Audience Targeting Budgets to Increase by an Average of 38% as the Influence of the 3rd Party Data Ecosystem Grows New York, NY – eXelate, the leading smart data and…
Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform’s expansion has put the company in the spotlight once again. CMO Martin Stockfleth Larsen shares with us some insights into the current state of display advertising and explains how the Adform platform is radically different.
First European RTB Acquisition Creates the First Truly Global Demand-Side Platform BOSTON, MA and COLOGNE, GERMANY – DataXu (www.dataxu.com), provider of the industry’s #1 ranked demand-side platform (DSP), announced that…
Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced that the…
Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.
casaleX Offers Premium Exchange for Publishers to Control and Choose Ad Campaigns; Grants Select DSPs and Agency Trading Desks Exclusive Access to Brand-Safe Inventory NEW YORK – Casale Media Inc.,…
Company delivers more ad engagement opportunities for RTB buyers NEW YORK – CONTEXTWEB Inc., www.contextweb.com, the integrated digital services company, announced it had reached a significant milestone, with 50% of…
New Analytics Offering for Display & Search Advertising Tracks Audiences and Performance Across Online Channels OMMA Global Conference & Expo SAN FRANCISCO – Adometry (formerly Click Forensics, Inc.) launched the…
McGraw-Hill Broadcasting, Publishers Clearing House, Scribd, Other Premium Publishers Sign on With PubMatic Since February PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), which provides online publishers — including the majority of…
PALO ALTO, Calif. – Proximic (www.proximic.com), a leading provider of contextual matching services for online advertising networks, agencies, publisher networks and demand-side platforms (DSPs), announced the launch of Proximic Brand…
