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	<title>Ad Operations Online &#187; Creative solutions</title>
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	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>Advertising Industry Leaders Join Creative Civilization as It Celebrates 10-Year Anniversary</title>
		<link>http://www.adoperationsonline.com/2009/02/25/advertising-industry-leaders-join-creative-civilization-as-it-celebrates-10-year-anniversary/</link>
		<comments>http://www.adoperationsonline.com/2009/02/25/advertising-industry-leaders-join-creative-civilization-as-it-celebrates-10-year-anniversary/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 15:00:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Advertising Events]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[advertising leaders;]]></category>
		<category><![CDATA[Aguilar & Associates;]]></category>
		<category><![CDATA[Al Aguilar;]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[Anheuser Busch]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Cat Lopez;]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Creative Civilization;]]></category>
		<category><![CDATA[Creative solutions]]></category>
		<category><![CDATA[Gisela Girard;]]></category>
		<category><![CDATA[ING Financial Services and American Cancer Society;]]></category>
		<category><![CDATA[J. Moncada;]]></category>
		<category><![CDATA[Lopez Becomes Creative;]]></category>
		<category><![CDATA[market solutions;]]></category>
		<category><![CDATA[media solutions]]></category>
		<category><![CDATA[Melissa Black;]]></category>
		<category><![CDATA[Procter and Gamble;]]></category>
		<category><![CDATA[public relations services;]]></category>
		<category><![CDATA[San Antonio]]></category>
		<category><![CDATA[Sergio Salinas;]]></category>
		<category><![CDATA[Texas]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2889</guid>
		<description><![CDATA[Cat Lopez Becomes Creative Director and J. Moncada Becomes Chief Strategy and Marketing Officer SAN ANTONIO &#8211; Creative Civilization, known for its high-profile work for general market and Hispanic market leadership brands like ING Financial Services and American Cancer Society, announced the addition of two top industry leaders to the San Antonio-based advertising agency as [...]]]></description>
			<content:encoded><![CDATA[<p>Cat Lopez Becomes Creative Director and J. Moncada Becomes Chief Strategy and Marketing Officer</p>
<p>SAN ANTONIO &#8211; Creative Civilization, known for its high-profile work for general market and Hispanic market leadership brands like ING Financial Services and American Cancer Society, announced the addition of two top industry leaders to the San Antonio-based advertising agency as it celebrates its 10-year anniversary.</p>
<p>Cat Lopez and J. Moncada, who collectively have led strategic and creative efforts for national brands such as Procter and Gamble, Coca-Cola, American Airlines, Burger King and Anheuser-Busch, are rejoining Al Aguilar, Chairman/CEO of Creative Civilization, who they worked with at the former Bromley, Aguilar &amp; Associates.</p>
<p>“The addition of Cat Lopez as creative director and J. Moncada as chief strategy and marketing officer rounds out a power team that is ready to catapult its leadership position as an agency of the future,” says Aguilar.<br />
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<p>The talent reunion of Aguilar, Lopez and Moncada is also anchored with agency principal and President Gisela Girard, Executive Vice President Sergio Salinas, Vice President of Media Solutions, Melissa Black, and its thirty-person staff.</p>
<p>“Ten years ago, Creative Civilization set forth with an ambitious vision of taking its Hispanic agency background and crossing over into the general market space,” says Moncada. “A decade later, what differentiates us in today’s cluttered environment is our proven leadership as a new breed of agency uniquely qualified in total market solutions.“</p>
<p>“I’m proud to become a part of this visionary team whose time has arrived,” says Lopez. “It is exhilarating to create advertising that captures the imagination of the total market in producing results for our diverse client roster.”</p>
<p>“Today, we reflect on the accomplishments of our first ten years, but more importantly we are poised for an even bigger and better future,” says Aguilar, in describing the celebratory mood at Creative Civilization.</p>
<p>Creative Civilization, headquartered in San Antonio, Texas, offers a full range of marketing, advertising and public relations services. Founded in 1999 by advertising leaders Al Aguilar and Gisela Girard, the agency’s mantra, Inspiration Is All Around Us, fuels creative solutions across all agency disciplines.</p>
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		<title>Quattro Wireless is Chosen as Exclusive Partner by Gawker Media to Handle Ad Sales and Mobilize Sites</title>
		<link>http://www.adoperationsonline.com/2008/10/10/quattro-wireless-is-chosen-as-exclusive-partner-by-gawker-media-to-handle-ad-sales-and-mobilize-sites/</link>
		<comments>http://www.adoperationsonline.com/2008/10/10/quattro-wireless-is-chosen-as-exclusive-partner-by-gawker-media-to-handle-ad-sales-and-mobilize-sites/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 08:00:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[advertising opportunities]]></category>
		<category><![CDATA[category leading]]></category>
		<category><![CDATA[Christopher Batty]]></category>
		<category><![CDATA[Creative solutions]]></category>
		<category><![CDATA[Gawker Media]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Lars Albright]]></category>
		<category><![CDATA[Massachusetts]]></category>
		<category><![CDATA[media sites]]></category>
		<category><![CDATA[mobile ad network]]></category>
		<category><![CDATA[mobile advertising network]]></category>
		<category><![CDATA[mobile publisher]]></category>
		<category><![CDATA[mobile Web]]></category>
		<category><![CDATA[mobile web versions]]></category>
		<category><![CDATA[mobilization ;]]></category>
		<category><![CDATA[mobilization technology]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[Quattro Wireless]]></category>
		<category><![CDATA[Steven Rosenblatt]]></category>
		<category><![CDATA[turnkey solution]]></category>
		<category><![CDATA[video and location-based services]]></category>
		<category><![CDATA[Waltham]]></category>
		<category><![CDATA[WAP]]></category>
		<category><![CDATA[wired web sites]]></category>
		<category><![CDATA[wireless advertising]]></category>
		<category><![CDATA[wireless world]]></category>
		<category><![CDATA[www.quattrowireless.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1189</guid>
		<description><![CDATA[Quattro Will Act as Worldwide Sales Agent for All Ad-Based Gawker Sites Including Lifehacker and Gizmodo WALTHAM, Mass. &#8211; Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro [...]]]></description>
			<content:encoded><![CDATA[<p>Quattro Will Act as Worldwide Sales Agent for All Ad-Based Gawker Sites Including Lifehacker and Gizmodo</p>
<p>WALTHAM, Mass. &#8211; Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.</p>
<p>&#8220;We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,&#8221; said Christopher Batty, Vice President of Sales for Gawker Media.<br />
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<p>Known primarily as the most visible and successful blog oriented media sites on the Internet, Gawker enthusiasts can now access these most popular destinations via the mobile web. Through Quattro’s sophisticated platform, Gawker Media’s wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets thereby creating sophisticated new opportunities for advertisers to reach this engaged and targeted audience.</p>
<p>“Our ad sales team continues to lead the industry in attracting quality branded CPM campaigns for our premier publisher partners,” said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. “With the various verticals that Gawker sites provide, we are able to target a broad audience of users ranging from the tech savvy with Gizmodo to those interested in personal tips from with Lifehacker.”</p>
<p>“Gawker has established premier brands with highly engaged and sophisticated audiences and Quattro is thrilled to power their mobile destinations with interactivity and strong functionality,” said Lars Albright, vice president of business development with Quattro Wireless. “With Quattro’s dynamic platform, we can create targeted and rich campaigns perfectly fit for the specific Gawker audience.”</p>
<p>Quattro Wireless will soon launch three additional Gawker Media mobile sites including Gawker, Kotaku and Deadspin.</p>
<p>Quattro is North America’s largest premier mobile publisher with hundreds of brand-preserved WAP and iPhone destinations and best performing mobile ad network with unmatched advertising opportunities and technology, like video and location-based services.</p>
<p>About Gawker Media</p>
<p>Gawker Media is the publisher of 12 of some of the web&#8217;s best loved publications including the eponymous Gawker &#8212; as well as Defamer, Jezebel, Gizmodo, Lifehacker, Jalopnik, &amp; Kotaku. With a readership in excess of 20 million monthly uniques, Gawker Media marries a traditional publishing model and an all-star editorial masthead with the audience engagement borne out of the candor, frequency and hyper-linking of the blog format. advertising.gawker.com</p>
<p>About Quattro Wireless</p>
<p>Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.</p>
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		<title>Burst Media and Panraven Partner to Introduce Multimedia Storytelling Tools to Advertisers</title>
		<link>http://www.adoperationsonline.com/2008/07/31/burst-media-and-panraven-partner-to-introduce-multimedia-storytelling-tools-to-advertisers/</link>
		<comments>http://www.adoperationsonline.com/2008/07/31/burst-media-and-panraven-partner-to-introduce-multimedia-storytelling-tools-to-advertisers/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 08:09:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Burst Media]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[781.272.5544]]></category>
		<category><![CDATA[ad management platform]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[advertising representation]]></category>
		<category><![CDATA[An online media]]></category>
		<category><![CDATA[Burlington]]></category>
		<category><![CDATA[CAMBRIDGE]]></category>
		<category><![CDATA[Cecyl Hobbs]]></category>
		<category><![CDATA[Creative solutions]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Massachusetts]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media technology]]></category>
		<category><![CDATA[online ad networks]]></category>
		<category><![CDATA[online expression]]></category>
		<category><![CDATA[online storytelling services]]></category>
		<category><![CDATA[Panraven]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[transparent online ad network]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[versatile solutions]]></category>
		<category><![CDATA[web portals]]></category>
		<category><![CDATA[web publishers]]></category>
		<category><![CDATA[www.burstmedia.com]]></category>
		<category><![CDATA[www.panraven.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=329</guid>
		<description><![CDATA[Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership with Panraven, the pioneer of online storytelling services. The partnership will enable advertisers to utilize Panraven&#8217;s cutting-edge digital StoryAds solution across Burst Network. Panraven&#8217;s StoryAds is a new form of rich-media [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignnone size-medium wp-image-359" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/burstmedialogo.gif" alt="" width="210" height="38" /></a>Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership with Panraven, the pioneer of online storytelling services. The partnership will enable advertisers to utilize Panraven&#8217;s cutting-edge digital StoryAds solution across Burst Network. Panraven&#8217;s StoryAds is a new form of rich-media advertising that integrates images, audio, video and text into a single multi-page ad unit, creating a custom and immersive form of online expression that advertisers can use to tell their brand or product&#8217;s story.</p>
<p>&#8220;Panraven&#8217;s StoryAds solution represents a new, dynamic media type that has already demonstrated exceptional user engagement in the form of impressive click-through and pass-along rates,&#8221; said Cecyl Hobbs, CFO of Panraven. &#8220;Burst&#8217;s 12 years of experience working directly with publishers and advertisers affords them a unique understanding of the needs of this marketplace. We chose to work exclusively with Burst Media as our launch partner to bring the powerful StoryAds creative unit to a huge network of advertisers and independent web publishers.&#8221;</p>
<p>With highly interactive capabilities, Panraven&#8217;s StoryAds offers versatile solutions for advertisers to communicate their message to consumers. This new rich media unit offers robust, easy-to-use tools and template designs to help advertisers build their own StoryAds with existing creative assets. Additionally, Panraven&#8217;s StoryAds can be shared by consumers via email, Facebook and MySpace pages, or blog posts. StoryAds also allow for full user interaction including data entry, testimonials, contests, sweepstakes submission, and more.<br />
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<p>As a partner to Panraven, Burst Network can distribute an advertiser&#8217;s StoryAds across the more than 4,600 high quality independent websites in its fully transparent online ad network. Advertisers utilizing Panraven&#8217;s rich media technology will be able to employ Burst Network&#8217;s robust targeting, optimization, tracking and reporting capabilities. StoryAds exemplifies Burst&#8217;s commitment to expand the creative options available to advertisers from an ad network. Creative solutions available on Burst Network include rich media, mobile, video and other &#8220;out-of-the-box&#8221; interactive ad units.<br />
About Panraven</p>
<p>Panraven offers an exciting and powerful new way for people to capture, share and treasure their memories and passions. The multimedia service allows people to chronicle and communicate their life experiences through vibrant, expressive stories that can be viewed and shared online and printed in high-quality professionally bound books. Founded in 2005 and based in Cambridge, Massachusetts, Panraven is privately held. For more information, visit www.panraven.com.<br />
About Burst Media</p>
<p>An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst&#8217;s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.</p>
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		<title>Ringleader Digital to Deliver Mobile Ads for IAC Advertising Solutions</title>
		<link>http://www.adoperationsonline.com/2008/06/17/ringleader-digital-to-deliver-mobile-ads-for-iac-advertising-solutions/</link>
		<comments>http://www.adoperationsonline.com/2008/06/17/ringleader-digital-to-deliver-mobile-ads-for-iac-advertising-solutions/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 08:20:19 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Ringleader Digital]]></category>
		<category><![CDATA[212-404-1000]]></category>
		<category><![CDATA[ad serving network]]></category>
		<category><![CDATA[ads by device]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[advertising tools]]></category>
		<category><![CDATA[advertising transactions]]></category>
		<category><![CDATA[advertising world]]></category>
		<category><![CDATA[Bob Walczak]]></category>
		<category><![CDATA[Creative solutions]]></category>
		<category><![CDATA[device-agnostic network]]></category>
		<category><![CDATA[digital advertising initiatives]]></category>
		<category><![CDATA[digital technology]]></category>
		<category><![CDATA[direct publisher network]]></category>
		<category><![CDATA[IAC Ad Solutions]]></category>
		<category><![CDATA[IAC Advertising Solutions]]></category>
		<category><![CDATA[IAC/AS]]></category>
		<category><![CDATA[interactive media]]></category>
		<category><![CDATA[mobile advertising campaigns]]></category>
		<category><![CDATA[mobile advertising network]]></category>
		<category><![CDATA[mobile advertising platform]]></category>
		<category><![CDATA[mobile advertising service]]></category>
		<category><![CDATA[mobile network]]></category>
		<category><![CDATA[mobile Web]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[online ads]]></category>
		<category><![CDATA[online advertising experience]]></category>
		<category><![CDATA[Rich Stalzer]]></category>
		<category><![CDATA[Web Products]]></category>
		<category><![CDATA[www.ringleaderdigital.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1603</guid>
		<description><![CDATA[Next Generation Third-Party Ad Network Helps Fills Mobile Site Inventory for IAC Ad Solutions&#8217; Portfolio of Industry-leading Brands. NEW YORK &#8211; Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1517" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/ringleaderdigitallogo.jpg" alt="" width="128" height="51" /></a>Next Generation Third-Party Ad Network Helps Fills Mobile Site Inventory for IAC Ad Solutions&#8217; Portfolio of Industry-leading Brands.</p>
<p>NEW YORK &#8211; Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For Ringleader Digital, the IAC/AS relationship significantly increases its direct publisher network to include some of the most visited Web sites in North America. The deal also creates greater reach and return on investment for mobile advertising campaigns, the fastest growing segment of the advertising world.</p>
<p>&#8220;We&#8217;re committed to offering our brands and external marketers powerful advertising tools that leverage digital technology,&#8221; said Rich Stalzer, President of IAC/AS. &#8220;As the mobile ad market grows, and our audience reach extends, we want to make sure our inventory is filled by the right brands, and delivered to the right people. We believe our partnership with Ringleader Digital will help make this happen.&#8221;<br />
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<p>Ringleader Digital&#8217;s next generation mobile advertising network allows advertising agencies and direct brands to easily extend their digital advertising initiatives to mobile. The company offers the only third-party mobile advertising service that delivers ads by device functionality, not just device type, among many other targeting parameters. This means that advertisers purchasing inventory on mobile sites in the IAC/AS network can be sure their ads are sent to their entire target demographic on any available mobile network. Advertisers are no longer limited by incompatible ad formats or costs associated with designing and serving up multiple ad formats.</p>
<p>&#8220;Our partnership with IAC/AS is yet another example of a world-class publisher endorsing our third-party approach to mobile advertising, which allows advertisers and agencies to efficiently and effectively deliver their online ads to mobile,&#8221; said Bob Walczak, CEO of Ringleader Digital. &#8220;Ringleader is pleased to be working with an interactive leader that positively impacts the way we live and communicate every day with digital technology.&#8221;</p>
<p>Additional inventory will be made available to advertisers as IAC Ad Solutions continues to roll out its brands&#8217; mobile sites throughout the year.</p>
<p>About IAC Advertising Solutions</p>
<p>A division of IAC Search &amp; Media, a wholly-owned business of IAC (Nasdaq: IACI), IAC/AS offers innovative marketing opportunities across some of the world&#8217;s top interactive brands, including Citysearch, Match.com, Evite, Ticketmaster, Excite, Fun Web Products, IWON, and RealEstate.com. Display and interactive media, content and feature sponsorships, custom creative solutions, direct marketing, and mobile are just some of the ways IAC/AS helps marketers effectively engage their target audiences. Main office of IAC/AS is located in New York City. For more information please visit iacadvertising.com or phone 212-404-1000.</p>
<p>About Ringleader Digital</p>
<p>As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile&#8211;fulfilling the potential and promise of the mobile Web. Ringleader&#8217;s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign&#8217;s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.</p>
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