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	<title>Ad Operations Online &#187; Dan Stickel</title>
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	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>Ad Ops Daily Briefs: August 19 2008</title>
		<link>http://www.adoperationsonline.com/2008/08/19/ad-ops-daily-briefs-august-19-2008/</link>
		<comments>http://www.adoperationsonline.com/2008/08/19/ad-ops-daily-briefs-august-19-2008/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:23:21 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Ops: Daily Bits]]></category>
		<category><![CDATA[Advertising Events]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Alex Yoder]]></category>
		<category><![CDATA[Board of Directors of WebTrends Inc.]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[Comercio Mas]]></category>
		<category><![CDATA[Dan Stickel]]></category>
		<category><![CDATA[Kevin Ryan]]></category>
		<category><![CDATA[Ops Daily]]></category>
		<category><![CDATA[San Jose]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search marketers]]></category>
		<category><![CDATA[site search]]></category>
		<category><![CDATA[web search functionality]]></category>
		<category><![CDATA[WebTrends Inc.]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=749</guid>
		<description><![CDATA[- Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose: Led by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is known as the preeminent source of practical knowledge for search marketers. The event kicked off yesterday and will continue through [...]]]></description>
			<content:encoded><![CDATA[<p>- <strong>Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose</strong>:<br />
Led by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is known as the preeminent source of practical knowledge for search marketers. The event kicked off yesterday and will continue through Friday the 22nd. Attendees will participate in diverse sessions geared to address topics on Just the Basics, Social Media, Advanced Advertising, B2B Search, Organic Search, and many others. With more than 80 sessions designed for every skill level, SES San Jose provides the perfect atmosphere for those seeking knowledge, networking opportunities, career development and growth opportunities for their business.<span id="more-749"></span></p>
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<p>- <strong>WebTrends Appoints New CEO</strong>: the Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company&#8217;s new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company&#8217;s Board of Directors.<br />
In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company&#8217;s long-term strategic planning, and has over 20 years of global business experience.</p>
<p>- <strong>MIVA Direct Signs Co-Branded Toolbar Distribution Agreement with Comercio Mas</strong><br />
The agreement has seen the development and launch of a co-branded ALOT Esmas.com toolbar that features buttons providing users with one click access to different channels of the Esmas.com portal. The new toolbar also includes site search and full web search functionality, displaying both algorithmic results and sponsored links. The new toolbar is being promoted across the Esmas.com portal; it is expected that the new toolbar will also be promoted by MIVA Direct through its ongoing direct response marketing program.</p>
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		<title>Second Quarter 2008 Financials: Good Growth for Most Internet Companies</title>
		<link>http://www.adoperationsonline.com/2008/08/15/second-quarter-2008-financials-good-growth-for-most-internet-companies/</link>
		<comments>http://www.adoperationsonline.com/2008/08/15/second-quarter-2008-financials-good-growth-for-most-internet-companies/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 09:02:24 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[Dan Stickel]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[Internet Companies Time flies]]></category>
		<category><![CDATA[Michael Mathews]]></category>
		<category><![CDATA[online ad revenue]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing solutions]]></category>
		<category><![CDATA[Onstream Media Corporation]]></category>
		<category><![CDATA[software-as-a-service subscription base]]></category>
		<category><![CDATA[substantive products]]></category>
		<category><![CDATA[Tom Vadnais]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[WebTrends Inc.]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=716</guid>
		<description><![CDATA[Time flies and once again it&#8217;s reporting time! The second quarter seems to have been particularly good for a lot of dotcoms involved, in one way or another, in online advertising. Here are some of the highlights: - WebTrends reports record quarter WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced [...]]]></description>
			<content:encoded><![CDATA[<p>Time flies and once again it&#8217;s reporting time! The second quarter seems to have been particularly good for a lot of dotcoms involved, in one way or another, in online advertising. Here are some of the highlights:</p>
<p><strong>- WebTrends reports record quarter</strong><br />
WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced that it achieved record revenue for the quarter ending June 30, 2008. WebTrends gained significant momentum in its core Web analytics business, winning important new customers, retaining virtually 100% of its enterprise-level customers, achieving more revenue than in any previous quarter, and maintaining its profitable operating margin.<br />
<span id="more-716"></span></p>
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<p>“We’re proud to report the best quarter in the history of WebTrends, with bookings even higher than our record revenues, adding to our software-as-a-service subscription base,” said Dan Stickel, WebTrends CEO. “Our record quarter and the increased demand for our solution is a direct result of shipping substantive products that satisfy real needs, investing in customer support and services to ensure our clients’ success, and focusing on product innovation in strategic growth areas,” said Stickel.</p>
<p>- <strong>interCLICK reports a revenue increase of 31.2% sequentially; gross margin increases to 27% from 24% in 2008 first quarter</strong></p>
<p><span id="bwanpa4">“</span>The investments the Company made in the 2007        fourth quarter and 2008 first quarter have helped to drive margin        expansion and increases in interCLICK<span id="bwanpa5">’</span>s        comScore ranking, reflecting growing recognition from clients of the        unique proposition we offer advertisers and publishers,<span id="bwanpa6">”</span> said Michael Mathews, interCLICK<span id="bwanpa7">’</span>s Chief        Executive Officer. <span id="bwanpa8">“</span>In addition to growing        revenue and improving margins, the Company has taken other steps to        enhance operating results through the hiring of experienced sales        executives to enter new geographic markets, while simultaneously        streamlining operations to reduce corporate overhead. Since the end of        the first quarter, interCLICK has also improved its balance sheet        through the repayment of approximately $2.9 million of debt, further        increasing its flexibility to grow its business. With industry leaders        such as Google forecasting that online ad revenue could reach $500        billion, we believe that interCLICK is well positioned to participate in        this growth.<span id="bwanpa9">”</span></p>
<p><strong>- Onstream Media Corporation Reports Quarterly Revenue Up 18.7% Year-Over-Year</strong><br />
For the first nine months of fiscal 2008, total revenue was a record $13.2 million, up 65.0% from the $8.0 million for the first nine months of fiscal 2007. The revenue growth was due to the inclusion of approximately $5.4 million in Infinite Conferencing revenue, which reflected nine months of operations in the current fiscal year, compared to approximately $1.3 million in Infinite Conference revenue during the two months following the acquisition last year.</p>
<p><strong>- ValueClick&#8217;s reported revenue of $163.8 million was one percent below the low end of the $166 to $170 million guidance range issued on May 6</strong><br />
&#8220;While increased macroeconomic uncertainty makes revenue growth more challenging for the second half of the year, we are taking meaningful steps to preserve margins and drive long-term growth and shareholder value,&#8221; said Tom Vadnais, chief executive officer of ValueClick. &#8220;We are accelerating initiatives to increase synergies among our businesses, and we have been active in our stock repurchase program since our July 17 pre-announcement. We believe ValueClick&#8217;s long-term prospects are bright, and we are committing resources to realize the opportunities in front of us while driving bottom line results.&#8221;</p>
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