Tag: contextual advertising
Contextual Advertising Leader Vibrant Grows Users by over 50% in 12 Months
Climbs to 36 in comScore Top 50 Report NEW YORK – Vibrant (www.vibrantmedia.com) the global leader in contextual advertising, has increased its U.S. user base by 50% in the past year, from 87 million in September 2009 to 130 million, according to comScore. This represents a reach of 61% of the U.S. internet audience. The [...]
Contextual Ad Leader Vibrant Sees 76% Gain in Auto Revenue
NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising solutions, reports a 76% increase in auto-related revenue this quarter (Q3 2010) as the auto industry revives after a devastating three years. This increase in auto advertising from OEMs and aftermarket parts and services companies aligns with Vibrant’s expansion in the automotive sector. ComScore [...]
ChaCha Re-launches www.ChaCha.com with Enhanced User Experience and Improved Advertising Environment
Top 100 Website Adds Rich Media Content and Greater Interactivity through HTML5 and CSS3 INDIANAPOLIS – ChaCha, the popular free answers service that has delivered quick, accurate answers to nearly one billion questions, announced that it has launched a new ChaCha.com that is further focused on user experience and advertising engagement. Leveraging HTML5 and CSS3, [...]
Vibrant Offers Contextual First: Innovative Ad Unit Delivers Live Feeds Within Content
Features Relevant, Real-Time Information Such as Search Results, Stock Prices, Breaking News, Social Media NEW YORK – With the success of breakthrough in-text campaigns for Microsoft, Mercedes, Best Buy, Bankrate , MSNBC and ShopLocal that feature live feeds, enabling the distribution of real-time information within the content of a web page, Vibrant, the world leader [...]
Contextual Advertising Leader Vibrant Surpasses 100 Million Uniques in the US and Reaches Global Audience of 170 Million
Vibrant’s Global and U.S. Users up 24% since July 2009 NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience [...]
Contextual Ad Leader Vibrant Shows 50+% Growth in 2nd Quarter 2010
“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive [...]
LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)
RESTON, Va. – LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been [...]
Kantar Video, a Business Unit of WPP, Announces Partnership with Anvato
Anvato to license technology to Kantar Videolytics Online and Mobile Video Platform NEW YORK – Kantar Video, a division of WPP’s insight information and consultancy network, Kantar, announced the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato is [...]
AdGenesis Digital Adds Tremor Media Founder Andrew Reis to Executive Council and ContextWeb Founder Jeremy Sterns As CTO
White Label Platform That Instantly Matches Customers with Brands and Rewards Attracts Industry Luminaries NEW YORK – AdGenesis Digital LLC, a new video advertising platform functioning across multiple media including mobile, online and eventually ITV where customers exchange buying information for relevant ads and rewards, announced the appointment of two online industry luminaries to its [...]
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