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Mediaplex Announces Site Analytics for Agencies and Marketers

Otilia Otlacan | June 24, 2010 | 0 Comments

Only Third Party Ad Server to Deliver Both Site Analytics and Cross-Channel Campaign Tracking on a Single Platform WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced it has released its site analytics reporting suite for agencies and marketers. With the new release, Mediaplex is now the only third-party ad server to deliver [...]

Eyeblaster and TNS Study Confirms Hunger for Cross Channel Advertising

Otilia Otlacan | June 17, 2009 | 0 Comments

A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online. The survey polled 400 senior marketing executives across the globe citing that marketers [...]