“Utilizing our online reach of more than two billion daily ad impressions and our ability to target IP addresses directly, CPX is in a unique position to expand the scope and granularity of audience targeting,” said Jonathan Slavin, Chief Revenue Officer of CPX Interactive. “By integrating Semcasting’s data, we can now offer our agency and advertiser partners the ability to link detailed user demographics to precise locations and create next-level audience modeling and look-alike targeting, all at better than an 80 percent match rate against not only our own direct traffic, but also against RTB and exchange traffic.”

“Semcasting’s ability to connect our industry-leading public data to more than 1.4 million home IP zones and 3.8 million business IP zones in the US means advertisers and their agencies now have a way to leverage their existing investments in customer and marketing intelligence to plan their online campaigns. Semcasting’s data and analytics capabilities combined with CPX’s ability to deliver messaging directly to these IP zones at massive scale makes this a synergistic partnership. CPX is an ideal distribution partner for us,” said Ray Kingman, CEO of Semcasting.

About CPX Interactive

CPX Interactive is a digital advertising company consistently serving more than two billion daily ad impressions. Its global distribution engine includes both a private marketplace of more than 4,000 quality publisher sites and an on-demand network with access to virtually every major aggregator of digital media. CPX campaigns are churned through a continuous cycle of planning, execution, optimization, reporting and analysis – each leveraging the company’s unparalleled scalability. CPX has proven success with more than 300 major brands worldwide. For more information, visit http://www.cpxinteractive.com.

About Semcasting

Semcasting is a supplier of predictive data solutions that help marketers, agencies and ad networks target online and offline customers. IP Audience Zones was built with the same predictive modeling technology used in the development of Semcasting’s premium data. It contains detailed, publicly available and modeled information on more than 227 million individuals–mapped as demographic zone clusters to IP Addresses. Semcasting data is licensed to data compilers and ad networks and is used by hundreds of public and private companies each month for targeting T&E, finance, retail telecommunications, and political campaigns.

New York, NY – CPX Interactive, a digital advertising company and global distribution engine, and AppNexus, the world leader in real-time advertising technology, announced that CPX has chosen AppNexus as its exclusive ad server in order to maximize operational and cost efficiencies for its clients. The new ad serving relationship with AppNexus, coupled with CPX’s vast reach and expertise in data integration, targeting and campaign optimization, will enhance its ability to provide agencies and advertisers with increased performance and publishers with the most sophisticated yield management controls and monetization tools on the market.

Additionally, CPX was named as one of the inaugural app providers for AppNexus’ groundbreaking new App Marketplace for the digital ad technology industry, also announced today at the AppNexus Summit. Through the AppNexus App Marketplace, CPX is building a customized reporting app to present relevant information to its multitude of publishers within the AppNexus Console user interface.

As a result of the exclusive ad server arrangement, AppNexus will provide CPX with its comprehensive suite of core ad infrastructure for buying and selling including ad serving, third-party data management and first-party data collection and support for more real-time and directly negotiated media campaigns.

“We are thrilled to announce our exclusive partnership with AppNexus and are extremely confident in its world-class platform to manage CPX’s enormous reach of nearly two billion global impressions per day,” said CPX CEO, Mike Seiman. “AppNexus has an incredibly scalable platform which can handle our rapidly growing ad serving and real-time bidding needs and, in allowing it to do so, we remain focused on our core competencies – designing and executing digital campaigns, driving the highest yield for our publisher partners and generating powerful and proprietary first-party campaign data.”

CPX Interactive delivers 60 billion impressions per month to more than 300 million global unique users in 65 countries and is recognized in the online advertising sector as a top-tier ad network. Some of their more than 4,000 direct publishers include Accuweather, Beliefnet.com, Examiner, Free Online Games, myYearbook, Local.com and Publishers Clearing House. CPX Interactive also works with 300+ advertisers, globally, on both performance and brand initiatives alike in verticals ranging from CPG, automotive, travel and finance to entertainment, social, health and retail.

“CPX is one of the most innovative ad networks in the market, renowned as an early adopter of industry-leading technologies,” said Brian O’Kelley, CEO and Co-Founder, AppNexus. “We look forward to helping the company continue to push boundaries and differentiate its business on top of the AppNexus platform.”

About CPX Interactive
CPX Interactive is a digital advertising company and global distribution engine, creating end-to-end solutions for advertisers and publishers across the online display advertising landscape. CPX Interactive delivers 60 billion impressions to more than 300 million unique users in 65 countries every month. The company was named to Inc.Magazine’s list of fastest growing privately held US advertising/marketing companies in both 2008 and 2009. For more information, visit www.cpxinteractive.com.

About AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz and Ron Conway. For more information, visit www.appnexus.com.

NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, the guidelines are part of a far-reaching industry initiative lead by the IAB to increase buyer control over the placement and context of advertising on ad networks and exchanges. The announcement was made at ClickZ Connected Marketing Week in San Francisco, where the IAB Networks & Exchanges Committee programmed a one-day forum on ad networks and exchanges.

The first 16 IAB member companies that will self-certify in early 2011 are:

24/7 Real Media

Fox Audience Network

Adify

Google

AOL/Advertising.com

ScanScout

AudienceScience

Specific Media

Burst Media

Traffic Marketplace

Casale Media

Tremor Media

ContextWeb, Inc. / ADSDAQ Exchange

Yahoo!

CPX Interactive

ValueClick Media

“We applaud the efforts of these ad networks and exchanges to be the first to commit to the standards and practices covered by ‘Networks & Exchanges Quality Assurance Guidelines,’” said Randall Rothenberg, President and CEO, IAB. “It is no small task to undergo the self-certification process and, once compliant, these organizations will provide marketers the highest level of brand safety. Every agency and marketer should consider compliance with these guidelines as a buying standard and we invite additional ad networks and exchanges to join the program.”

“The IAB Quality Assurance Guidelines demonstrate to marketers and agencies that we put brand safety first,” said Jay Sears, General Manager of ContextWeb, Inc.’s ADSDAQ Exchange, and Co-Chair of the IAB Networks & Exchanges Committee. “These 16 companies that have raised their hand must now engage in a full-scale implementation that will require extensive training and investment—it shows a true commitment to control, transparency and simplifying the buying of digital media.”

“The certification program we designed is a way to provide marketers and agencies a standardized approach that will make buying advertising easier and give increased control over where ads are placed,” said David Jacobs, Senior Vice President, Advertising.com, and Co-Chair of the IAB N&E Ad Certification Working Group. “We anticipate broad adoption of these guidelines by parties participating in the self certification process.”

The rigorous self-certification process requires the participating companies to:

Attend IAB training sessions developed to guide compliance officers through the proper implementations of the guidelines
Conduct quarterly internal audits to test compliance with the guidelines
Submit forms to the IAB from both the compliance officer and business unit leader attesting to adherence to the guidelines
“Networks & Exchanges Quality Assurance Guidelines” can be found on the IAB website at: http://www.iab.net/ne_guidelines.

About the IAB’s Networks & Exchanges Committee:

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and ad exchanges in today’s complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry. A full list of Committee member companies can be found at: http://www.iab.net/networks_and_exchanges_committee.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced a series of initiatives that create open and transparent ways for online ad networks and publishers to work with one another.

First, ContextWeb is introducing PubVantage, (www.PubVantage.com), a new destination integrated into ADSDAQ, that enables Internet publishers to research, rate and review any ad network and connect to them via ADSDAQ. Second, ContextWeb is announcing the PerformancePrice which auctions each and every publisher ad impression to all advertisers and networks trading on ADSDAQ, creating a level playing field for buyers to compete for publishers’ inventory.

”PubVantage makes the ad network selection and integration process transparent and breaks down the barriers that have inhibited small & mid-sized publishers and ad networks from working together,” said Anand Subramanian, ContextWeb’s Founder and President of the ADSDAQ Ad Exchange. “Publishers are able to choose those networks that are most appropriate for them to use and connect to them via our exchange. The PerformancePrice then ensures that publishers get the best price for their inventory by having multiple networks and advertisers compete for each impression on the exchange.”

Networks have indicated that finding, vetting, managing and paying small publishers is typically a hassle. As a result, millions of small publishers that reach highly-desired audiences are not always able to participate in networks. With these new offerings from ContextWeb, all that is changed.

“The goal of providing advertisers with virtually unlimited access to online inventory lies at the core of our business model,” explains CPX Interactive Pres. & COO, Rob Rasko. “We are excited to be able to work with ContextWeb and seamlessly plug into the ADSDAQ Ad Exchange in order to add that valuable inventory to our offering of proprietary relationships and 3rd party partners.”

“The power of the ADSDAQ Ad Exchange comes from being able to connect to multiple ad networks effortlessly with just a few clicks. This ensures that I maximize revenue for every impression that I sell from our site. It also eliminates the need to create a long daisy chain of ad networks which speeds up loading. In addition I can maintain fewer business relationships and get a single payment from ContextWeb covering all network providers working through ADSDAQ,” said Rick Jaworski, Co-owner of Joyofbaking.com. “Using the exchange, I am also able to learn from other publishers what their experiences are with the various ad networks and share my thoughts on them to help my peers in the publishing community.”

For publishers, the PerformancePrice works by automatically monitoring what a publisher earns from its back-up ad networks and lets other buyers compete for that inventory. As a result, the PerformancePrice can deliver higher eCPMs than publishers get from their back-up ad networks. Ad Networks benefit from getting access to publishers’ inventory that they would not otherwise have been able to bid upon.

PubVantage is the largest single source for publishers to research, rate and review more than 450 different ad networks. In the future, the exchange will give networks a similar ability to research, rate and review their experiences with publishers.

There is no fee for networks or publishers to join ADSDAQ or to participate in any of these programs.

About ContextWeb, Inc.

ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange works with more than 12,000 ad buyers and ad sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy.

The ADSDAQ Ad Exchange ranks among the top 20 ad-supported properties according to comScore. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.

Ad Revenue 2009
PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced an expanded lineup of speakers and the upcoming release of the comprehensive Ad Revenue Report that will be made available to all Ad Revenue 2009 attendees (www.AdRevenueConference.com).

The report will cover premium publisher trends and data and will include a comprehensive guide to the online display advertising ecosystem. Sponsors including AudienceScience, CPX Interactive, eXelate, MediaMath, Pulse 360, and premier sponsor interCLICK will join forces with PubMatic to discuss how to drive more revenue for online publishers.

Ad Revenue 2009 Lineup Includes:

9:00 am Opening Keynote: Amar Goel, Founder & Chairman, PubMatic
10:00 am Panel: The Blurring Lines of Ad Exchanges, Ad Marketplaces, and Ad Networks

Moderated by Michael Learmonth, Reporter, Digital Media & Advertising, Advertising Age

Panelists:

Jay Sears, Strategic Products & Business Development, ContextWeb
Jed Nahum, Director of Network Planning and Strategy, AdECN
Philip Smolin, GM, Platform Solutions, Turn
Rob Rasko, President and COO, CPX Interactive
Tom Sipple, VP, IAC/Dictionary.com

11:05 am Presentation: Ad Effectiveness: A Closer Look at Ad Networks for Branding Campaigns

Michele Madansky, Michele Madansky Consulting

11:30 am Panel: Standardization, Innovation, & Monetization: How New Ad Units Are Impacting Publishers

Moderated by Joe Mandese, Editor-In-Chief, MediaPost

Panelists:

Tom Bowman, VP, Strategy and Operations, Global Advertising Sales, BBC Worldwide
Kirsten Rasanen, VP, Product Development, TV Guide
Jeremy Fain, VP Industry Services, IAB
Ryan Whittington, VP, General Manager, bizjournals

1:30 pm Presentation: Turning Your Ad Operations Into A Revenue Center

Rob Beeler, VP Content & Media, AdMonsters

1:55 pm Panel: The Evolution of Media Buying and What That Means for Publishers

Moderated by John Ebbert, Managing Editor, AdExchanger

Panelists:

Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

2:55 pm Presentation: Government Regulation & Internet Advertising: Everything Publishers Need to Know, and Nothing They Don’t

Alan Chapell, President, Chapell & Associates

3:20 pm Panel: The New Economics And Revenue Opportunities of Data

Moderated by Greg Stuart, Digital Media Advisor

Panelists:

Antony Taylor, VP, Head of Display Platforms, Yahoo! Inc.
Eric Hippeau, CEO, Huffington Post
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Hirsch, President & CEO, AudienceScience
Mark Zagorski, CRO, eXelate

4:00 pm Closing Keynote: Jack Flanagan, Executive Vice President, comScore

4:25 pm: Happy Hour & Networking presented by interCLICK

In addition to the conference panels and presentations, attendees will receive the Ad Revenue Report. The Ad Revenue Report is a collaborative effort made possible by many interviews with the brightest minds in online advertising, including:

Jon Aizen, COO, Dapper
Larry Allen, President, Yieldex
Joe Apprendi, CEO, Collective Media
Pascal Bensoussan, VP Products & Marketing, Aggregate Knowledge
Alex Hooshmand, VP Client Services, BlueKai
Randy Nicolau, CEO, Demdex
Brian O’Kelley, CEO, AppNexus
Andrew Pancer, COO, Media6 Degrees
Nathan Woodman, Managing Director, Adnetik (Havas Digital)
Nat Turner, President, Invite Media
Randy Nicolau, CEO, Demdex
Brian O’Kelley, CEO, AppNexus
Andrew Pancer, COO, Media6 Degrees
Calvin Lui, CEO, Tumri
Howard Manus, VP Marketing & Operations, CNNMoney.com

To learn more about Ad Revenue 2009 or to request an invitation, please visit: www.adrevenueconference.com

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the sponsor and speaker lineup for Ad Revenue 2009 (http://www.AdRevenueConference.com). The second annual Ad Revenue conference, a follow up to last year’s sold out event, will be held on October 8th at New World Stages in New York City. The event will bring together hundreds of thought leaders in the online display advertising industry and will focus on increasing the revenue made by publishers from non-guaranteed inventory.

This event is happening with the generous support of InterCLICK, Audience Science, CPX Interactive, eXelate, MediaMath, and Pulse360.

Ad Revenue 2009’s industry expert speakers will focus on the ecosystem that drives revenue for premium publishers’ 2nd Ad Sales Channel, or inventory not sold through their direct sales force. The 2nd Channel ecosystem is vast and complex, made up of ad networks, ad exchanges, data exchanges, and many other segments. Ad Revenue 2009 will bring clarity to the ecosystem for premium publishers so that they can develop the best strategies to increase their advertising revenue in the immediate future and for years to come.

“The Ad Revenue conference is the only conference dedicated entirely to helping premium publishers develop strategies to increase the value of their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-founder and CEO. “Hundreds of companies are driving innovation that can help significantly raise their bottom line, and the publishers that understand the ecosystem the best stand to gain the most from it. If there is one conference that premium publishers need to attend every year, this is it.”

The caliber of companies involved with Ad Revenue 2009 is unprecedented. The Ad Revenue 2009 speaker lineup includes:

Jeff Hirsch, President & CEO, Audience Science
Joe Zawadzki, CEO, MediaMath
Mark Zagorski, CRO, eXelate
Rob Rasko, President and COO, CPX Interactive
Amar Goel, Founder & President, PubMatic
Andrew Kraft, VP Technology Solutions, Collective Media
Bill Wise GM, Global Exchange, Yahoo!
Darren Herman, Founder & President, Varick Media Management
Eric Hippeau, CEO, Huffington Post
Greg Stuart, Digital Media Advisor & Former CEO of the IAB
Ian Wallin, VP National Digital Ad Sales, TV Guide
Jay Sears, EVP, Strategic Products & Business Development, ContextWeb
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Green, COO, AdECN/Microsoft
Jeremy Fain, VP Industry Services, IAB
Joe Mandese, Editor-In-Chief, MediaPost
John Ebbert, Managing Editor, AdExchanger.com
Kurt Unkel, SVP, Director at VivaKi Nerve Center
Michele Madansky, Michele Madansky Consulting
Philip Smolin, GM, Platform Solutions, Turn
Rob Beeler, Vice President, Content & Media, AdMonsters

Ad Revenue 2008, held in San Francisco, was oversubscribed by more than 50%. Ad Revenue 2009 is nearing full capacity. To learn more about Ad Revenue 2009 or to request an invitation, please visit: www.AdRevenueConference.com.

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).

______________________________________________________________________________
Top 25 Ad Networks

April 2009 vs. April 2008

Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)
Apr-2008        Apr-2009       % Change

Total Internet: Total Audience          190,728         192,875           1

Platform-A                              170,508         176,455           3
Yahoo! Network                          160,206         167,129           4
Google Ad Network                       155,882         164,518           6
ValueClick Networks                     140,930         160,307          14
Specific Media                          144,773         158,012           9
FOX Audience Network                        N/A         149,249         N/A
24/7 Real Media                          99,959         147,668          48
Traffic Marketplace                     114,682         143,519          25
Microsoft Media Network US              119,595         139,674          17
Tribal Fusion                           135,113         138,274           2
Casale Media – MediaNet                 127,184         137,884           8
interCLICK                              107,961         134,834          25
Turn, Inc                                60,617         134,028         121
Adconion Media Group                    117,965         133,498          13
CPX Interactive                          69,178         130,370          88
Collective Network by Collective Media   88,279         129,808          47
ADSDAQ by ContextWeb                     93,815         123,534          32
AudienceScience (formerly Revenue Science)  N/A         121,001         N/A
Burst Media                              89,670         116,727          30
Undertone Networks                       72,940          97,053          33
AdBrite                                  81,838          91,033          11
Pulse 360                                   N/A          82,574         N/A
Vibrant Media                            72,351          80,779          12
Adify                                       N/A          73,467         N/A
Kontera                                  52,159          72,870          40
______________________________________________________________________________

“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, comScore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.