Tag: CRM

Adchemy Launches Platform to Manage Digital Audiences

| October 28, 2009 | 3 Comments

Increased Market Demand for Audience Relationship Management (ARM) Results in Significant Customer Adoption, Accenture Alliance and Investment REDWOOD CITY, Calif. – Adchemy, the pioneer of Audience Relationship Management (ARM), formally introduced its technology that uses science and data to help large marketers and their agencies connect at scale with their audience in meaningful ways. The [...]

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TreeHouse Interactive Creates the First Marketing Automation/Demand Generation System to Deliver Real Campaign ROI Reporting

| March 12, 2009 | 1 Comment

Marketing View Becomes the First Demand Generation System to Distribute and Track Leads from Campaign to Cash Regardless of Sales Model or CRM System SALT LAKE CITY – TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced new capabilities today for its Marketing [...]

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24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

| March 11, 2009 | 0 Comments

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]

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ExactTarget Honored with Upshot50 Marketing Technology Leaders Award

| March 6, 2009 | 1 Comment

Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award. The Upshot50 Awards recognize marketing technology providers offering the [...]

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OneSource Announces an Insightful Free Resource for Sales, Marketing, and Research Professionals

| March 4, 2009 | 1 Comment

OneSource Insight Offers Quick Articles & Tips for Business Professionals BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading. “This is a [...]

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Video Interview : Publicis Groupe CEO Maurice Lévy Comments on 2008 Full-Year Results and 2009 Outlook

| February 18, 2009 | 0 Comments

PARIS – Publicis Groupe (Paris:PUB), the world’s fourth largest advertising company, reports 2008 full-year results. Publicis Groupe CEO Maurice Lévy comments on earnings and outlook. Use these links to watch the video interview in the format of your choice: Windows Media Player: http://www.eurobusinessmedia.com/interviewWmp.php?id_article=407 Flash Player: http://www.eurobusinessmedia.com/interviewFlash.php?id_article=407 Use this link to read the interview transcript: http://www.eurobusinessmedia.com/transcript.php?id_article=407 [...]

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ExactTarget Launches Reseller Partner Program

| February 18, 2009 | 1 Comment

Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ [...]

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Monster Unveils New Campaign to Highlight Timely Launch of New Online Experience

| January 22, 2009 | 1 Comment

New Global Multimedia Campaign Will Drive Job Seekers to New Monster.com NEW YORK – Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), announced the launch of a new global advertising campaign in conjunction with the unveiling of its new online site experience. Launching in the [...]

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Campaigner Offers Small Businesses Top New Year’s Resolutions to Improve Email Marketing Performance in 2009

| January 8, 2009 | 1 Comment

OTTAWA – Campaigner (www.campaigner.com), a leading email marketing solutions provider, released its top New Year’s resolutions to help small businesses improve email marketing performance in 2009. Luc Vezina, Campaigner’s head of marketing, offers the following recommendations that can help small businesses get even better results from their email marketing campaigns: 1. Clean your email list [...]

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ExactTarget’s 2009 Marketing Almanac Predicts Open, Click-Through and Conversion Rates Will Decline Next Year

| December 22, 2008 | 8 Comments

Free Reference Guide Forecasts Email, SMS and Other One-to-One Marketing Trends, Provides Tips to Help Marketers Dominate the Inbox Competition and Succeed in 2009 INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing [...]

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Ad Ops Daily Briefs: December 16 2008

| December 16, 2008 | 0 Comments

- PNT Marketing Services Launches Web-Based Marketing Automation Platform PNT Marketing Services, Inc. (http://www.pntmarketingservices.com) announced today the launch of the PNT Marketing Automation Platform (MAP) at The National Center for Database Marketing’s annual conference and event, NCDM 2008. PNT’s MAP provides midsize businesses with quick, easy, and cost-effective access to the advanced marketing tools necessary [...]

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