Top Talent from Creative, Digital and Media Agencies Signs On
ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency Advisory Board comprised of 12 senior executives from the nation’s leading creative, digital and media agencies. The new board’s objective is to spark dialogue among agencies, publishers and marketers, and even between media agencies and creative agencies. The IAB also intends to use the board to infuse the agency point of view more fully in its guidelines work and to drive forward the importance of premium online experiences, with audience as the first priority. The IAB has also signaled its intention to recapture for online campaigns the emotionally resonant and culturally significant creativity that has long characterized great advertising in other media. The announcement was made at the IAB’s Annual Meeting, Ecosystem 2.0: Brands Battle Back in Orlando, Florida.
2009 Ad Agency Advisory Board includes:
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