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Glam Media Launches Glam Luxury – Vertical Network of Luxury Fashion, Premium Travel and Fine Living Sites

Otilia Otlacan | October 8, 2008 | 0 Comments

Swarovski Headlines as Launch Advertiser Glam provides advertisers with a highly targeted and affluent audience—a must in the challenging global marketplace Silicon Valley, CA and New York, NY—October 8, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Luxury (luxury.glam.com). This new vertical channel for luxury fashion, premium travel [...]

Glam Media Launches Glam Black Life the Largest Online Network Focused on African American Women

Otilia Otlacan | September 11, 2008 | 0 Comments

TheYBF.com, Shake Your Beauty, Afrobella and Others Part of Glam Media Network’s Black Life Vertical; Lexus is Launch Sponsor Brisbane, California and New York, New York—September 11, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Black Life (blacklife.glam.com), a new vertical providing brand advertisers with access to the [...]

Glam Media Announces Glam Perks – First Comprehensive Range of Media Service for Publishers

Otilia Otlacan | September 10, 2008 | 0 Comments

New Services Champion Publisher Success; Glam Publishers Gain Licensed Access to Photos From Splash News Brisbane, CA and New York, NY—Sept 5, 2008—Glam Media (www.glammedia.com), pioneer of vertical content networks, announced the introduction of Glam Perks, a set of value added services for publishers, including a deal with Splash News & Picture Agency that gives [...]

Rodale Announces Strategic Partnership with Glam Media

Otilia Otlacan | September 8, 2008 | 2 Comments

Rodale Inc. and Glam Media announced a partnership that will provide syndicated content from Rodale brands, primarily Women’s Health and Prevention, on Glam Health, Glam Media’s channel dedicated to information on diet & nutrition, fitness, exercise and health. Women’s Health and Prevention will be content partners for Glam Health and will provide the Web site [...]

Ad Ops Daily Briefs: September 4 2008

Otilia Otlacan | September 4, 2008 | 0 Comments

- Confetti.co.uk partners with Neolane to automate marketing campaigns Confetti.co.uk has implemented Neolane, enabling automated, content personalised marketing campaigns. Confetti officially licensed the Neolane software platform in June 2008, after trials recorded revenues in a three month period of £96,399. The software then automates the creation of one-to-one, personalised content marketing communications to help Confetti [...]

Google Certifies DirectServe from TruEffect to Serve Ads

Otilia Otlacan | September 4, 2008 | 0 Comments

DirectServe Puts Advertisers in a Direct Relationship with Their Customers across the Google AdSense Content Network BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from [...]

Google’s Content Network is Now Seasoned with DoubleClick Cookies

Otilia Otlacan | August 7, 2008 | 0 Comments

One more step for Google towards world domination – well, at least towards user-targeting domination. In a not much advertised move, Google decided to fine-tune the ad targeting in their content network (= Google AdSense monetized sites) by employing DoubleClick cookies. Therefore, whenever you visit a site carrying AdSense ad slots, your browser will likely [...]

Gannett is Thirsty for Video Ad Inventory, Drinks some Mogulus

Otilia Otlacan | July 29, 2008 | 0 Comments

Giant media holding Gannett seems to have carefully paved its road to even more ad inventory – only this time it’s going to be the most sought-after type, video inventory. It’s only been two weeks since Gannett made public their partnership with Platform-A’s ADTECH and have their content network monetized through Helios IQ. At the [...]

Glam Media Launches Glam Wellness Vertical: Mind-Body-Spirit; Healthy Planet and Empowerment

Otilia Otlacan | July 28, 2008 | 0 Comments

EatingWell, EarthPledge, EcoFabulous, Natural Solutions Magazine, Lifescript and Others Join Glam Wellness Channel; SOYJOY® is Launch Sponsor SILICON VALLEY, Calif. and NEW YORK—July 28, 2008—Glam Media, Inc., the pioneer of vertical content networks and number one in reach for women online, today announced the launch of Glam Wellness, a new vertical encompassing mind-body- spirit, empowerment [...]

Glam Media Announces GlamX-The First Vertical Ad Exchange For Display & Video Ad Targeting And Optimization

Otilia Otlacan | July 9, 2008 | 0 Comments

Glam Media Announces GlamX—The First vertical Ad Exchange For Display & Video Ad Targeting and Optimization GlamX Allows Publishers and Brand Advertisers To Optimize Vertical Ad Inventory Across The Glam Publisher Network BRISBANE, CA and NEW YORK, NY—July 9, 2008—Glam Media, (www.GlamMedia.com), the pioneer of vertical content networks and number one in reach for women [...]

Google Launches AdPlanner, Promotes the DoubleClick MediaVisor Platform

Otilia Otlacan | June 25, 2008 | 1 Comment

As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog. The tool is supposed to address the challenges in scaling a campaign’s reach while still keeping it relevant for the target audience. To quote the original announcement: To work with the [...]