Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.
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LONDON – Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com.

Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest. The ad, often video, is only activated once the user hovers over the word, and the advertiser is only charged when the user clicks on the ad itself.
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SANTA MONICA, Calif. – Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed choices. Edmunds.com, the premier online resource for automotive information, is proud to announce it is now the first dedicated automotive website to receive Ad Impression Measurement accreditation by the Media Rating Council (MRC).

MRC accreditation certifies that Edmunds.com has adhered to the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB) in counting online advertising impressions and traffic measurements. The accreditation also certifies that Edmunds.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC.
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Optimization Not Just for Direct Marketers Anymore

NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client.

DoubleClick’s DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.
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Adconion’s AMG-TV Provides Both Global Distribution and Monetization for Web Video Creators via Adconion’s Global Ad Network

Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive global network of publisher sites, advertiser and agency partners to broadly distribute and effectively monetize their premium Web video content.

Adconion’s launch of AMG-TV signals its innovative evolution from the traditional ad network model pairing advertisers with publisher sites, to a truly global distribution platform designed to monetize all types of audience-targeted, multimedia content. For Adconion’s ad agency partners, AMG-TV provides a scalable branded video solution paired with highquality original content and the ability to optimize campaigns across video, display and email. In addition, Adconion will provide advertisers and brands with a range of data on the performance of their campaigns and how new and existing customers are interacting with their messages.
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Vibrant Evolves Hyperlink to Offer Related Links to Articles & Video

NEW YORK – Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within a website. Users in turn are able to conveniently access more information pertaining to subjects of interest. Vibrant Related Content is live in beta and will begin rolling out to 3,500 publishers. As for advertising, publishers may choose to monetize these units which can accommodate standard IAB ads.
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Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions.

New York, NY – July 29, 2008 – As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network.

The new video network – which builds on the company’s experience in delivering and managing targeted video campaigns – is supported by Collective Media’s proprietary AMP™ platform. It allows advertisers to leverage high-quality video content from the premium publishers that comprise the Collective Network, offering a suite of in-stream ad units, including pre-roll and overlay video formats.

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LONDON, July 24, 2008 — (BUSINESS WIRE) — Vibrant Media, the world leader in contextual advertising, has announced the expansion of its London office to accommodate its growing business in Europe, Russia and Asia. Top-tier talent join the company as its business continues to accelerate and contextual advertising based on keywords increasingly becomes a significant piece of the marketing mix. Vibrant, which was founded in 2000, currently reaches 125 million users* each month and has doubled its revenue every year for the last five. New hires include:

Jonathan Baron joins Vibrant as the new Vice President of International Sales where he will lead pan-European sales as well as new territories including Russia, Eastern Europe and Asia. Before coming to Vibrant, Baron served as Microsoft Advertising’s Asia Regional Sales Director and then led the Multinational Sales force for the U.S., EMEA and Asia. Prior to that, he headed pan -regional sales in Asia for MSN. Jonathan got his start in the publishing business at United News Media, EMAP and IPC.

Naomi Ferguson brings extensive knowledge and experience to Vibrant as Head of Technology Client Sales. Previously, Naomi managed the technology, telecoms and gambling categories at AOL. Prior to that, Naomi worked at the Financial Times where she was Group Head of Technology Client Sales.
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