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comScore Releases the “2012 U.S. Digital Future in Focus” Report

Otilia Otlacan | February 20, 2012

Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, [...]

comScore Launches Ad Metrix Service in Brazil to Provide Competitive Intelligence for Online Display Advertising

Otilia Otlacan | February 17, 2012

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore Ad Metrix in Brazil. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along with traditional advertising metrics such as reach/frequency and GRPs. In December 2011, 62.9 billion display ad impressions were delivered online in Brazil, reaching 50.8 million Internet users. Results from the study found that Facebook.com ranked as the top display ad publisher during the month, accounting for 17.4 percent of total display ad impressions, while Netshoes.com.br led as the top advertiser with 2.5 billion display ad impressions.

comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending, Up 14% vs. Year Ago

Otilia Otlacan | February 14, 2012

Spending Reaches $161.5 Billion for Full Year 2011 Marking 13 Percent Gain comScore Chairman Gian Fulgoni to Present Update on Q4 2011 E-Commerce Trends in Upcoming Webinar RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail [...]

Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior

Otilia Otlacan | February 7, 2012

CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors

comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

Otilia Otlacan | February 6, 2012

Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial [...]

Internet Ads Can (and Will) be As Effective as TV

Roy de Souza, Founder & CEO Zedo, Inc | January 31, 2012

Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]

Tribal Fusion Named World’s Second Largest Display Advertising Provider

Otilia Otlacan | January 27, 2012

comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]

comScore Introduces Validated Campaign Essentials™ (vCE), a Holistic Measurement Solution That Validates Advertising Impressions and Audiences Reached with Digital Advertising Campaigns

Otilia Otlacan | January 24, 2012

vCE Represents Unique Measurement Solution that Improves Overall Transparency, Accountability and Monetization in the Digital Advertising Market RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic [...]

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

Otilia Otlacan | January 23, 2012

comScore Releases Overview of European Internet Usage for November 2011 LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet [...]

comScore Releases December 2011 U.S. Online Video Rankings

Otilia Otlacan | January 19, 2012

Average Viewer Watched 3 Hours of Video Content on Hulu in December RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per [...]

comScore: Facebook Blasts into Top Position in Brazilian Social Networking Market

Otilia Otlacan | January 18, 2012

Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold São Paulo, Brazil – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 [...]