Tag: Diageo

Optimus Launches Winning “Done” TV Ad Based on Contest Seeking Young Chicago Creative Talent

| February 6, 2009 | 1 Comment

Smart, original spot airs in 11 Chicago regions CHICAGO – Leading production and post production house, Optimus, announced that it has completed and aired “Done,” the TV commercial based on the winning script from the Optimus “One Shot” contest. The contest was staged last August in partnership with the firm’s brand marketing agency, Scott & [...]

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Publicis Groupe Acquires W&K Communications Agency Further Strengthening Its Operations in China

| December 9, 2008 | 3 Comments

PARIS – Regulatory News: Publicis Groupe (Paris:PUB) announced the acquisition of the Chinese full-service advertising agency W&K Communications. Effective immediately, the agency will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations. W&K Communications will continue to be led by Mr. Guo Weijun, current Chairman, [...]

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Digital Entertainment and Advertising Innovators Come Together to Create Interactive In-Bar Media Network

| August 18, 2008 | 2 Comments

TouchTunes Enhances Strategic Growth; Acquires Barfly Interactive Networks NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its [...]

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Yahoo!, Fiat and Chrysler LLC Win EU Vibrant Awards for In-Text and Contextual Video Advertising

| June 6, 2008 | 0 Comments

LONDON, June 6, 2008 – Vibrant Media, the world leader in video and contextual advertising, presented its first Vibrant Awards last night in London, recognising the creative and strategic use of in-text and contextual video advertising. “These awards reflect the growing influence of in-text on the advertising landscape as a whole.” Says Craig Gooding, CCO [...]

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