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Advertising Industry Leaders Join Creative Civilization as It Celebrates 10-Year Anniversary


Cat Lopez Becomes Creative Director and J. Moncada Becomes Chief Strategy and Marketing Officer

SAN ANTONIO – Creative Civilization, known for its high-profile work for general market and Hispanic market leadership brands like ING Financial Services and American Cancer Society, announced the addition of two top industry leaders to the San Antonio-based advertising agency as it celebrates its 10-year anniversary.

Cat Lopez and J. Moncada, who collectively have led strategic and creative efforts for national brands such as Procter and Gamble, Coca-Cola, American Airlines, Burger King and Anheuser-Busch, are rejoining Al Aguilar, Chairman/CEO of Creative Civilization, who they worked with at the former Bromley, Aguilar & Associates.

“The addition of Cat Lopez as creative director and J. Moncada as chief strategy and marketing officer rounds out a power team that is ready to catapult its leadership position as an agency of the future,” says Aguilar.
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Posted in Events, Marketing StrategyComments (0)

Quattro Wireless is Chosen as Exclusive Partner by Gawker Media to Handle Ad Sales and Mobilize Sites


Quattro Will Act as Worldwide Sales Agent for All Ad-Based Gawker Sites Including Lifehacker and Gizmodo

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.

“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.
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Posted in Advertising Industry Deals, Mobile AdvertisingComments (0)

Burst Media and Panraven Partner to Introduce Multimedia Storytelling Tools to Advertisers


Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership with Panraven, the pioneer of online storytelling services. The partnership will enable advertisers to utilize Panraven’s cutting-edge digital StoryAds solution across Burst Network. Panraven’s StoryAds is a new form of rich-media advertising that integrates images, audio, video and text into a single multi-page ad unit, creating a custom and immersive form of online expression that advertisers can use to tell their brand or product’s story.

“Panraven’s StoryAds solution represents a new, dynamic media type that has already demonstrated exceptional user engagement in the form of impressive click-through and pass-along rates,” said Cecyl Hobbs, CFO of Panraven. “Burst’s 12 years of experience working directly with publishers and advertisers affords them a unique understanding of the needs of this marketplace. We chose to work exclusively with Burst Media as our launch partner to bring the powerful StoryAds creative unit to a huge network of advertisers and independent web publishers.”

With highly interactive capabilities, Panraven’s StoryAds offers versatile solutions for advertisers to communicate their message to consumers. This new rich media unit offers robust, easy-to-use tools and template designs to help advertisers build their own StoryAds with existing creative assets. Additionally, Panraven’s StoryAds can be shared by consumers via email, Facebook and MySpace pages, or blog posts. StoryAds also allow for full user interaction including data entry, testimonials, contests, sweepstakes submission, and more.
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Posted in Ad Networks and Platforms, Ads by Creative, Advertising Industry Deals, Burst Media, Internet Strategy, Rich Media Ads, Video AdsComments (0)

Ringleader Digital to Deliver Mobile Ads for IAC Advertising Solutions


Next Generation Third-Party Ad Network Helps Fills Mobile Site Inventory for IAC Ad Solutions’ Portfolio of Industry-leading Brands.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For Ringleader Digital, the IAC/AS relationship significantly increases its direct publisher network to include some of the most visited Web sites in North America. The deal also creates greater reach and return on investment for mobile advertising campaigns, the fastest growing segment of the advertising world.

“We’re committed to offering our brands and external marketers powerful advertising tools that leverage digital technology,” said Rich Stalzer, President of IAC/AS. “As the mobile ad market grows, and our audience reach extends, we want to make sure our inventory is filled by the right brands, and delivered to the right people. We believe our partnership with Ringleader Digital will help make this happen.”
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Posted in Ad Serving, Advertising Industry Deals, Mobile Advertising, Ringleader DigitalComments (0)

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