DALLAS – On February 19, 2009, Christine Churchill and Shelley Ellis will be speaking to the members of the search marketing community of North Texas at the Renaissance Hotel in Richardson, Texas starting at 6:30 p.m.

Titled “Keyword Research – For Beginners to Experts” this 90 minute presentation will review the tools, tips and strategies for keyword usage within search marketing, online advertising and traditional media.

“Keyword research is not only an integral part of search marketing, it also has ramifications in other forms of marketing – both online and offline,” said Tony Wright, president of the DFW Search Engine Marketing Association. “Christine and Rhonda have put together an in-depth review of keyword research that will appeal to novices and experts alike.”

Christine Churchill is the President of KeyRelevance, a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO). A frequent speaker at industry events and a prolific writer on search marketing, Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM).

Shelley Ellis is the owner of Shelley Ellis Consulting and is at the forefront of exploring the vast potential of using Google’s content network for tapping into online conversations to increase sales and boost profits for companies of any size. With over nine years of paid search experience across a variety of industries, Shelley is a pioneer and a recognized expert in advanced content targeting strategies. Shelley also serves on the board of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM).

“As demand increases in 2009 for search marketing, keyword research will be at the forefront of every company’s marketing campaign,” says Tony Wright. “These two speakers are recognized experts in this field and bring a perspective on how to apply keyword research not only to search marketing, but to all forms of advertising and marketing,” adds Mr. Wright.

Cost for the meeting is $30 for non-DFWSEM members and $10 for DFWSEM members. Registration for both members and non-members can be made at http://dfwsem.memberlodge.org/. Corporate and individual memberships are also available there.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas-Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas-Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.

DFWSEM is sponsored by Lead Maverick (http://www.leadmaverick.com).

Sponsoring DFWSEM

DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at tony.wright@wrightimc.com.

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.

The DFWSEM Association welcomes requests to speak to the group at info@dfwsem.org.

Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after women poised for great success in 2009 from across industries, including film, sports, television, modeling and music.

The Brash 50 Women list represents a dynamic range of women, including long-time favorites such as Jennifer Lopez, as well as up-and-coming “it” girls like Megan Fox and Taylor Swift. A number of diverse personalities are represented among the Brash 50 Women ranging from reality TV hosts (Heidi Klum) to Grammy winning recording artists (Alicia Keys) and from tennis stars (Maria Sharapova) to award winning screenwriters (Tina Fey). The full list can found in full at www.brash.com.

“The appreciation of a smart, beautiful and successful woman is something all men can relate to,” said Richard Pérez-Feria, editorial director and curator of Brash.com. “The Brash 50 Women list is a tribute to the women who have gained our respect and admiration in 2008, and who we won’t be able to take our eyes off of in 2009.”

Launched in October 2008, the Brash Network is an edgy, upscale vertical network that caters to men’s desires and needs focusing on lifestyle, entertainment, automotive and gadgets, and news both from a national perspective and with local influence. To commemorate its launch Brash released the first annual Brash Hall of Fame and Brash 100 lists honoring the bold and brave men that have created and stood for positive change in the world across sports, politics and entertainment. Those lists can be found at http://brash.com/brash100/.

About Glam Media

Glam Media is the pioneer and global leader of Vertical Content Networks, leveraging a revolutionary new media model that brings brand advertisers to targeted vertical audiences online. With more than 900 publishers worldwide, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is the comScore Top 10 Web property, with a total reach of 54 million unique monthly visitors in the U.S. and 98 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is #1 for Women in US, UK, and Germany, and has been the fastest growing company in 2007 and 2008. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

REDWOOD CITY, Calif. — SpotMixer (www.SpotMixer.com) an innovative online video advertising service of One True Media, Inc., announced it has been named an authorized reseller for the Google AdWords(TM) online advertising program. By enhancing its distribution offerings via Google AdWords, SpotMixer now provides small and medium businesses with unparalleled distribution capabilities for their online video ad campaigns, offering them a comprehensive, low-cost solution to manage their ads from creation through distribution.

SpotMixer offers marketers the ability to cost-effectively create, target and manage online video ad campaigns in a self-serve environment. With SpotMixer, businesses now have the option to create and produce their own ads, oversee their ad campaigns, and closely manage distribution of those ads, both online and on television. As a Google AdWords Authorized Reseller, SpotMixer customers will be able to take advantage of the impressive reach of the AdWords online ad platform and content network to help local businesses create high-impact online video advertisements.

SpotMixer’s tools are based on One True Media’s groundbreaking self-service video creation and distribution platform, an innovative video editing site used by millions of consumers to produce and share professional-quality online videos. The tools are so intuitive that any business can produce professional-quality video ads, using its own videos and photos, and distribute them to targeted audiences with just a few clicks. Designed specifically for small- and medium-sized businesses, SpotMixer eliminates the barriers to online video advertising by making it affordable, approachable, and measurable.

“As a Google AdWords Authorized Reseller, SpotMixer provides advertisers the impressive reach of Google and the Google content network to build their brand and business through video ads,” said John Love, One True Media’s co-founder and CEO. “Just as SpotMixer revolutionized video creation—making it easy and affordable—SpotMixer has simplified the process of distributing video ads, delivering a simple and cost-effective self-service option for any business.”

About SpotMixer and One True Media

SpotMixer, a service of One True Media, Inc., helps small- and medium-sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant yet affordable solution for creating and managing their online advertising. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com.

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that Tumri’s display ad platform is certified to operate context-aware ads across the Google content network. Advertisers will now be able to benefit from the performance support of Google’s contextual information and Tumri’s dynamic ad creation and optimization capabilities. The certification allows advertisers who use DoubleClick’s DFA to use Tumri’s AdPods to serve context-aware ads on the Google content network.

Tumri’s participation in context-aware ads on the Google content network benefits advertisers by allowing Google to feed its contextual page information about web page content into Tumri’s dynamic ad generation engine. Tumri’s AdPod seamlessly generates highly-targeted marketing messages in real time through its dynamic, intelligent ad optimization and presentation layer based upon the advanced contextual information from Google. As a result, advertisers deliver more targeted, higher-performance display ad campaigns that create greater customer satisfaction and more meaningful interactions with its target audience.

“This expanded functionality opens the door to the next generation of display advertising,” said Calvin Lui, president & CEO of Tumri. “By combining the power of Tumri’s AdPod with Google’s contextual data, advertisers can now deliver highly relevant messages within impactful graphical experiences like never before. We are marrying the precision of search-like capabilities with the visual power of display.”

As part of the certification, Tumri worked with Google to ensure that all Tumri ads meet Google’s policies, specifications, and performance requirements. The context-aware third-party ads support key targeting variables such as language, country, page keywords, geographical data and other contextual parameters. These enhanced contextual ads enable advertisers to create more relevant messaging with more compelling creatives and offers. This functionality is extremely compelling for various market segments, including:

* large retailers who rely on geo-targeting and have multiple product offers;
* financial services companies that use interactive tools and/or live stock quotes in their advertising;
* travel companies that tailor destination offers based on locations mentioned in publisher website content;
*

and auto manufacturers who use both geo-targeting and color preferences for each offer.

Tumri’s highly interactive, dynamic and relevant AdPods offer more effective, efficient and powerful execution to any display advertising campaign. AdPods seamlessly combine flash, video, images, text and data feeds (such as RSS, affiliate, proprietary XML feeds), to deliver strong brand awareness, merchandising, and localized ads that adjust on-the-fly to target audiences. Some of the most recognized brands in the world – including Hewlett-Packard, Intel, Lenovo, Overstock.com, Sears, and Capital One – have leveraged Tumri’s platform to generate tremendous lifts in performance while gathering unparalleled consumer insight.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit www.tumri.com.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.

“Meeting the transparency and control requirements of the publishers in our Network and exceeding the performance expectations of our advertisers are key components of our vertical network strategy,” said Andy Horvitz, Vice President and General Manager of The Arts Ad Network. “adConductor, with its hosted offering and top notch professional services team, best meets our needs both for the launch of the network and as our organization and business grows.”

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the one built by The Arts Ad Network are taking part in this evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertisers are asking for the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”

About The Arts Ad Network

The Arts Ad Network is the world’s premier fine and performing arts content vertical ad network. The company represents a portfolio of content-rich arts web sites, with an audience of over 3,000,000 unique visitors monthly. The Arts Ad Network sells online advertising and sponsorship programs to brand advertisers and works closely with its publisher and agency partners to build successful campaigns. The Arts Ad Network is a division of Artfact.

Founded in 1989, Artfact.com is the largest global marketplace of fine and decorative arts, antiques, collectibles, and estate auctions and includes live online bidding with audio and video. The Artfact database now includes more than $101/£67 billion in unabridged auction results, including works by over 500,000 international artists. Artfact’s RFC Systems software manages the entire business of prestigious auction houses in seven countries and four languages. In 2007, Artfact purchased Invaluable.com, the leading provider of auction marketing services and databases to the United Kingdom market.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Here’s an updated summary for all of you interested in the matter:

1. The integration AdSense – DoubleClick was originally scheduled to be included in the DoubleClick DFP fall release 2008 – there’s been even a premature announcement from DoubleClick concerning this. However, the release did not include support for AdSense.

2. Currently, AdSense integration is mentioned in DFP as being in “beta”, see screenshot below.

There are also a number of entries in DoubleClick DFP (DART for Publishers) help center in regard to the integration with Google AdSense, and publishers can even select “AdSense” as a topic when escalating issues to DoubleClick through their customer resource center (see below).

3. Some of you have noticed Google ads that appeared to be served through DoubleClick, since googleads.g.doubleclick.net was part of their URL (as opposed to googlesyndication.com that is associated with ads served through the AdSense program into the Google content network). I can confirm that this is indeed the case, see screenshot below taken just a few minutes ago:

Additionally, my AdSense account displayed doubleclick.net as having served ads – I have now added this domain to the list of domains permitted to serve ads through my account.

Conclusions? For now, just a couple:

- the Google AdSense – DoubleClick integration is NOT finalized yet;

- if you use both DoubleClick DFP and Google AdSense, continue trafficking the Google ads as custom rich media ads;

- DO add doubleclick.net in your Google AdSense account’s list of allowed sites (you can do so by accessing the “Allowed Sites” page under the “AdSense Setup” tab);

- wait for a formal announcement from DoubleClick that the integration has been completed and available to publishers (check back here on www.AdOperationsOnline.com, I’ll make sure to report this as soon as possible).

Questions, comments, ideas, thoughts? Post them below and I’ll be happy to answer them to the best of my knowledge!

Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary

Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Glam Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.

With its influential publisher and content network, Glam Media Japan is positioned to be a key partner for brand display advertisers in the region. Glam Media’s global expansion follows the continued demand by advertisers for global premium content from vertical content networks like Glam Media. Glam launched its UK and German operations in June and July of 2008, respectively.

Glam Japan will include original editorial as well as content curated from the Glam Publisher Network including Japanese magazine publishers and sites. Glam Japan and its network of 20+ publishers at launch are focused on core Style (Fashion, Beauty, Luxury and Shopping) and will expand into Entertainment, Living, Luxury, Family and Health & Wellness in early 2009. A complete list can be found at www.glam.jp.

“Glam Media is compelling for Japanese consumers and brand advertisers alike,” said Yukihiro Yamamura, CEO of Glam Japan and VP of Glam Media. “For women who love the latest fashion, beauty, lifestyle and entertainment, Glam Media connects them directly to publishers—large and small—who are passionate about their areas of interest. For advertisers, Glam offers a better way to engage with passionate audiences and we look forward to replicating Glam’s successful media model here in Japan.”

“Japan is one of the most sophisticated consumer markets in the world,” said Samir Arora, chairman and CEO, Glam Media. “We are thrilled to launch Glam Media Japan today. Under the leadership of Yukihiro Yamamura, Glam is committed to leveraging premium content from our local network publishers to help brand advertisers reach a focused women audience in Japan.”

Since its launch four years ago, Glam Media’s mission has remained unchanged: to bring brand advertisers to passionate audiences visiting the Web’s professional mid and long-tail publishers and content creators. For brand advertisers in Japan, Glam Media offers its unique targeting technology platform, Glam Evolution™, enabling vertical targeting of women by audience, content, primetime and placement, and providing brand engagement and hyper targeting to maximize results.

Glam Japan is headed by Yukihiro Yamamura, who joined the company as CEO of its newly formed subsidiary Glam Media Japan KK, and as a Vice President of Glam Media, Inc., earlier this fall. Yamamura joined Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999. An Internet pioneer in Japan, Yamamura spent his career focused on the display brand advertising market and launched one of the leading portals and women’s destination sites in Japan. As the CEO of DoubleClick Japan, he was responsible for setting up the first Internet advertising media network service in Japan. Later at Excite, Yamamura launched the company in 2002 as subsidiary of Itochu Corporation and managed it since then as a separate, publicly listed entity.

About Glam Media

In pioneering a powerful new publishing model, Vertical Content Networks, the founders of Glam Media created a new media model that brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is number one in reach for women and a comScore Top 10 Web property, with a total reach of 56 million unique monthly visitors in the U.S. and 97 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by Google.

By offering the possibility of advertising on YouTube and on the Google network, Smart AdServer enables advertisers and agencies to extend the marketing outreach of their advertising campaigns by reaching a larger targeted audience, and using innovative formats such as overlay. “This is an important stage in Smart AdServer’s development and we are delighted to enable our clients to advertise and track advertising campaigns on this network and site” explains Cyrille Geffray, Smart AdServer’ General Manager.

Smart AdServer develops and promotes an advertisement campaign management tool for agencies, advertisers, advertising companies and editors. A new generation Adserver created in 2001, Smart AdServer has rapidly progressed to the point where today it is a leader on the French and European markets, with more than 130 clients and 1,200 sites.

About Smart AdServer

Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 130 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, Brilliant Media … as well as a large number of sites and companies, including PIXmania, Reed Business, Axel Springer Hungary, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Medioonet, Curse Gaming, Amiado…

www.smartadserver.com

Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications and widgets to be integrated into web sites and blogs, Glam Apps “Atako”, includes a standardized payment system for developers, publishers and media companies. Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com), which provides a curated set of applications for publishers to add new features, build traffic and create new revenue streams. Today, Glam Apps names more than 50 premier charter developers, including: Sphere (a division of AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a signature application on the Glam Apps platform, features video content from select media partners including Cinelan, Diagonal View and Young Hollywood.

As the largest vertical content network, Glam Media fills a unique position in the marketplace, bringing together publishers, developers, content producers, media companies, agencies and advertisers to create branded, distributed media content and applications. The Glam Applications Network, launching today in beta, is immediately available to the 700+ web sites in the Glam.com and Brash.com vertical networks—and will be open to all professional Web publishers in early 2009. Examples of Glam Apps include: polls; slideshows; video commenting and contests; content feeds & syndication; ratings; recipe search, quizzes and shopping search.

Glam Apps Atako was built with brand advertisers’ needs in mind. Glam Apps’ ad-supported widgets contain IAB standard ad units that can be sold by Glam Media, the media publisher, agency and/or the developer. Today, most widget platforms are designed only to add functionality to social networks with no targeting technology or controls for brand advertisers, like brand proximity and relevance. For example, the main display ad may be a retail client, with widgets on the same page showing non-targeted or even competitive retail ads. Glam Media’s platform is also noteworthy because it solves the challenge of revenue-sharing with a built-in distributed ad payment system. Glam Apps Atako allows a range of monetization and distribution choices for developers building applications: ad-enabled with required IAB-standard ad units, sponsored or advertorial widgets, paid for or subscription based applications and free no-ads utilities.

“Widgets and distributed content are great examples of how interactive media companies are transforming marketing in search of new ways for consumers to engage with brands,” said Randall Rothenberg, President and CEO of the IAB. “That these widgets adhere to IAB ad standards, simplifies the interactive ad buying process and will help expand the value and measurement capabilities of widgets.”

Glam Media has already created many successful application campaigns for advertisers. Glam Apps builds on this success with a platform that allows developers to create the apps and for advertisers to sponsor them. With Glam Apps, brand advertisers can develop custom publisher features and share-of-voice branded widgets on targeted sites, resulting in deeply immersive campaigns and advertorials. Agencies can use Glam Apps Atako to create integrated brand applications and widgets that leverage the distribution of the Glam Publisher Network. Application campaigns previously built on the Glam platform include:  a styling video built for Levi’s® brand Luv My Levi’s® campaign; a flirting widget for V05; Glam Re-Skins, which enable a publisher to automatically re-skin their entire site with specific ads; and Glam Spotlight units which allow an advertiser to distribute video in a brand-engaging/skinned module.

Media companies can use Glam Apps Atako to create widgets for content distribution in a “rights-managed” system with monetization or distribution from content networks. Video providers and media networks can use GlamTV and BrashTV applications to distribute protected video content packaged with high-CPM display and video ads.

Glam-developed applications that are part of Glam Apps at launch include:

GlamTV/BrashTV: an innovative video application that allows for the distribution of professionally-produced premium content across the Glam Network, reaching 22 million users with over 50 million views per month three months after its beta launch.

Glam Now:  a vertical content story headlines widget promoting the hottest story links in the Glam Network, reaching 31 million users with over 100 million widgets views per month.

“The Glam Applications Network allows developers and advertisers to easily promote and distribute applications on a wide variety of web sites with a built-in system for monetization,” said Ryan Roslansky, VP of Products & Audience for Glam Media. “Not only are we expanding the app distribution market for developers, we are opening up new opportunities for publishers to add functionality to their sites and for advertisers to reach users with innovative campaigns.”

The charter developers for Glam Apps at launch include: Apture; Bang International; BuzzFeed; CookThink; FoodChannel; Fotoviewr; Grouptivity;  Meebo; Kwanzoo; NearbyNow; Ojingo (Blipback); PicApp; Pixsta; Predictify; Poll Daddy; TheFind; JS-Kit; Sphere; ShareThis; Polyvore, The Astrologer and WeSeed.

“Sphere partnered with Glam Media to build a module for Glam Apps that is distributed content at its best,” said Tony Conrad, CEO of Sphere. “For Glam’s publishers, Sphere’s module connects their articles to contextually relevant content from their archives and also displays related content from around the Glam Publisher Network. Participating publishers will serendipitously see inbound traffic from other Glam sites. The module also integrates a high quality ad unit that provides marketers a new and innovative way to engage with their audience and drives incremental revenue for the publisher.”

“JS-Kit provides ultra-lightweight community services like Comments, Ratings, and Polls for any web site,” said Khris Loux, CEO of JS-Kit.  “Glam Apps gives us a new way to access premium web publishers and advertisers at the same time.”

“PicApp is thrilled to be selected by Glam Media as a developer partner,” said Eyal Gura, PicApp’s CEO. “PicApp gives Glam’s publishers easy access to millions of premium images from sources such as Getty Images, Corbis, Splash News, Newscom, Image Source and others. Our images not only enhance and drive traffic to publishers’ sites, but also encourage viewers to further interact with the content. The partnership with Glam Media, and other partnerships to be announced soon, is a further demonstration of PicApp’s appeal to blog networks.”

Built upon standards including Google Gadget, OpenSocial and OpenID, the application distribution software powering Glam Apps Atako is scheduled for full open source release in Q4 of 2008. Glam’s first open source release underscores the company’s commitment to creating a vibrant community of developers with the common goal of integrating functionality into a wide variety of publishing platforms. Integration with OpenID creates a whole new class of consumer applications in a distributed media environment, where users can use one log-in across the wide Glam Publisher Network or specific vertical networks, enabling social networking and communication applications.

Today, Glam is also launching GlamID, a distributed login and registration platform built off OpenId for use across Glam Media properties. Glam Apps Atako is built on Google’s open source Gadget technology. Glam Apps allows developers to leverage Glam Evolution, Glam’s unique ad services platform with full Brand Sense Accountability and ROI measurement for advertisers. Glam is also one of the first to use the newly announced tracking comScore Extended Web measurement (CXW), to help measure and report reach and advertising for distributed Web content such as Glam Apps. This allows targeting, measurement and reporting of key data to brands and agencies.

For additional information, please visit www.GlamApps.com.

About Glam Media
In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital.  The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

That Comes With Finding the Perfect Jean

Silicon Valley, CA and New York, NY—November 10, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, and Levi’s®, the company that invented the blue jean, today announced an innovative campaign to promote Levi’s® range of product styles and fits for women. The campaign includes a Levi’s® microsite (http://levi.glam.com) distributed across the Glam network and featuring style videos of real women, a denim dating personality quiz, and original editorial content from Glam publishers. The campaign, which targets all women, was designed to create an emotional connection to Levi’s® by celebrating the confidence that comes with finding the perfect jean.

Launched in October, Levi’s® brand “Luv My Levi’s®” display advertising campaign ran across Glam Media’s women’s vertical content network of more than 700 publishers. Additionally, Glam Media created a Levi’s® branded microsite for the campaign, which includes four major components:

· Denim Style Series Styling Videos – Three real women: Jennifer, Kristen and Ruby, discuss personal style and shopping habits with Glam.com’s fashion editor, going inside their closets and raiding the Glam.com fashion wardrobe.

· What’s Your Denim Dating Personality – By taking a short matchmaking quiz, women are paired up with their ideal denim style.

· Dress Up Your Denim – An editorial featurette from Glam Media publisher and Shefinds editor Kristin Booker provides tips on glamming up a good pair of jeans.

“The Levi’s® brand has long led the industry in both fit and style for women’s jeans,” said Megan O’Connor, Senior Manager of Online Marketing for Levi’s®. “The ‘Luv My Levi’s®’ program on Glam Media is perfectly designed to highlight our range of styles and fits that make all women look and feel beautiful. The sheer reach of Glam’s network to such a targeted demographic is without match, and they truly understand how to best translate brand messages online.”

In a unique supplement to the online campaign, Glam Media and Levi’s® hosted an in-store event, which took place in early October at the Levi’s® store in New York’s Union Square. The event was an opportunity for Levi’s® to preview the Fall/Holiday line for members of the Glam.com editorial team popular fashion and style bloggers from the Glam Media network in an unprecedented combination of editorial and advertising reach in one campaign.

“Levi’s® came to us with a need to create a brand experience that invites consumers to interact with Levi’s® in a fun and relevant way,” said Scott Schiller, EVP of Global Marketing at Glam Media. “We were able to provide a platform to convey personalized messages to a broad audience of women, coupled with the opportunity to participate in the intimate conversations that take place among the independent publishers in our network.”

About Glam Media

In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52.3 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

Silicon Valley, CA and New York, NY—October 20, 2008—Glam Media, Inc., the pioneer of vertical content networks (www.glammedia.com), today announced the Brash 100 List and the Brash 50 Hall of Fame at the launch of the men’s vertical network Brash.com. The Brash Lists include men across the fields of sports, politics, business and entertainment that are game changers. Glam is also launching an online campaign—“Change the Game”—highlighting that Bold, Brave, Big, Blunt and Brash men that are creators of positive change in the world.

“Our goal with the Brash 100 and Brash Hall of Fame Lists is to honor the leaders of the world, the men who embody the concept of changing the game and, in doing so, set the brand and aspirational qualities behind the launch of Glam Media’s Brash.com,” said Scott Schiller, EVP of Global Marketing, Glam Media. “Now more than ever, stories of men who have been bold, the men who stood for their beliefs and helped bring about positive change, is both timely and essential.”

The Brash Top 100 List represents a broad range of bold, risk-taking men in the world today. Many of these men, such as Bill Gates, Richard Branson, Rupert Murdoch and Warren Buffett, are visionaries in their fields; their bold decision-making and leadership have resulted in great success. There are prolific athletes, such as David Beckham, Michael Jordan and Michael Phelps, who have set records and continue to inspire millions. Artists and actors on the list include Bono, Johnny Depp, Sean Connery, Shah Rukh Khan and Sean Penn.

The Brash Hall of Fame includes the 50 men whose lives left an indelible mark on history. Philosophers, inventors, businessmen, artists and politicians are included, all of who left behind a legacy of based on their brashness, courage and brilliance. There are inventors and artists like Leonardo da Vinci, Andy Warhol, Isaac Newton and Pablo Picasso, and leaders such as Mahatma Gandhi, Winston Churchill and Martin Luther King, Jr. The full lists can found in full at www.brash.com.

Glam Media’s vision is to “change the game” by helping make the Web more entertaining, fun, emotional and aspirational by unleashing the power of creative and professional publishers, authors, content creators and video producers. Glam is the first to create a definition of digital primetime by using advanced technology to package premium audiences, vertical content and sites, and hyper targeting to deliver brand engagement.

Glam Media is newly ranked as a comScore MediaMetrix Top 10 Web property and is also a 10 Display Ad Publisher, connecting brand display advertisers to more than 52 million uniques in U.S. and a global vertical content network of more than 700 sites. Glam.com targets Women with six channels: Style (Fashion, Beauty, Shopping); Entertainment; Living; Luxury; Family and Health & Wellness; and the recently launched vertical targeting African Americans, Black Life. The Brash.com vertical for men has five channels: Lifestyle; Entertainment;Tech; Auto and News.

About Glam Media
The founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Glam Media is the fastest growing Top 20 Media Company in the U.S. with a total reach of 52 million unique monthly visitors in the U.S. and approximately 90 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Glam Media is now Glam.com a carefully curated network of more than 700 popular and influential lifestyle women’s Web sites, blogs and magazines; and Brash.com the newly launched men’s network. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.

Silicon Valley, CA and New York, NY—October 20, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, celebrates its four-year anniversary today, which also coincides with the company’s new rank as a comScore Media Metrix Top 10 Web property. Today, the company also launched Brash.com a new vertical network for men with Lifestyle, Entertainment, Tech, Auto and News channels.

“Glam brings alive the promise of the Internet, combining reach and context for display advertisers, while focusing on valuable consumers, said Samir Arora, chairman and CEO, Glam Media. “Our new ranking as a top 10 comScore Web property validates that Glam has the right model for harnessing the long tail of the Web to create a new kind of media company.”

In 2004, Glam launched with a mission to bring brand advertisers to passionate audiences developing along the Web’s long tail. Earlier, the company operated in stealth mode at a retro-modern Victorian home in the Haight Ashbury neighborhood in San Francisco and talked to hundreds of brand advertisers worldwide. Glam.com launched with just 12 network publishers in September 2005 at New York Fashion Week, and became number one for women less than two years later in June 2007. Today, Glam Media is a top 10 comScore property just three years after launch and is replicating its network model with its newly launched its all-men’s vertical, Brash.com.

2002-2004: Concept and Prototype Stage
• Founders start to meet informally, the focus of discussion is on the move to online publishing and the profit potential of connecting compelling content and e-commerce
• Founding team comes together. Fernando Ruarte, Ernie Cicogna, Susan Kare, Vic Zaud, Dianna Mullins, Rebecca Bogle, Emmanuel Job, Raj Narayan start as co-founders, and later Jack Rotolo, Jack Wu and Carl Portale join
• Seed & Series A:  Funding by Information Capital LLC
• Vision:  to help bring entertainment, emotion and aspiration to the Web, help brings brands online, and package content and commerce with desirable ads
• Changes name from Project Y to Glam Media, Inc., moves to Brisbane, CA and starts office in New York

2004-2005: Year One—Vertical Focus on Women
• June 2004: Completes first prototype of Web site
• October 2004: Changes name to Glam Media, Inc. to focus on Women as the first target. Starts building Glam.com and Glam Publisher Network
• December 2004: Series B funding of $10M by Accel, DFJ and Walden
• September 2005:  Glam.com launches at Fashion Week in New York and at DEMO conference in California
• November 2005: Glam Publisher Network launches with 12 partners
• December 2005: Founding and executive team decide to focus 100% of efforts on media, Samir Arora becomes interim, then full time role as CEO

2006: Year Two—The Startup Wiggle
• February 2006: Nanette Lepore is the first top fashion designer to blog Fashion Week live –and does it with Glam.com
• September 2006: Glam vaults to number one in fashion online, enters comScore Media Metrix top 10 women’s properties list

2007: Year Three —Becoming #1 in Women’s Properties
• January 2007: Glam closes Series C Funding of $18.5 million from DAG Ventures and existing investors
• May 2007: Glam is the number one Web property for women, reaching over 17 million uniques, outperforming  iVillage/NBC
• June 2007: Glam strikes multi-year ad deal with Google

2008: Year Four—Becoming Top 10 Web Media Property
• January 2008:  Glam Media introduces brand engagement advertising platform Glam Evolution™
• February 2008:  Glam Media raises $85 million in private strategic funding
• March 2008:  Launches Glam Living under Joe Lagani, former publisher of Conde Nast’s House & Garden
• May 2008:  Glam Media launches GlamTV Platform for video
• June 2008:  Glam Media  launches in UK and acquires UK-Based Monetise LTD
• July 2008:  Glam launches in Germany with Burda Cross Media as Joint Venture Launch
• August 2008:  Glam Ranked #10 as Display Ad Publisher according to June Ad Metrix comScore
• September 2008:  Launches Black Life vertical to wide acclaim
• September 2008:  Hires former Yukihiro Yamamura to run newly formed subsidiary Glam Media Japan KK
• September 2008:  Glam Media is #5 on Adweek Digital Media Hot List
• October 2008:  Glam ranked Top 10 Web Property according to August comScore, fastest growing in Top 50
• October 2008:  Launches Brash.com vertical for men—leveraging the technology platforms built for vertical targeting—Glam Evolution Ad Server and Glam Insider for Publishers

Glam Media is newly ranked as a comScore MediaMetrix Top 10 Web property and is also a 10 Display Ad Publisher, connecting brand display advertisers to more than 52 million uniques in U.S. and a global vertical content network of more than 700 sites. Glam.com targets Women with six channels: Style (Fashion, Beauty, Shopping); Entertainment; Living; Luxury; Family and Health & Wellness; and the recently launched vertical targeting African Americans, Black Life. The Brash.com vertical targets men with five channels:  Lifestyle; Entertainment; Tech; Auto and News.

About Glam Media
The founders of Glam Media created a new media model to bring brand advertisers to vertical audiences online:  vertical content networks. Today, Glam Media—with its Glam.com (women) and Brash.com (men) networks—is the fastest growing Top 10 media Web property in the U.S. with a total reach of 52.3 million unique monthly visitors in the U.S. and 75 million uniques globally. Glam Media recently entered the comScore Top 10 Web properties list and is also a Top 10 Display Ad Publisher. With 700 sites total, Glam Media is composed of: Glam.com—a carefully curated network of popular and influential lifestyle women’s Web sites, blogs and magazines; and Brash.com—the newly launched all men’s network. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich, Berlin, and Tokyo.

Glam provides advertisers with a highly targeted and affluent audience—a must in the challenging global marketplace

Silicon Valley, CA and New York, NY—October 8, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Luxury (luxury.glam.com). This new vertical channel for luxury fashion, premium travel and fine living, provides luxury advertisers—including launch advertiser Swarovski—with a targeted way to connect with affluent tastemakers and audiences at the heart of the Web’s long-tail. Glam Media’s expansion into the luxury market addresses and underscores marketers’ flight to quality properties that can target and provide direct access to influential high-end consumers, even in today’s economic climate.

More than 35 Web sites and online publishers have joined Glam Luxury—including new Glam publishers BlackBook.com, Luxique, Momist, Senora Cartera and Travels in Taste, along with existing publishers Refinery 29 and Apartment Therapy—as part of the larger Glam Publisher Network of 640+ sites.

“Glam Luxury is more relevant for luxury marketers than ever before,” said Joe Lagani, Vice President of Brand Sales for Glam and former publisher of Conde Nast’s House & Garden. “The words, images and thoughts that surround a luxury brand must reflect the current times with a speed and adaptability the high-end marketer requires. Glam Media provides marketers with the right audience, environment and reach, and enough flexibility to change with marketplace dynamics.”

Glam Luxury provides advertisers with a targeted audience of affluent consumers, the demographic that spends 10 hours a week online at home and 3X more time online than reading magazines, according to the Luxury Institute. Using Glam Media’s Evolution brand engagement and ad serving platform, Glam Luxury supplies brand proximity, audience targeting via context and engagement modes and digital primetime™ ad placement to present the most relevant and engaging ads sites within the Glam Media network.

“The Internet is becoming a preferred medium for the luxury consumer to gather knowledge about high-end products and experiences,” said Milton Pedraza, CEO of the Luxury Institute. “Glam is leveraging the dynamics of niche content as few have done, offering Luxury marketers a new way to have an immersive and engaging digital presence with audiences–particularly important during a slower economy.”

Glam Luxury’s editorial direction will be shaped by recently appointed Glam executive editorial advisor Martha McCully, former executive editor of In Style magazine and judge of HGTV’s “Design Star”. The Glam Luxury channel will feature Glam editorial content and serve as a hub for its network of more than 35 luxury bloggers, websites and publishers. Glam Living’s Editorial Director, Erika Lenkert, will expand her role to also oversee original editorial content and curation of publisher content for Glam Luxury. Lenkert has written and edited extensively for publications, including:  In Style; Elle Décor, Every Day with Rachael Ray; Food & Wine, Los Angeles Magazine and Frommer’s.

Glam Luxury editorial coverage on Glam.com also acknowledges that today’s luxury consumer is concerned about the world, philanthropy and charity. In addition to luxury features and product coverage, Glam Luxury will regularly highlight the mission and works of select charities; creating yet another touch point for luxury marketers to connect with consumers on multiple levels.

Glam Media’s vertical content network now features eight separate channels representing each vertical, including: Style (Fashion, Beauty, Shopping); Living (Food & Wine, Home & Design, Travel & Leisure); Entertainment; Wellness; Health; Family, Black Life and Luxury. The company’s market-leading publisher network of 640+ sites includes: Apartment Therapy; BagSnob; EatingWell; Manolo the Shoeblogger; Nylon, SheFinds, Stylebakery, Stylefeeder, Zafu and many others.

About Glam MediaThe founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Glam Media is the fastest growing Top 20 Media Company in the U.S. with a total reach of 44 million unique monthly visitors in the U.S. and 75 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Glam Media provides a compelling mix of owned and operated Web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Glam Media is backed by:  Hubert Burda Media; GLG Partners; Accel Partners; DAG Ventures; Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.

Brisbane, California and New York, New York—September 11, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Black Life (blacklife.glam.com), a new vertical providing brand advertisers with access to the largest network of African American woman-focused sites. Launch advertiser Lexus will roll out its Luxuryawaits.com campaign to Black Life bloggers and publishers in October. More than 50 sites are part of Glam Black Life, where Glam Media represents their premium ad inventory as part of the larger Glam network of 640 publishers. Glam Black Life is led by former Sahara Media (HoneyMag.com) executive Tamera Reynolds, who is the Director of Glam Black Life. Asten Morgan Jr., former director of national sales at BET, will serve as Black Life’s Executive Director, National Sales.

“This new endeavor is an exciting opportunity for Lexus,” said Dave Nordstrom, Lexus Vice President of Marketing. “Glam Media has created a unique way to reach African American women online as they pursue their passions and we’re happy to align Lexus with those pursuits.”

With close to four million uniques, Glam Black Life reaches more African American women than any other network with a selection of premium and popular sites including: TheYBF.com; Shake Your Beauty; Afrobella; Brown Girl Gumbo; Stylechile; The Fashion Bomb; The Blay Report and I Like Her Style, among others. Glam Beauty Editor India-Jewel Jackson is expanding her current role, and will also oversee all Glam Black Life original editorial content on Glam.com and the curation of content from across the Glam Publisher Network.

“Young, Black and Fabulous (TheYBF.com) was started three years ago out of my passion for celebrity gossip and was the first blog of its kind to focus on black celebrity gossip and entertainment news,” said Natasha Eubanks, founder and editor of TheYBF.com. “Glam Media supported my blog then and now as TheYBF.com reigns as one of largest and most popular black celebrity blogs, Glam continues to deliver the premium advertisers and monetization that has helped make me successful.”

“A comparable network of premium African American women publishers cannot be found in one place anywhere else on the Web,” said Tamera Reynolds of Glam Black Life. “Glam Black Life enables Glam Media to bring together a unique and relevant mix of content that is generated both in-house and by its talented network of publishers that appeals to the African American female demographic, and provide advertisers with the environment to reach this highly sought-after audience.”

Glam’s vertical content network now features seven separate channels representing each vertical including: Style (Fashion, Beauty, Shopping); Living; Entertainment; Wellness; Health, Family and Black Life. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. The company’s market-leading publisher network of 640+ sites includes Apartment Therapy, BagSnob, Dwell, EatingWell, FashionTribes, Manolo the Shoeblogger, SheFinds, Stylebakery and many others.

About Glam Media

The founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Glam Media is the fastest growing Top 20 Media Company in the U.S. with a total reach of 44 million unique monthly visitors in the U.S. and 81 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Glam Media provides a compelling mix of owned & operated Web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.

Brisbane, CA and New York, NY—Sept 5, 2008—Glam Media (www.glammedia.com), pioneer of vertical content networks, announced the introduction of Glam Perks, a set of value added services for publishers, including a deal with Splash News & Picture Agency that gives the more than 600 sites in the Glam Publisher Network access to licensed photos, at no cost to publishers. Glam is the only network to provide publishers with comprehensive media services to leverage publisher content, audience and traffic.

“Glam monetizes my site with the best brand advertisers, something that requires a level of business, operational and technical capability that would be nearly impossible for most independent publishers to replicate themselves,” said Stephanie Rahlfs, creator of Stiletto Jungle blog. “But the media services are what truly set Glam apart from other advertising partnerships.”

With the introduction of Glam Perks, Glam now provides publishers with a full suite of services which go beyond representing ad inventory to include a range of media, operational and technical services to make publishers truly successful. Services include:

* Content services: Rights-managed photo access through Splash News and premium video content, from media providers, via the GlamTV platform.

* Audience and Marketing Services: Strategic distribution of publisher content across sites in the Glam Publisher Network via the GlamNow story box application which appear on most Network sites, on Glam.com, in daily email newsletters and through Glam Search.

* Custom advertorial services: Graphic design and technical support for premium brand advertising campaigns, including the creation of customized website skins, implementation of logo and banner ad takeovers, editorial support and other services to help publishers create deep brand engagement.

* SEO optimization services: Free site and keyword optimization services with SEO experts.

In providing access to photos from Splash News, Glam is solving a big challenge for publishers that are seeking rights-managed and relevant photos for their sites. Under the terms of the deal with Splash, Glam publishers have licensed and free access, via the GumGum licensing platform, to a set number of Splash photos per month free of charge and unlimited red carpet photos. Splash is the leading independent entertainment news and picture agency in America and brings the most up-to-date celebrity and Hollywood images to millions of people around the world through their distribution arrangements with leading newspapers, magazines, and TV.

“Splash wants to support bloggers by giving them licensed access to our photos,” said Gary Morgan, CEO of Splash News. “As a content provider, Splash continues to innovate its business model to take advantage of new opportunities and dynamics with the rise of mid-tail sites and networks like Glam Media.”

The Glam Publisher Network launched in November 2005 with 12 initial charter members and has grown over 5,000% to more than 600 web sites and blogs today—making Glam the largest vertical content network and category leader in women today. Glam facilitates the creation, launch and building of businesses for its hundreds of publishers by allowing them to focus on creating original content and engaging their audiences while Glam Media provides an “ecosystem” to increase revenue by leveraging the publishers’ digital content at premium advertising rates for advertisers worldwide.

“Glam’s carefully curated network of publishers is the cornerstone of our business and we are always grateful for their fresh and passionate editorial,” said Julieta Alvarado, Director of Network and Community Marketing for Glam Media. “Glam Perks further demonstrates our commitment to making our publishers successful.”

Glam Perks, launching on October 1st, and other services are available to members of the Glam network on the Glam Insider publisher dashboard.

Glam’s vertical content network features six separate channels representing each category including: Style, Living, Entertainment, Family, Health & Wellness. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. Glam Media brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. The company’s market-leading publisher network of 600+ sites includes: Apartment Therapy; BagSnob; FashionTribes; SheFinds; Shake Your Beauty, Stylebakery and others.

About Glam Media

The founders of Glam had an epiphany about what it would take to bring brand advertising online—to niche and premium Web audiences. Today, Glam Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of 43 million unique monthly visitors in the U.S. and 81 million global uniques, and is also a Top 10 Display Top Display Ad Publisher (comScore Ad Metrix). Glam Media provides a compelling mix of owned & operated web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.

“Partnering with Glam Media’s Health channel is an enormous opportunity to introduce Women’s Health’s and Prevention’s unmatched expertise and world class content to an even larger audience of smart, health conscious women,” said Valerie Wasserman, Vice President, Strategic Alliances at Rodale Interactive.

“More women are taking a proactive approach to health, diet and fitness than ever before, and Glam Health gives them the recommendations and information they’re seeking on a regular basis,” said Mike Meyers, VP, Content Development & Programming at Glam Media. “Rodale is a favorite and trusted leader in health and fitness. Pairing their exceptional content, seasoned experts and industry experience with our ever-growing network of women who are taking steps to live a healthier lifestyle is going to make for a fantastic partnership.”

Glam Health has more than 9.6 million uniques (comScore) and offers multiple points of view from original content and top-tier publishing partners who offer the latest news, hot trends, expert opinions and peer-to-peer word of mouth talking points. Healthy living is a part of the Glam community’s lifestyle. Glam’s vertical content network features six separate channels representing each category including: Style (Fashion, Beauty, Shopping), Living, Entertainment, Family, Health & Wellness. Glam Media brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network.

Prevention is the number one healthy lifestyle magazine brand and the 10th largest magazine in the nation, with more than 11 million readers. The top online health magazine destination, www.prevention.com has 1.75 million unique visitors each month. The magazine publishes branded books, most recently the top-selling Flat Belly Diet!, special-interest publications, bookazines, DVDs, and 16 international editions.

Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health is a fresh, smart and inspiring magazine brand for today’s active young women. The magazine and web site, www.womenshealthmag.com, speak to every aspect of a women’s life including health, fitness, nutrition, emotional well-being, sex and relationships, beauty and style. In May, the publication announced plans to increase its rate base from 1.1 million to 1.35 million – a 23% increase – marking the fifth increase since its inception (effective with the January/February 2009 issue). Women’s Health was recently ranked No. 1 on Adweek’s annual Hot List of magazines with less than $50 million in PIB revenue, which recognizes ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry. Last year, in its first year of eligibility, Women’s Health earned the No. 4 spot. In addition to its robust web site, Women’s Health publishes branded books, bookazines, DVDs, and has launched 4 international editions to date.

- Glam Media Announces Appointment of Martha McCully as Fashion and Style Editorial Advisor
Glam.com, the flagship site of vertical content network Glam Media, today announced that Martha McCully will become a strategic advisor for fashion and style editorial. The appointment of McCully brings new strength to Glam.com’s editorial appeal and the company’s market-leading publisher network of 600+ sites which includes Apartment Therapy, BagSnob, FashionTribes, Manolo the Shoeblogger, Shake Your Beauty, SheFinds, Stylebakery and many others.

BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from an advertiser’s own Web domain on Web sites participating in Google’s new content network. DirectServe enables advertisers to create a direct relationship with consumers visiting Web sites on the Google content network by targeting them with the right message at the right time, within the context of their relationship.

A June 2008 study from WPP’s GroupM shows digital media’s share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago. Digital media will remain the main source of growth as ad spending in traditional media declines. As this shift continues, marketers will seek more effective ways to target new and known customers.

“Google’s certification of DirectServe is further testament to the adoption of TruEffect’s model, which enables marketers to spend their ad dollars more efficiently and helps increase ROI,” said Ron Hill, president and CEO, TruEffect. “With DirectServe, TruEffect puts advertisers in control of their own interactive campaign data. Simultaneously, we’re ensuring consumers that information is being shared solely with brands they know and trust.”

DirectServe’s approach to effective message targeting allows advertisers to distinguish between consumers with whom they have a relationship from consumers who are new to them. By seamlessly integrating with their existing data model, advertisers are able to address consumers directly and develop a dialog based on the nature of their relationship. More information about DirectServe is available at http://www.trueffect.com/products/DirectServe.aspx.

ABOUT TRUEFFECT

TruEffect, a provider of next-generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.

Therefore, whenever you visit a site carrying AdSense ad slots, your browser will likely be served yet one more cookie, taking it to new heights of glycaemia. This is, of course, for your own benefit {insert irony here}… to see more relevant, more targeted ads.

In Google’s own words:

“How does Google use DoubleClick cookies to serve ads?

Google uses the DoubleClick DART cookie on our Google content network to serve more relevant ads across the web and limit the number of times you view an ad. When you visit a website and view an ad or click on an ad supported by Google’s advertising services, we may set a cookie on your browser. This advertising cookie will appear in your browser as .doubleclick.net.

When the cookie is set on your browser, it allows Google to gather information about your browser’s interaction with a given ad. This information gets recorded in a log that looks something like this:

time: 06/Aug/2008 12:01:32
ad_placement_id: 105
ad_id: 1003
userid: 0000000000000001
client_ip: 123.45.67.89
referral_url: “http://youtube.com/categories”

The “time” field reflects the time the ad was displayed. The “ad placement id” and “ad id” identify the advertising campaign and the specific ad served. The “userid” is the display ad cookie that identifies the browser. The “client IP” reflects the user’s Internet Protocol (IP) address. A “referral URL” indicates the URL of the page where the ad was served. Our logs also record whether a user’s browser clicks on or interacts with an ad.”

What is unclear yet, and I’m going to test it soon, is what happens when the AdSense JavaScript code is not directly displayed in one’s browser and is executed through an ad server instead. Will be back with the test results soon!

P.S. Haven’t I told you that the AdSense – DoubleClick integration is about to happen any minute?

It’s only been two weeks since Gannett made public their partnership with Platform-A’s ADTECH and have their content network monetized through Helios IQ. At the time, the move went almost unnoticed because, well, companies do tend to switch ad serving providers every now and then.

However, what was really cooking behind the scenes was the funding of Mogulus, a company who’s got what Gannett is currently after: video inventory, with a marginal CPM profit significantly higher than traditional display ads. In this light, it seems that Gannett may have jumped over to ADTECH in exchange for a sweet deal on ad serving fees, although, of course, this is mere supposition.

Read the press release in full below.

McLEAN, VA – Gannett said today it has made a minority investment in Mogulus, a New York- based Internet video platform. The investment extends and expands on Gannett’s three-month-old commercial agreement with Mogulus to provide broadcasting services on the company’s Web sites.

That agreement, signed in April, has enabled Gannett newspapers and television stations to perform live, groundbreaking broadcasts, including:

* The Indianapolis Star’s (www.indystar.com) live editorial interview of Democratic presidential candidate, Sen. Barak Obama, which attracted more than 40,000 concurrent viewers.
* The Webcast by www.azcentral.com of the press conference when the NFL announced the city that will be hosting the 2012 Super Bowl. Azcentral.com is the combined Web site of The Arizona Republic and KPNX-TV in Phoenix, AZ.
* A live Webcast of the interview with Sen. Hillary Clinton by the Argus Leader (www.argusleader.com) in Sioux Falls, SD.

Terms of the agreement and the investment were not disclosed.

“Mogulus adds a new and exciting dimension to Gannett’s already broad-based multimedia journalism efforts. Our reporters and photographers in the field are equipped with video cameras, laptops and broadband wireless connections to enable timely and relevant news delivery to the Web. Now, with Mogulus, all our journalists – including print and Web reporters – can deliver live, multi-camera broadcasts of news events to our customers,” said Craig A. Dubow, chairman, president and chief executive officer of Gannett Co., Inc. (NYSE: GCI) “Live internet broadcasting tools are essential in this new media age. We believe in the space and in the ability of Mogulus to deliver.”

Mogulus gives users everything they need to launch their own live 24/7 television station online, including multiple camera and editing capability. So far, more than 100,000 producers have launched their own Mogulus channels, which can be viewed at www.mogulus.com and throughout the Web via the Mogulus players. The viewing audience has doubled every 60 days for the past 10 months, mounting up to more than 200,000,000 unique viewer minutes monthly.

Mogulus will complement Gannett’s already robust multimedia infrastructure by adding the capabilities of its broadcast studio “in a box” to journalists’ information gathering tool kits. Using the Mogulus studio, professionals and amateurs can easily mix multiple live cameras, video clips and overlay graphics.

Mogulus offers an ad-supported free service as well as an upcoming white label Pro version; the service is live and on-demand. Mogulus producers range from video bloggers and independent producers to large media companies such as Fox and Gannett.

“This investment from Gannett is a terrific partnership which will not only give us the financial resources to secure Mogulus as the leading live broadcasting service but also gives us our first major Mogulus Pro customer,” said Max Haot, co-founder and CEO at Mogulus. “Our immediate priority is now to accelerate our product development to launch Mogulus Pro, recruit senior executives in the areas of service sales and advertising sales and deploy the Mogulus Pro service deeper within Gannett properties and those of other customers.”

About Mogulus

Mogulus is the most powerful live broadcast platform on the Internet. Producers can use the Mogulus browser-based Studio application to create LIVE, scheduled and on-demand Internet television to broadcast anywhere on the Web through a single player widget. The service comes in two flavors: Free (ad-supported) and Pro (white-label, no-ads, pay for usage). Unique features include the ability to mix multiple live cameras, imported videos clips, and overlay graphics. With Mogulus, producers can broadcast live from a mobile phone; use a customizable flash player with integrated chat; and develop a branded channel page on Mogulus.com that incorporates interactive chat.

About Gannett

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

SILICON VALLEY, Calif. and NEW YORK—July 28, 2008—Glam Media, Inc., the pioneer of vertical content networks and number one in reach for women online, today announced the launch of Glam Wellness, a new vertical encompassing mind-body- spirit, empowerment and a healthy planet. Glam Wellness provides brand advertisers, including launch sponsor SOYJOYâ, with access to women passionate about wellness. More than 20 Web sites and publishers have joined the Wellness vertical, within the Glam Publisher Network of 640 sites, where Glam Media will represent their premium ad inventory. In addition, Natural Solutions Magazine and Earth Pledge, a nonprofit dedicated to promoting sustainable practices, both joined today as content partners on the Glam Wellness channel on Glam.com.

Launching with more than 3 million uniques, Glam Wellness is the fastest-growing premium wellness vertical network. Sites joining the Glam Publisher Network include: BeThree.com; Conscious Living TV; EcoFabulous; EatingWell; Lifescript; Low Impact Living; Spaparazzi and others. Glam Wellness is the most recent channel to launch in the Glam Media vertical content network, which brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences.

“Natural Solutions Magazine is excited to partner with Glam Media to inspire and inform readers (both online and in print) who care about well-being and healthy living,” said Rob Lutz, President & Group Publisher, INNOVision HEALTH MEDIA, Inc. “Glam’s Wellness channel brings together a premium community of Wellness publishers and content for consumers.”

“The premium Wellness sites and sought-after publishers in the Glam vertical content network offer brand advertisers both incomparable reach and the right environment,” said Joe Lagani, VP and GM of Glam Wellness and Glam Living. “Glam’s Wellness channel enables brands to reach a premium wellness audience on the Web and to connect with women seeking purpose, balance and healthy living.”

Glam Wellness will be overseen by Joe Lagani, former publisher of Conde Nast’s House & Garden and is run by Glam co-founder and Wellness Director Rebecca Arora. Kristen Kancler is the Assistant Wellness Editor. Glam Media’s vertical content network now features six separate channels, including: Style, Living, Entertainment, Wellness, Health & Family. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. Glam facilitates the building of businesses for its hundreds of publishers by allowing them to focus on creating content and engaging their audiences while Glam Media’s vertical network connects branded display advertisers with the online audiences of the sites in the Glam network. Glam Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.

Here’s a screenshot of the feature:

I have asked DoubleClick support for details on the subject (is it available in closed beta, and if so how would one work it since I haven’t found any way to add an AdSense publisher ID or code?). The answer came back very quick and… the feature should not be visible in the user interface yet

Guess the wheels started moving and we can soon have AdSense as an option for the remnant inventory: nice move from Google who will then have access to premium ad slots and expand their content network to major publishers and placements.

GlamX Allows Publishers and Brand Advertisers To Optimize Vertical Ad Inventory Across The Glam Publisher Network

BRISBANE, CA and NEW YORK, NY—July 9, 2008—Glam Media, (www.GlamMedia.com), the pioneer of vertical content networks and number one in reach for women online, today announced the launch of GlamX Ad Exchange, the Web’s first vertical ad exchange for display inventory placement and targeted brand advertising.

GlamX Ad Exchange enables advertisers to target by audience, content and placement effectively connecting publishers, advertisers, agencies and networks in one innovative platform. “By maximizing the exchange of open inventory between publishers and advertisers in a fast and efficient vertical ad exchange, GlamX delivers the efficiency our agencies and Glam Publisher Network partners have wanted online for a long time,” said Fernando Ruarte, CTO for Glam Media.

The GlamX Ad Exchange is the first vertical display advertising marketplace bringing together quality advertisers that want mass reach with professional publishers. GlamX brings ease to buying display advertising quickly and efficiently and brings increased value from available ad inventory. Media planners and buyers can set campaign goals and attributes creating increased return on investment for their brand ads. Publishers get an additional source of revenue by improving their sell through and offering additional ad inventory.

With this announcement, Glam now offers publishers, agencies and brand advertisers a full set of digital advertising services with the Glam Evolution Ad Services platform: Glam Digital Primetime™ for premium display and video ads; Glam Interactive Solutions for custom brand engagement campaigns; and now GlamX Ad Exchange for all other brand ads, below the fold and non-primetime remnant ads. “GlamX Ad Exchange compliments the Glam Evolution Ad Services platform by allowing members of Glam Media’s Publisher Network to optimize their non-primetime inventory while simultaneously helping advertisers reach their intended audience.

Everyone wins.” said Ryan Roslansky, VP of Products for Glam Media. The GlamX Ad Exchange is designed specifically to allow members of Glam Media’s Publisher Network to make additional ad inventory available to Glam approved brand advertisers, agencies and trusted ad networks. Advertisers can reach a highly targeted and engaged audience with secondary ads that provide far better reach.

GlamX is an open exchange, allowing brands to bid for different targets and optimize their spending in a fully transparent environment. Unlike broader ad exchanges and ad networks, GlamX is the first vertical exchange that brings audience focus and channel context to display ads. GlamX can target and deliver ad inventory by audience, content, primetime, page placement and context on the Glam Publisher Network.

Agencies and brand advertisers using GlamX then gain access to impact and audience profile analysis, ad target analysis, brand metrics and audience segmentation effectiveness metrics—all of which can be used to improve allocation of advertising budgets across campaigns. In addition, Glam Evolution’s Digital Primetime targeting and new audience behavior reporting capabilities combined with Glam Media’s reach of more of 42 million unique monthly visitors in the US and 77 million global uniques will both maximize monetization and provide valuable insight on brand awareness.

The GlamX beta is available immediately to select digital agencies and publishers in the Glam Publisher Network. GlamX will be available to all agencies in Q4 of 2008.

The Glam Publisher Network was formed in November 2005 with 12 initial charter members and has grown over to become the largest distributed vertical content network and category leader in women on the Web today. Glam facilitates the building of businesses for its hundreds of publishers by allowing them to focus on creating content and engaging their audiences while Glam Media’s vertical network connects branded display advertisers with the online audiences of 500+ Web sites and blogs in the Glam Publisher Network.

Glam’s vertical content network is five channels today including Living; Fashion & Beauty; Entertainment; Health & Wellness and Family. Curated from hundreds of sites in the Glam Media Publisher Network, each channel offers a distinctive blend of original editorial, syndicated and media partner content created by trendsetting insiders and experts. Glam Media interfaces with a network of partners to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.

About Glam Media
Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the US. With a total reach of 42 million unique monthly visitors in the US and 77 million global uniques (comScore Media Metrix), Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Glam Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is based in New York City and Brisbane, California.

The tool is supposed to address the challenges in scaling a campaign’s reach while still keeping it relevant for the target audience. To quote the original announcement: To work with the Google Ad Planner, “simply enter demographics and sites associated with your target audience, and the tool will return information about sites (including the ones in the Google content network and monetized through the AdSense program) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to your media plan.”

What’s most interesting is that this launch seems to be well-timed to the launch of Google Trends for Websites last week, even though they claim the AdPlanner is build around the needs of media planners.

The Google Ad Planner can create media plans that can be exported to a .csv file and the original blog post is clearly mentioning integration with DoubleClick’s MediaVisor – it seems Google and DoubleClick are slowly proceeding towards integration of their platforms, even if taking only tiny steps.

Here’s a quick list of supported ad servers and partners:

North America: Ad servers

- Atlas (www.atlassolutions.com)
- DoubleClick (www.doubleclick.com)
- Eyeblaster (www.eyeblaster.com)
- Mediaplex (www.mediaplex.com)
- Tumri (www.tumri.com)

North America: Rich media

- DoubleClick (www.doubleclick.com)
- Eyeblaster (www.eyeblaster.com)
- EyeWonder (www.eyewonder.com)
- Interpolls (www.interpolls.com)
- Pointroll (www.pointroll.com)
- Unicast (www.unicast.com)

North America: Research

- Dynamic Logic/Safecount (www.safecount.net)
- Factor TG (www.factortg.com)
- IAG (www.iagr.com)
- InsightExpress (www.insightexpress.com)

Interesting choice of ad servers, with Tumri in but many major ones missing – it is unclear yet if it is because deals with other major ad serving companies aren’t in place yet but they’re being worked on, or it’s simply a business decision from Google not to work with them at all.

(…)
Google content network now accepts display ads served from qualified third-party vendors. During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.

By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.

If you’re currently opted in to image ads, you’re already able to receive third-party ads. If not, you can enable image ads to start receiving third-party ads immediately.

If you choose to allow third-party ads on your site, please update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability).

You’ll continue to have full control over which ads appear on your site with tools like competitive ad filtering and the Ad Review Center. Also, only advertisers with whom we have proven relationships and who’ve clearly demonstrated commitments to our quality standards may participate in this program. Our policies governing ad content and formatting remain unchanged.
(…)

“Google’s move to open up its network to PointRoll is a win for everyone involved,” said Jason Tafler, CEO, PointRoll. “PointRoll advertisers now have the option to run creative, engaging and effective rich media campaigns on the world’s largest ad network. Using PointRoll’s precise targeting technology and measurement capabilities, advertisers are able to reach their desired audience with the most relevant and salient messages, and definitively analyze campaign effectiveness. Additionally, this signals Google’s commitment to creating a truly agnostic environment that, in the end, creates the best experience for users and advertisers.”

The Google content network encompasses hundreds of thousands of websites, including premium publishers and long-tail niche sites. Google and PointRoll worked together to ensure that the ads served to the Google content network meet Google’s policies and specifications. After completing Google’s certification process, PointRoll’s sophisticated targeting technologies can now optimize the breadth of Google’s sites and categories, matching advertisers’ messages to the users who find them most relevant.

“We are thrilled that Google has decided to open up the network to PointRoll rich media,” said Darren Herman, Head of Digital Media at The Media Kitchen. “PointRoll’s ability to develop and implement new and innovative technology has allowed us to consistently deliver engaging campaigns to our clients. Measurement and analytics are consistently evolving and interaction and engagement are hot topics that we’re addressing at The Media Kitchen. PointRoll has allowed us to go beyond the click [CTR], and now we can continue to drive our clients’ messages to the Web’s largest audience.”

The Google content network joins the more than 3,000 online publishers-including elite sites such as AOL, MSN, Yahoo! and The New York Times-that leverage PointRoll rich media to provide powerful, engaging brand experiences to users. PointRoll’s unparalleled service ensures that its ads seamlessly integrate on the many sites with which the company works.

Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because it proactively offers best-in-class solutions that enable more engaging, effective online advertising, but also because it consistently outmatches the competition with its full-service approach and ability to solve complex problems.

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness-without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

ATLANTA – May 19, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced it is one of the rich media providers now officially approved to run ads on the Google content network. This certification enables advertisers to work with EyeWonder to serve and track their display ad campaigns across the Google content network. EyeWonder’s participation gives advertisers access to more creative format options, flexibility and control over their campaigns with all the benefits of third-party ad serving.

“EyeWonder’s addition will enable more advertiser and agency clients to immediately benefit from easy access to the richest media and video ad solutions – ones that have been consistently proven to deliver stronger branding results for online display campaigns,” said Michael Rosner, Senior Vice-President, Global Sales at EyeWonder. “We are proud to work with the Google content network, and we look forward to bringing the most compelling and interactive ad options to the world’s largest online ad network.”

EyeWonder is one of the world’s top providers of rich media and digital video advertising products and services. According to Nielsen Online, AdRelevance, a global leader in Internet media and marketing research, EyeWonder tripled its campaign impression volume from 2006 to 2007, and also more than doubled its rich media market share. A recent MarketNorms® analysis concluded that in-page rich media and video ad campaigns powered by EyeWonder showed significant advantages in delivering increases in core brand metrics compared to those of other rich media ad providers. EyeWonder and Google worked together to ensure that ads served into the content network meet Google’s policies and specifications. Having completed the certification process, EyeWonder’s addition to the content network combines the impact and effectiveness of today’s richest and most interactive ads with the reach of the world’s largest advertising network. Now, advertisers can reach these audiences with compelling campaigns that feature the emotional impact of EyeWonder video, the latest creative and interactive features and more, all within the ad unit itself.

For more information on EyeWonder, please contact Michael Rosner at mrosner@eyewonder.com.

About EyeWonder, Inc.
EyeWonder is a pioneer and innovator in Interactive Digital Advertising, providing clients with the technology, experience and industry expertise to advance their brand. The company’s products and services are used by the world’s top agencies and brands to universally deploy campaigns across existing and emerging platforms. For more information, please visit www.eyewonder.com.