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Vibrant, the Contextual Ad Leader, Names Former Top NY Times Co. Executive Cella Irvine New CEO
NEW YORK – Vibrant Media, the leader in premium contextual advertising, announced today the appointment of Cella Irvine as Chief Executive Officer. Irvine joins the fast-growing company as it continues to expand its global reach and suite of contextual ad solutions.
Kontera and AppNexus Partner to Advance Display Advertising for Marquee Brand Advertisers
Partnership brings together leading context-driven display technology solutions from Kontera and real-time ad infrastructure from AppNexus NEW YORK – Kontera, the leading provider of context-driven advertising solutions, announced that it has partnered with AppNexus, the real-time ad platform used by global ad networks, demand-side platforms (DSPs), and other leading online advertising companies, in order to [...]
Vibrant Sees Major Growth in Auto Advertising in Q1 2011
2011 New York Auto Show NEW YORK – Vibrant, the leader in premium contextual advertising solutions, reported a 61% increase in auto-related revenue for Q1 2011 over Q1 2010. The world’s largest auto advertisers are in New York City this week for the NY Auto Show, and Vibrant is reporting that the industry is successfully [...]
Contextual Leader Vibrant Grows Financial Ad Revenue 75%
NEW YORK – Vibrant, the global leader in premium contextual advertising solutions, is reporting a 75% growth in financial vertical revenue for the second half of 2010 over H1 2010 as the resurgent sector continues to fuel the advertising industry’s comeback. Over the past year, Vibrant’s revenue from the category, which includes personal finance, banking [...]
Kontera Introduces Mobile Solutions for Related Information and Context-Based Advertising
Unified Mobile Solutions for iOS and Android Devices Now Available Across 15,000 Publishers SAN FRANCISCO – Kontera continues its mission of delivering relevant information to users with the announcement of two new mobile offerings. The first solution is a related content product, and the second is a relevant ad offering for publishers and brand advertisers. [...]
Contextual Ad Leader Vibrant Grows to 136 Million US Uniques
Surge Accompanies Expansion to 6,000 Premium Publisher Partners NEW YORK – Vibrant, the world leader in premium contextual technology, continues its rapid growth in audience reach for the top 100 brand advertisers and now delivers contextual experiences to 136 million users in the US (comScore).
InText.net Successfully Launched at AdTech
IRVINE, Calif. – InText.net has successfully kicked off a new contextual advertising network in New York City with the Mix and Mingle party thrown by Moss Events at Ad-tech. InText is committed to leading advertisers through highly successful advertising campaigns and paying affiliates with huge commission checks. The heart of InText is powered by the [...]
Contextual Ad Leader Vibrant’s Pharmaceutical Revenue Surges 58%
NEW YORK – Vibrant, the global leader in premium contextual advertising solutions, is reporting 58% growth in pharmaceutical-related revenue in Q3 as a strong health care sector leads the advertising industry comeback. According to a recent Harris Interactive survey, 88% of adults search for health information online.
Contextual Ad Leader Vibrant Grows Global Uniques to 200 Million
NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in premium contextual advertising, has increased its audience across the US, UK, Germany, France, Italy and Spain nearly 50% in the past year, from 135 million in September 2009 to 200 million, according to comScore. Recent reports show the global internet population has doubled in five years [...]
Gannett Digital and CONTEXTWEB Partner to Bring Contextual Targeting to the Forefront
NEW YORK – CONTEXTWEB Inc., the largest independent ad exchange, announced that it has teamed up with Gannett, one of the world’s leading media companies, to categorize Gannett Digital’s online ad inventory in real time. By using CONTEXTWEB’s Real-Time Classifier, Gannett Digital will provide advertisers with greater targeting capabilities, enabling them to maximize the performance [...]
Contextual Advertising Leader Vibrant Grows Users by over 50% in 12 Months
Climbs to 36 in comScore Top 50 Report NEW YORK – Vibrant (www.vibrantmedia.com) the global leader in contextual advertising, has increased its U.S. user base by 50% in the past year, from 87 million in September 2009 to 130 million, according to comScore. This represents a reach of 61% of the U.S. internet audience. The [...]
Contextual Ad Leader Vibrant Sees 76% Gain in Auto Revenue
NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising solutions, reports a 76% increase in auto-related revenue this quarter (Q3 2010) as the auto industry revives after a devastating three years. This increase in auto advertising from OEMs and aftermarket parts and services companies aligns with Vibrant’s expansion in the automotive sector. ComScore [...]
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