Tag Archives: contextual targeting

Interview: Luca Scagliarini, CEO ADmantX, Introduces the ADmantX Semantic, Cookie-Less Targeting Solution
Ad & Media Strategies
March 16, 2012 posted by Otilia Otlacan

Interview: Luca Scagliarini, CEO ADmantX, Introduces the ADmantX Semantic, Cookie-Less Targeting Solution

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

Turn Media Platform Winter 2012 Release Introduces Real-Time Brand Safety and Dynamic Video Bid Optimization Features
Ad & Media Strategies
March 8, 2012 posted by Otilia Otlacan

Turn Media Platform Winter 2012 Release Introduces Real-Time Brand Safety and Dynamic Video Bid Optimization Features

Turn introduced new features to its cloud-based Turn Media Platform, which provides marketers with a comprehensive set of tools for the precise execution of advertising campaigns. The Winter 2012 Release includes the industry’s first real-time brand safety controls, new contextual data from best-of-breed vendors, and robust video advertising optimization features.