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Nicolle Pangis Named President, 24/7 Real Media, Europe
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced the appointment of Nicolle Pangis to the new role of President, Europe. Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses. She [...]
24/7 Real Media Announces Real-Time Bidding Capabilities
Delivers First Scalable Technology Solution Enabling RTB Within One Ad Management Platform NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding [...]
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local Advertising Opportunities MIXX Conference & Expo 2010 NEW YORK – Last week as the MIXX Conference and Expo served as the central gathering point for digital marketing leaders during Advertising Week [...]
24/7 Real Media Announces Leadership Evolution
Jonathan K. Hsu to transition to CEO of RecycleBank; Chairman, David J. Moore, additionally appointed as CEO of 24/7 Real Media; WPP forms external Global Technology Advisory Council with Hsu as founding member WPP and RecycleBank to collaborate to introduce green incentives programs to WPP client base
IAB Enriches Educational Offering with Launch of On-Demand Training
Top-Tier Interactive Training Delivered Anytime, Anywhere NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational program for both seasoned advertising and marketing professionals and individuals seeking in-depth training on the fundamentals and latest tools, techniques and best practices in interactive advertising. The IAB also announced [...]
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. [...]
IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program
“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” [...]
IAB Elects New Chair and Vice Chair
IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive Edward F. (Ted) West, President and CEO of LookSmart, Also Elected to IAB’s Board of Directors NEW YORK – The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected a new [...]
Cyber Communications, Inc. and 24/7 Real Media Announce Merger of their Subsidiaries DENTSU e-Link Inc. and KK 24-7 Search to Deliver Search Engine Marketing Services in Japan
Merger between Search Engine Marketing Specialists Will Support Japan’s Largest Advertising Company and Market 24/7 Real Media’s Decide DNA® Technology to Dentsu’s and Other Agencies’ Clients NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger [...]
24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network
SHANGHAI, China – 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers [...]
David J. Moore Steps into Enhanced Chairman Role and Appoints Jonathan K. Hsu Chief Executive Officer of 24/7 Real Media
NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has been appointed CEO, effective immediately. After serving for nearly 12 years as Founder, Chairman, and CEO of 24/7 Real Media, David J. Moore will continue serving as Chairman while playing a [...]
24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media
NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer [...]
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