Posts Tagged With: Creative Agency

Ad Ops Daily Briefs: December 17 2008

» by Otilia Otlacan December 17th, 2008 at 11:00 pm » Comments (0)

- Indianapolis Ad Agency, Beltrame Leffler Advertising, Unveils Brand Machine Beltrame Leffler Advertising, an award-winning branding and creative agency in Indianapolis, today announced the launch of Brand Machine, their own “bailout” for small to medium-size companies. The founding partners of Beltrame Leffler have streamlined a process that trims the "big agency" overhead to assist companies in building brand which is especially critical in the current economic environment. - Pangea Media Expands Quibblo.com Functionality New Consumer Features and Greater Targeting and Performance Capabilities to Enhance User Experience and Improve Advertiser Returns Pangea Media (PangeaMedia.com), a leader in online quizzes and quiz technology, today announced several ...more »

MillerCoors Taps Bromley as Hispanic Media Agency of Record

» by Otilia Otlacan December 1st, 2008 at 11:00 am » Comments (0)

CHICAGO - MillerCoors today announced that San Antonio-based Bromley Communications won the competitive pitch to become its Hispanic media planning and buying agency of record. Bromley will lend its Hispanic media planning and buying expertise to MillerCoors within the newly formed dedicated media unit, MC Media. MC Media also consists of Draftfcb, Initiative and Kinetic. “Winning with Hispanic beer drinkers is critically important to the success of MillerCoors and that’s why we are ramping up our resources in Hispanic marketing,” Jackie Woodward, MillerCoors vice president of marketing services, said. “The Bromley team demonstrated a great understanding and passion for developing creative ...more »

Traditional Brand Advertising is Broken. Despite Gloomy Economy, R2C Group’s Hybrid Approach Explodes Among Blue Chip Brands

» by Otilia Otlacan August 29th, 2008 at 10:00 am » Comments (1)

Amidst a Shaky Economy, Big Brand Fortune 500 Companies Seek a New Hybrid Brand/Direct Response Advertising Strategy; R2C Group Rises to the Occasion PORTLAND, Ore.--(BUSINESS WIRE)--With a gloomy national economic season looming, reinforced by exploding fuel prices and rising unemployment reports, it’s no surprise that the advertising industry is also anticipating a season of uncertainty. Marketing professionals are experiencing increasing challenges daily, virtually unable to discern tangible results, while simultaneously paying growing media rates that aren’t justified. Ad Age’s top story in the June 23rd issue confirms “Big marketers, facing a weakening economy…clamped down on spending (in 2007).” As evidenced by ...more »

Creatives Showcase: Fullscreen Video, Eyeblaster

» by Otilia Otlacan July 24th, 2008 at 3:07 pm » Comments (0)

Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in a not very fortunate size and behavior. Below is an example of an Eyeblaster fullscreen video ad developed for the movie "13th Street", ad that ran in the Netherlands. http://creativezone.eyeblaster.com/#ItemName=13th%20Street It would've been nice if the ad stayed in its expanded window and not open a new browser window on its own, without user interaction. more »

Creatives Showcase: Overlay to Banner Ad, Eyeblaster

» by Otilia Otlacan July 4th, 2008 at 12:51 pm » Comments (0)

Ad creatives is something we're all working with yet frequently complain about: they're not too engaging, not too pretty, buggy etc. Still, every now and then we come across creatives that are really worth the buzz and deserve to be showcased, which is why I created this new category of 'Ad Creatives Showcase'. The first I'm inviting you too take a look at and comment is a rather amusing one for Hewlett Packard, an overlay to banner created through Eyeblaster. Click the link below to check it out: more »

Yahoo!, Fiat and Chrysler LLC Win EU Vibrant Awards for In-Text and Contextual Video Advertising

» by Otilia Otlacan June 6th, 2008 at 12:54 pm » Comments (0)

LONDON, June 6, 2008 - Vibrant Media, the world leader in video and contextual advertising, presented its first Vibrant Awards last night in London, recognising the creative and strategic use of in-text and contextual video advertising. "These awards reflect the growing influence of in-text on the advertising landscape as a whole." Says Craig Gooding, CCO and Co-founder, Vibrant Media, "We have seen the industry embrace in-text advertising since our inception in 2000 and today Vibrant works with the world's leading brand advertisers who are reaching more than 120 million users worldwide. The Vibrant Awards is designed to inspire excellence and we ...more »

Ringleader Digital’s Viral Click-to-Call Campaign Captures Attention of Mobile Device Owners

» by Otilia Otlacan March 21st, 2008 at 9:36 am » Comments (0)

Mobile Ad Company "Signals" Movie Goers to Experience the Fear NEW YORK - Next-generation mobile advertising company Ringleader Digital, today announced the mounting success of its creative, mobile click-to-call campaign designed to promote Magnolia Pictures' latest horror movie, "The Signal." By using the one feature every phone has, the ability to make and receive phone calls, Ringleader's viral campaign has yielded a 16 percent response rate within its target demographic, meaning that thousands of people to date have clicked to hear "The Signal." Approached by Magnolia Pictures' media agency, Media Storm, Ringleader seized the opportunity to use the hottest new marketing medium, ...more »