Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools

NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad Verification Day: An Introduction and Discussion of Methodologies” is being held in New York City, with an invited roster of interactive industry executives representing marketers, agencies, publishers, ad networks, and technology companies.
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“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust

CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” for public comment.
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IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive

Edward F. (Ted) West, President and CEO of LookSmart, Also Elected to IAB’s Board of Directors

NEW YORK – The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected a new Chairman, David J. Moore, Chairman & Founder of 24/7 Real Media, and Vice Chairman, Neil Ashe, President of CBS Interactive. Moore, who has served on the IAB’s Board of Directors and its Executive Committee since 2001, was elected Vice Chairman in June 2008. He became Acting Chair after Wenda Harris Millard resigned in April 2009, who had the role of Chair since February 2008. Ashe, who has served on the IAB Board of Directors since April 2007, assumes the role of Vice Chairman, previously held by Moore.
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Merger between Search Engine Marketing Specialists Will Support Japan’s Largest Advertising Company and Market 24/7 Real Media’s Decide DNA® Technology to Dentsu’s and Other Agencies’ Clients

NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link. Japan’s largest advertising agency Dentsu Inc. (“Dentsu”), currently a shareholder in both subsidiaries, shall remain a shareholder of the newly merged company. Dentsu Search & Link will deliver a full spectrum of search engine marketing (“SEM”) services to the Japanese market. Financial terms were not disclosed.

cci and Dentsu will contribute their extensive Japanese marketing industry knowledge and connections to the venture, and consign to the venture SEM services provided to their clients. 24/7 will license its industry-leading Decide DNA® technology and provide its search engine marketing expertise to Dentsu Search & Link. Takeshi Matsuoka, currently Director and President of KK 24-7 Search, will serve as President and CEO of Dentsu Search & Link.
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SHANGHAI, China – 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace.

On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories like IT & Telecommunications, Fashion & Entertainment, and Business & Finance and provides mid to large scale advertisers high quality targeted ad placements and audiences.
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NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has been appointed CEO, effective immediately. After serving for nearly 12 years as Founder, Chairman, and CEO of 24/7 Real Media, David J. Moore will continue serving as Chairman while playing a larger role in strategy and business development.

Mr. Hsu, 36, previously served as 24/7 Real Media’s Executive Vice President and Chief Operating Officer, where he was responsible for its global operations, including Technology Development, Technology Operations, Corporate Development, Finance, Marketing, Product Management, Human Resources and various administrative functions. As CEO, he will focus on day-to-day operational responsibilities, enhancing 24/7’s award-winning services for advertisers and publishers, and overseeing the company’s international expansion.
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NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer behavior and brand affinity across a broad range of consumer goods and services.
Brand advertisers have long known that consumers’ states of mind can determine what they buy and what brands they choose, but advertisers have lacked an efficient way to target mass audiences of people with the right psychographics.

Now advertisers can make Mindset Buys on 20 different elements of personality, including creativity, assertiveness, self-esteem, and spontaneity. Each Mindset Buy on 24/7 Real Media can reach millions of U.S. consumers with the same personality trait, on a completely anonymous basis. The 24/7 network reaches 150 million unique viewers each month, across more than 1,500 sites globally.

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Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7’s New Network to Give Advertisers Greater Reach Across More Vertical Markets

NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest B2B online advertising network. Cygnus Business Media, Nielsen Business Media, Reed Business and The McGraw-Hill Companies are coming together for the first time to offer unprecedented reach and more efficient media buys for online advertisers.

BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created, including the Web sites of leading publications such as Construction Equipment, Adweek, AviationWeek & Space Technology and CPA Technology Advisor. The BBN network reaches nearly 10 million monthly unique users, with approximately 60% of their audience consisting of small business owners and decision makers. This powerful network includes more than 200 Web properties covering dozens of industries to ensure advertisers reach their specific B2B targets.

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