative personnel the power to design, build, preview, test and approve any EyeWonder in-page or in-stream ad unit without ever leaving the Adobe® Flash® Professional CS3 authoring environment – drastically reducing the time needed to deliver traffic-ready video and rich media ads, while also dramatically improving the level of creativity. Flash Professional is currently the preferred authoring tool of the world’s agencies and advertisers, and the Adobe Flash Player runtime reaches more than 98 percent of today’s Internet–connected PCs and more than 500 million mobile devices and handsets worldwide.

“Enhancing customer options with more video and interactivity is a primary focus for Adobe. EyeWonder’s newest AdWonder Component furthers this mission for agencies building interactive ads using Adobe Flash CS3 Professional,” said Jennifer Taylor, director of product management, Flash creation and distribution at Adobe. “By providing the advertising community a platform for creating today’s most interactive in-page and in-stream ad campaigns, EyeWonder shares our goal of making it easy to rapidly develop and easily deliver the richest interactive content to the widest possible audience.”

AdWonder now makes it easy for agencies to repurpose creative and media assets and functionality directly from in-page ads rich media into in-stream ads. EyeWonder interactive features like Send to a Friend, Tabbed Panels, Multiple Videos, Mobile Reminders, Downloads and more can now be integrated directly into in-stream ads, encouraging users to explore them further, resulting in measurably higher interaction rates and time spent than current in-stream options.

With this 9.3 release, creative directors, media planners, agencies and publishers will now benefit from:
• Full interactive in-stream rich media and video ad authoring and support (including templates)
• New customizable user interface to best suit individual creative needs
• Improved work-flow management featuring campaign-based asset management
• Improved scalability and efficiency due to enhanced upload functionality
• New and improved templates for widget creation
• New staging environment for synched RoadBlock ad units, including a unique debug window
• New operating system-specific APIs to reduce system complexity and improve communications
• Consolidated reporting for all in-page rich media and in-stream placements – ability for clients to compare and optimize campaigns across both types of placement

Some of the key features retained from the previous version of AdWonder include:
• Full support for both Mac and PC users
• Full in-page rich media and video ad authoring and support (including over 50 built-in templates)
• Compatible with all versions of ActionScript
• Efficient demo creation which enables users to create and modify demos without affecting the published ads

AdWonder 9.3 supports agencies and designers using Adobe Flash Professional CS3, and delivers enhanced creative capabilities, greater audience reach and improved workflow efficiencies than many competitive platforms. AdWonder is already the choice of eight of the top ten agencies in the U.S. and is leveraged by more than 500 agencies worldwide.

About EyeWonder
EyeWonder, Inc. is the pioneering Interactive Digital Advertising provider that extends the reach of online rich media and interactive video ads to any interactive, digital device displays. Through its renowned technology, products and services, the company empowers advertisers, advertising agencies, and content publishers to centrally create, deliver, manage and optimize all of their interactive digital ad campaigns. EyeWonder’s unique development process and campaign management platform enables the industry’s most comprehensive creative capabilities, resulting in digital advertising campaigns that are proven to drive the best results.
EyeWonder, Inc., headquartered in Atlanta, Georgia, U.S.A., continues to rapidly grow its business domestically and internationally in response to increasing worldwide demand for its innovative Interactive Digital Advertising solutions.
For more information on the company’s digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

“We’re experiencing tremendous growth in terms of our company’s geographic footprint and corresponding client demand. We’ve added three new offices in the first two quarters this year: Amsterdam, Madrid, Hamburg; not to mention the office in Cologne we opened last year,” said John Vincent, chairman and CEO of EyeWonder, Inc. “With growth comes a high-level of responsibility, accountability, and proactive planning,” continued Mr. Vincent, “and that’s why we sought out and recruited two excellent additions for our team.”

“Mr. Reese joins us from his former post as the CFO of a leading data management systems company,” said Vincent. “And, Mr. McClellen’s information technology background and business process expertise will ensure that EyeWonder continues to remain at the technological forefront both internally and externally.”

“It’s amazing that EyeWonder’s served impressions were up nearly 300 percent from 2006 to 2007”, said Mr. McClellen, “The growth trend is continuing this year as well, and from a technology and infrastructure perspective, this means that we have to advance the way we support and deploy our solutions as we move into new markets.”

“We’re growing rapidly. We’ve experienced a 42 percent increase in headcount in 2008. One of EyeWonder’s basic tenets for sustaining and managing growth is to bring the best talent into the company” said Mr. Vincent. “We’re fortunate to be joined by two experienced executive managers who can positively impact the business immediately.”

Mr. Bruce Reese, Chief Financial Officer, is responsible for the financial operations of EyeWonder, with a primary focus on the management of the corporation’s growth as well as the analysis of short- and long-term financial risk. Additionally, Reese manages the company’s annual financial planning cycle, including budgeting, and he sets the financial goals for the organization.

Mr. Ricky McClellen, Chief Information Officer, is charged with leading EyeWonder’s product strategy and development. He is responsible for the creation and implementation of enterprise business processes across the organization. McClellen is also accountable for the performance and evaluation of the infrastructure and information technology teams. In addition to spearheading the company’s innovations and product enhancements, he oversees the operations of EyeWonder’s campaign delivery and reporting systems.

EyeWonder, Inc. is the pioneering Interactive Digital Advertising provider that extends the reach of rich media from online to any interactive, digital device displays. Through its renowned technology, products and services, the company empowers advertisers, advertising agencies, and content publishers to centrally create, deliver, manage and optimize all their interactive digital ad campaigns. EyeWonder’s unique development process as well as its campaign management platform enables the industry’s most comprehensive creative capabilities for digital advertising campaigns that are proven to drive advanced results. EyeWonder, Inc., headquartered in Atlanta, GA, U.S.A., continues to rapidly grow its business domestically and internationally in response to increasing worldwide demand for its innovative Interactive Digital Advertising solutions.
For more information on the company’s digital advertising solutions or its global office network, please visit http://www.eyewonder.com.