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CPX Interactive Launches Cookie-Free Targeting Product
NEW YORK – Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage its unparalleled online reach and a previously announced partnership with predictive data solutions company Semcasting to create a powerful new offering that plugs seamlessly into [...]
CPX Interactive Selects AppNexus as Exclusive Ad Server
Digital advertising company moves to world-class, real-time ad platform to maximize cost efficiencies. New York, NY – CPX Interactive, a digital advertising company and global distribution engine, and AppNexus, the world leader in real-time advertising technology, announced that CPX has chosen AppNexus as its exclusive ad server in order to maximize operational and cost efficiencies [...]
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
ContextWeb Redefines “Openness” for Online Advertising Exchanges
PubVantage and the PerformancePrice Create New Internet Paradigm for Transparently Connecting Publishers With Ad Networks NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced a series of initiatives that create open and transparent ways for online ad networks and publishers to work with one another.
Ad Revenue 2009, Oct 8th In NYC, To Address New Monetization Strategies for Online Premium Publishers
Expanded Lineup of Top Tier Speakers And The Ad Revenue Conference Report Will Address Cutting Edge Practices To Increase Publisher Revenue And Protect Their Brands Ad Revenue 2009 PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, [...]
PubMatic Announces A-List Lineup for Ad Revenue 2009
Second Annual Ad Revenue Conference to Improve Ad Monetization Strategies for Premium Online Publishers and Media Companies PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the sponsor and speaker lineup for Ad Revenue 2009 (http://www.AdRevenueConference.com). [...]
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
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