Tag Archives: contextual advertising

Yahoo! and Media.net Launch Contextual Ads for Web Publishers
Ad & Media Strategies
October 4, 2012 posted by Otilia Otlacan

Yahoo! and Media.net Launch Contextual Ads for Web Publishers

Yahoo! (NASDAQ:YHOO) and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

Interview: Swoop CEO Ron Elwell Introduces Swoop’s Ad Platform Focused on Deep Web Content Integration
Ad & Media Strategies
March 2, 2012 posted by Otilia Otlacan

Interview: Swoop CEO Ron Elwell Introduces Swoop’s Ad Platform Focused on Deep Web Content Integration

Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to Ron Elwell, Swoop’s CEO, for more insights into what seems to be one of the most user-friendly and non-intrusive advertising solutions.