Christine Churchill and Shelley Ellis to Present “Keyword Research – For Beginners to Experts” to DFW Search Engine Marketing Association

DALLAS – On February 19, 2009, Christine Churchill and Shelley Ellis will be speaking to the members of the search marketing community of North Texas at the Renaissance Hotel in Richardson, Texas starting at 6:30 p.m.

Titled “Keyword Research – For Beginners to Experts” this 90 minute presentation will review the tools, tips and strategies for keyword usage within search marketing, online advertising and traditional media.

“Keyword research is not only an integral part of search marketing, it also has ramifications in other forms of marketing – both online and offline,” said Tony Wright, president of the DFW Search Engine Marketing Association. “Christine and Rhonda have put together an in-depth review of keyword research that will appeal to novices and experts alike.”
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New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009

Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after women poised for great success in 2009 from across industries, including film, sports, television, modeling and music.

The Brash 50 Women list represents a dynamic range of women, including long-time favorites such as Jennifer Lopez, as well as up-and-coming “it” girls like Megan Fox and Taylor Swift. A number of diverse personalities are represented among the Brash 50 Women ranging from reality TV hosts (Heidi Klum) to Grammy winning recording artists (Alicia Keys) and from tennis stars (Maria Sharapova) to award winning screenwriters (Tina Fey). The full list can found in full at www.brash.com.
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SpotMixer adds robust distribution service to complement its popular self-serve online video advertising solution

REDWOOD CITY, Calif. — SpotMixer (www.SpotMixer.com) an innovative online video advertising service of One True Media, Inc., announced it has been named an authorized reseller for the Google AdWords(TM) online advertising program. By enhancing its distribution offerings via Google AdWords, SpotMixer now provides small and medium businesses with unparalleled distribution capabilities for their online video ad campaigns, offering them a comprehensive, low-cost solution to manage their ads from creation through distribution.

SpotMixer offers marketers the ability to cost-effectively create, target and manage online video ad campaigns in a self-serve environment. With SpotMixer, businesses now have the option to create and produce their own ads, oversee their ad campaigns, and closely manage distribution of those ads, both online and on television. As a Google AdWords Authorized Reseller, SpotMixer customers will be able to take advantage of the impressive reach of the AdWords online ad platform and content network to help local businesses create high-impact online video advertisements.
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Tumri’s AdPods Certified to Use Contextual Information across the Google Content Network

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that Tumri’s display ad platform is certified to operate context-aware ads across the Google content network. Advertisers will now be able to benefit from the performance support of Google’s contextual information and Tumri’s dynamic ad creation and optimization capabilities. The certification allows advertisers who use DoubleClick’s DFA to use Tumri’s AdPods to serve context-aware ads on the Google content network.

Tumri’s participation in context-aware ads on the Google content network benefits advertisers by allowing Google to feed its contextual page information about web page content into Tumri’s dynamic ad generation engine. Tumri’s AdPod seamlessly generates highly-targeted marketing messages in real time through its dynamic, intelligent ad optimization and presentation layer based upon the advanced contextual information from Google. As a result, advertisers deliver more targeted, higher-performance display ad campaigns that create greater customer satisfaction and more meaningful interactions with its target audience.
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Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.
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I’ve been repeatedly asked over the past several days what is going on in regard to the eagerly awaited Google AdSense – DoubleClick DFP integration, particularly since a number of people have noticed Google ads that appear to be served through DoubleClick.

Here’s an updated summary for all of you interested in the matter:

1. The integration AdSense – DoubleClick was originally scheduled to be included in the DoubleClick DFP fall release 2008 – there’s been even a premature announcement from DoubleClick concerning this. However, the release did not include support for AdSense.

2. Currently, AdSense integration is mentioned in DFP as being in “beta”, see screenshot below.

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Global Luxury Brands Headline as Launch Advertisers

Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary

Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Glam Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.
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Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the “Google Content Network” as well as on YouTube.

Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by Google.

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