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Publicis Groupe Acquires W&K Communications Agency Further Strengthening Its Operations in China

Otilia Otlacan | December 9, 2008 | 3 Comments

PARIS – Regulatory News: Publicis Groupe (Paris:PUB) announced the acquisition of the Chinese full-service advertising agency W&K Communications. Effective immediately, the agency will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations. W&K Communications will continue to be led by Mr. Guo Weijun, current Chairman, [...]

SEO Samba Introduces Its SEO Automation Platform to North American Search Marketers at the Search Engine Strategies (SES) Chicago Conference

Otilia Otlacan | December 8, 2008 | 0 Comments

Search Engine Strategies Chicago 2008 Booth #424 CHICAGO – SEO Samba, a full-fledged SEO automation platform, unveils the first and only multi-tenants SEO platform for SEM firms and website marketers at 2008 Search Engine Strategies (SES) Chicago. SEO Samba is an exhibitor and sponsor in Chicago, where it will demonstrate its SEO platform in exhibitor [...]

Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay For What You Get

Otilia Otlacan | December 5, 2008 | 0 Comments

Or: How I learned to stop targeting and love the results LOS ANGELES – The following is an opinion editorial by Mason Wiley, senior vice president of marketing, Hydra: “Finish all your dinner,” my mom used to tell me. “Or you can’t be a member of the clean plate club.” Not wasting food earned me [...]

Publicis Groupe to Acquire Tribal, Leading Brazilian Independent Digital Agency

Otilia Otlacan | November 26, 2008 | 0 Comments

PARIS – Regulatory news: Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced [...]

Bluewolf Launches Cloud Solution to Enable Media Companies to Manage Total Ad Sales Lifecycle

Otilia Otlacan | November 14, 2008 | 0 Comments

NEW YORK & SAN FRANCISCO – Bluewolf (www.bluewolf.com) today launched a new cloud based solution designed to allow multi-channel media companies to seamlessly manage the complex advertising sales lifecycle on Force.com. Expanding on its already successful MediaTrak SalesPack offerings, the new Bluewolf AdBooker and AdSync solutions manage the advertising process from sales lead to placement [...]

Ad Ops Briefs Daily: November 13 2008

Otilia Otlacan | November 13, 2008 | 0 Comments

- Salesgenie.com Demonstrates Salesgenie on Force.com at Dreamforce 2008 Salesgenie.com® (an infoGROUP™ company) (NASDAQ: IUSA), the leading provider of online solutions for sales effectiveness management announced today the availability of direct sales lead delivery from its online service, Salesgenie, into Salesforce CRM through the Force.com platform. The resulting solution helps sales professionals more quickly zero [...]

Ad Ops Daily Briefs: November 10 2008

Otilia Otlacan | November 10, 2008 | 0 Comments

- ExactTarget Launches New Salesforce.com Integrated Capabilities for Advanced Marketing Automation at Dreamforce ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today launches new marketing automation solutions to help marketers increase their influence on lead nurturing by cultivating deeper relationships with existing customers and new business prospects. With new capabilities that are [...]

Ad Ops Daily Briefs: November 3 2008

Otilia Otlacan | November 3, 2008 | 0 Comments

- Despite Difficult Economy US Online Holiday Giving to Exceed $3 Billion Convio Report Shows More Than 89 Million Online Adults Plan to Give; Online Giving Levels Join Traditional Channels as Mission-Critical Factor in Fundraising Mix Convio, Inc. the leading provider of on-demand constituent relationship management (CRM) software and services for nonprofit organizations estimates that [...]

Ad Ops Daily Briefs: October 31 2008

Otilia Otlacan | October 31, 2008 | 1 Comment

- Jupitermedia Announces Resignation of President/Chief Operating Officer Jupitermedia Corporation (Nasdaq: JUPM) today announced that Christopher Cardell, the President and Chief Operating Officer and a director of the company, has submitted his resignation to the company in order to pursue other interests. Mr. Cardell has been the President and Chief Operating Officer and a director [...]

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

Otilia Otlacan | October 28, 2008 | 0 Comments

NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools [...]

ExactTarget and MarketingSherpa to Present Email Marketing Intelligence Webinar Series

Otilia Otlacan | October 27, 2008 | 4 Comments

Industry experts discuss and interpret insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide INDIANAPOLIS – ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to [...]

Ad Ops Daily Briefs: October 10 2008

Otilia Otlacan | October 10, 2008 | 0 Comments

- washingtonpost.com Breaks Traffic Record in September washingtonpost.com, an award-winning news and information Web site, broke its traffic records in September with over 323.3 million page views, a 42% increase over September of last year, and nearly 27% higher than the previous record of 272.5 million page views. The best performing areas of the site [...]