Data Management Company Rolls Out Premium Demographic Data Using “Wisdom of the Data Experts” Validation Approach Cupertino, Calif. – BlueKai, the only end-to-end SaaS solution for data management, analysis and…
NEW YORK & HONG KONG - Xaxis, the world’s largest audience buying company, announced the launch of operations in Hong Kong. The company will work directly with GroupM Hong Kong in…
Business audience marketing leader reports significant growth in revenue in 2012 as company continues to aggressively expand its platform, client base and partner ecosystem SAN FRANCISCO - Bizo, the global leader…
New case study examines how Spacyz’s ad platform uses Aerospike to deliver cost-effective sub-millisecond performance while managing 2 billion objects each day MOUNTAIN VIEW, Calif. - For Spacyz, the power of…
Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).
As the promise of “Big Data” plays an increasingly significant role in the digital marketing landscape, the Interactive Advertising Bureau (IAB) and Winterberry Group released “The Data Management Platform: Foundation for Right-Time Consumer Engagement,” a white paper revealing that DMPs could potentially serve as a principal technology solution for multichannel data aggregation, integration, management and deployment. DMPs are technology tools that normalize disparate data sets so that marketers can better understand and utilize data from multiple sources.
Krux today announced the selection of the Krux data management platform to power GateHouse’s audience data strategy.
Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia. Krux has also published a case study (http://bit.ly/KruxWikia) highlighting breakthrough results from some of Wikia’s early efforts. With Krux, Wikia is able to harness the power of their considerable first-party audience and content assets to drive more relevant and valuable advertising experiences and deeper consumer engagement.
LiveRamp, the company that enables companies to make their offline data actionable in online advertising, said today that it has teamed up with data-driven leader Lotame to offer LiveRamp’s powerful offline-online data matching solution within Crowd Control, Lotame’s Unifying Data Management Platform (DMP).
IDG TechNetwork (IDGTN), the leading provider of advertising solutions for technology marketers, today announced the launch of TechSignals, an industry-leading data marketing solution that empowers advertisers with the insights needed to better identify and anticipate purchase intent.
