Tag: cross channel performance

Eyeblaster and TNS Study Confirms Hunger for Cross Channel Advertising

A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online. The survey polled 400 senior marketing executives across the globe citing that marketers [...]

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