NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.

“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”

“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”

Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About EyeWonder, Inc.

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008

**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009

Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest. The ad, often video, is only activated once the user hovers over the word, and the advertiser is only charged when the user clicks on the ad itself.

According to a recent Nielsen Online report, commissioned by Vibrant, 70% of those surveyed felt that in-text ads are the most relevant to page content and 65% felt in-text ads are most effective in conveying their message. And, by extension, over half of respondents indicated a positive opinion of advertisers who use in-text ads-more than any other online format. Through Vibrant, top tier brand advertisers can reach over 120 million people worldwide with ads across 3,500 premium websites.

In addition to providing in-text advertising, Vibrant will work with ITV to provide Vibrant Related Content, an editorial tool which offers an automatic hyperlinking system to surface an additional layer of information to editorial hyperlinks. These links could include the websites related articles, video, music, and images. Clearly differentiated from Vibrant’s In-Text Advertising product which use a double-underline, these links mirror the style of the publisher’s own editorial hyperlinks with a tiny magnifying glass icon to indicate that further editorial information is available.

Says Gary Cole, ITV’s Head of Online Revenue, “The best thing about Vibrant’s in-text technology is that it enables us to deliver ads that are relevant to our users when they want to see them. Through in-text ads, we are able expand our ad real estate whilst ensuring a better user experience across our network.”

According to Craig Gooding, Co-founder and CCO of Vibrant, “ITV is a great addition to our growing list of 3,500 of premium publisher websites offering Vibrant In-Text Advertising. We also look forward continuing our roll out of Vibrant Related Content in the coming months and working closely with the ITV to surface valuable content from their editorial archives.”

About Vibrant

Vibrant, a world leader in contextual technologies and in-text advertising solutions gives marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Reaching more than 128 million unique users per month (comScore, Oct 2008), Vibrant manages more than five billion words and phrases each month for top brand advertisers such as Microsoft, Unilever, Warner Bros and Sprint. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

About Friends Reunited

Friends Reunited is the original social network with over 19 million members, representing an unparalleled cross section of Britain’s online population. It was launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other and swiftly became a British media phenomenon. In 2005 Friends Reunited was acquired by ITV.

About ITV Network

ITV is the UK’s largest commercial broadcaster and the largest advertising funded media owner in the UK across all media: television, radio, press, cinema, outdoor and the internet. As a producer, ITV makes more hours of network television than any other UK commercial producer. With the digital transformation of the media sector, ITV is developing new businesses across different platforms and media. ITV.com, the home of ITV online, offers access to ITV programming, clips and exclusive content.

MRC accreditation certifies that Edmunds.com has adhered to the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB) in counting online advertising impressions and traffic measurements. The accreditation also certifies that Edmunds.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC.

“This accreditation helps ensure advertisers and their agencies that Edmunds.com’s audience measurement practices are valid, reliable and effective,” said Bradley Spannbauer, Edmunds.com Director of Advertising Operations. “This is a validation of both the custom reports we deliver to advertisers and to the site traffic analysis we collect to report on the trends in the automotive industry.”

“Media Rating Council standards and IAB Measurement Guidelines resonate with clients and industries seeking valid and reliable advertising impression measurement data,” said George Ivie, Media Rating Council Executive Director. “And Edmunds.com is the first dedicated automotive website to meet our stringent requirements and receive MRC accreditation.”

Other industry-leading properties that have achieved MRC accreditation include 24/7 Real Media, AOL, Atlas, CNET, Disney Internet Group, DoubleClick, Forbes.com, Google, MSN, Turner Digital, Univision.com, The Weather Channel Interactive and Yahoo!.

About Edmunds Inc. (http://www.edmunds.com/help/about/)

Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named “Best Car Research Site” by Forbes ASAP, has been selected by consumers as the “Most Useful Web Site” according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated “#1″ in Keynote’s study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client.

DoubleClick’s DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.

“We’ve worked with Collective on a number of advertising initiatives for our clients, and in each case, DART Adapt has provided significant lift in a variety of key metrics, including interaction-rate,” says Sara Hall, OMD San Francisco. “It’s great to see how optimization tools can make sense for brand advertising, not only direct marketing.”

“Collective and DoubleClick worked together to customize DART Adapt to capitalize on the unique audience and inventory characteristics of the Collective Network,” said Joe Apprendi, chief executive officer of Collective Media. “In addition to the work we did for this particular client, the lift we’ve seen using DART Adapt has been measurable and actionable, giving our customers greater insight on campaign performance beyond click and conversion rates, including the audience engagement metrics that matters most to our brand advertisers.”

Since implementing DoubleClick’s automatic optimization tool, Collective Media has delivered significant lift in all key return on investment (ROI) metrics: click-rate, conversion-rate (post-impression and post-click) and interaction-rate for its advertisers. “In the most recent quarter, DART Adapt drove an average click-through lift of more than 30% with many advertisers experiencing a lift greater than 100%.”

“When we launched DART Adapt a year ago we wanted to enable publishers to improve campaign performance while generating more revenue from their ad inventory,” said Brad Bender, vice president of optimization solutions for DoubleClick. “This particular implementation demonstrates DART Adapt’s flexibility in optimizing against a variety of user actions, enabling clients to partner with advertisers to help drive ROI based on specific campaign objectives.”

About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 120 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of entertainment, sports and health sites. Collective’s innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Chicago and Detroit. Learn more at http://www.collective-media.com.

About DoubleClick Inc.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1300 people and delivers billions of digital communications every day. Learn more at http://www.doubleclick.com.

Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive global network of publisher sites, advertiser and agency partners to broadly distribute and effectively monetize their premium Web video content.

Adconion’s launch of AMG-TV signals its innovative evolution from the traditional ad network model pairing advertisers with publisher sites, to a truly global distribution platform designed to monetize all types of audience-targeted, multimedia content. For Adconion’s ad agency partners, AMG-TV provides a scalable branded video solution paired with highquality original content and the ability to optimize campaigns across video, display and email. In addition, Adconion will provide advertisers and brands with a range of data on the performance of their campaigns and how new and existing customers are interacting with their messages.

Vuguru (www.vuguru.com), the Emmy®-nominated new media studio backed by Michael Eisner’s The Tornante Company, is the first production studio using Adconion’s AMG-TV to syndicate its new show Back on Topps beginning today. Back on Topps, a hilarious, behind-the-scenes journey into one of the world’s most recognizable sports companies, will premiere new episodes twice weekly online.

“AMG-TV is a boon to both creators and agencies and brings Adconion closer to fulfilling our vision of becoming the largest IPTV network by 2010,” said Tyler Moebius, Founder and CEO, Adconion. “We are breaking the stranglehold that YouTube and other video platforms have had on professional video creators and giving them broader, global distribution and a sales force dedicated to pairing their content with brand advertisers for greater monetization opportunities. We are essentially meeting Web video’s two greatest challenges to date: audience and monetization.”

“The partnership with Adconion’s AMG-TV will provide an optimal platform for Back on Topps to achieve an instant global footprint through Adconion’s network of publishers,” said Michael Eisner, The Tornante Company. “As Vuguru continues to create high-quality professionally-produced content for the Internet, it becomes vital to develop measurement platforms and distribution models that will help move the space forward.”

“AMG-TV offers agencies a one-stop solution that unites hard-to-find quality content with massive distribution for instantly scalable video campaigns,” said Keith Kaplan, President of North America, Adconion. “We understand that many of our agency partners – both digital and traditional – are not interested in sponsoring user-generated content, and we will continue to add premium branded video content that will be syndicated across our worldwide network of publishers.”

Adconion’s network reaches over 240 million unique users, or nearly one-third of the global Internet population, according to comScore.

About Adconion
Adconion Media Group is the only independent global advertising network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Madrid, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

NEW YORK – Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within a website. Users in turn are able to conveniently access more information pertaining to subjects of interest. Vibrant Related Content is live in beta and will begin rolling out to 3,500 publishers. As for advertising, publishers may choose to monetize these units which can accommodate standard IAB ads.

Vibrant is already live on more than 3,500 premium publisher websites and reaches more than 120 million unique users worldwide with its commercial Vibrant in-Text Advertising product, identified by green double-underlines. Vibrant Related Content is clearly differentiated by mirroring the style of the publisher’s own editorial hyperlinks and adding a small magnifying glass icon to indicate that further editorial information is available. Publishers can customize both the appearance and functionality of the unit, which is skinned with the publisher’s look and feel.

According to a new, custom study by Nielsen Online, a service of The Nielsen Company, commissioned by Vibrant, in-text advertising has been shown to be one of the most relevant and most effective ad formats available.

Says Vibrant Co-founder and CEO Doug Stevenson, “Adapting our contextual technology for editorial use is a natural evolution as we expand our relationships with publishers and with users, ultimately, who enjoy interactivity and appreciate the convenience of in-text links to surface related information.”

According to Tim Brower, Director of Digital Development at Detroit Media Partnership, “Two things we really focus on at www.detnews.com and www.freep.com are offering a great user experience and making sure people find compelling articles. Vibrant Related Content offers a simple, effective way to achieve both, so implementing it across our sites was an easy decision to make.” Click here for demo. http://www.vibrantmedia.com/demos/verticals/US/BD/news/detNews/detNews _relatedContent_noAd.html (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

According to one recent report on web use*, “Link-following continues to be the most common navigation action, accounting for about 45% of all page transitions.” By providing more links from within their own archives, Vibrant Related Content gives publishers a significant tool to propel “forward navigation,” eliminate “dead ends” and keep users on their website. In addition to the publisher’s own content, Vibrant intends to provide access to additional music and video content.

About Vibrant

Vibrant, a world leading contextual advertising network, gives marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content and offers publishers premium editorial tools to recirculate users throughout their websites. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize contextual campaigns across 3,500 premium publisher websites. Reaching more than 120 million unique users per month (Comscore, May 2008), Vibrant Media manages more than five hundred billion words and phrases each month for top advertisers such as Microsoft, Unilever, New Line Cinema and IBM. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

*”Not Quite the Average: An Empirical Study of Web Use,” Harald Weinreich and Hartmut Obendorf, University of Hamburg; Eelco Herder, University of Hannover; and Matthias Mayer, University of Hamburg, February 2008.

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions.

New York, NY – July 29, 2008 – As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network.

The new video network – which builds on the company’s experience in delivering and managing targeted video campaigns – is supported by Collective Media’s proprietary AMP™ platform. It allows advertisers to leverage high-quality video content from the premium publishers that comprise the Collective Network, offering a suite of in-stream ad units, including pre-roll and overlay video formats.

According to data from eMarketer, U.S. spending on Internet video advertising is expected to grow to $4.3 billion by 2011 – and is currently the fastest growing segment of online display advertising. Yet advertisers are often frustrated by the manual processes that still surround many in-stream video network offerings. Collective Media has designed the Collective Video Network as a centralized and automated solution with ‘an encode once and play everywhere’ capability.

Collective Video also provides advertisers with the same audience targeting, optimizing and reporting technology normally reserved for in-page ad units only. Advertisers can take advantage of Collective’s contextual and behavioral targeting platform when running an in-stream video campaign.

“Launching the Collective Video Network is a natural extension of our premium advertising network and the best-in-class technology we’ve developed in the AMP platform,” said Joe Apprendi, CEO of Collective Media. “Our work with brand advertisers in leveraging video inventory has given us a direct understanding of the pain points that still plague this area. The ease of use we’ve built into our video network, relative to implementing, targeting and optimizing a campaign, offers a scalable value proposition to the market.”

Apprendi added that the growing demand among advertisers to connect with relevant, high-quality video content matches the need of top-tier publishers to make smart and appropriate use of their online video assets. “Building on the strength of our publisher network and the inventory we provide, Collective will bring the expertise, quality and service for which we are known seamlessly to the video landscape,” he said.

The Collective Video Network is designed to provide a centralized and automated single-platform solution that is also highly-scalable. Advertisers that run video-based campaigns through the network will benefit from Collective’s comprehensive reporting which provides standardized video view and interaction metrics via the AMP platform.

The Collective Video Network is the latest offering in a growing suite of Collective Media products and services – which also includes the AMP platform as well as Personifi, its audience targeting system.

About Collective Media
Collective Media is a leading online advertising network and technology company. The Collective Network links high quality, brand-name publishers with Fortune 1000 advertisers. Collective Media’s AMP™ offers high end publishers an ad network management platform to create their own branded, vertical ad networks. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective-media.com.

Jonathan Baron joins Vibrant as the new Vice President of International Sales where he will lead pan-European sales as well as new territories including Russia, Eastern Europe and Asia. Before coming to Vibrant, Baron served as Microsoft Advertising’s Asia Regional Sales Director and then led the Multinational Sales force for the U.S., EMEA and Asia. Prior to that, he headed pan -regional sales in Asia for MSN. Jonathan got his start in the publishing business at United News Media, EMAP and IPC.

Naomi Ferguson brings extensive knowledge and experience to Vibrant as Head of Technology Client Sales. Previously, Naomi managed the technology, telecoms and gambling categories at AOL. Prior to that, Naomi worked at the Financial Times where she was Group Head of Technology Client Sales.

Carl Jordan comes to Vibrant as Director of Publisher Solutions Europe. He will lead the relationship with publishers and extend Vibrant’s reach by solidifying its position as the partner of choice for publishers across Europe. Carl comes from Google where he was responsible for providing discovery, monetisation and commerce solutions to media and publishers within the EMEA region. The portfolio of products included Google Websearch, Adwords, News, Maps, AdSense and Checkout. Before that, Carl was Head of Agency Sales UK for Yahoo Search Marketing (formerly Overture) and prior to that he was the Agency Sales Manager for Emap Metro Online.

Sheila Williams, Vibrant’s new Publisher Solutions Director UK, comes from Associated Northcliffe Digital where she served as Head of Digital Partnerships. Sheila has worked in publishing for over 14 years, most of that online. Her broad experience includes selling display advertising on some of EMAP’s leading consumer magazines, agency sales across The Times and Sunday Times, sponsorship and promotions across IPC brands.

Says Craig Gooding, Vibrant COO and Co-founder, “We have nearly doubled our staff in London over the last six months in order to grow our existing European businesses and break into new markets in Russia, Eastern Europe and Asia. These high powered hires will, on the one hand, help grow our premium publisher network to deliver significant incremental revenues for our publisher partners and, on the other hand, deepen and expand our relationships with advertisers to deliver a suite of solutions based on our proprietary contextual technology.

Other new hires in the London office include: Matt Boak as Senior Account Manager, Alex Davies as Account Manager, Emmy Lacey as Account Manager, Tom Pepper as Account Manager, Fiona Salmon as Account Director, Fola Sullivan as Account Director and Anna Tracey, who returns to head the UK Sales team.
About Vibrant Media
Headquartered in New York, Vibrant Media is a world leading video and contextual advertising network, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize Vibrant In-Text Advertising campaigns across thousands of websites. Vibrant Video provides measurable brand engagement through the largest pay per click video advertising network. Reaching more than 120 million unique users per month, Vibrant Media manages more than five billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, Chicago, Detroit, San Francisco, London, Paris and Hamburg, with more than 200 employees. The Company’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 list for two consecutive years. For more information, visit www.vibrantmedia.com.

Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network for which comScore data are available including Google, Specific Media, ValueClick Networks and Tribal Fusion. According to the same data, Adconion’s reach grew 27.4 percent from January-June 2008.

Adconion is now the eighth largest network in the United States reaching over 125 million unique Internet users in June 2008, or 66 percent of the market, according to comScore. Globally, Adconion reaches over 244 million unique users.

“Expanding our audience network’s reach is a crucial piece of our mission to be a true partner to agencies and marketers by offering both an independent, global perspective and tailored services to protect their brands and reach the right consumer across platforms” said Tyler Moebius, founder and chief executive officer of Adconion, based in Santa Monica.
“Adconion’s vastly increased reach both in the U.S. and globally contributed to revenue growth of 35 percent from Q1 to Q2 this year.”

Since completing a record $80 million Series C round of funding in February 2008 and subsequently acquiring leading direct marketer Frontline Direct in March, Adconion has invested heavily in the North American market, opening offices in Santa Monica, New York, Toronto, San Diego, Chicago and Detroit, in addition to steadily growing its dedicated global sales team. Adconion now employs nearly 250 people in 12 offices worldwide. “We are committed to closely collaborating with agencies and marketers to build lasting relationships with them and their brands,” said Keith Kaplan, Adconion’s President of North America, based in New York. “Our focus continues to be on growing our audience network by working with high quality publishers, developing proprietary audience targeting technology and further broadening our global footprint to enable our clients to reach their audience in the U.S. and around the world.”

About Adconion
Adconion Media Group is the only independent global advertising network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

“These awards reflect the growing influence of in-text on the advertising landscape as a whole.” Says Craig Gooding, CCO and Co-founder, Vibrant Media, “We have seen the industry embrace in-text advertising since our inception in 2000 and today Vibrant works with the world’s leading brand advertisers who are reaching more than 120 million users worldwide. The Vibrant Awards is designed to inspire excellence and we want to thank the winners for delivering some of the smartest, most impactful and creative executions of in-text and contextual video advertising across Europe.”

Hundreds of campaigns from around the world were considered and evaluated based on creativity, word selection and the campaign’s ability to effectively communicate the brand message/meet campaign objectives. European finalists included:
Adidas – End2End project
BP – Race for Champions
Chrysler France – Sebring Launch
Coke – Grand Theft Auto ‘Give a little Love’
Corel – Fortunately
Diageo – Pimms
Fiat – Fiat 500
Ford – Kuga
Fortis – Business leader
HP – The Computer is Personal
IBM UK – Wimbledon
Intel – Intel Centrium Processors
Karstadt – Jubel
Lloyds TSB – Premier Loans
Microsoft – Windows Mobile
Nike – Football T90
Nintendo – Super Paper Mario
Nissan – Urban Proof
Paramount Pictures – The Kite Runner
Sky – Lost Series 4
Tourism Ireland – Visit Ireland
Unilever – Axe Shock deodorant
xBox – Fun for all
Yahoo! – Yahoo! Answers
The distinguished panel of industry judges consisted of:

* Guy Phillipson, CEO, IAB UK
* Peter Bale, Executive Producer, Microsoft
* Dr. Jochen Kalka, Editor-in-Chief, W&V
* Susan Kingston, Business Director International, Neo@Ogilvy
* Rich Sutcliffe, Digital Editor, Media Week
* Richard Townsend, Managing Partner, Circus Street
* Rob Watt, Media Director, Avenue A | Razorfish

Three awards were presented.

Gold Award:
First Place (Gold) was awarded to Yahoo! Answers (Carat Digital, UK). The campaign creative was custom built for in-text and designed to intelligently align the Yahoo! Answers database of real user questions with relevant words within online web content. Each creative was pre-populated with actual questions asked by Yahoo!’s users. For example the word “pasta” would trigger the question “how do you cook pasta?”. This unit would drive users to real-time answers related to cooking pasta and the opportunity to post their own responses. This campaign ran across 12 different sectors and achieved an outstanding average CTR.

Silver Award:
Second Place (Silver) went to Fiat (Isobar, France) for their 2008 Fiat 500 campaign. Fiat used words such as ‘compact’, ‘chic’ and ‘fun’ to deliver creative that featured objects commonly identified with these words. These objects created a personality for the compact car and the relevant product and emotional words helped to raise awareness amongst their two target audiences of core targets and early adopters. The average CTR for the campaign was excellent.

Judges Choice Award:
Finally, the Judges Choice Award (Blue), is a special honour awarded to Chrysler France (Mediaedge:cia / Proximity BBDO, France) for its innovative and creative Chrysler Sebring launch in France. Creative agency Proximity BBDO France created five videos clips specifically for in-text that focused on daily situations (e.g. cooking dinner, asleep in bed, doing exercise). The creative maximised the intimacy of the internet with a comic video clip. As the user moved their mouse over relevant words within web content they would trigger an ad that would show a man who had been interrupted during his daily routines. The clips were shown relative to the time of day so if the user moused over in the morning they would see him being woken up or in the evening they would see him cooking dinner. The annoyed man would play an active role, directing users on how to use the unit to click for photos, car information, their local dealer or to request a brochure on the new Chrysler Sebring.

Vibrant will be hosting its US inaugural Vibrant Awards on 12th June in New York.

About Vibrant Media
Vibrant Media is a world leading video and contextual advertising network, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimise Vibrant In-Text Advertising campaigns across thousands of websites. Vibrant Video provides measurable brand engagement through the largest pay per click video advertising network. Reaching more than 120 million unique users per month, Vibrant Media manages more than five billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, London, San Francisco, Chicago, Detroit, Paris and Hamburg, with more than 200 employees. The Company’s rapid growth has been recognised by both the Inc. 500 and Deloitte Fast 50 list for two consecutive years. For more information, visit www.vibrantmedia.co.uk.

Collective Media has been working with Personifi since October 2007 and acquired the company because of its unique and highly effective approach to content classification and audience targeting. Today, more that 50% of the campaigns run by Collective include the Personifi targeting solutions which use mathematical algorithms to intelligently evaluate all of the content on a Web page to create more accurate contextual and behavioral segments. Collective Media leverages this rich content data to offer its clients advertising options across 26 standard audience segments and thousands more custom categories.

As the demand for audience targeting services continues to rise dramatically – eMarketer reports that spending on behavioral targeting will reach $3.8 Billion by 2011 – Personifi’s audience detection and targeting technology has established itself as one of the most advanced and accurate solutions in the industry by mathematically and semantically analyzing all of the content on a Web page, not just keywords. Personifi’s approach yields only the most relevant and actionable targeting data for advertisers, ensuring pinpoint accuracy for every campaign.

“The acquisition of Personifi gives Collective a unified audience targeting solution for both contextual and behavioral targeting,” said Joe Apprendi, CEO of Collective Media. “While other ad networks specialize in one form of targeting, we now have best-of-breed capabilities to offer the most comprehensive solution on the market.”

Personifi is the integrated audience targeting solution within AMP™, Collective’s ad network management platform for vertical ad networks. Publishers and advertisers can benefit from Personifi’s targeting capabilities from one single platform across all their Collective Media ad initiatives. Whether within their own branded, vertical networks or in the Collective Media network of publishers, AMP™ gives Collective customers simple and easy access to the industry’s most advanced targeting technology.

“Targeting has emerged as one of the most important factors in the effectiveness of an ad campaign,” said Frost Prioleau, CEO of Personifi. “Together, Collective Media and Personifi are committed to staying at the forefront of targeting services and offering the most innovative and accurate solutions in the industry.”

About Collective Media

Collective Media is a leading online advertising network and technology company. The Collective Network links high quality, brand-name publishers with Fortune 1000 advertisers. Collective Media’s AMP™ offers high end publishers an ad network management platform to create their own branded, vertical ad networks. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective-media.com.

About Personifi

Personifi provides powerful page classification and ad targeting solutions that allow ad networks and web publishers to deliver more relevant ads to their users. Leveraging a unique mathematical approach, Personifi’s solutions deliver an unparalleled combination of precision and scalability. Applications for Personifi’s solutions include content classification, contextual targeting, behavioral targeting, and ad optimization. Personifi is privately funded and headquartered in Fort Worth, TX.

NEW YORK – APRIL 8, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed and executed to better understand the role and value of online advertising networks for both interactive agencies and advertisers while illustrating the change in industry trends from 2007 to 2008.

Key findings from the 2008 Ad Network Study include:

* All Ad Networks Are Not Created Equal. 89.2% of respondents do not believe all ad networks are alike and the leading differentiators are inventory quality, targeting abilities and site transparency; leading one to suppose that even in a crowded marketplace, agencies and advertisers believe that there is room for innovation and differentiation.
* Image and Perception. 96% of study respondents have either maintained or improved their perspective on ad networks since last year’s study.
* Vertical ad networks. Nearly 50% of respondents would be likely/very likely to buy a brand-name vertical ad network vs. a generic vertical ad network. Vertical ad networks backed by recognized, brand-name publishers prove to be even more desirable. 82% of respondents plan to use a vertical ad network in 2008.
* Increase in ad network spending. Agencies and advertisers will spend more on ad networks in 2008 vs. 2007. 75% of respondents will spend 5% or more of their overall online advertising budget on ad networks in 2008. More than 25% of agencies and advertisers will spend 15% or more on ad networks in 2008.

Several findings are in contrast to last year’s results, which cited reach and efficiency as the key reasons to use ad networks as opposed to this year where targeting is the leading motivation. Furthermore, the study validates the vertical ad network trend and underscores the industry’s desire for vertical, branded networks backed by recognized, brand-name publishers.

“We’re excited about the results in this year’s study as it confirms for us a significant trend we have been seeing; that more and more advertisers are turning to ad networks for their branding campaigns,” said Joe Apprendi, CEO of Collective Media. “This along with the stated importance of inventory quality and targeting ability show the growing importance of ad networks in the online media plan.”

“The ad network model continues to evolve under a basic principle; the more information that we have on our audience and the more control and transparency we have of our operational systems will create greater efficiencies for the advertiser”, stated Steven Ustaris, Group Media Director at Carat. “It is good to see that networks that evolve in this manner and listen to what is important to advertisers are positioned to garner a larger a portion of advertising budgets.”

To obtain a copy of the study, visit www.collective-media.com

Approximately 200 completed surveys were received from online media decision makers at both agencies and advertisers in the United States, including marketing vice presidents and online marketing directors from Fortune 1000 brands, and media directors and media planners from leading interactive agencies. Surveys were completed from January 22 through February 18, 2008.

About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting, optimization and reporting solutions to increase relevancy and yield for both publishers and advertisers, reaching more than 150 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of sites in every content category. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Boston, Chicago and Detroit. Visit Collective at www.collective-media.com.

NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Collective developed the AMP technology to manage hundreds of audience segments, thousands of sites and billions of ad impressions across its own leading ad network each month. As more publishers establish their own branded ad networks to increase audience reach and share of online media spend, AMP is the first ad network management platform designed to support both behavioral targeting and affiliate site networks.
“By making AMP available to publishers, we are really bucking the trend of technology companies turning into ad networks. We’re an ad network releasing a technology platform that gives publishers everything they need to create and manage their own network,” said Joe Apprendi, CEO of Collective Media. “These newly formed networks can take advantage of the opportunities that exist to increase available inventory in any audience category with Collective’s network of affiliate sites and target audiences, and to monetize unsold inventory at a premium.”

AMP is fully integrated with DoubleClick’s DART for Publishers and is tightly integrated with salesforce.com’s Salesforce application for sales pipeline data. With built-in behavioral and contextual targeting, the system unifies audience targeting and ad network management through a single online technology platform. In addition, publishers with a wide diversity of wholly-owned sites can utilize the product to centralize audience targeting, revenue and yield management for both owned and affiliated sites.

About Collective Media
Collective Media is a leading online advertising network specializing in audience targeting, optimization and reporting solutions to increase relevancy and yield for both publishers and advertisers, reaching more than 150 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of sites in every content category. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Boston, Chicago and Detroit. Visit Collective at www.collective-media.com.

“By aggregating the online audiences of quadrantONE’s participating media companies, large national advertisers can immediately access tens of millions of unique visitors in the country’s top markets,” said Dana Hayes, Interim CEO, quadrantONE, and senior vice president for sales of Tribune Interactive. “Each participating company has agreed to dedicate advertising inventory to quadrantONE, so the network can offer customized online campaigns on a highly competitive basis. Imagine placing the same ad across hundreds of local Web sites on the same day with one buy—that’s the power of this network.”

The network has a reach of nearly 50 million monthly unique visitors [Source: Nielsen Online, Dec. 2007] and covers 27 out of the top 30 markets. quadrantONE will, for the first time, offer advertisers the capability to consistently deliver their brands and messages on a national scale through advertising with the well-established and trusted online newspaper and broadcasting sites of the participating media companies.

“For the first time, the media industry will be able to compete effectively for advertising dollars currently going to the national portals and others,” said Jack Williams, president of Gannett Digital Ventures. “quadrantONE’s audience is of the highest quality. By networking our Web sites, we have delivered – in one stroke – the reach and scope desired by national advertisers.”

The network will cover the nation’s top markets including New York, Los Angeles, Chicago, San Francisco, Boston, Atlanta, Houston, Phoenix, Detroit, Dallas, Philadelphia, Washington, D.C., Baltimore, Cincinnati, Denver, Minneapolis/St. Paul, Orlando, San Antonio, Sarasota, Ft. Lauderdale, San Jose and Albany, N.Y. A full list of participating Web sites is available at www.quadrantONE.com.

Chris Boothe, president/chief activation officer at Starcom USA, said: “When faced with a growing number of fragmented ad media options, particularly on the Web, advertisers are looking for new opportunities and innovative models providing a valuable, measurable consumer experience. quadrantONE steps up to the challenge of the new media future, and on behalf of our advertisers, we appreciate that it provides hyperlocalized opportunities for brand impact that resonate with targeted audiences.”

Starcom handles media planning and buying for some of the world’s biggest brands.

“With the rapid expansion of online inventory, advertisers we talk with are seeking trusted alternatives,” added Steven Ainsley, publisher of The Boston Globe. “Guaranteed placements within quality branded environments, coupled with the ease of a one-order, one-invoice approach to a national buy, makes for a very competitive proposition.”
Lincoln Millstein, senior vice president for digital media at Hearst Newspapers, said, “We now have the ability to offer advertisers the aggregated inventory of our prized content categories such as health, business news, technology, sports, personal finance and auto news. That’s never been possible before.”

In addition to the four owner companies, quadrantONE is open to any affiliate companies that wish to participate.

About Tribune Company
Tribune is America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company’s broadcasting group operates 23 television stations, Superstation WGN on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information Web sites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.

About Gannett Co., Inc.
Gannett (NYSE: GCI) is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

About Hearst Corporation
Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 12 daily and 31 weekly newspapers, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union; as well as interests in an additional 47 daily and 38 non-daily newspapers owned by MediaNews Group which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, The History Channel and ESPN; as well as business publishing, including a joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.