Digital Ad Overlays | Ad Operations Online

This is a tag page, a collection of currently published articles on the topic indicated by the tag name. If you haven't found here what you were looking for, we suggest you navigate the site using the menu above, or try to re-formulate your search:

RGB Networks and OpenTV Demonstrate Advanced Advertising Capabilities for Cable Television Operators

Posted on 03 July 2009

Standards-based Approach Enables Real-time Localization of Ads Using Digital Overlays

SAN FRANCISCO & SUNNYVALE, Calif. – RGB Networks, the leader in network video processing, and OpenTV (Nasdaq:OPTV), a leading software and technology provider of advanced digital television solutions, have developed a joint demonstration that shows how cable television operators can use the companies’ advanced, standards-based advertising capabilities to generate new ad revenues from their video-on-demand (VOD) services and traditional linear programming.
Read the full story

Tags: broadcast network processor, digital ad overlays, digital television solutions, opentv, RGB Networks;, tv ad insertion, tv advertising

Posted in Ad Networks and Platforms, Ad Operations, Ad Products, TV & Cable AdvertisingComments (0)

Do you have, or know of a Twitter profile relevant to Online Advertising?

Let us know, and we'll add it to the Twitter list - see below its live feed!