RichRelevance Introduces RichPromo™: Dynamic Campaign Targeting for Retailers
RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today launched RichPromo to provide state-of-the-art dynamic content targeting for retailers. The newest addition to the company’s integrated personalization suite, RichPromo, combines real-time consumer behavior analysis with a retailer’s existing customer segments to deliver the most relevant, appealing campaign content to online shoppers. Now, retailers can optimize their valuable web real- estate for overall engagement, revenue and conversions, while delivering a highly personalized and engaging shopping experience that respects consumers’ real-time behavior and past history with the brand.
