Tag: database marketing agency

Merkle Unveils Integrated Customer Marketing White Paper

| July 1, 2009 | 0 Comments

COLUMBIA, Md. – Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the availability of its newest white paper in its ongoing Thought Leadership Series. Entitled “Integrated Customer Marketing™,” the paper introduces the new optimization framework designed to help organizations navigate the rapidly changing marketing landscape. ICM also enables marketers [...]

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