Pangis has spent most of her career at 24/7 Real Media, in two separate stints. Between the two, she received her MBA and worked at a technology start up. As Director of Global Deployment and Business Integration, she oversaw all global projects and the coordination of joint venture expansions, mainly in Asia. Nicolle coordinated the opening of DTSI, a joint venture between 24/7 Real Media and Dentsu in Korea. When 24/7 Real Media was acquired by WPP in 2007, Pangis led the team that ensured the company was properly integrated into the WPP ecosystem.

In running Global Media and Technology Product Management since 2007, Nicolle has overseen the launch of five new versions of the company’s proprietary ad serving technology, Open AdStream®; numerous partnership agreements and integrations and most recently the launch of 24/7 Connect and 24/7 Real Media’s real-time bidding capabilities.

“I am delighted to be moving into this new role and leading the expansion of our footprint in Europe and the U.K.,” said Pangis. “The landscape of digital marketing has become very complex and I look forward to working with our clients to grow their revenue opportunities by leveraging the impressive single platform solution we’ve developed over the past several years for publishers and advertisers.”

Pangis holds a Bachelor of Science in Communication from Boston University and an MBA in Strategic Management and Marketing from Rutgers Business School. An active member of the IAB, she was instrumental in creating the IAB Networks and Exchanges Guidelines and currently serves as co-chair for the review and enforcement of these Guidelines in the industry.

Her new role is effective immediately.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding within a single ad management platform driving increased yield and superior control.

24/7 Real Media’s new RTB capabilities allow a publisher to put its inventory into a single ecosystem that dynamically allocates revenue and delivers optimal yield. This unique capability differentiates Open AdStream from other platforms in the marketplace today by allowing the publisher to filter and assign value to biddable inventory based on audience and context unlike other systems that require publishers to segment specific inventory for RTB. 24/7 Real Media’s new capabilities also give advertising clients a simple solution for bidding on premium, first-tier inventory from a trusted, accountable source.

“At 24/7 Real Media, we are always looking to innovate in ways that help our clients recognize new revenue opportunities,” said David J. Moore, Chairman, Founder and CEO at 24/7 Real Media. “By enabling publishers to open up their inventory for real-time bidding in a controlled way, we enhance the publisher’s ability to identify the actual worth of each segment of inventory on their site. Similarly, advertisers are guaranteed quality inventory from a biddable environment, where their messages are most likely to resonate with online users.”

Open AdStream’s real-time bidding technology provides publishers new opportunities for more revenue with less risk, serving ads to a new bidder only if it beats an earlier price or set floor. Unlike ad exchanges in the market today, 24/7 Real Media’s Open AdStream provides access for real-time bidding within a single decision engine. By using a singular system, instead of integrations between multiple systems, the experience for the users viewing the ads is improved due to faster page loading speeds and there are far less complexities for publishers managing their inventory. Publishers will receive only one report for all inventory sold and their cost is reduced because fewer calls are made by the ad server.

“The addition of real-time bidding to our technology platform allows publishers to surface inventory through RTB in the same way they leverage reserved inventory to ensure the highest yield on each impression,” said Nicolle Pangis, EVP, Product Management Global Media and Technology at 24/7 Real Media. “For advertising clients looking for a way to bid on top-tier inventory, we provide a simple, intuitive and accountable means for them to do so.”

Not only will this technology power publishers working with 24/7 Real Media, but it will also serve clients of the Media Innovation Group (MIG) and GroupM’s Xaxis through a connection to WPP’s proprietary DSP technology.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

MIXX Conference & Expo 2010
NEW YORK – Last week as the MIXX Conference and Expo served as the central gathering point for digital marketing leaders during Advertising Week in New York City, IAB committees and councils have announced a number of groundbreaking initiatives:

- A Competition for New Brand Ad Formats – the IAB has issued an unprecedented call for competitive submissions of new, brand-hospitable ad formats to enhance the already existing list of IAB standard ad units. See www.iab.net/risingstars

- Digital Audio Committee – has introduced the first “Digital Audio Advertising Overview,” which defines the market, the audience and the growing marketing opportunities in digital audio. See www.iab.net/digitalaudio

- Local Committee – has released the industry’s first report designed to help marketers and agencies targeting local markets. See http://www.iab.net/targeting_local

“The IAB helps drive the industry forward through the efforts of 10 committees and 7 councils in various industry segments,” said Michael Theodore, VP, Member Services, IAB. “IAB’s committees and councils are comprised of some of the brightest minds in their space, working together to develop solutions that improve the interactive advertising and marketing ecosystem.”

IAB Committees

Audio
Chaired by Andy Lipset, TargetSpot; Brian Benedik, Katz 360
Digital Video
Chaired by Joey Trotz, CNN.com; Geoffrey Coco, Microsoft Advertising
Games
Chaired by JJ Richards, GM at Massive; Dave Madden, WildTangent
Interactive TV
Chaired by Chris Falkner, NBC Universal; Jared Iwata, Time Warner Cable
Lead Generation & Email
Chaired by Jason Oates, Datran Media
Local
Chaired by Ed Darmanin, The Weather Channel; Victor Wong, PaperG
Mobile Advertising
Chaired by Sharon Knitter, Cars.com; Cameron Clayton, The Weather Channel
Networks & Exchanges
Chaired by David J. Moore, 24/7 Real Media; Jay Sears, ContextWeb
Search
Chaired by Daniel Schock, Google; Saleel Sathe, Microsoft
Social Media
Chaired by Chris Cunningham, appssavvy; Seth Goldstein, SocialMedia

IAB Councils

Ad Ops
Chaired by Adrian D’Souza, Google; Dan Murphy, Univision
CFO
Chaired by Lisa Campbell, Cars.com; Michael Cohen, Associated Content from Yahoo!
Legal Affairs
Chaired by Jason Ryning, Microsoft Advertising; Stephen Hicks, Ziff Davis, Inc.
Multicultural Council
Chaired by Borja Perez, Telemundo; Mark Lopez, Terra Networks
Public Policy
Chaired by Dave Morgan, SimulMedia
Research
Chaired by Beth Uyenco, Microsoft Advertising; Stephanie Fried, NBC Universal
Sales Executive
Chaired by Sheila Buckley, The Weather Channel; Brian Quinn, Triad Digital Media

Over time, these committees and councils have addressed major issues in supply chain, research and measurement, simplifying the processes associated with buying, planning and creating interactive media.

The committees are open to representatives from IAB member companies. To learn more about getting involved, please email committees@iab.net.

For more comprehensive information about the work of the IAB Committees and Councils, please visit http://www.iab.net/member_center/councils_committees_working_groups

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

WPP and RecycleBank to collaborate to introduce green incentives programs to WPP client base

NEW YORK – 24/7 Real Media, WPP’s digital marketing technology organisation, announced a leadership evolution for 24/7 Real Media.

After a successful ten years with the company, Jonathan K. Hsu will be transitioning from his role as CEO of 24/7 Real Media. Mr. Hsu will be joining RecycleBank, the premier green rewards program that motivates people to take environmental actions, as CEO. David J. Moore, chairman and founder of 24/7 Real Media, will additionally assume the role of CEO of 24/7 Real Media.

“I am extremely grateful for the incredible support that WPP has demonstrated for both 24/7 Real Media and me. Sir Martin Sorrell is a true business visionary, and I am pleased that 24/7 Real Media has made a very positive impact for WPP’s clients. As Chairman, Dave was actively involved in the company. His return to CEO will make for a seamless transition, and 24/7’s great momentum will certainly continue under his leadership,” stated Mr. Hsu. “I am humbled by the opportunity to lead RecycleBank, and I look forward to closely working with WPP to introduce green incentives programs to WPP’s global client base.”

Concurrent with this transition, WPP has formed the WPP Global Technology Advisory Council, whose membership base will include some of the world’s leading digital marketing technologists, entrepreneurs, and visionaries. Mr. Hsu will be a founding member of the WPP Global Technology Advisory Council with further appointments to be made.

“WPP is committed to bringing technology innovation to its clients both through its own efforts and in collaboration with industry partners. Since we bought 24/7, we have grown its media network from 13th ranked to 5th in the US, tripled the volumes running on its technology, integrated its search offer with GroupM and developed a leading DSP on our own technology, allowing us to take control of our future, said Mark Read, CEO of WPP Digital and director of strategy of WPP. “While I am sorry to see Jonathan leave 24/7 Real Media, I am pleased that we will continue to have access to his insights and expertise through the WPP Global Technology Advisory Council and confident in the people at 24/7 Real Media that have delivered these achievements.”

To learn more about WPP, visit www.wpp.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

About RecycleBank

RecycleBank® motivates people to take greener actions and rewards consumers with points that can be redeemed at participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronic-waste recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com

NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational program for both seasoned advertising and marketing professionals and individuals seeking in-depth training on the fundamentals and latest tools, techniques and best practices in interactive advertising. The IAB also announced two recent additions to the On-Demand curriculum, developed in partnership with the University of San Francisco and the Internet Advertising Institute (IAI).

“There is a broad need for more and better training as digital media grows and changes practically every day,” said Randall Rothenberg, President and CEO, IAB. “The IAB Professional Development On-Demand program is designed to provide access to the best experts and guidance in the field of online media.”

Since the launch of its Professional Development Program in early 2009, the IAB has sought out the industry’s leading practitioners as instructors and partnered with several prominent training providers to supplement its own seminars.

The additions to “IAB Professional Development On-Demand Training” announced today include the following programs:

- University of San Francisco, Master Certificate in Internet Marketing provides advanced training and credentials that attest to interactive marketing expertise. Experts share practical applications and strategic best practices covering all facets of digital marketing, including website usability, blogs, Web 2.0, search engine optimization (SEO), web analytics, viral marketing, affiliate marketing, social media, and prepares individuals for certification.
The IAI has created a comprehensive curriculum covering the essentials of digital marketing as well as selling and buying online display, social media marketing, search engine marketing, video and mobile marketing. Engaging on-demand training is tailored for the seller, buyer, in-house (client-side) marketer and executive/business owner. Program content is developed and updated quarterly by an advisory council of active industry leaders.
“The partnership between the IAB and the Internet Advertising Institute is in response to a growing Internet advertising industry demand for comprehensive training and education,” said David J. Moore, Chairman of the IAB, IAI Co-Founder and 24/7 Real Media Chairman and Founder. “The IAB and the IAI are committed to offering the advertising sales community affordable and accessible training tools to help further careers and promote learning.”

“‘IAB Professional Development On-Demand’ allows media professionals and those looking to enter the digital media industry access to the IAB’s expert-led seminar series from the convenience of their desktop,” said Jonathan Busky, Director of Education, IAB. “Now people from across the country and even overseas can learn from the great instructors who lead our courses at the IAB.”

“IAB Professional Development On-Demand” coursework qualifies towards the 40 hours required to obtain the IAB Certificate in Digital Advertising, a new educational credential designed to demonstrate understanding of the fundamentals of online marketing and advertising.

For more information or to register for “IAB Professional Development on Demand” please visit: http://www.iab.net/professional_development

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad Verification Day: An Introduction and Discussion of Methodologies” is being held in New York City, with an invited roster of interactive industry executives representing marketers, agencies, publishers, ad networks, and technology companies.

Companies claiming the ability to verify online ad buys have arisen during the past several years in response to advertiser and agency concerns that ads are running within content environments that have not been expressly included in a media buy or could harm an advertiser’s brand equity. By verifying delivery of ad campaigns, advertisers and media buyers hope to identify and eliminate budget waste from their online campaigns and safeguard the reputation of their brands.

The IAB, which represents the interests of the sellers of interactive advertising industry, has been a driving force in creating transparency in and removing friction from all stages of the interactive advertising buying process. Ad verification tools, when employed with sound methodologies, hold promise as a new resource for further improving confidence in the process of buying interactive advertising. But members of the association have grown uneasy about the proliferation of ad verification companies with differing, unaudited technologies, and the cost that ad verification is adding to the implementation and reconciliation of advertising transactions.

“We need to make sure that the work of ad verification companies is about brand protection and not confused with currency,” said Randall Rothenberg, President and CEO, IAB. “These companies are not audited against any industry guidelines for counting impressions. It is our hope that the IAB, working together with organizations like the Media Rating Council, will be able to create a process and a set of open standards for this new type of tool, with the twin goals of creating a brand-friendly environment for marketers while not adding complexity cost to the ad buying process. Ad Verification Day is our first step in understanding the needs of the market.”

“Ad verification processes should complement existing work agencies and publishers have undertaken to make the interactive advertising supply chain more efficient and effective,” said Dan Murphy, Senior Vice President Interactive Research & Ad Traffic for Univision Interactive Media, and co-chair of the IAB’s Ad Operations Council. “In an attempt to drive integrity into the digital ecosystem, the very real side effect of many current ad verification companies is friction in the form of inaccurate reporting. This is the antithesis of what publishers and agencies sought years ago in creating the joint 4A’s/IAB Reinvention Taskforce,” Murphy added.

The Reinvention Task Force is an ongoing and successful effort by the IAB and the American Association of Advertising Agencies to agree on workflow standards and processes, contractual relationships between agencies and publishers, and other friction-generating areas of the digital ecosystem.

“We are excited by the opportunity to learn about ad verification services and how these services function,” said George Ivie CEO and Executive Director of the Media Rating Council. “The value and trust these services bring is certainly enhanced by communication efforts such as today’s IAB event, and beyond today, value and trust may be enhanced by efforts to seek methodological guidelines and transparency among the verification services; the MRC encourages these steps forward and supports assurances that advertising appears in contextual environments expected by marketers.”

“Today’s summit gives ad verification companies a platform to explain how they use technology to validate impression delivery and provide a forum for publishers and ad networks to discuss the ongoing demand of accountability and transparency,” said David J. Moore, Chairman and Founder, 24/7 Real Media, and Chairman of the Board of the IAB. “Marketplace trust among all stakeholders in our industry is key to growing the digital share of advertising and ad verification is one of many tools that may help us provide that assurance to marketers.”

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” for public comment.

These guidelines provide full understanding of the sources and types of inventory offered, and the context and content surrounding advertising. The IAB announced these guidelines at its third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.

“Networks & Exchanges Quality Assurance Guidelines” outline concrete measures that will allow for standardizing the buying and selling of advertising inventory in networks and exchanges and provide greater brand safety assurances to marketers and agencies. The guidelines:

- Allow for transparency of inventory sources, publisher relationships, content levels and ad placement details
- Provide universally defined content categories for advertisers
- Require that networks and exchanges rate content for audience segments
- Outline data disclosure terms for off-site behavioral targeting and third-party data
- Provide for mandatory IAB training of appointed compliance officers in each certified network or exchange
- Include a list of terms and definitions for targeting and data that will help eliminate confusion

“These guidelines are the first of their kind in the U.S., and we believe they will go a long way to building more marketplace trust,” said David J. Moore, Chairman and Founder, 24/7 Real Media, and Chairman of the Board of the IAB. “Networks and ad exchanges have transformed how advertisers can deliver targeted messaging to consumers and these guidelines further secure the promise of this extraordinary marketing resource.”

“‘The Networks & Exchanges Quality Assurance Guidelines’ represent a watershed moment in the ability of the marketplace to fully leverage the value of inventory placed on networks and exchanges. For the first time, there are definitions, standards and practices that will yield significant choice and brand safety when buying on networks and exchanges,” said Sherrill Mane, SVP, Industry Services, IAB. “Advertisers will have a high degree of confidence that consumers will get the right messages within the right environments and that’s what interactive media is all about.”

“The IAB is continuing the process of improving transparency and accountability through issuing these Network and Exchange Guidelines,” said George Ivie, CEO and Executive Director of the Media Rating Council. “The self-certification program outlined in the Guidelines represents a step forward in ensuring an appropriate contextual understanding surrounding network/exchange advertising, patterned after examples of existing processes for similar situations such as the Safe Harbor Program maintained by the U.S. Department of Commerce. The IAB has expanded upon these existing examples by requiring certain self-certification training and periodic testing which will help provide assurance to advertising buyers and their Network and Exchange partners.”

The public comment period for the guidelines will remain open until Friday, March 26, 2010.

About the IAB’s Networks & Exchanges Committee:

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and ad exchanges in today’s complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry. A full list of Committee member companies can be found at: http://www.iab.net/networks_and_exchanges_committee.

“Networks & Exchanges Quality Assurance Guidelines” and public comment survey can be found on the IAB website at: http://www.iab.net/ne_guidelines.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Edward F. (Ted) West, President and CEO of LookSmart, Also Elected to IAB’s Board of Directors

NEW YORK – The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected a new Chairman, David J. Moore, Chairman & Founder of 24/7 Real Media, and Vice Chairman, Neil Ashe, President of CBS Interactive. Moore, who has served on the IAB’s Board of Directors and its Executive Committee since 2001, was elected Vice Chairman in June 2008. He became Acting Chair after Wenda Harris Millard resigned in April 2009, who had the role of Chair since February 2008. Ashe, who has served on the IAB Board of Directors since April 2007, assumes the role of Vice Chairman, previously held by Moore.

The IAB also announced the election of Edward F. (Ted) West, President & CEO of LookSmart, Ltd., to its Board of Directors. West was one of the founding members of the IAB in 1996.

“We are thrilled that David and Neil have taken these leadership positions as Chair and Vice Chair of our Board,” said Randall Rothenberg, President and CEO of the IAB. “Dave is eminently qualified after demonstrating a profound commitment to the interactive ecosystem and the IAB as leader and entrepreneur. Neil has unparalleled expertise as a publisher of some of the Web’s best-loved media brands. We welcome their expert contributions and diverse voices.”

“I look forward to continuing to serve the interactive industry with my esteemed colleagues and am honored to be the new Chairman of the IAB,” said David J. Moore, Chairman and Founder of 24/7 Real Media.

With these recent additions, the IAB’s Board of Directors is now comprised of interactive organizations from across the breadth of platforms and technologies, reflecting the industry’s enormous growth and consumers’ increased appetite for and adoption of interactive media. Interactive advertising revenues exceeded $23 billion in 2008, according to research by the IAB and PricewaterhouseCoopers.

The IAB Board of Directors 2009

Tim Armstrong*, AOL LLC.
Neil Ashe*, CBS Interactive (Vice-Chairman)
John Battelle, Federated Media
Jeff Berman, Fox Interactive Media/MySpace
Bob Carrigan, IDG Communications, Inc.
Sarah Chubb*, Condé Nast Digital
Kevin Conroy, Univision Interactive Media
Greg D’Alba, CNN
Mitch Golub, Cars.com
Bruce Gordon*, Walt Disney Internet Group, (ex-officio,Treasurer)
Jack Griffin, Meredith Corporation
Peter Horan, Goodmail Systems, Inc
Scott Howe, Microsoft Advertising
Randy Kilgore, Tremor Media
Rich LeFurgy, Archer Advisors, (ex-officio)
Leon Levitt, Cox Newspapers
Chris Ma, The Washington Post Company
Dave Madden, WildTangent
Greg McCastle, AT&T Converged Services
Riley McDonough, Thomson Reuters
Gordon McLeod, Wall Street Journal Digital Network
David J. Moore*, 24/7 Real Media, Inc. (Chairman)
Dave Morgan*, Simulmedia Inc.
Peter Naylor, NBC Universal
Martin Nisenholtz*, New York Times Company
Joe Rosenbaum*, Reed Smith, LLP, (ex-officio, Secretary)
Randall Rothenberg*, Interactive Advertising Bureau (President & CEO)
Warren Schlichting, Comcast Spotlight
Vivek Shah, Time Inc.
Tina Sharkey, BabyCenter
Tad Smith, Reed Business Information
Jim Spanfeller*, Forbes.com
Nada Stirratt, MTV Networks
Bill Todd, ValueClick, Inc.
Steve Wadsworth*, Walt Disney Internet Group
Mike Walrath, Yahoo!
Jeff Webber, USATODAY.com
Edward F. (Ted) West, LookSmart, Ltd.
Matt Wise, Q Interactive
Dennis Woodside*, Google

*Member of Executive Committee

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Biographies of IAB board members highlighted within this news announcement:

DAVID J. MOORE

David J. Moore is Chairman & Founder of 24/7 Real Media, Inc., a leading global digital marketing company that offers award-winning ad serving, targeting, tracking, and analytics platforms, along with powerful search marketing technology and a global network of Web sites. As Chairman of 24/7 Real Media, Mr. Moore focuses on strengthening the company’s industry position, strategic relationships, recruitment and business development. Mr. Moore also works closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.

NEIL ASHE

Neil Ashe serves as President of CBS Interactive. In this role, he is responsible for overseeing CBS Interactive’s business strategy and vision, including sales, marketing, product development, and international operations. Previously, Ashe served as Chief Executive Officer of CNET Networks, Inc. until the company was acquired by CBS Corporation in May 2008. Ashe joined CNET Networks in 2002 as Senior Vice-President, Corporate Strategy and Development. In 2005, he assumed the role of Executive Vice-President and his responsibilities expanded to include day-to-day management of the Community and Lifestyle, Business, Channel and International divisions.

EDWARD F. (TED) WEST

Edward F. West has served as a director of LookSmart since November 2001 and was the Chair of the board from June 2005 through July 2008. In August 200, Mr. West was appointed interim Chief Executive Officer and President of the Company and named the Chief Executive Officer and President in January 2008. LookSmart specializes in non-proprietary search advertising networks. Since 2003, Mr. West has served as Managing Director of Sage Partners LLC, an advisory services firm in venture development. Mr. West had served as a director for Memetrics, a global provider of testing and optimization solutions for marketers located in San Francisco, from January 2006 until the company was sold to Accenture in January 2008; and for Advanced Ticketing Systems located in London from April 2006 until it was sold to Ticketmaster in March 2008.

NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link. Japan’s largest advertising agency Dentsu Inc. (“Dentsu”), currently a shareholder in both subsidiaries, shall remain a shareholder of the newly merged company. Dentsu Search & Link will deliver a full spectrum of search engine marketing (“SEM”) services to the Japanese market. Financial terms were not disclosed.

cci and Dentsu will contribute their extensive Japanese marketing industry knowledge and connections to the venture, and consign to the venture SEM services provided to their clients. 24/7 will license its industry-leading Decide DNA® technology and provide its search engine marketing expertise to Dentsu Search & Link. Takeshi Matsuoka, currently Director and President of KK 24-7 Search, will serve as President and CEO of Dentsu Search & Link.

The merger of DENTSU e-LINK INC. and K.K. 24-7 Search is designed to create a best of breed search engine marketing services’ company in Japan. Dentsu Search & Link will leverage cci’s considerable industry relationships and broad media representative experience in combination with 24/7 Real Media’s industry-leading proprietary search management technology, Decide DNA.

“cci has acquired experience in the SEM field through our subsidiary DENTSU E-LINK. The newly merged company shall play a key role in the SEM field in the Dentsu Group. Dentsu Search & Link shall become a robust and optimum company combined with Dentsu Group’s sales force and experience in the Japanese market and 24/7 Real Media’s most advanced technology,” said Hideyuki Nagasawa, President and CEO of cci. “I am confident that Dentsu Search & Link shall lead the continuously growing new market with high competitiveness.”

“24/7 Real Media looks forward to building a strong relationship with Japan’s leading media representative company cci. cci has embraced digital marketing through its subsidiary DENTSU e-LINK and will continue to lead the Japanese SEM marketplace through its new partnership with 24/7 Real Media. Dentsu Group clients have benefited from cci’s and Dentsu’s progressive view of utilizing technology to provide clients with a competitive advantage,” said David J. Moore, Chairman and Founder of 24/7. “We are confident that the enhanced partnership between cci, Dentsu and 24/7 Real Media will provide even more benefits to cci’s and Dentsu’s clients and help expand 24/7’s technology presence in Japan.”

According to eMarketer*, the Japanese paid search market is on pace to reach approximately 226.5 Billion Yen by 2011. Japan has the second highest number of Internet users after China, and the highest number of broadband Internet users in the Pacific Rim, according to PricewaterhouseCoopers Global Media Outlook 2007.

As the majority owner of Dentsu Search & Link, cci will report consolidated financial results including Dentsu Search & Link. Additional details will be provided during cci’s fourth quarter earnings call in 2009.

*Source: eMarketer; Dentsu, as cited in press release, April 16, 2007

About cyber communications, inc.

cci was established in 1996 in the early period of online advertising market in Japan and has led the market growth as a subsidiary of Dentsu Inc. cci has established the business model whereby, as a media representative, it makes connections between thousands of online media and advertising agencies in Japan. cci describes itself as a total interactive, one-stop marketing service company that provides various services regarding internet advertising such as media planning, ad serving technology, ad creative service and market analysis. For more information, please visit http://www.cci.co.jp/english/.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company, the leading global digital marketing company, empowers advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, together with its powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories like IT & Telecommunications, Fashion & Entertainment, and Business & Finance and provides mid to large scale advertisers high quality targeted ad placements and audiences.

Utilizing the latest technology, ITOP 24/7 will pioneer the shift from traditional staff based advertising service to the use of internet advertising platforms, creating a more cost effective and robust advertising channel. OgilvyOne ITOP currently reaches up to 100m daily page views across its network of sites. OgilvyOne ITOP, whose current clients in China include IBM, China Unicom, Microsoft, and Daphne, is a solution for both small and large scale companies looking to maximize ROI. ITOP 24/7 will offer unique insight into the growing Chinese online market.

“24/7 Real Media is a pioneer in its category and a proven leader with more than ten years experience in running ad networks globally. They’re an excellent choice for us to partner with; providing our clients with the best breed of ad management technology,” commented Chris Reitermann, President of OgilvyOne China, “With the onset of the financial crisis, many more clients require effectiveness and measurement from their marketing campaigns, providing increased opportunity for a company like ITOP 24/7 that focuses on online marketing offers more targeted results and better ROI.”

Reitermann adds, “ITOP 24/7 is a venture that will enable us to bring marketing technology with scalability and effectiveness to our own business and our clients’. This type of business is just forming in China, but we are confident that it will become more platform-driven in the future. We also see a trend with advertisers asking for more vertical and niche sites as a part of the media mix. ITOP 24/7 enables advertisers to effectively reach audiences across a broad range of smaller sites.”

“Our relationship with OgilvyOne extends 24/7 Real Media’s reach into China and ITOP 24/7 will give Chinese advertisers an ad network that provides enhanced ROI, transparency and measurability,” said David J. Moore, Chairman and Founder of 24/7 Real Media, Inc. “We are looking forward to building a new ad network paradigm in China with ITOP 24/7.”

ITOP 24/7 targeting services will significantly increase the performance and ROI of online campaigns, enabling advertisers to connect with potential consumers through contextual matching. The combination of advertising service and targeting platforms, along with the extensive network power of Ogilvy, provides unparalleled exposure to advertisers in China.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company (NASDAQ: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.

For more information, please visit www.247realmedia.com. 24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

About ITOP and OgilvyOne Worldwide

ITOP, a precision marketing department of OgilvyOne Worldwide, established in January 2008, began providing contextual advertising services in August 2008. ITOP’s contextual advertising platform supports multi ad formats, publishing, and contains an iWord and iTopic targeting engine as well as bidding systems; becoming 1 of only 4 contextual matching engine providers in Chinese. ITOP receives around 100 million daily PVs from selected reliable media partners in the ITOP platform and gains more than 200 thousand clicks per day via this inventory.

OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, Coca-Cola Company, DHL, GlaxoSmithKline, IBM, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world’s largest communications services groups.

Mr. Hsu, 36, previously served as 24/7 Real Media’s Executive Vice President and Chief Operating Officer, where he was responsible for its global operations, including Technology Development, Technology Operations, Corporate Development, Finance, Marketing, Product Management, Human Resources and various administrative functions. As CEO, he will focus on day-to-day operational responsibilities, enhancing 24/7’s award-winning services for advertisers and publishers, and overseeing the company’s international expansion.

As Chairman of 24/7 Real Media, Mr. Moore will focus on strengthening the company’s industry position, strategic relationships, recruitment and business development. Mr. Moore will also continue to work closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.

“Dave and Jon have exemplified a formidable leadership team since late 2001,” said Mark Read, CEO, WPP Digital. “These changes give both executives new responsibilities that will be both challenging and rewarding, and further enhance the future of the company and WPP Digital.”

“I have spent more than a decade at the helm of 24/7 Real Media and have experienced the best and worst of the responsibility that comes with the CEO position. It is not an easy job, however,” said Mr. Moore. “Jonathan Hsu is an exceptional leader and brilliant strategist. He has consistently demonstrated an ability to identify new opportunities to grow the business. He will make an outstanding chief executive and I look forward to continuing our work together in these new roles. I love this business and look forward to continuing to build 24/7, WPP and our exciting industry.”

Mr. Hsu joined the company in March 2000, and as COO was instrumental in the company’s acquisition by WPP and numerous strategic partnerships with industry leaders such as Yahoo! and Dentsu. Previously, Mr. Hsu served as CFO, where he oversaw a 500 percent jump in revenue growth over four years. As Senior Vice President – Corporate Development and Strategic Planning, he was responsible for driving the company’s geographic and product line expansion, overseeing the acquisitions of Insight First in January 2002, Real Media Korea in December 2003, and Decide Interactive in August 2004.

“It has been an incredible experience working with a true visionary and leader like David, and I am honored to succeed him as CEO of 24/7 Real Media,” said Mr. Hsu. “With online ad spending set to grow double digits for years to come, there are outstanding opportunities for 24/7 to expand our relationships with advertisers and publishers, while maintaining the innovative technology development and exceptional customer service that set us apart.”

Prior to joining 24/7 Real Media, Mr. Hsu worked for JP Morgan Chase Securities, where he specialized in M&A activities for new economy companies, telecommunication firms, and financial sponsors. He also served as a venture capitalist at American Lead Ventures and founded a magazine distributed internationally by Time Warner.

Mr. Hsu holds an M.B.A. in Finance and Strategic Management from the Wharton School of Business and a B.A. in Economics from Harvard University.

For more information on 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Press Contact:
Mike Manning
Cohn & Wolfe for 24/7 Real Media
415-365-8526
mike_manning@cohnwolfe.com

Now advertisers can make Mindset Buys on 20 different elements of personality, including creativity, assertiveness, self-esteem, and spontaneity. Each Mindset Buy on 24/7 Real Media can reach millions of U.S. consumers with the same personality trait, on a completely anonymous basis. The 24/7 network reaches 150 million unique viewers each month, across more than 1,500 sites globally.

“One primary reason top advertisers and publishers partner with 24/7 Real Media is our commitment to deploying the industry’s most innovative and effective targeting solutions,” said David J. Moore, CEO of 24/7 Real Media, Inc. “Combining 24/7’s reach with Mindset Media’s targeting gives brand advertisers a distinct advantage in reaching their intended audience regardless of browsing or purchase activity.”

Psychographic targeting through Mindset Media represents the latest addition to 24/7’s advanced portfolio of targeting solutions, which also includes lifecycle management, search retargeting, geo-demographic, content, behavioral, retargeting and custom. Many of these can be combined to form an endless number of specific targeting options that can be delivered to any digital medium.

“Every brand in the modern market has a psychographic target, and the more competitive the category, the more that target matters on the bottom line,” said Jim Meyer, CEO and co-founder of Mindset Media. “We are very proud to partner with 24/7 Real Media. Together, we make the internet work harder for brands.”

To start a Mindset Media psychographic targeting campaign for your brand, or get more information, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

About Mindset Media
Mindset Media is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media enables brand advertisers to target millions of people with the personality traits that fit their brands in online media buys. The company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit www.mindset-media.com.

24/7 Real Media and Mindset Media are members of the NAI and adhere to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media or Mindset Media cookies, go to: www.networkadvertising.org.

NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest B2B online advertising network. Cygnus Business Media, Nielsen Business Media, Reed Business and The McGraw-Hill Companies are coming together for the first time to offer unprecedented reach and more efficient media buys for online advertisers.

BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created, including the Web sites of leading publications such as Construction Equipment, Adweek, AviationWeek & Space Technology and CPA Technology Advisor. The BBN network reaches nearly 10 million monthly unique users, with approximately 60% of their audience consisting of small business owners and decision makers. This powerful network includes more than 200 Web properties covering dozens of industries to ensure advertisers reach their specific B2B targets.

Former CBS executive and MarketWatch co-founder, Derek Reisfield, has been appointed Chairman of the new venture. “The BBN will fill a critical need by connecting B2B publishers with the advertisers and agencies trying to reach their high quality audiences in a way that provides greater reach,” said Reisfield. “The BBN is excited to launch with so many great B2B sites. At launch, we are the leading network for advertisers to reach high quality B2B audiences.” The BBN will also be inviting other B2B publishers to participate later this year.

The BBN properties are the latest addition to 24/7’s digital media offering, which consists of over 1,500 sites serving advertising impressions in countries around the world. 24/7 Real Media’s network reaches around 150 million unique viewers each month, with participants achieving optimal ROI through the industry’s most advanced targeting solutions including lifecycle management, search retargeting, geo-demographic, content, behavioral, retargeting and custom.

“BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry’s largest and most highly respected publishers,” said David J. Moore, CEO of 24/7 Real Media, Inc. “We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B.”

The BBN network will be utilizing Open AdStream®, 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

“This partnership will be a valuable opportunity for Cygnus to reach new advertisers and generate greater revenue for our online B2B properties,” said Carr Davis, CEO Cygnus Business Media. “24/7 Real Media has provided us with the tools and ad management expertise to ensure we are gaining the best value for our ad inventory across each of our publications.”
For more information on the BBN network, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company (Nasdaq: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.